• Title/Summary/Keyword: Acceptance of IT

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An Anti-Bias Education Program Using Persona-Doll : Effects On Children's Handicap-Acceptance Attitudes (사연있는 인형을 활용한 반편견교육 프로그램이 유아의 장애수용태도에 미치는 효과)

  • Choi, Youn Ja;Lee, Yeung Suk
    • Korean Journal of Child Studies
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    • v.22 no.3
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    • pp.195-209
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    • 2001
  • The purpose of this study was to identify differences by gender and experimental treatment in the effectiveness of an anti handicap-bias program using a persona doll. The subjects were 60 kindergarten children of middle socio-economic status in Kyunghi Province, S. Korea. Treatment effects showed that the handicap-acceptance attitude scores of the experimental group were higher than those in the control group, and there were no significant differences in handicap-acceptance attitudes between boys and girls. Young children perceived the persona doll as a soul and a playmate and showed close attachment to it. They recognized the story of the persona doll as fact rather than fiction.

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Trend of Dispute on the Right to Be Forgotten and Acceptance Task of Internet Laws in Korea (잊혀질 권리의 논의 동향과 우리나라 인터넷 법제의 수용과제)

  • Chung, Sang-Ki;Kim, Kyung-Yeol
    • Journal of Information Technology Services
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    • v.12 no.1
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    • pp.131-141
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    • 2013
  • Matters related to the right to be forgotten started the dispute Europe to introduce it first when Data Protection Directive established in 1995 proceeded revision. Relating to this, diverse disputes proceed on responding to personal information protection and internet laws in our nation. Especially as our National Assembly submitted the law regarding the promotion of information and communication network use and protection of information and amendment of copyright, it is necessary to look into the movement on introduction of law of right to be forgotten closely in detail. EU which attempted the institutionalization for the first time, relating to review of General Data Protection Regulation, proposed opinions such as the necessity to define subjects of personal information concretely and specifically and or protection target and balanced consideration on freedom of expression which is constitutional value. In the case of our nation, there was legislation attempt to introduce the regulation but it was limited in the form of fallen effectiveness without concrete and detailed review on internet law. To solve such problems, it is necessary to look into issues and matters to be considered required to accept right to be forgotten closely and discuss possibility of introducing right to be forgotten, conflicts between fundamental rights becoming issue, effect of goal achievement of personal information protection through the system introduction, and other rational acceptance method.

A Study on the Factors Affecting Genuine Guarantee System's Acceptance (진품확인시스템의 수용도에 영향을 미치는 요인에 관한 연구)

  • Ryu Gui-Jin;Kwon Hyeog-In
    • Journal of Information Technology Applications and Management
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    • v.12 no.3
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    • pp.1-25
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    • 2005
  • Recently genuine products and good commerce have been threatened by distributing forgery in home and abroad markets. It is because most customers cannot distinguish whether genuine or forgery, so establishing of strict distribution system is needed. Therefore recently Genuine Guarantee System which can confirm genuine products has been developed using the Internet. The object of this system is protecting to purchase forgery by confirming distribution system. This system can provide a reliable environment of consumption. But to be diffused at distribution structure and applied, We require the understanding about not only technical side but behavior side. That is, we need to research the cause and process of using this new information system. in this research, we understand the cause of affection on the system's acceptance and define the suitability about the model according to Technology Acceptance Model by Davis. The above can build the suitable operating strategy and understand the criterion as a new business model.

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Effect of Perceived Value of OTT Platform on Consumer's Technology Acceptance, Continuous Use Intention, and WOM

  • Byoung-Jo HWANG;Hee-Young CHO
    • The Journal of Economics, Marketing and Management
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    • v.11 no.5
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    • pp.29-44
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    • 2023
  • Purpose: This study analyzed the effect of the perceived value of the OTT platform on consumers' technology acceptance, continuous use intention, and WOM using the Expanded TAM. Research design, data and methodology: A survey was conducted targeting OTT platform users in their 20s to 40s nationwide from August 10 to 16, 2022, and a total of 208 people were used in the final analysis. To verify the research model, frequency analysis, CFA, and SEM analysis were performed using SPSS and AMOS. Results: First, the perceived value of the OTT platform was found to have a positive effect on consumers' technology acceptance (perceived usefulness, perceived ease of use, and perceived enjoyment). Second, the perceived ease of use of OTT platform consumers was found to have a positive effect on perceived usefulness and perceived enjoyment. Third, it was found that the perceived usefulness and perceived enjoyment of OTT platform consumers had a positive effect on the continuous use intention, and WOM. Fourth, it was found that the continuous use intention the OTT platform had a positive effect on the WOM. Conclusions: Word of mouth and continuous use of existing customers are important for OTT platform companies to retain existing customers and secure new customers. Through the perceived value of the OTT platform, efforts should be made to provide various contents that consumers can enjoy along with usefulness and convenience of functions.

