Journal of Preventive Medicine and Public Health

The Korean Society for Preventive Medicine (대한예방의학회)
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Customer's Intention to Use Hospital-based Health Promotion Services

병원건강증진서비스에 대한 의료소비자의 이용의도

  • Hahm, Myung-Il (K-RBRVS Research & Planning Team, Research Institute for Healthcare Policy, Korean Medical Association) ;
  • Kang, Myung-Geun (Department of Preventive Medicine and Public Health, College of Medicine, Chosun University) ;
  • Park, Choon-Sun (Department of Public Health, Graduate School, Yonsei University) ;
  • Cho, Woo-Hyun (Department of Preventive Medicine and Public Health, College of Medicine. Yonsei University)
  • 함명일 (대한의사협회 의료정책연구소 상대가치연구기획단) ;
  • 강명근 (조선대학교 의과대학 예방의학교실) ;
  • 박춘선 (연세대학교 대학원 보건학과) ;
  • 조우현 (연세대학교 의과대학 예방의학교실)
  • Published : 2003.06.01
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Abstract

Objective : To determine the relationships between customer's attitude, the subjective norm and the intention to use hospital-based health promotion services. Methods : This study was based on the theory of reasoned action, suggested by Fishbein and Ajzen. The subjects of this study were 501 residents of Seoul, Bun-dang, Il-san and Pyung-chon city, under 65 years, who were stratified by sex and age. A covariance structural analysis was used to identify the structural relationships between attitude towards health promotion programs or services, their subjective norm and their intention to use the aforementioned services. Results : The subjective norm for using the health promotion programs or services provided by hospitals was a significant predictor of the intention to use, but the attitude towards the services was not significant Conclusions : Our results suggest that a customer's reference group affects their use of the hospital-based health promotion services. Because the subjects of this study were restricted to specific urban areas, there are limitations to generalizing the study results. Despite the limitations of these results, they can serve as baseline information for the understanding of consumers behavior toward hospital-based health promotion services.

Keywords

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