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The comparison of emotional brand image of the domestic mobile phones (국내 휴대폰 브랜드의 감성 이미지 비교)

  • Jeong, Sang-Hoon
    • Science of Emotion and Sensibility
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    • v.13 no.3
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    • pp.493-500
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    • 2010
  • The development of new technology and diversity in user needs lead mobile phone manufacturers to establish new strategies different from the existing for user attraction. Product identity, and brand image are major strategies for differentiation and adding new values to a product. This research starts with stating emotional brand image as the brand image made by the actual usage and the emotion built from the experience while using the product. This research will compare emotional brand image of the three major mobile phone manufactures in Korea (Brand A, C, and S) using evaluation of six representative emotions from users while using the product. The result of evaluating actual mobile phone users and the emotion built while actually using the product showed the brand image, and especially the emotional side of Korean mobile phone manufacturers. The result of this research itself would not be sufficient to simply state the emotional brand image of Korean mobile phone manufactures, but with further research including age, profession, gender and other demographic factors the result of this research would surely be able to abstract a clearer view of emotional brand image of Korean mobile phone manufactures.

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An Expansion of Affective Image Access Points Based on Users' Response on Image (이용자 반응 기반 이미지 감정 접근점 확장에 관한 연구)

  • Chung, Eun Kyung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.3
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    • pp.101-118
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    • 2014
  • Given the context of rapid developing ubiquitous computing environment, it is imperative for users to search and use images based on affective meanings. However, it has been difficult to index affective meanings of image since emotions of image are substantially subjective and highly abstract. In addition, utilizing low level features of image for indexing affective meanings of image has been limited for high level concepts of image. To facilitate the access points of affective meanings of image, this study aims to utilize user-provided responses of images. For a data set, emotional words are collected and cleaned from twenty participants with a set of fifteen images, three images for each of basic emotions, love, sad, fear, anger, and happy. A total of 399 unique emotion words are revealed and 1,093 times appeared in this data set. Through co-word analysis and network analysis of emotional words from users' responses, this study demonstrates expanded word sets for five basic emotions. The expanded word sets are characterized with adjective expression and action/behavior expression.

Preference and Wearing Frequency of Knit-Wears Related to Self-Image (자기이미지와 니트웨어 선호도 및 착용빈도 연구)

  • Shin, Youn-Kyung;Lee, Myoung-Hee
    • The Research Journal of the Costume Culture
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    • v.16 no.3
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    • pp.518-532
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    • 2008
  • The purposes of this study were to investigate the relationships between women's self-image and the preference and the wearing frequency of knit-wears, and to examine the characteristics of the design elements that influence the preferred knit-wear images. The subjects were 277 female college students and working women living in metropolitan area of Seoul. The data were analyzed by using descriptive analysis, factor analysis, Cronbach's $\alpha$-reliability coefficient, Pearson's correlation coefficient, and multiple regression analysis. Four dimensions of women's self-images were derived by factor analysis; elegance, conservativeness, individuality, and maturity. Women with conservative self-image preferred simple knit-wears and women with high rate for individuality preferred splendid and sporty knit-wears. Women with elegant self-image disliked sporty knit-wears. Women with conservative self-image preferred white, and those who rated their self-image to be individuality preferred various colors including yellow, blue, green, purple, pink, and sky-blue. Women with mature self-image preferred black and beige. Women with individuality as their self-image preferred jacquard pattern and abstract pattern. There was a higher wearing frequency for all four seasons for women with conservative self-image, and there was higher wearing frequency in the winter for those with elegant self-images. Women who preferred simple knit-wears showed preference for single color with no prints and low chroma color, and those who preferred sporty knit-wears showed preference for elastic materials. Women who preferred neat and elegant knit-wears showed preference for argyle check pattern.

