• Journal of the Korean Society of Food Culture
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• v.27 no.3
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• pp.274-284
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• 2012

This study presents the Analytical Hierarchy Process (AHP) as a potential decision-making method for obtaining the relative weights of alternatives through pairwise comparison in the context of hierarchical structure. The aim of this study was to elicit prior strategies for brand communication for Korean restaurants overseas. We created a questionnaire and surveyed experts at government agencies, restaurant companies, and universities from October to November 2011. By applying the pairwise comparison matrix, relevance was perceived as a more important strategy evaluation criteria than effectiveness or urgency. The highest-ranked strategy was the 'Identification of the BI and positioning of Korean restaurants' followed by 'Development of Korean food content for overseas promotion', 'Development of locally customized Korean food recipes and new Korean menus', 'Development of marketing communication strategies for Korean restaurants by countries', and 'Development of Korean restaurant differentiation strategies'. The results of this study can be used for effective Korean food globalization by enhancing the competitiveness in the world market.

• Journal of the Korean Operations Research and Management Science Society
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• v.26 no.4
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• pp.71-82
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• 2001

Using the computer simulation method, we invest19ate the probability distribution of maximum eigenvalue of pair-wise comparison matrix, which has been used as a parameter for measuring the consistency of responses in analytic hierarchy process (AHP). We show that the shape of the distribution of the maximum eigenvalue is different according to the dimension of the matrix. In addition, we cannot find any evidence that the distribution of the Consistency Index is a Normal distribution, which has been claimed in the Previous literature. Accordingly, we suggest using so called K-index calcu1ated based on the concept of cumulative distribution function lather than based on that of arithmetic mean because the probabilistic distribution cannot be assumed to be a Normal distribution. We interpret the simulation results by comparing them with the suggestion of Saaty[11]. Our results show that using Saaty＇s value could be too generous when the dimension of the matrix is 3 and strict over 4. Finally, we propose new criteria for measuring the response consistency in AHP.

• Journal of the Korea Safety Management & Science
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• v.9 no.2
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• pp.195-214
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• 2007

The purpose of this study is to explore the applicability of AHP(Analytic Hierarchy Process) to select more productive projects among various proposed projects in a particular company. To achieve this research objective, the characteristics of project evaluation and selection are first reviewed with respect to when, where, and how the decision is made. Then the theoretical basis of the AHP is briefly reviewed along with its mathematical underpinnings to construct the framework of project evaluation and selection. To be more specific, the evaluation and selection criteria were reorganized in the AHP-based framework to make the process of project evaluation and selection more productive. Project evaluation and selection is one of the most important activities for the most companies to be more advantageous in the market. Despite the importance of decision making process of project selection, not many of how to choose the best project were suggested as the reliable project selection methods in the industries. It may be because it involves various activities related to conflict resolution among different evaluation criteria, high uncertainties of market, and the unclear tradeoff among various project objectives. Furthermore, the decision, once made at this point, tends to be irrevocable until the whole process turns out to be a complete success or failure. As the result, the AHP method showed better financial performance rather than the traditional method in a case study.

• Journal of Society of Preventive Korean Medicine
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• v.13 no.1
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• pp.105-115
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• 2009

Background: The resource-based relative value scale has been applied to Korean medicine services as part of the National Health Insurance, yet the proper scoring method for physician's work needs to be developed. Objectives: To measure physician's work for Korean medicine services using Analytical Hierarchy Process(AHP) and to compare results abstracted by AHP with those by Magnitude Estimation method. Methods: We developed the AHP questionnaires for Korean Medicine services and administered it to 12 Korean medicine insurance experts. Weighted scores were calculated and were converted into physician's work scores. Results: In AHP measurement, the physician's work scores for acupuncture activities, especially special acupunctures, far increased, while those for diagnosis and basic consultations decreased. Variations in the scores enlarged. Conclusions: As an alternative, AHP method can be considered for measuring the physician's work for Korean medicine services with careful management of scoring variation.

