• Journal of Korea Multimedia Society
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• v.23 no.10
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• pp.1318-1330
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• 2020

The purpose of this study is to identify the effect of the innovation characteristics that AI Elderly Care Robots have on elderly consumers and to verify the acceptance or mediated resistance by the elderly of the innovation characteristics. Research was conducted throughout this study of the characteristics of the elderly so that the study results could contribute to the improvement of the quality and manufacture of AI Elderly Care Robots by lowering the psychological resistance of the elderly. Survey questions were answered by senior citizens aged 65 and older. The SPSS25 and AMOS22 programs were used for analysis. The analysis confirmed that innovation resistance has a significant mediated effect on the characteristics of elderly consumers and their willingness to accept the innovation characteristics of the AI Elderly Care Robots. Through this study, Ram's innovation resistance model has been verified empirically and it is estimated that by considering the specificities of elderly consumers and using the information to contribute to the development and modification of AI Elderly Care Robots will increase the willingness of the elderly to accept the innovation characteristics of the AI Elderly Care Robots.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.791-800
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• 2024

The cashierless store, which is rapidly spreading with the development of AI, is providing new shopping experiences to customers. However, the existing retail service research mainly focused on evaluation based on employees (people). This study was initiated to evaluate services by reorganizing these service evaluations according to the characteristics of cashierless store. In addition, the effect of the service experience characteristics of AI cashierless store on customers' positive or negative emotions was identified, and the effect on revisit intention was verified. As a result of this study, it was confirmed that the service experience characteristics of AI cashierless store had some effect on emotional response. In addition, it was confirmed that the positive emotional response caused by the characteristics of the AI cashierless store service experience induces revisiting, but the negative emotional response hinders revisiting. The results of this study are expected to contribute to the research and development of AI cashierless store services.

• Journal of Information Technology Services
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• v.20 no.5
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• pp.189-207
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• 2021

Voice interaction combined with artificial intelligence is poised to revolutionize human-computer interactions with the advent of virtual assistants. This paper is analyzing interactive elements of AI-based voice recognition services such as sympathy, assurance, intimacy, and trust on intention to use. The questionnaire was carried out for 284 smartphone/smart TV users in Korea. The collected data was analyzed by structural equation model analysis and bootstrapping. The key results are as follows. First, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy, and trust have positive effects on interactivity with the AI-based voice recognition service. Second, the interactivity with the AI-based voice recognition service has positive effects on intention to use. Third, AI-based voice recognition service characteristics such as interactional enjoyment and intimacy have directly positive effects on intention to use. Fourth, AI-based voice recognition service characteristics such as sympathy, assurance, intimacy and trust have indirectly positive effects on intention to use the AI-based voice recognition service by mediating the effect of the interactivity with the AI-based voice recognition service. It is meaningful to investigate factors affecting the interactivity and intention to use voice recognition assistants. It has practical and academic implications.

• Journal of Digital Convergence
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• v.14 no.4
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• pp.139-147
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• 2016

The purpose of this study is to identify the relationships between AI education characteristics and psychological capital, psychological capital and flow, AI characteristics and flow through meditating effect of psychological capital in the digital convergence society. There are three AI characteristics: correctness, usefulness, easy of use. This empirical study was examined by 282 questionnaires to the three universities that teach accounting information system. It was performed by three-step method of the hierarchical regression analysis for the multiple regression analysis and parameter using the SPSS 22.0. The results and implications by analysis are as follows. First, AI characteristics and psychological capital have statistically significant positive influence. From AI attribute, correctness was established as the most important element. Second, psychological capital positively(+) influences flow. It allowed for the developed in flow. Third, psychological capital was shown as the major meditative variable between AI characteristics and flow. Through these, this paper suggests to reinforce self-efficacy, hope, resilience, optimism.

• Journal of Information Technology Services
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• v.20 no.1
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• pp.93-115
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• 2021

Various policy declarations and institutional experiments involving artificial intelligence are being made in most countries. Depending on how the artificial intelligence policy changes, the role of the government, the scope of the policy, and the policy means used may vary, which can lead to the success or failure of the policy. This study proposed a perspective on AI(Artificial Intelligence) in policy research, investigated the theory of path change, and derived the characteristics of path change in AI policy. Since AI policy is related to a wide range of policy areas and the policy making is at the start points, this study is based on the neo-institutional path theory about the types of institutional changes. As a result of this study, AI policy showed the characteristics of path creation, and in detail presented the conflict relationship between institutional design elements, the scalability of policy areas, policy stratification and policy mix, the top policy characteristics transcending the law, and the experiment for regulatory innovation. Since AI can also be used as a key tool for policy innovation in the future, research on the path and characteristics of AI policy will provide a new direction and approach to government policy or institutional innovation seeking digital transformation.

