• 제목/요약/키워드: Acceptance Factors

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모바일 간편송금서비스 수용에 대한 저항요인 연구 : 전환비용과 혁신저항모형을 중심으로 (A Study on the Resistance Factors for Mobile Easy Remittance Service Acceptance - Based on the Switching Cost and Innovation Resistance Model)

  • 정석찬;전화목
    • 한국정보시스템학회지:정보시스템연구
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    • 제28권3호
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    • pp.59-81
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    • 2019
  • Purpose The purpose of this study is to investigate the resistance factors interfering the acceptance factors of the mobile easy remittance service focusing on the switching cost and the innovation resistance model. Design/methodology/approach This study focuses on revealing the resistance factors of the mobile easy remittance service acceptance. The resistance factor is designed consisting both consumer characteristics and service characteristics in the Innovation Resistance Model. Furthermore, the effect of resistance factors on the innovation resistance and acceptance intentions were detected by moderating the switching cost. Findings According to the empirical analysis result, this study investigated the effect of resistance factors on innovation resistance and acceptance intention for the mobile easy remittance service. The results of this study as follows; (1) The consumer's inherent innovativeness did not significantly affect the innovation resistance and acceptance intention. (2) The attitude toward existing services and complexity significantly affected innovation resistance in direct manner, thus affecting the acceptance intention in indirect manner. (3) The perceived usefulness significantly affected both the innovation resistance and the acceptance intention in direct manner. (4) The perceived risk only effected the acceptance intention. (5) The switching cost had a moderating effect on the innovation resistance and acceptance intention.

전자신분증에 대한 수용의도에 관한 연구: 향상초점, 예방초점과 성별의 조절효과를 중심으로 (A study on Acceptance Intention and Use of Electronic ID: Focusing on Moderating Effects of Promotion Focus, Prevention Focus and Gender)

  • 김민주;김민균
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권3호
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    • pp.137-158
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    • 2021
  • Purpose This study aims to investigate which factors have impact on the acceptance intention of new electronic ID. For the empirical analysis, this study utilized PLS-SEM after collecting 385 survey data, and analyzed relations between each factors. Design/methodology/approach This study made a design of the research model by integrating the factors deducted from the Unified Theory of Acceptance and Use of Technology with the factors deducted from the Risk Factors. Findings The results are as follow; First, of the UTAUT factors, Performance Expectancy, Effort Expectancy and Social Influence and has positive impact on Acceptance Intention, but Facilitating Conditions doesn't have meaningful impact on Acceptance Intention. Second, of the Risk factors, Innovation Resistance has negative impact on Acceptance Intention, but Perceived Risk dose not have meaningful impact on Acceptance Intention. Finally, regulatory effect of the Promotion Focus, Prevention Focus and Gender has regulatory impact to Acceptance intention. It is expected that the implications of this study enables government effectively to offer new electronic ID.

4차 산업 기술 패션 서비스 체험마케팅 요인이 소비자 수용과 이용에 미치는 영향 : 3D프린팅, 사물인터넷, 혁신성을 중심으로 (The effect of experiential marketing factors of fashion service applying 4th industrial revolution technology on customer acceptance and use : focusing on 3D printing, internet of things, and innovation)

  • 정소정;이영주
    • 한국의상디자인학회지
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    • 제21권3호
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    • pp.93-108
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    • 2019
  • This study analyzed the influence of experiential marketing factors of 3D printing and Internet services on technology acceptance factors and usage intention. Furthermore, we analyzed how the user's innovativeness shows the effect on the intention to use. Data acquired from a total of 518 college students was used for the final analysis, which was perfromed by SPSS 21.0 and AMOS 23.0 programs. The results of this study are as follows. We analyzed the influence of the experiential marketing factors of fashion service utilizing the 3D printing and the Internet of Things on the acceptance of technology and intention to use these technologies. As for 3D printing, first, sensory and behavioral factors are positively related to the acceptance of technology. Second, emotional and cognitive factors have negative effects on all technology acceptance. Third, relational factors did not show a significant influence on several conditions of technology acceptance. Fourth, the effects of technology acceptance on the willingness to use have a positive effect on several conditions factors, except the effort expectation. As for the result concerning the Internet of Things first, behavioral factors have a positive effect on all technology acceptance. Second, emotional factors have a negative effect on all technology acceptance. Third, cognitive factors did not have a significant effect on various conditions and showed negative effects on several factors. Fourth, sensory and relational factors did not affect the acceptance of technology. Fifth, the effects of technology acceptance on the intention to use are affected by several conditions, except for effort expectation. As a result of analyzing the moderating effects of user's innovativeness on the willingness to use, 3D printing did not show any significant effect on innovation. However, the Internet of Things has a significant influence on the user acceptance of technology acceptance.

