• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.199-212
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• 2011

This study examined the influence of fashion product consumer's relationship benefit on relationship quality in the internet shopping mall. Also consumer's relationship benefit perception and relationship quality are identified in terms of consumer's relationship tendency(relationship period, relationship intensity). Survey research was conducted from November 1, 2011 to November 12, 2011 in people living in Seoul and other metropolitan areas who had purchased fashion products in the internet shopping mall. 620 useful data were analyzed by factor analysis, reliability analysis, multiple regression, t-test, ANOVA and duncan test using SPSS 17.0. The results were as follows: Relationship Benefit perceived by fashion product consumer was categorized into three factors including "economic benefit", "psychological benefit", "informational benefit". Each factor of relationship benefit had a significant influence on customer satisfaction, trust, and commitment. As for consumer's relationship benefit perception according to the relationship period for internet shopping mall, the consumer who had used the internet shopping mall longer perceived relationship benefit factors higher than shorter using consumer. As for relationship quality, there was a significant difference only in customer satisfaction according to consumer's relationship period for internet shopping mall, Relationship benefit factors and relationship quality showed Significant differences according to the degree of relationship intensity perceived by consumer in the internet shopping mall.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.65-75
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• 2012

This study was to examine the effect of the mother's rearing attitude and mother-child relationship, as perceived by the child, on adjustment to school life. The present study investigated how the mother's rearing attitude and mother-child relationship, as perceived by the child, influence school life adjustment. The participants were 300 4th grade elementary school students (173 boys and 127 girls), in Seoul. The data were analyzed using Pearson's correlation and multiple regression, by SPSS 12.0 program. The results were as follows: 1) The child who perceived the mother's rearing attitude to be more rational and democratic, was more adaptive in school life. 2) The mother-child relationship that the child perceived, had a positive relationship with the school life adjustment of the child. The child who perceived the mother-child relationship more positively, was more adaptive in school life. 3) In relationship with the teacher and school class, the mother's democratic rearing attitude, as perceived by the child, was found to be the most affecting factor. In relationship with the classmates and school rules, the mother-child relationship, as perceived by the child, was found to be the most affecting factor.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.6
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• pp.1079-1090
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• 2001

This paper suggest the importance of relationship marketing of the apparel store, and proved the relationship between the relationship marketing factors and the relationship quality and performance. In this research, department store is focused, Credence service, contact guest service, and communication service are defined as relationship marketing factors. Satisfaction and trust are defined as relationship quality. And long-term oriented relationship, repeat purchase. and positive word-of-mouth are set to performance. The questionnaire survey was carried out 238 20's & 30's women in the capital region during nov, 2000. SAS package program was used to analyze the gathered data. The investigation of this research reveals some results. First, relationship marketing factor has effects on relationship quality. Second, it is proved that relationship quality has effects on performance. In conclusion, it is proved that relationship marketing of apparel store is very important marketing strategy that make concrete relationship with consumer and give satisfaction and trust to consumer, and then can make partnership with consumer for long-term consideration.

• The Korean Journal of Health Service Management
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• v.7 no.3
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• pp.45-55
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• 2013

Cosmetic products are high value-added ones, and characterized by short life-cycles and income elasticity. Since most cosmetic products are procured through consults with salespersons, it is necessary to have detailed knowledge about basic cosmetics. In this paper, a possible relationship marketing strategy is suggested using the results of examining the effects of relationship marketing factors and relationship quality in cosmetics industry. The findings of this research can be summarized as follows. In order to examine the effects of relationship marketing factors and relationship quality on satisfaction which is a relationship performance, and the willingness to procure it again, this paper executed multiple regression analysis. The typical findings of this paper are as follows. The higher the specialty is, the better the brand image is, the higher customization and trust with customer are, the higher satisfaction and willingness to buy it again get. The analysis of relative influences of sub-factors revealed that trust was the strongest factor. In this paper, by revealing the effects of relationship marketing factors and relationship quality on relationship performance, empirically suggested the results which show the same findings as those of previous researches. This result can be a method to establish systematic education systems in places selling basic cosmetic products and in cosmetics companies.

• Journal of the Korean housing association
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• v.27 no.6
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• pp.113-124
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• 2016

The purpose of this study is to analyze characteristics of rental housing management and service preference according to social relationship types. The data for the analysis was collected through questionnaire survey method from 12th, April to 4th, May, 2016 and 565 data were finally used. Data were statistically analyzed using SPSS WIN 18.0. The findings of this study are as follows: 1) the six factors on social relations of subjects are made up as 'interpersonal stress of the relationship', 'new relationship', 'neighbor relations', 'online relationship', 'family relations', and 'friendship'. 2) Along with this result, cluster analysis was carried out, and four social relation types are classified and named as the 'extroverted relationship type', 'passive relationship type', 'active relationship type' and 'introverted relationship type'. 3) Rental housing management and service was examined separately as 'housing management system', 'housing services', and 'community facilities'. Differences in preference were identified by type of social relationship. Housing services and community facilities showed a significant difference in almost all items. In the housing management system, most of the items did not show any significant difference according to social relationship types.

