• 산경연구논집
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• 제8권7호
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• pp.39-49
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• 2017

Purpose - There are common factors both in Technology Readiness and Acceptance Model and Technology Paradox Theory which can be put together and made in one unified model. The unified model can provide the following merits. First, the unified model is simple but contains factors of the models. Second, the unified model can clarify the process of technology acceptance of common consumers. Third, the unified model can provide the opportunities to analyze the negative sides of new technology, thus find ways to improve the level of acceptance by general consumers. Research design, data, and methodology - The 450 questionnaires were handed out to people around Seoul and 421 were collected. Except insincere and wrong-marked ones, 402 were used to analyze. SPSS program was used to analyze. Factor analysis, regression analysis was conducted to test the hypotheses. Results - By analyzing sub-factors of both models and binding the common factors in one category, we accomplish one model. And we tested the model by empirical method. The results show that the results from the unified model are almost same as the results from the two models. In other words, the unified model works. Conclusions - Explaining one state of affair by two different method is in some sense distracting attention. By devising a new model including factors of both models, we can explain the affair more straightforward and efficiently. At first the technology acceptance model was devised to explain the technology users in an organization and the following tests and revised models were for the similar purposes. However, as on-lone activities including contracts have been expanded and become important, consumers as the technology uses have emerged as first factor to consider. In accordance models to explain this situation has been suggested. The model suggested in this research is one of the models but it has the following merits. That is, it is simple but has strong explanation power, it can clarify the process of technology acceptance of common consumers by containing negative sides of consumer conception, and thus, it can provide the opportunities to analyze the negative sides of new technology, also find ways to improve the level of acceptance by general consumers.

• 한국융합학회논문지
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• 제11권3호
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• pp.201-210
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• 2020

본 논문은 항공 관련 소셜미디어의 정보수용에 있어 이용 동기와 민감도, 성별과 연령을 융합하여 이용태도와 행동을 예측하기 위해 연구를 시행하였다. 구체적으로 성별과 연령에 따른 소셜미디어 정보수용의 차이, 이용 동기와 민감도는 정보수용에 어떤 영향을 미치는지 알아보고자 하였다. 이를 위해 2018년 4월 19일부터 5월 3일까지 온라인 전국 패널 20세 이상 성인을 대상으로 하여 성별과 연령의 편중을 막기 위해 고른 분포로 자료수집을 하였다. 연구결과, 성별과 연령에서 여성과 연령이 낮을수록 소셜미디어 정보수용에 긍정적인 영향을 미쳤다. 이용 동기는 정보수용에 정(+)의 영향을 미치는 것으로 나타났으며, 민감도에는 정보수용에 부(-)의 영향을 미치는 것으로 나타났다. 이를 통해 성별, 연령 등 이용자 계층과 이용 동기, 민감도가 정보수용에 영향을 준다는 것을 알 수 있었다. 또한, 민감도 요인의 부정적인 면도 파악할 수 있어, 항공 관련 소셜미디어 마케팅 전략의 기초자료로 활용할 수 있을 것으로 기대한다.

• 대한가정학회지
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• 제29권3호
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• pp.209-226
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• 1991

This study aimed at providing the basic data for the measurement of the attitude for socialization of household work by analysis of the attitude for socialization of houselhold work according to demographic variables, the degree of acceptance for living change. This study was composed of the attitude for the socialization of household work was based on time, quality, cost factor. The results of this study were as follows: 1. The attitude for socialization of household work was influenced by sex, age, marriage, sex $\times$ marriage and the degree of acceptance for living change. 2. The variables which affected the attitude for socialization of household work independently had influence on it in the following order : the degree of acceptance for living change, sex, house type. 3. The result of path analysis had confirmed that sex, age, income marriage, house type variable indirectly influenced the attitude for socialization of household work through the degree of acceptance for living change. Sex, and marriage variable directly influenced on the attitude for socialization of household work. Through the this study. The attitude for socialization of houselhold work was influnced by the degree of acceptance for living change. Change of household work is socialization of household work and right attitude to the socialization fof household work is necessary for satisfaction of variouse needs. for saving of time and money through the socialization of household work.

• 디지털산업정보학회논문지
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• 제10권3호
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• pp.327-338
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• 2014

The purpose of this study is to investigate what the characteristics of word-of-mouth on SNS and how these factors credibility for information's source and acceptance of word-of-mouth. We proposed study model was set through overall theoretical investigation. The 179 Valid survey data were gathered from the user who have prior experience in SNS. According to factor analysis, characteristic of word-of-mouth information on SNS were classified into consensus and neutrality. And credibility for information's source and acceptance of word-of-mouth were composed sing dimension. The Hypothesis inspection says that all variables were positively correlated with each other. And consensus and valance have positive influence on credibility for information's source. Also credibility for information's source influence on acceptance of word-of-mouth and valance have positive affect trust for information's source. Several academic and practical implications are yield accordingly. Especially this study intention to provide basis which can be used for all business's effective marketing activity.

• 한국의류산업학회지
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• 제11권3호
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• pp.427-436
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• 2009

The purpose of this study is to analyze whether environmental and organizational characteristics have an effect on continuous acceptance intention and performance of the internet business in fashion companies. A survey was conducted from January 15 to February 15 in 2009, among members of fashion companies carrying out internet business. The data was collected with 288 subjects, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The results of this study were as follows; First, environment characteristics(internal pressure, external pressure) and organizational characteristics(chief executive officer, capacity of the organization and future directivity) of the fashion companies had an effect on continuous acceptance intention of the internet business. Second, environment characteristics and organizational characteristics of the fashion companies had an partially effect on performance of the internet business. Third, elevation of the business, customer relationship improvement and raise the market reactivity in performance factors of the fashion companies had an effect on continuous acceptance intention of the internet business.

