• 한국식생활문화학회지
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• 제27권3호
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• pp.274-284
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• 2012

This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the 'Identification of the BI and positioning of Korean restaurants' followed by 'Development of Korean food content for overseas promotion', 'Development of locally customized Korean food recipes and new Korean menus', 'Development of marketing communication strategies for Korean restaurants by countries', and 'Development of Korean restaurant differentiation strategies'. The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.

• 한국경영과학회지
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• 제26권4호
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• pp.71-82
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• 2001

Using the computer simulation method, we invest19ate the probability distribution of maximum eigenvalue of pair-wise comparison matrix, which has been used as a parameter for measuring the consistency of responses in analytic hierarchy process (AHP). We show that the shape of the distribution of the maximum eigenvalue is different according to the dimension of the matrix. In addition, we cannot find any evidence that the distribution of the Consistency Index is a Normal distribution, which has been claimed in the Previous literature. Accordingly, we suggest using so called K-index calcu1ated based on the concept of cumulative distribution function lather than based on that of arithmetic mean because the probabilistic distribution cannot be assumed to be a Normal distribution. We interpret the simulation results by comparing them with the suggestion of Saaty[11]. Our results show that using Saaty＇s value could be too generous when the dimension of the matrix is 3 and strict over 4. Finally, we propose new criteria for measuring the response consistency in AHP.

• 대한안전경영과학회지
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• 제9권2호
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• pp.195-214
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• 2007

The purpose of this study is to explore the applicability of AHP(Analytic Hierarchy Process) to select more productive projects among various proposed projects in a particular company. To achieve this research objective, the characteristics of project evaluation and selection are first reviewed with respect to when, where, and how the decision is made. Then the theoretical basis of the AHP is briefly reviewed along with its mathematical underpinnings to construct the framework of project evaluation and selection. To be more specific, the evaluation and selection criteria were reorganized in the AHP-based framework to make the process of project evaluation and selection more productive. Project evaluation and selection is one of the most important activities for the most companies to be more advantageous in the market. Despite the importance of decision making process of project selection, not many of how to choose the best project were suggested as the reliable project selection methods in the industries. It may be because it involves various activities related to conflict resolution among different evaluation criteria, high uncertainties of market, and the unclear tradeoff among various project objectives. Furthermore, the decision, once made at this point, tends to be irrevocable until the whole process turns out to be a complete success or failure. As the result, the AHP method showed better financial performance rather than the traditional method in a case study.

• 대한예방한의학회지
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• 제13권1호
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• pp.105-115
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• 2009

Background: The resource-based relative value scale has been applied to Korean medicine services as part of the National Health Insurance, yet the proper scoring method for physician's work needs to be developed. Objectives: To measure physician's work for Korean medicine services using Analytical Hierarchy Process(AHP) and to compare results abstracted by AHP with those by Magnitude Estimation method. Methods: We developed the AHP questionnaires for Korean Medicine services and administered it to 12 Korean medicine insurance experts. Weighted scores were calculated and were converted into physician's work scores. Results: In AHP measurement, the physician's work scores for acupuncture activities, especially special acupunctures, far increased, while those for diagnosis and basic consultations decreased. Variations in the scores enlarged. Conclusions: As an alternative, AHP method can be considered for measuring the physician's work for Korean medicine services with careful management of scoring variation.

• 한국정보시스템학회지:정보시스템연구
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• 제15권2호
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• pp.77-93
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• 2006

Information system(IS) development projects are mostly unique in terms of the characteristics of projects such as project requirements, customers, project members, and development environment. Therefore, it is very hara by nature, to manage the development process systematically. In addition the long-term enlarged scale projects with more complexity and specificity required have brought in much more risk factors than before. The paper recognized risk factors in IS development projects and measured the importance of those risk factors using the AHP(Analytical Hierarchy Process) method. The results can be used in the risk management of IS development projects.

