Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
권호 표지

The Effect of Environmental and Organizational Characteristics of the Fashion Companies on Continuous Acceptance Intention and Performance of the Internet Business

패션 기업의 환경특성 및 조직특성이 지속적인 인터넷 비즈니스 수용의도 및 성과에 미치는 영향

  • Lee, Eun-Jin (Dept. of Clothing & Textiles, Instityte of Human Ecology, Chung-Ang University)
  • 이은진 (중앙대학교 의류학과, 생활문화산업연구소)
  • Received : 2009.03.04
  • Accepted : 2009.05.07
  • Published : 2009.06.30
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study is to analyze whether environmental and organizational characteristics have an effect on continuous acceptance intention and performance of the internet business in fashion companies. A survey was conducted from January 15 to February 15 in 2009, among members of fashion companies carrying out internet business. The data was collected with 288 subjects, the statistical analysis methods were frequency analysis, factor analysis, reliability analysis and multiple regression analysis. The results of this study were as follows; First, environment characteristics(internal pressure, external pressure) and organizational characteristics(chief executive officer, capacity of the organization and future directivity) of the fashion companies had an effect on continuous acceptance intention of the internet business. Second, environment characteristics and organizational characteristics of the fashion companies had an partially effect on performance of the internet business. Third, elevation of the business, customer relationship improvement and raise the market reactivity in performance factors of the fashion companies had an effect on continuous acceptance intention of the internet business.

