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http://dx.doi.org/10.9717/kmms.2020.23.10.1318

The Effect of the Innovative Characteristics and the Consumer Characteristics of the AI Elderly Care Robot on the Intention to Acceptance  

Xiao, Ye. (Dept. of Storytelling, Graduate School, Dong-Eui University)
Kim, Chee-Yong (Major of Game Animation Engineering, Dong-Eui University)
Publication Information
Journal of Korea Multimedia Society / v.23, no.10, 2020 , pp. 1318-1330 More about this Journal
Abstract
The purpose of this study is to identify the effect of the innovation characteristics that AI Elderly Care Robots have on elderly consumers and to verify the acceptance or mediated resistance by the elderly of the innovation characteristics. Research was conducted throughout this study of the characteristics of the elderly so that the study results could contribute to the improvement of the quality and manufacture of AI Elderly Care Robots by lowering the psychological resistance of the elderly. Survey questions were answered by senior citizens aged 65 and older. The SPSS25 and AMOS22 programs were used for analysis. The analysis confirmed that innovation resistance has a significant mediated effect on the characteristics of elderly consumers and their willingness to accept the innovation characteristics of the AI Elderly Care Robots. Through this study, Ram's innovation resistance model has been verified empirically and it is estimated that by considering the specificities of elderly consumers and using the information to contribute to the development and modification of AI Elderly Care Robots will increase the willingness of the elderly to accept the innovation characteristics of the AI Elderly Care Robots.
Keywords
AI; AI Senior Care Robot; Innovative Resistance; Ram; Mediation Effect;
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