A Study on the Customer Attitudes toward the Airport IT Service: Focusing on Handling Process and Acceptance Intention

  • PARK, Hye-Yoon
    • Journal of Distribution Science
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    • v.18 no.1
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    • pp.27-34
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    • 2020
  • Purpose : In the aviation industry, we will investigate the impact of users' acceptance of technology on their usage behavior and find out the factors that affect their acceptance of technology. We will expand the prior study to find out the impact of the self-service technology of Incheon Airport. Research design, data and methodology : Within the last six months, the survey was conducted on people using self-service technology at Incheon International Airport from July to August 2019. Part 307 of the valid questionnaires were used for this final analysis. The collected data were used to perform frequency, factor, reliability, and multiple regression analyses using the SPSS statistical package. Results : Individual aspects of external variables, service aspects and system aspects have been shown to affect usefulness and perceived ease of use. Also, perceived ease-of-use and usefulness have effects on users' intention to accept technology. Conclusions : The perceived easement and perceived usefulness of Incheon International Airport has been shown to affect self-service users. Increasing the user's self-efficiency and increasing the user's expectations for benefits, convenience, rapid processing, and minimal effort will have a positive meaningful effect on the intention of accepting the technology.

The Effect of Smart Factory Companies' Adoption of Changes and Cooperation within Organizations on Financial Performance (스마트공장 구축기업의 조직내 변화수용과 협력이 재무성과에 미치는 영향)

  • Jun, Dae Heung;Koo, Il Seob
    • Journal of the Korea Safety Management & Science
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    • v.24 no.2
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    • pp.97-104
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    • 2022
  • This study examines the effects of participation purpose, corporate readiness, and acceptance of changes that may occur in the course of expert guidance on the performance of smart factory. For this study, 129 questionnaires obtained from SMEs participating in the Smart Meister support project were used, and SPSS 18.0 and the AMOS 18.0 program were used for statistical processing for empirical analysis of the hypotheses test. It was found that the company's business participation motivation and readiness status had a significant effect on the acceptance and cooperation of changes that occurred during the consulting process. In addition, the acceptance and cooperation of changes within the company had a significant effect on the satisfaction with the Meister support project and the financial performance. Companies participating in the Meister support project need to clarify their motives for participating in the project and make stable corporate readiness in advance. In addition, based on the CEO's support, it is necessary to have a motivational program and to build an organizational culture that can actively accept innovation.

Impact of experience on government policy toward acceptance of Hydrogen fuel cell vehicles (정부정책에 대한 경험이 수소 연료전지 자동차의 수용에 미치는 영향)

  • Gang, Min-Jeong;Park, Hui-Jun
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2010.04a
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    • pp.465-470
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    • 2010
  • Korea government declared that "low carbon, green growth" through green technologies and clean energy to be the new national vision for the next 60 years(President's Liberation Day speech on Aug. 15, 2008). And succeeding "Green New Deal" plan involves nine core projects including energy saving, recycling, clean energy development. It is because hydrogen fuel cell vehicles, using electricity from chemical reaction of hydrogen and oxygen, let out water which is a by-product of such chemical reaction instead of emitting harmful particulate and gases such as NOX, SOX and CO2 that hydrogen fuel cell vehicles and its technology are drawing public attention as one of the sensible solutions in accomplishing "low carbon, green growth" agenda. Nevertheless There are many chances that let the people have a practical experience of hydrogen fuel cell vehicles. Sometimes new products, including hydrogen fuel cell vehicles, made by advanced technology can not penetrate through the market when it faces public skepticism that is stimulated from lack of knowledge and experience. That is the reason why not only cost benefit analyses and scientific risk assessments but also public acceptance studies toward hydrogen fuel cell vehicles have to be performed [Schulte, 2004]. This research address a need for comprehensive study on factors influencing public acceptance of hydrogen fuel cell car, specifically focusing on impacts of personal experience related to governmental science and technology policy toward public acceptance.