• Human Ecology Research
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• v.58 no.3
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• pp.417-428
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• 2020

This study investigates the effect of in-law relationship on the marital adjustment of married couples by considering family-oriented Korean culture. Previous in-law studies did not consider the influence of another party who did not attend the survey due to sampling limitations. However, the marital adjustment of married couple and the satisfaction of the relationship with parents-in-law are two-way relationships that affect each other and are not one-sided relationships. By considering the non-independence of the couple's data, Actor-Partner Interdependence Model (APIM) was utilized to examine the structural relationship between marital adjustment (marital satisfaction and marital stability) and in-law relationship quality (relationship satisfaction between mother-in-law and daughter-in-law for wives, relationship satisfaction between mother-in-law and son-in-law for husbands) of 203 married couples. Results indicated that a high satisfaction of wives' in-law relationship increased personal marital adjustment as well as husbands' marital adjustment. The husbands' positive relationship with in-laws also increased personal marital adjustment and their wives' marital adjustment. The results of this study can be used as basic data for program development and counseling for healthy in-law relationship as well as educational data for couples intending to marry.

• International Journal of Advanced Culture Technology
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• v.7 no.4
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• pp.86-95
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• 2019

This study verified the research hypothesis by establishing a research model to achieve the purpose of empirical analysis on the relationship between O2O platform quality and personal behavioral value and relationship quality. The main results of this study are as follows. First, information quality (hypothesis 1-1), system quality (hypothesis 1-2), service quality (hypothesis 1-3), perceived product quality (hypothesis 1-4), perceived price (Hypothesis 1-5) was statistically significant, indicating a positive effect on individual behavioral value. Second, as a result of empirical analysis of the relationship between O2O platform quality and relationship quality, hypothesis 2, information quality (hypothesis 2-1), perceived product quality (hypothesis 2-4), and perceived price (hypothesis 2-5) While there was a positive effect on quality, system quality (hypothesis 2-2) and service quality (hypothesis 2-3) were not statistically significant. Third, as a result of verifying the relationship between the relationship quality and personal behavior characteristics of hypothesis 3, as the quality of personal behavior improved as the quality of relationship improved, it was required to continuously improve and strengthen the relationship quality.

• The Journal of Economics, Marketing and Management
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• v.2 no.1
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• pp.1-17
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• 2014

In today's highly competitive and fast changing business environment, key account management-a supplier company initiated relationship marketing approach targeted at the most important customers to solve their complex requirements with special treatment that eventually ensures both parties' financial and nonfinancial objectives- has regarded as a strategic weapon of many companies' sales efforts to manage their strategically important customers. On the basis of the existing studies, this research introduces a theoretical model highlighting the hypothetical relationship between key account management performance and repeat order. In addition, moderating effect of length of relationship on the relationship between key account management performance and repeat order is also introduced. We theorize the conditions under which key account management performance influences key customer repeat order behavior as well as the influence of moderating variable of length of relationship on key account management performance-repeat order relationship. Theoretical and managerial implications are provided along with suggestions to isolate a platform for future empirical research.

• The Korean Journal of Elementary Counseling
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• v.4 no.1
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• pp.285-310
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• 2005

School adjustment of elementary school children is one of the most important things,sinceitisthebasisofthefuturelife. The purpose of this study was to investigate the relationships between parent-child relationship, peer relationship, teacher-child relationship, and school adjustment of elementary school students. The research topics of the present study were as follows: (1) Is the school adjustment of elementary school students different depending upon the parent-child relationship? (2) Is the school adjustment of elementary school students different depending upon the peer relationship? (3) Is the school adjustment of elementary school students different depending upon the teacher-child relationship in school? (4) Is the school adjustment of elementary school students different depending upon the grade, and sex? 460 students were sampled in Kangwon-do, and 400 were used in the final data analyses, excluding 60 due to the incomplete answering. Parent-child relationship inventory, peer relationship inventory, teacher-child relationship scale, and school adjustment scale were used. Data were analyzed using SPSS(win) 10.1K. The results were as follows: First, elementary school students adjust themselves to the school better when parent-child relationship, peer relationship, and teacher-child relationship are good. Second, teacher-child relationship has the most important effects on the school adjustment, and peer relationship, and parent-child relationship sequentially. Third, 4th graders adjust to the school better than the 6th, and there is no difference between boys and girls in terms of school adjustments. Based on the above results, discussion and implications for the future research and education were as below: First, teachers need to understand children's school adjustments depend upon their human relationships especially upon teacher-student relationships. Second, teachers need to understand students have more difficulties in adjusting to the school when they grow older. Third, teachers have to keep the children positive peer relationship, and parent-child relationship which are important in children's adjusting to the school. Fourth, future researches need nation-wide sampling and more systematized research design in order to generalize the results.

• Culinary science and hospitality research
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• v.5 no.2
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• pp.327-350
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• 1999

Under the present situation of severe competition in the food industry, food industry should put much emphasis on maintaing repeating guests as well as attracting new guests. Food industry should gain competition superiority with relationship marketing which consists of the interaction between the role of guests as participants and the guests-oriented service of employees, and marketing activities building up, maintaining, and enforcing the relationship with the guests. However, food industry in Korea have not had much interests in the relationship marketing Which can maintain repeating guests, and they have not carried out relationship marketing activities. This study attempted to establish the relationship marketing strategy of the food industry for the maintenance of friendly relationship with its guests. After reviewing the precedent theory of relationship marketing, the study tried to find out the important factors to affect the relationship marketing of food industry.