• 한국정보시스템학회지:정보시스템연구
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• 제17권4호
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• pp.31-49
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• 2008

As the development of information technology, the biggest change in educational paradigm is apparent in the shift that the emphasis of education is layed on from teachers to learners. E-learning education service through the internet is less restricted in the respect of time and places in comparison with off-line education. Therefore e-Learning is spreaded rapidly and the educational effectiveness of that is needed to be investigated. In this study theoretical research was performed firstly and framework of the study was constructed. After establishment of hypotheses the survey data were collected by the learners of e-Learning and the hypotheses were verified by the SPSS version 12.0. The results are as follows : First, the quality of e-Learning service influences significantly to the technology acceptance of users. Secondly, perceived usability and perceived easiness of technology acceptance model influences significantly to the intention of reuse of users of e-Learning services. Lastly, the playfulness of the Flow theory influences significantly to the intention of reuse of users of e-Learning services. Although there are some limitations in the respect of the numbers of variables, parameters, or samples, this study will contribute for enhancing the effectiveness of education in e-Learning service by providing the acceptance factors of e-learners.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.421-428
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• 2020

The study investigates the causal factors affecting mobile banking services acceptance by customers in Thailand. This study employs quantitative research methodology and non-probability sampling to draw 400 mobile banking users from the population who are the mobile banking users of commercial banks in Thailand. The online questionnaires were used as a research tool to collect data with the Cronbach's alpha coefficient as 0.931. By using the structural equation model to analyze data, the results have shown that service quality, perceived usefulness, perceived ease-of-use, safety in use, and social factors influenced mobile banking services acceptance by customers in Thailand.By checking the harmony with the statistics χ² = 108.618, df. = 86, χ²/df. = 1.263, p-value = .050, CMIN/DF =1.263, GFI = .989, AGFI=.962, TLI= .962, CFI = .976, RMSEA = .037,along with testing the weight factor. In conclusion, the research model was found to be harmonious with the empirical data at the significance level 0.05. The findings of this study suggest that the commercial banks should apply this research to understand the acceptance behavior of mobile banking users, also to determining marketing strategies, identifying opportunities and creating a competitive advantage for their services in the future.

• 아동학회지
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• 제25권6호
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• pp.205-223
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• 2004

This study examined the relationships between children's perceptions of mothers' psychological control, and children's behavior problems(depression, anxiety, withdrawal, and aggression). In order to expand the study on the relationships, special attention was given to the possible moderator effects of children's sex and peer acceptance on the relationships. The subjects were 272 6th graders residing in Seoul. It was found that children's perceptions of mothers' psychological control was significantly related with the levels of children's depression, anxiety, withdrawal, and aggression. The results indicated that mothers' higher psychological control was related to higher levels of children's depression, anxiety, withdrawal, and aggression. No significant sex difference was found in the relationship between children's perceptions of mothers' psychological control and children's behavior problems although all of the correlations between mothers' psychological control and each of the behavior problem variables were somewhat higher among boys than among girls. Children's perceptions of peer acceptance were found to be a significant moderator of the relationship between mothers' psychological control and children's depression, and of the relationship between mothers' psychological control and children's aggression. These findings indicated that peer acceptance could function as a protecting factor for children who perceive their mothers to be psychologically controlling.

• 대한가정학회지
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• 제34권3호
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• pp.245-257
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• 1996

The purpose of this study was to investigate the influences of children's perception of maternal acceptance-rejection and self-evaluation on learned helplessness. The Subjects were 371 fifth and sixth grade children. The helplessness scale, PAQ, PARQ were used. The data was analyzed by factor analysis, MANOVA, ANOVA and path analysis which was made through multiple regression analysis. The results were as follows: 1. The children's perceived maternal acceptance was significantly different depending on their parent's education level. In children's perceived parental rejection, there were gender differences. 2. In the children's self-evaluation, there were an interaction effect determined by the child's sex and the mother's education level, and a main effect of mother's education level. 3. Children's learned helplessness was significantly different depending on their mother's education level. 4. Children's perceived maternal acceptance(β=-0.36, p<.01) and rejection (β=0.17, p<.01) had a direct impact on their self-evaluation. Their self-evaluation(β=0.54, p<.01) and perceived maternal rejection(β=0.16, p<.01) had a direct impact on learned helplessness, but perceived maternal acceptance didn't have a direct impact on learned helplessness.

• 패션비즈니스
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• 제23권2호
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• pp.140-155
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• 2019

The objective of this study was to verify the usage intention of unmanned fashion stores through the technology acceptance model and to verify the extended technology acceptance model including the shopping value as consumers' characteristic. An online survey, consisting of 626 consumers as participants, was conducted from March 13 to 19. Results of the study were as follows: This study used exploratory and confirmatory factor analysis. Furthermore, a covariance structure analysis using the maximum likelihood was conducted for hypothesis testing. According to the results, perceived ease of use affects perceived usefulness, which thereby affects the usage intention of unmanned fashion stores through attitude. Moreover, the analysis of the extended technology acceptance model including the shopping value as the intrinsic motivation of the consumers showed that the hedonic shopping value had a significant effect on the perceived ease of use and perceived usefulness, and perceived usefulness influenced the usage intention of unmanned fashion stores through attitude.