• Proceedings of the ESK Conference
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• 1998.04a
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• pp.93-98
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• 1998

Recently, consumers are tend to purchase the user-centered designed product using interface enginnering and human factors techniques. Therefore, it is important that the designer's requirements should be analyzed focused on the human machine interface. This paper described the interface usability evaluation technique(suvjective evaluation) for the interface between user and product. This methodology is the integrated interface usbility evaluation method AHP and Conjoint Analysis. AHP(Analytic Hierarchy Process) is a multicriteria decision model to give priority after expressing hierarchically for decision making problem. Conjoint Analysis enduavors to unravel the value, or partworths, that consumers place on the product or service's attributes from experimental subjects' evluation of profiles based on hypothetical products or services. A new usability test methodology proposed by this paper includes techniques jointed both consistency test by AHP and experimental subjective evaluation of profiles by Conjoint Analysis for evaluating the user's emotion and impression.

• Korean Management Science Review
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• v.19 no.2
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• pp.139-153
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• 2002

The Analytic Hierarchy Process (AHP) is known as a very useful decision-making model developed for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. In this paper, we propose a method to reflect the reliability of evaluators in the process of pairwise comparison. This method is applied to the evaluation of aerospace technology alternatives. We have conducted a questionnaire survey for S company that is one of the representative aerospace companies in Korea. A questionnaire was designed for obtaining both the priority with considering the reliability of evaluators' importance weights (the modified AHP priority) and the priority with assuming equally reliable evaluators' importance weights (the AHP priority) in order to compare the priority derived by each of two methods. The result shows that there exists the difference hard to neglect between the final priorities gained by two methods.

• Journal of the Korean Operations Research and Management Science Society
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• v.23 no.4
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• pp.131-140
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• 1998

The objective of this study is to propose a new procedure to synthesize the multi-experts priorities in AHP. If multi-experts with different expertise are involved in a AHP decision, we need some way to aggregate their opinions. AHP model used to do numerical aggregation by taking only the geometric mean or the weighting geometric mean in past. To aggregate the multi-experts priorities, In this paper. we suggest a way which Decision Maker can exclude outlier matrix from group using the concept of the Compatibility and we Introduce Delphi method to use Compatibility in AHP. A numerical example is shown to illustrate the procedure.

• Journal of the Korea Safety Management & Science
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• v.8 no.4
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• pp.167-180
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• 2006

The ANP(Analytic Network Process), though based on the AHP(Analytic Hierarchy Process), is a system for the analysis, synthesis, and justification of complex decisions with the capability to model non-linear relations between the elements. ANP allows the decision makers to leap beyond the traditional hierarchy to the interdependent environment of network modeling. The ANP is designed for problems characterized by the added complexity of interdependencies such as feedback and dependencies among problem elements. Using a network approach makes it possible to represent and analyze interactions, incorporate non-linear relations between the elements, and synthesize mutual effects by a single logical procedure. This study intends to evaluate the contribution of technology in intangible assets by the AHP and ANP.

• Journal of the Korea Society of Computer and Information
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• v.20 no.11
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• pp.163-168
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• 2015

Various methods have been used to solve the problem of the evaluation of the complex decision-making. In the case of public projects, used the AHP method to evaluate the pre-feasibility of the projects. In this paper, The pre-feasibility was referring to the 'General guidelines for the pre-feasibility' of the KDI and was used the AHP to evaluate for public projects of the H-city. In order to achieve this object, the structured hierarchical model and questionnaire developed based on the evaluation guidelines of the KDI. Also, the weight of evaluation factor was calculated based on the AHP method and was obtained the evaluation results for the project implementation alternative.

• Journal of the Korea Safety Management & Science
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• v.13 no.2
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• pp.51-59
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• 2011

The objective of this study is to develop an evaluation model for the National highway risky areas. Thus, for the purposes of doing this, National highway risky area evaluated targeting to provide determination ranking and suggesting rival-superiority factors as well as under-inferiority factors in ten National highway risky areas. This study developed for modules of risky areas evaluation, using fuzzy set theory and analytic hierarchy process for evaluation model of National highway risky area in transport environment. The preceding studies assess risk analysis through analysis of causal relationships by National highway safety sector not only handles rating scale development suitable for assessment area by referring to accident frequency model but also geometric structures model. As result of this study, this model of Fuzzy Ahp Risk Analysis (FARA) apply for programmable design in real time processing through easily derive strategy for improvement activities to provide a decision-making effectively. Furthermore, this study contributes frame for improvements of National highway construction for renovation's priority strategy as well as future's policy schemes.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2003.05a
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• pp.214-225
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• 2003

Now a day, the company must strengthen the contact-point of the customer who the company has and has to block the secession of the customer by providing services or goods on time. Under this market situation, the corporation extends the CRM for the customer management and strategic management, and set the CRM-strategies up for managing the customer relationship. For this, the present enterprise's level and the business-ability for the management of the customer relationship should be considered. Therefore, in this study, we will analyze the critical factors to set the CRM up as a strategy by studying the literature review. In the critical factors, the factors of enterprise level as well as the technical factor will be included. Secondly, as you know, the BSC is used to evaluate the corporation as a index. In this study the BSC model is changed and rearranged for the applied BSC model to measure the C3M level of companies. Thirdly, based on the model developed, the factors in the first step are classified by levels and weighted values are calculated by using AHP method. As a result, we will show the diagnostic model for check the operational performance of management, marketing and sales etc.

• IE interfaces
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• v.14 no.1
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• pp.47-53
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• 2001

This paper was studied to present a model for the application of AHP to the selection of airliners. For this study, a questionnaire was developed in respect to the criteria of airliner and given to 80 airline pilots and 30 maintenances in airlines to ask their opinions about the candidates for the middle-range airliners. The AHP software developed by Korean Advanced Institute of Science Technology (KAIST) was used to process the data. The result was analyzed by the criteria of selecting airliners and the several alternatives for the middle-range airliners.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.19 no.39
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• pp.219-227
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• 1996

For the equitable and objective evaluation of the performances of R & D (Research and Development) Projects, the quantitative evaluation of research products was performed. In this research, the AHP(Analytic Hierarchy Process) technique was used to calculate the relative importance(weight) of research products such as patents, thesis, conferences and man-power with make up individual questions. With calculated relative weight of research products, the model that gives the quantitative grades of research products was studied.

• The Journal of the Korea Contents Association
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• v.16 no.7
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• pp.19-30
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• 2016

This study analyzed relative importance among business model factors for improving business performance of Knowledge Service Enterprises using the Business Model methodology. It also compares and analyzes the relative importance of manufacturing enterprises by using the previous research conclusion. This study finds Product & Service factor(0.361) is the most important among Marketing(0.251), Financial aspects(0.234), and Infrastructure(0.154) are follows. For the sub factors, Value Proposition(0.254) is the most importance factors and Revenue Streams(0.154), and Key Activities(0.107), and Key Resources(0.100), and Channels(0.086) are follows. Also, The Marketing has higher relative importance for Manufacturing enterprises, whereas the Product&Service has higher relative importance for Knowledge Service Enterprises. It proves that there is a difference in the relative importance between Manufacturing Enterprises and Knowledge Service Enterprises. This study concludes the importance of business model factor is different for each respective industry. Therefore, it suggests to consider different industrial aspects when build the business model for each industry.