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A Novel Horizontal Disparity Estimation Algorithm Using Stereoscopic Camera Rig

  • Ramesh, Rohit;Shin, Heung-Sub;Jeong, Shin-Il;Chung, Wan-Young
    • Journal of information and communication convergence engineering
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    • v.9 no.1
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    • pp.83-88
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    • 2011
  • Abstract. Image segmentation is always a challenging task in computer vision as well as in pattern recognition. Nowadays, this method has great importance in the field of stereo vision. The disparity information extracting from the binocular image pairs has essential relevance in the fields like Stereoscopic (3D) Imaging Systems, Virtual Reality and 3D Graphics. The term 'disparity' represents the horizontal shift between left camera image and right camera image. Till now, many methods are proposed to visualize or estimate the disparity. In this paper, we present a new technique to visualize the horizontal disparity between two stereo images based on image segmentation method. The process of comparing left camera image with right camera image is popularly known as 'Stereo-Matching'. This method is used in the field of stereo vision for many years and it has large contribution in generating depth and disparity maps. Correlation based stereo-matching are used most of the times to visualize the disparity. Although, for few stereo image pairs it is easy to estimate the horizontal disparity but in case of some other stereo images it becomes quite difficult to distinguish the disparity. Therefore, in order to visualize the horizontal disparity between any stereo image pairs in more robust way, a novel stereo-matching algorithm is proposed which is named as "Quadtree Segmentation of Pixels Disparity Estimation (QSPDE)".

A Study on Futuristic Image of Fashion - Futuristic Image in 20C Fashion - (미래적 이미지 패션의 연구)

  • Ryu, Hyun-Jung
    • Journal of the Korea Fashion and Costume Design Association
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    • v.14 no.2
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    • pp.11-21
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    • 2012
  • The purpose of this study is to understand of future image in fashion for 20C, to suggest a guideline's role in the development on fashion designs study. The methods of this study are used academic literatures as well as practical study. Futuristic image in fashion is to introduce about the future period, as fashion goes ahead times. Trends and formative characteristics of future image in 20C fashion are summarized as follows. First, futuristic images in fashion for 20C had emerged strongly futurism, space look, kinetic look, glitter look, techno look, cyber look. Second, perspectives on response for future society's changes are summarized as follows. Attitude of futuristic images of fashion, futurism, space look, kinetic look and glitter look, had been favorable about future society's changes until 1980. In 1990, techno look had been defensive and cyber look had been aggressive about future society's changes. Third, formative characteristics of future image in 20C fashion are studied shape, material, color, pattern. Shape was preferred linear and geometric form in the first half of the 20C, but body conscious type had appeared often in the second half of 20C. Material maintained the luster or the metal touch. Color was based image of colorless and preferred the gold, silver or color feels like metal. Pattern was preferred clarity with geometric type in the first half of the 20C. On the other hand in the second half of 20C pattern of future image was dominated by vague and abstract chaotic type.

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The Effect of Necktie Color and Patterns on the Image Formation of the Men's Suit (넥타이의 색과 무늬가 남성복 이미지에 미치는 영향)

  • 강경자;임지영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.20 no.5
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    • pp.753-768
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    • 1996
  • The purpose of this study is to find out the effect of suit color, necktie color and necktie patterns on the men's suit image formation. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 28 color pictures manipulated with suit color, necktie color and necktie patterns by computer drawing. The experimental design consists of 3 factorial design; 1) suit color (navy blue, beige), 2) necktie color (analogous, complimentary color), 3) necktie patterns (plain, dot, stripe, check, paisley, floral, abstract) The 7-point semantic differential response scale designed for visual evaluation of men's suit image on suit color, necktie color and necktie patterns were composed of 34 bipolar adjectives. The subject are 150 female undergraduate students in Chin-ju city. They responded twice to 14 stimuli at random order The result of this study are as follows; 1. By analyzing the responses of the subjects, 4 factors emerged in the dimensional structure of the men's suit image formed by suit color, necktie color and necktie patterns. The 4 factors are charm, potency, uniqueness and tenderness. Among these, charming and potential factors proved to be more important. 2. necktie color, suit color and neckite patterns had the significant effect on the formation of men's suit image. In the charm image, only necktie patterns were proved to be the most dominant variable. The most dominant variable in the potencial and unique image was necktie color and second to it suit color was important. But suit color was most significant in the image of tenderness. 3. In the effects of interactions between each variables, the combination of suit color and necktie color wins more significant than that of suit color and necktie patterns and that of necktie color and necktie patterns, but in the image of tenderness, only the combination of suit color and necktie color was more significant. In the interaction of suit color, necktie color and necktie patterns, the potential factor didn't have the significant effect.