간호대학생의 다문화 감수성과 문화적 공감이 다문화 수용성에 미치는 영향 (Predictors of Intercultural Sensitivity and Cultural Empathy on Multicultural Acceptance in Nursing Students)

  • 류은진
    • 대한통합의학회지
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    • 제10권2호
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    • pp.125-134
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    • 2022
  • Purpose : Establishing multicultural acceptance is important to provide quality nursing care in various clinical settings and adapt to changing roles in different situations. The purpose of this study was to explore degree of intercultural sensitivity, cultural empathy, and multicultural acceptance, the factors influencing of multicultural acceptance of nursing students and to provide the basic data to increased multicultural acceptance. Methods : The study used a questionnaires that include general characteristics, multicultural acceptance, intercultural sensitivity, cultural empathy for nursing students. This research involved 173 nursing students in G city. The data collected from August 15, 2021 to August 30, 2021. The study was analyzed using the SPSS 23.0 program. The correlation among intercultural sensitivity, cultural empathy, and multicultural acceptance was analyzed by Pearson's correlation coefficients, and it was analyzed using multiple regression to figure out factors influencing multicultural acceptance. Results : The multicultural acceptance score was above the middle level and differed according to the academic grade (F=8.580, p<.001), major satisfaction (F=5.981, p=.003), interpersonal relations significantly (F=6.837, p=.001). Multicultural acceptance was a significant positive correlation with intercultural sensitivity (r=.544, p<.001), cultural empathy (r=.624, p<.001). As a result of regression analysis, it was confirmed that cultural empathy (β=.477, p<.001) and intercultural sensitivity (β=.212, p<.001) were factors that influence nursing students' multicultural acceptance ; this model could explain 40 %. Conclusion : Factors affecting multicultural acceptance of nursing students are cultural empathy and intercultural sensitivity. Nursing students are encouraged to have multicultural acceptance in terms of satisfaction of cultural empathy and intercultural sensitivity. Through this research requires the fellow study to determine the various factors affecting multicultural acceptance of nursing students. And it is necessary to development education and program that can enhance multicultural acceptance is required.

Effects of Intrinsic and Extrinsic Motivation Factors on BIM Acceptance

  • Lee, Seul Ki;Yu, Jung-Ho
    • 한국건축시공학회지
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    • 제13권3호
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    • pp.242-252
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    • 2013
  • Although many researchers and practitioners are in agreement about the potential applicability and benefit of BIM in construction, it is still unclear why BIM is adopted, and what factors enhance the adoption and implementation of BIM. As such, the mechanism of BIM acceptance and use remains in question. Therefore, this paper aims to identify the key factors affecting the acceptance of BIM in construction organizations, and to analyze the effect of intrinsic and extrinsic motivation factors on BIM acceptance. The key factors in BIM acceptance are identified through a literature review in TAM (Davis 1989) and related theories, and consolidated by interviews and pilot studies with professionals in the construction industry. Based on the factors, a questionnaire was designed and sent out to a total of 114 construction organizations in Korea, such as contractors, architects, and engineers. Using SPSS 12.0, the data was analyzed to determine the relationship between intrinsic and extrinsic motivation factors and BIM acceptance through multiple regression analysis. These findings will clarify what the highly prioritized factors are, and can also be used in an assessment tool for the performance of BIM utilization.

Determinants for the Social Acceptance of New Emerging Science and Technology: The Case of Genetically Modified Foods

  • Kim, Seoyong
    • STI Policy Review
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    • 제4권2호
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    • pp.136-158
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    • 2013
  • This study identifies the structural determinants of the social acceptance of genetically modified (GM) foods across European countries. Toward this end, we suggest an integrated theoretical model to explain the social acceptance of GM foods by including both perception factors (perceived benefit, perceived risk, feelings, trust, and knowledge) and value factors (ethical concerns, science optimism, religiosity, and ideology). This model is then tested by analyzing survey data collected from 18,634 Europeans in 32 countries. The results indicate that first, not only perception factors but also value factors significantly contribute to explaining the acceptance of GM foods. Second, perceived benefits, perceived risk, feelings, and ethical concerns tend to be the four biggest determinants for acceptance. Third, this two-factor model could be generalized even with variation across countries. Finally, ethical concerns and scientific optimism play a moderating role between predictors and outcomes in the acceptance of GM foods.