Keywords

References

  1. 강낙중. (2001). 한국수출제조기업의 인터넷 마케팅 결정요인과 성과, 부산대학교 대학원 박사학위논문
  2. 김선숙. (2005). 의류상품의 인터넷쇼핑몰 성공제품에 관한 조사연구-F/W 상품을 중심으로-. 한국의류학회지, 29(9/10), 1349-1358
  3. 김정림, 김영인. (2003). 국내.외 캐주얼웨어의 웹 사이트에 나타난 브랜드 컨셉 분석. 한국의류학회 학술대회지, p. 74
  4. 김재욱, 이성근, 최지호. (2003). B2N e-marketplaces 참여의도에 영향을 미치는 요인. 유통연구. 8(2), 85-101
  5. 서창교, 이형석. (2000). 기술혁신 관점에서 전자상거래 도입단계의 실증분석. 경영정보학연구, 10(2), 197-211
  6. 서창교, 유정형, 이영숙. (2001). 국내 기업의 e-마켓플레이스 참여에 영향을 미치는 요인. 경영정보학연구, 11(2), 57-77
  7. 신수연, 조정아. (2007). 인터넷 쇼핑몰의 eSCM 실행요인과 성과에 관한 연구-패션상품 공급업체를 중심으로-. 한국의류학회지, 31(1), 95-106 https://doi.org/10.5850/JKSCT.2007.31.1.095
  8. 안중호, 김용영. (1999). Lock-in을 활용한 인터넷 비즈니스 전략. 경영정보논집, 91-109
  9. 이만교, 박관희. (2000). 기업에서의 전자상거래 시스템의 도입에 관한 탐색적 연구-Business-to-Customer(B to C)를 중심으로-. 한국정보시스템학회 춘계학술대회 발표논문집, 201-208
  10. 이은진. (2008). 패션 기업의 인터넷 도입의도에 영향을 미치는 요인에 관한 연구. 대한가정학회지, 46(5), 87-96
  11. 장유정, 박재옥, 이구혜. (2003). 패션 브랜드의 온라인 커뮤니티 구성요소와 현황조사. 복식문화학회 학술대회지, 104-106
  12. 지성구. (2003). 인터넷 유통경로 채택의도의 결정요인: 자기잠식 수용도의 매개변수 역할을 중심으로. 서강대학교 대학원 박사학위논문
  13. 지성구, 임채운. (2004). 기업의 인터넷 쇼핑몰 채택의도의 결정요인. 유통연구, 9(2), 1-27
  14. 2007년 전자상거래 및 사이버쇼핑몰 동향. (2008). 통계청. 자료검색일 2009, 2. 20, 자료출처 http://www.nso.go.kr
  15. 홍동표, 문성배, 유선실, 박용우, 정부연, 김재경, 김민창. (2004). 국내 인터넷 쇼핑 시장 분석 및 전망. 경기: 정보통신정책연구원 (KISDI), pp. 18-25
  16. 홍희숙, 김유민. (2006). 의류 브랜드의 온라인 커뮤니티 마케팅. 섬유기술과 산업, 10(3), 267-278
  17. Brancheau, J. C., & Wetherbe, J. C. (1990). The Adoption of Spreadsheet Software : Testing Innovation Diffusion Theory in the Context of End-User Computing. Information Systems Research, 1(2), 112-134
  18. Chan, C., & Swatman, P. M. C. (2003). International Examples of Large-Scale Systems- Theory and Practice IV: B2B E-Commerce Implementation in the Australian Context. Communications of the AIS, 11(23), 394-412
  19. Chandy, R., & Tellis, G. J. (1998). Organizing For Radical Product Innovation : The Overlooked Role of Willingness to Cannibalize. Journal of Marketing Research, 35(4), 474-487 https://doi.org/10.2307/3152166
  20. Cooper, R. B., & Zmud, R. W. (1990). Information Technology Implementation Research : A Diffusion Approach. Management Science, 36(2), 123-139 https://doi.org/10.1287/mnsc.36.2.123
  21. Foong, S. Y. (1999). Effect of End-User Personal and Systems Attributes on Computer-Based Information System Success in Malaysian SMEs, Journal of Small Business Management, 37(3), 81-88
  22. Iacovou, C. I., & Dexter, A. (1995). Electronic Data Interchange and Small Organizations : Adoption and Impact of Technology. MIS Quarterly, 19(4), 465-485 https://doi.org/10.2307/249629
  23. Kettinger, W. J., & Hackbarth, G. (1997). Selling in the Era of the 'Net': Integration of Electronic Commerce in Small Firms, Proceedings of the Eighteenth International Conference on Information Systems, pp. 249-262
  24. Kwon, T., & Zmud, R. W. (1987). Unifying the Fragmented Models of Information System Implementation. New York: John Wiley
  25. Lederer, A. L., Mirchandani, D. A., & Sims, K. (1997). The Link between Information Strategy and Electronic Commerce. Journal of Organizational Computing and Electronic Commerce, 7(1), 17-34 https://doi.org/10.1207/s15327744joce0701_2
  26. Premkumar, G., Ramamurthy, K., & Nilakanta, S. (1994). Implementation of Electronic Data Interchange: An-Innovation Diffusion Perspective. Journal of Management Information Systems, 11(2), 157-186
  27. Rogers, E. M. (1983). Diffusion of Innovations (3rd ed.). New York: Free Press
  28. Teo, T. S. H., & Tan, M. (1998). An Empirical Study of Adopters and Non-adopter of the Internet in Singapore. Information and Management, 34(6), 339-345 https://doi.org/10.1016/S0378-7206(98)00068-8
  29. Teo, T. S. H., Lim, V. K. G., & Lai, R. Y. C. (1999). Intrinsic and Extrinsic Motivation in Internet Usage. Omega-International Journal of Management Science, 27(1), 25-37 https://doi.org/10.1016/S0305-0483(98)00028-0
  30. Teo, T. S. H., & Too, B. L. (2000). Information Systems Orientation and Business Use of the Internet: An Empirical Study. International Journal of Electronic Commerce, 4(4), 105-130
  31. Tornatzky, L. G., & Fleischer, M. (1990). The Processes of Technological Innovations. Lexington, MA: Lexington Books
  32. Yu, C. S. (2007). What Drives Enterprises to Trading via B2B E-marketplaces?. Journal of Electronic Commerce Research, 8(1), 84-100