• The Journal of Information Systems
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• v.32 no.4
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• pp.189-210
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• 2023

Purpose This study aims to investigate factors that positively influence the continuous Artificial Intelligence(AI) Learning Continuity of business major students. Design/methodology/approach To evaluate the impact of AI education, a survey was conducted among 119 business-related majors who completed a software/AI course. Frequency analysis was employed to examine the general characteristics of the sample. Furthermore, factor analysis using Varimax rotation was conducted to validate the derived variables from the survey items, and Cronbach's α coefficient was used to measure the reliability of the variables. Findings Positive correlations were observed between business major students' AI Learning Continuity and their AI Interest, AI Awareness, and Data Analysis Capability related to their majors. Additionally, the study identified that AI Project Awareness and AI Literacy Capability play pivotal roles as mediators in fostering AI Learning Continuity. Students who acquired problem-solving skills and related technologies through AI Projects Awareness showed increased motivation for AI Learning Continuity. Lastly, AI Self-Efficacy significantly influences students' AI Learning Continuity.

• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.283-289
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• 2023

AI is bringing about drastic changes not only in the aspect of technologies but also in society and culture. Medical AI based on deep learning have developed rapidly. Especially, the field of medical image analysis has been proven that AI can identify the characteristics of medical images more accurately and quickly than clinicians. Evaluating the latest results of the AI-based medical image processing is important for the implication for the development direction of medical AI. In this paper, we analyze and evaluate the latest trends in AI-based medical image analysis, which is showing great achievements in the field of medical AI in the healthcare industry. We analyze deep learning models for medical image analysis and AI-based medical image segmentation for quantitative analysis. Also, we evaluate the future development direction in terms of marketability as well as the size and characteristics of the medical AI market and the restrictions to market growth. For evaluating the latest trend in the deep learning-based medical image processing, we analyze the latest research results on the deep learning-based medical image processing and data of medical AI market. The analyzed trends provide the overall views and implication for the developing deep learning in the medical fields.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.182-184
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• 2022

As artificial intelligence (AI) is emphasized in elementary and secondary school education, interest in AI-applied class activities is increasing. Since AI is taught across various subjects in schools, teachers must plan lessons based on the principles of convergence education. In this paper, the concept of convergence education and matters to be considered for productive class activities were reviewed. Then, considerations for designing AI classes in schools are presented in the following aspects: characteristics of AI education in schools; educational goals for each school level in the general guidelines of the national curriculum; resources to be referenced when composing class content; perspectives on AI-applied software; and anticipated instructional procedures. As a suggestion, the following is presented. First, it is necessary to derive competencies that can be cultivated by AI education in school. Second, it is necessary to specify the design elements and procedures of AI classes based on the subject characteristics.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.4
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• pp.53-71
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• 2023

This study explores the relationship between various user factors and the level of trust in ChatGPT, a sophisticated language model exhibiting human-like capabilities. Specifically, we considered demographic characteristics such as age, education, gender, and major, along with factors related to previous AI experience, including duration, frequency, proficiency, perception, and familiarity. Through a survey of 140 participants, comprising 71 females and 69 males, we collected and analyzed the data to see how these user factors have a relationship with trust in ChatGPT. Both descriptive and inferential statistical methods, encompassing multiple linear regression models, were employed in our analysis. Our findings reveal significant relationships between user factors such as gender, the perception of prior AI interactions, self-evaluated proficiency, and Trust in ChatGPT. This research not only enhances our understanding of trust in artificial intelligence but also offers valuable insights for AI developers and practitioners in the field.

• Journal of Information Technology Applications and Management
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• v.29 no.5
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• pp.13-25
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• 2022

The purpose of this study is to explore the factors that influence the purchase of AI speakers in China. We integrate the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-technology fit (TTF) model into one model and put forward assumptions. According to the characteristics of AI speakers, we selected 6 independent variables, such as Performance Expectation, Effort Expectation, Social Influence, Facilitating Conditions, Task and Technology-characteristics. The final impact on purchase behavior is evaluated through Task-technology fit and purchase intention. After counting 478 samples, through SPSS22.0 and AMOS analysis, hypotheses have been proved by strong experimental data, except facilitating conditions. These results also imply that improving the technical level of AI speakers and enhancing consumers' purchasing intention are the central line of marketing. Based on this, we put forward several suggestions to marketers, including strengthening the research and development of AI speaker technology, and building a circle of friends of AI speakers.