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Mediating Effect of Self-esteem on the Relationship between Parental Acceptance-Rejection Rearing Attitude and Aggression in College Students: Focus on Gender Differences (성별에 따른 대학생이 지각한 부모의 수용-거부적 양육태도와 공격성의 관계: 자아존중감 매개 효과 차이)

  • Oh, Doonam;Park, Mijeong
    • Journal of Korean Public Health Nursing
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    • v.32 no.2
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    • pp.208-220
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    • 2018
  • Purpose: This study examined the mediating effects of self-esteem on the relationship of college students' parental acceptance-rejection rearing attitude and aggression according to gender. Methods: This study was conducted as a descriptive survey. Data were collected using a self-report questionnaire from the 1st to 20th of November 2017, and questionnaires from 266 college students were used in the analysis using a Chi-square test, Fisher's exact test, t-test, Pearson correlation coefficients, simple and multiple regression techniques with the PASW/WIN 20.0 program. Results: In male students, self-esteem had perfect mediating effects on the relationship between the parental acceptance-rearing attitude and aggression. On the other hand, it had partial mediating effects on the relationship between the parental rejection-rearing attitude and aggression. In female students, self-esteem did not have mediating effects on the relationship between the parental acceptance-rejection rearing attitude and aggression. Conclusion: To reduce college students' aggression, it is necessary to build effective strategies to redefine the parent-child relationship and develop a self-esteem promotion program considering gender.

Comparative Analysis of BIM Acceptance Factors between Korea and China (한국과 중국의 BIM 수용영향요인 비교분석)

  • Song, Jingxu;Lee, Seulki;Yu, Joungho
    • Korean Journal of Construction Engineering and Management
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    • v.22 no.6
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    • pp.3-14
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    • 2021
  • In the Chinese construction industry, the utilization of Building Information Modeling (BIM) aims to increase the total output of the construction industry by solving the problem of inefficient interoperability in the construction industry. In 2011, the Chinese Ministry of Housing and Urban-Rural Development despite the technical advantages of BIM and the government policy, the BIM adoption rate in China is lower than 45%. Meanwhile, as the South Korean construction industry is a step ahead of its Chinese counterpart in introducing and utilizing BIM, it is expected that BIM is more actively utilized and accepted in South Korea than in China. According to a comparative study based on the hype-cycle theory, South Korea is at a more advanced stage of introducing BIM, than in China. This study aimed to suggest how to increase BIM utilization rates in China. To this end, this study comparatively analyzed factors affecting BIM acceptance between China and South Korea. For the comparative analysis of the BIM acceptance factors between China and South Korea, literature reviews on the technology acceptance model (TAM) and BIM acceptance model were carried out, and based on that, the BIM acceptance factors were classified. Other BIM acceptance factors were also added and considered, as they reflected Chinese national characteristics and construction industry. As for the derived BIM acceptance factors, construction project participants, especially actual BIM users in China and South Korea, were targeted for the survey. A t-test using SPSS 22.00 was carried out to identify significant differences in data. Finally, based on the t-test results, this study suggested ways of improving the BIM utilization rate in China. Based on the findings, this study is expected to contribute to activating BIM adoption in the Chinese construction industry and also to set a theoretical foundation for future studies on BIM utilization in the industry.

Extending Technology Acceptance Model with Social Influence on Korean College Students' Social Commerce Context (한국 대학생의 소셜 커머스 이용행태 연구: 사회적 영향력으로 확장한 기술수용모형을 중심으로)

  • Joo, Jihyuk
    • Journal of Digital Convergence
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    • v.13 no.3
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    • pp.107-115
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    • 2015
  • The social commerce is an innovative and emerging transaction. It is the result of combination with transaction and social media technology. This study analyzes Korean college students' social commerce behavior through extending technology acceptance model(TAM) with social influence(SI). We confirmed all proposed hypotheses are significant and supported by the given data through PLS path modeling method with SmartPLS. It indicates that SI is an important factor influencing intention to use, so SI should be consider for theorists to enhance explanation and prediction of TAM and for practitioners to earn higher performances as well. Finally, based on the findings, suggestions for future studies are discussed.