통합기술수용이론 관점에서 블록체인기술의 사용자 수용과 이용 행동에 관한 연구 (A Study on the Acceptance Intention and Usage Behavior of Blockchain Technology : From the Perspective of Unified Theory of Acceptance and Use of Technology)

  • 김병곤;이병길;윤일기
    • Journal of Information Technology Applications and Management
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    • 제27권3호
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    • pp.1-18
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    • 2020
  • Recently, following the development of FinTech technology that combines finance and information and communication technology, the need and social demands for a block chain technology-based trading system have increased significantly. In this study, a research model was developed and hypothesized through literature research on the concept of block chain technology, the technology acceptance model, and the unified theory of acceptance and use of technology. The research theories were tested by collecting data through surveys and analyzing the collected data. This study conducted empirical research to identify the factors influencing the user acceptance intention and utilization behavior of the block chain technology in introducing the block chain technology. First, factors affecting the acceptance intention of the blockchain user were performance expectation, effort expectation, social impact, and blockchain transparency variables. Second, the facilitation conditions and stakeholder confidence variables were analyzed as factors that did not affect the acceptability of the blockchain users. Third, variables such as blockchain transparency, stakeholder trust and intention of acceptance are factors that affect the usage behavior of the blockchain. Fourth, it was confirmed that the acceptance intention had a very high explanatory power on usage behavior of Blockchain technology.

핀테크 수용에 영향을 미치는 요인에 관한 연구: 모바일 결제 서비스를 중심으로 (A Study on Factors Influencing Acceptance Intention of Fintech -Focusing on Mobile Payment Service-)

  • 이재광;김종무;이강은;윤소라;조현
    • 지식경영연구
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    • 제18권3호
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    • pp.181-199
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    • 2017
  • Recently, the Fintech industry is growing rapidly, and mobile payment service plays a key role in this growth. The purpose of this study is to investigate factors affecting initial acceptance of mobile payment service using Technology Acceptance Model. In the research model, service-related factors such as economic efficiency and security, user-related factors such as user innovativeness and social factors such as social influence were adopted as external variables, and acceptance intention was introduced as dependent variable. Perceived usefulness and perceived ease of use were selected as mediating variables. The collected data were analyzed using SPSS Statistics v22 and Smart PLS 2.0. The results of the study are as follows. First, service-related factors such as economic efficiency and security did not affect the user acceptance intention. Second, individual innovativeness and social influence have significant effects on perceived usefulness and perceived ease of use respectively. And the perceived usefulness and perceived ease of use, which are mediators, have a significant influence on the acceptance intention of mobile payment service. The results of this study will serve as a useful guide for Fintech industries.

문헌정보학 전공자의 정보기술 수용요인에 관한 분석적 연구 (An Analysis on Factors of Information Technology Acceptance of LIS Undergraduate Students)

  • 한승희
    • 한국비블리아학회지
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    • 제22권4호
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    • pp.71-90
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    • 2011
  • 이 연구에서는 문헌정보학 교육과정이 전공자의 정보기술 수용의도에 어떠한 영향을 미치는지 알아보기 위해 정보기술수용모형을 이용하여 두 가지의 이질적인 정보기술환경에서 전공자와 비전공자간, 그리고 전공 성숙도별 정보기술 수용에 대한 요인적 차이를 분석하였다. 분석 결과, 문헌정보학 전공자와 비전공자간 정보기술 수용요인은 사회적 특성을 나타내는 주관적 규범 변수에서 차이를 보이는 것으로 나타났으며, 전공성숙도에 따라 저학년 집단에서는 비전공자와 큰 차이가 없었으나 고학년 집단에서는 각 변수의 영향력이 저학년 집단에 비해 큰 것으로 나타났다.

학교 장면에서 디지털 게임 이용에 대한 교사의 수용도와 이에 영향을 미치는 요인 (Teacher's acceptance of digital games and related factors)

  • 김지연;도영임
    • 한국게임학회 논문지
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    • 제17권2호
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    • pp.123-134
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    • 2017
  • 본 연구에서는 학교 장면에서 학생들의 디지털 게임 이용에 대한 교사의 수용도가 어떻게 구성되어 있는지를 살펴보고, 교사의 수용도에 영향을 미치는 요인에 대해 알아보았다. 이를 위해 2016년 8월 설문조사를 실시하였고, 초, 중, 고등학교 교사와 상담교사, 전문 상담사, 총 250명의 자료가 분석되었다. 그 결과, 학생들의 디지털 게임 이용에 대한 교사의 수용도는 5개의 하위요인인 관리/감독의 필요성, 적극 활용의사, 관심과 확인, 부적응 대체활동으로 인정, 수용 효능감으로 구성되어있었다. 다변량다중회귀분석방법을 통해 분석한 결과, 교사의 연령, 디지털 미디어 리터러시의 하위요인 중 공동체성과 탈규범성, 학생들의 디지털 게임 이용에 대한 교사 태도와 디지털 게임이 학업에 미치는 영향에 대한 교사 평가가 교사의 수용도 5개 하위요인에 차별적으로 영향을 미치는 것으로 확인되었다. 본 연구는 교육적 잠재력이 강조되고 있는 디지털 게임에 대한 교사의 수용도가 어떻게 구성되어있는지를 구체적으로 확인하고, 교사의 수용도를 촉진하는데 영향을 주는 주요 요인들을 밝혔다는데 그 의의가 있다.