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Importance Analysis of Image Evaluation Items that Recognize Places (장소를 인식하는 이미지 평가항목에 대한 중요도 분석)

  • Lee, Lim-Jung;Kim, Kwang-Soo;Kim, Min-Seok
    • Journal of the Korean Institute of Rural Architecture
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    • v.24 no.3
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    • pp.1-11
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    • 2022
  • Purpose: This place, which is currently becoming an issue due to historical preservation and landscape protection, is also a place where urban residents around Taereung actually visit often. Thus, this study aims to analyze the importance of the evaluating factors in creating a relatable image of the city. Methods: Evaluation items were selected by reviewing related books and research literatures and reassessing the reviewed items through an expert group interview (FGI). For the selected evaluation items, the relative importance of the evaluation items for the place image was analyzed by applying the hierarchical analysis technique (AHP) to each user group. Result: A place becomes a memory in people's experiences and time, and it has the image and identity of the region where those experiences and memories are found again as a space called "place". The method of analyzing the importance of evaluation items between place images used in this study quantified the factors recognized as abstract images and identified the degree of influence between elements, but has limitation in that it targeted specific places. However, the analysis method on the place image recognition suggests the use of itemized variables for characteristics between place images, so future research on the identity of other place images can be conducted together. Also, the evaluation method of the image that recognizes the place has an objective meaning in that it can measure the image of the place quantitatively. In the future, it can be applied in creating an image forming factor or urban identity for place recognition in many regions

Fast Blind Image Denoising Algorithm Based on Estimating Noise Parameters (노이즈 매개변수 예측 기반 고속 노이즈 제거 방식)

  • Nguyen, Tuan-Anh;Kim, Beomsu;Hong, Min-Cheol
    • Journal of IKEEE
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    • v.18 no.4
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    • pp.523-531
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    • 2014
  • In this paper, a fast single image blind denoising algorithm is presented, where noise parameters are estimated by local statistics of an observed degraded image without a prior information about the additive noise. The estimated noise parameters are used to define the constraints on the noise detection which is coupled with the 1st-order Markov Random Field. In addition, an adaptive modified weighted Gaussian filter is introduced, where variable window sizes and weighting coefficients defined by the constraints are used to control the degree of the smoothness of the reconstructed image. The experimental results demonstrate the capability of the proposed algorithm. Please put the abstract of paper here.

A Study on the Spatial Characteristics in the Tectonic of the Barcelona Pavilion (바로셀로나 파빌리온의 구축적 공간 특성에 관한 연구)

  • 양재혁
    • Korean Institute of Interior Design Journal
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    • no.33
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    • pp.19-26
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    • 2002
  • This study analyzed the characteristics of spatial expression in the Barcelona Pavilion to be based on tectonics. Mies pointed out the image of materiality about the material rather than the process of tectonics using the material, and he also expressed demateriality in the image of each material through the reflection. To be liberated from structural matters, the wall has been introduced. He intended to show the design plan as the independent structural system, however, the wall actually seems to be supporting the roof that shows rather clearly self-contradictory because of the expression of materiality in the material. In terms of architectural elements; wall, roof, column, floor, and so forth, tectonic expression and abstract aesthetics stands face to face, because of hiding the productional process and transforming to line and surface in the image of materiality. The interior of the glass wall seems fairly closed space from the exterior, because materiality and reflection of materials of columns and podium. The character of experiential space is inconsistent and fragmentary because of the splendid images from maternality and reflection on the wall, and collision with the reality and the image the wall reflects, even though the geometrical space of the Pavilion's plan has the mutual penetrability and organic character.

A Study on the Meaning Function of Symbol Design based on The Comic Dual Forces and The Five Elements (음양오행(陰陽五行) 사상에 의한 심볼디자인의 의미적용 가능성 연구)

  • 장은석;김재희
    • Archives of design research
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    • v.12 no.2
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    • pp.53-62
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    • 1999
  • The modern is image age, and The visually expressed symbols have much influence on individuals or enterprises and have an effect on the variety of individual and the innovation of management. Espacially, the symbols carry on the axis composing total image. According to the reason of positive & negative five elements, this paper analysised and studied the meaning of symbol design which analysis the thoughtful, abstract and formal meaning. This is the most fundmental elements and principals and means the good symbol composed harmoniously the positive & negative five elements give good image. Namely, the symbols of the Eum & Yan which applied the philosophical reason of the Orient thought became good image. The lively elements of design composed the reason of Eum & Yang have effect on auspicious and upgrade one step to the dimension of symbol design. The purpose of this paper analysises and understands the meaning of symbol was composed the positive & negative five elements. In the point of view of modern design. the overlOOking elements of the symbol(line, form, space etc) reminded and established the new model which the new idea approached by the thought of the positive & negative five elements.

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