• 디지털융복합연구
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• 제3권2호
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• pp.23-37
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• 2005

On the situation cooperating with business partners on the supply chain, systematic decision making process is a critical issue for them. The two major issues of purchasing strategy such as selecting vendors and managing them are important part of their overall business activities. This study mainly focus on the former issue of the vendor selection. Through the empirical study, analytical hierarchy process (AHP) method was applied to select vendors among supplier vendors based on four selection criteria such as the level of quality, product on management ability, delivery, and price. The results of study showed the main criteria of vender selection was the ability of quality management. The vender selected based on AHP and the current selection method was different, but implicitly projected the dilemma situation between quality and price which occurs in decision making process of real life.

• 환경영향평가
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• 제23권6호
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• pp.517-526
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• 2014

본 연구는 객관적 방법으로써의 계층분석법(AHP)를 사용하여 최적의 철도사업의 노선선정에 있어서 필요한 환경 평가에 대한 중점항목의 가중치를 제시하여, 환경친화적인 노선 선택을 위한 정량적 기준을 제공하고자 하였다. AHP는 계층구조로 복합적인 선택 기준을 가진 각 기준들의 상대적 중요도를 평가하고, 대안들의 전체적인 우선 순위를 결정하는 의사결정의 접근법이다. 본 연구의 목적을 위해, 각 분야별 환경영향평가 검토를 담당하는 전문가 설문에 기초하여 철도사업 노선선정에 있어서 주요 환경평가 항목의 순위와 가중치를 정립하였다. 그 결과, AHP에 의한 가중치는 동 식물상, 지형 지질, 자연환경자산, 소음 진동, 수질, 위락 경관, 대기질 등 자연생태분야가 높게 나타났다. 보다 효율적인 환경친화적 노선 선정 체계를 개발하기 위해서는 환경적인 측면에 더불어, 기술적, 경제적, 사회적 측면도 고려되어야 할 것이다.

• 디지털융복합연구
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• 제8권1호
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• pp.81-92
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• 2010

본 연구는 프로젝트 경영 분야 중 Al-Harbi (2001)의 논문을 Pyrczak (2008)이 제시한 평가절차에 의하여 분석하였다. 분석 대상으로 선정된 Al-Harbi (2001)의 논문은 프로젝트 경영에서 의사결정방법론으로서의 AHP (Analytical Hierarchy Process) 적용 가능성을 제시하였다. 이러한 논문의 평가를 위해서 여러 절로 구분하여 Pyrczak (2008)에서 제시하는 분석표에 의해 논문을 세부적으로 평가하였다. 본 연구는 연구 논문의 평가 방법을 정량화된 수치에 의해 보여줄 수 있음을 제안했다는 점에의 의미를 갖고 있다.

• 대한안전경영과학회지
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• 제10권2호
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• pp.71-83
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• 2008

Most researches on the corporate credit rating are generally classified into the area of bankruptcy prediction and bond rating. The studies on bankruptcy prediction have focused on improving the performance in binary classification problem, since the criterion variable is categorical, bankrupt or non-bankrupt. The other studies on bond rating have predicted the credit ratings, which was already evaluated by bond rating experts. The financial institute, however, should perform effective loan evaluation and risk management by employing the corporate credit rating model, which is able to determine the credit of corporations. Therefore, in this study we present a medium sized corporate credit rating system by using Artificial Neural Network(ANN) and Analytical Hierarchy Process(AHP). Also, we developed AHP model for credit rating using non-financial information. For the purpose of completed credit rating model, we integrated the ANN and AHP model using both financial information and non-financial information. Finally, the credit ratings of each firm are assigned by the proposed method.

• 유통과학연구
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• 제18권7호
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• pp.63-72
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• 2020

Purpose: This study examines the market segmentation and strategy of PT INKA, a rolling stock manufacturer in Indonesia. Research design, data and methodology: The study used the MCDM (Multiple Criteria Decision Making) method specifically the AHP (Analytical Hierarchy Process). The AHP method was applied to identify the target market. This method or approach considers the market attractiveness and competitive strength criteria with quantified parameters. Results: a) Australia, Kenya, Tanzania, New Zealand, and India emerge as the top five target markets; b) There is justification for rolling stock manufacturers to allocate their resources in winning the market share. Conclusion: The main challenge confronting the rolling stock manufacturer is limited resources to acquire a particular market share despite abundant opportunities in this sector. Despite the mastery of technology and long experience in the industry, selecting a target market with multiple criteria could be difficult for an emerging rolling stock manufacturer in South East Asia.