• The Journal of Information Systems
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• v.15 no.2
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• pp.77-93
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• 2006

Information system(IS) development projects are mostly unique in terms of the characteristics of projects such as project requirements, customers, project members, and development environment. Therefore, it is very hara by nature, to manage the development process systematically. In addition the long-term enlarged scale projects with more complexity and specificity required have brought in much more risk factors than before. The paper recognized risk factors in IS development projects and measured the importance of those risk factors using the AHP(Analytical Hierarchy Process) method. The results can be used in the risk management of IS development projects.

• Journal of Digital Convergence
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• v.3 no.2
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• pp.23-37
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• 2005

On the situation cooperating with business partners on the supply chain, systematic decision making process is a critical issue for them. The two major issues of purchasing strategy such as selecting vendors and managing them are important part of their overall business activities. This study mainly focus on the former issue of the vendor selection. Through the empirical study, analytical hierarchy process (AHP) method was applied to select vendors among supplier vendors based on four selection criteria such as the level of quality, product on management ability, delivery, and price. The results of study showed the main criteria of vender selection was the ability of quality management. The vender selected based on AHP and the current selection method was different, but implicitly projected the dilemma situation between quality and price which occurs in decision making process of real life.

• Journal of Environmental Impact Assessment
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• v.23 no.6
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• pp.517-526
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• 2014

This paper performed studies on a guide for an environmental assessment necessary to select railroad route optimally, and presented techniques for an environmental friendly route selection using AHP(Analytical Hierarchy Process) as an objective method. The AHP is an approach to decision making that involves multiple choice criteria into a hierarchy and assessing the relative importance of each criterion, and determining an overall ranking of the alternatives. For the purpose of this study, we established the weight and the order of major environmental assessment items based on the survey of experts. The results of the weight by AHP were in order of Fauna & Flora, Topography & Geology, Nature Environmental Assets, Noise & Vibration, Water Quality, Landscape and Air Quality indicating natural environment should be in priority. To develop the more efficient environmental friendly route selection systems, it is necessary to consider economical, technical, and social aspects in addition to environmental consideration.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.81-92
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• 2010

This study focuses on the evaluation of an article about the AHP methodology in project area at 2001 edition. It is titled, "Application of AHP in project management," by K.M.A.S-S. Al-Harbi. This paper presents the Analytical Hierarchy Process (AHP) as a decision making method in project management. The evaluation by each section is based on the model by Fred Pyrczak (2008) in Evaluating Research in Academic Journals. This paper has an implication that evaluation method can be shown by quantitative numerical value.

• Journal of the Korea Safety Management & Science
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• v.10 no.2
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• pp.71-83
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• 2008

Most researches on the corporate credit rating are generally classified into the area of bankruptcy prediction and bond rating. The studies on bankruptcy prediction have focused on improving the performance in binary classification problem, since the criterion variable is categorical, bankrupt or non-bankrupt. The other studies on bond rating have predicted the credit ratings, which was already evaluated by bond rating experts. The financial institute, however, should perform effective loan evaluation and risk management by employing the corporate credit rating model, which is able to determine the credit of corporations. Therefore, in this study we present a medium sized corporate credit rating system by using Artificial Neural Network(ANN) and Analytical Hierarchy Process(AHP). Also, we developed AHP model for credit rating using non-financial information. For the purpose of completed credit rating model, we integrated the ANN and AHP model using both financial information and non-financial information. Finally, the credit ratings of each firm are assigned by the proposed method.

• Journal of Distribution Science
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• v.18 no.7
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• pp.63-72
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• 2020

Purpose: This study examines the market segmentation and strategy of PT INKA, a rolling stock manufacturer in Indonesia. Research design, data and methodology: The study used the MCDM (Multiple Criteria Decision Making) method specifically the AHP (Analytical Hierarchy Process). The AHP method was applied to identify the target market. This method or approach considers the market attractiveness and competitive strength criteria with quantified parameters. Results: a) Australia, Kenya, Tanzania, New Zealand, and India emerge as the top five target markets; b) There is justification for rolling stock manufacturers to allocate their resources in winning the market share. Conclusion: The main challenge confronting the rolling stock manufacturer is limited resources to acquire a particular market share despite abundant opportunities in this sector. Despite the mastery of technology and long experience in the industry, selecting a target market with multiple criteria could be difficult for an emerging rolling stock manufacturer in South East Asia.