• Journal of Digital Convergence
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• v.12 no.11
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• pp.515-530
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• 2014

The purpose of this research is to examine the empirical effect of participating motives for lifelong education on the releasing of controlled inferiority, the gratification of retained desire, and voluntary resocialization. The motives for lifelong education were divided into an external viewpoint focusing on consumers' behaviors and an internal viewpoint based on activity of the ego. External motives were divided into pragmatic, entertaining, and relational motives, while internal motives were divided into self-realization, self-existence, and self-participation motives. The results show that the pragmatic motive and the self-realization motive, the entertaining motive and the self-existence motive, and the relational motive and the self-participation motive are highly related to each other. It was found that the pragmatic motive and the self-realization motive affected the lifelong education participants' release of controlled inferiority relatively stronger, the entertaining motive and the self-existence motive affected participants' gratification of retained desire relatively stronger, the relational motive and the self-participation motive affected participants' voluntary resocialization relatively stronger.

• Korean Business Review
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• v.13
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• pp.67-87
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• 2000

There has been remarkable growth in the study of the role played by affect in advertising in the past 16 year. The research of the role in advertising has studied in different perspectives, provide guidelines for practicers. But the evidence of these research have limits to service advertising creative strategy, because of no integrated framework. The goal is to provide broad assessment and insight of the role played by affect in advertising from academic literature. This article are discussed the concept relating affect, the type of advertising appeal, affect and context effects, affect and individual different in reponses, affect and attitude toward the ad in advertising. Finally, from a critical analysis of state knowledge, this article suggested 5 directions for future research in the recommended areas.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.351-362
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• 2018

This study investigated how Schwartz' value system(1992) would interfere with SNS users' motivations and behavioral responses. The study result shows that values are characterized in terms of openness, mutual reciprocity, self enhancement, normative compliance, and security. Each of them exerted differential impact on SNS usage motives, social capital, ad response, and word-of-mouth, among others. The five values were used as an input for segmenting SNS users and clustering method produced four value segments; experience seeker, interdependent sympathizer, self enhancer, and norm-bound. Each value group not only influenced SNS perceptions and behavioral responses differently, but also showed a systematic relationship with SNS service types. The study findings demonstrate that Schwartz's value system provides a very useful theoretical basis for understanding the psychological mechanism underlying SNS usage.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.427-441
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• 2017

The purpose of this research is to examine the effect EVE about culture & art education and social tendencies have on adult educatees eliminating controlled mechanisms. Quantitative research on those in their 40s and 50s was executed. The results show that there is a high correlation between GEVE and individualism, REVE and collectivism. GEVE has a higher influence on actualization of self-efficiency, FEVE on reignition of retained desires, REVE on substantialization of non-isolation, individualism on actualization of self-efficiency, and collectivism on substantialization of non-isolation. This research evokes the importance of an interdisciplinary and integrated understanding of EVE in culture & art education, educatees' social tendencies, and their psychological mechanisms. Also, it suggests the necessity of following research and practical adaptation related to developing programs, securing quantitative and qualitative appropriateness reflecting social requirements, and operation, evaluation, and management considering reciprocality.

• Management & Information Systems Review
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• v.31 no.4
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• pp.639-661
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• 2012

The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.211-217
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• 2019

This study suggested the alternatives for improving consumers' engagement with digital signage (DS) by analyzing the researches of the effectiveness of DS in marketing and public areas, which is recognized as an essential communication tool for commercial or public matters. According to the results, affective DS ad content of DS resulted in positive shoppers' buying behaviors and perceiving buying environment; DS was also effective for public affairs, which how proper channel and message for the target public resulted in solving community problems. However, it was rare to measure precisely the level of consumers' engagement with DS content and what DS content aroused higher engagement in both areas. Thus, DS content should be more customized based on multiple converged contents for consumers' engagement and the research efforts of DS should be focused on the development of not only its device technology, but also creative content.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.1-13
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• 2022

This study aims to examine the trend and characteristics of newspaper articles concerned with fine particle matter. Newspaper articles since 1995 collected from Bigkinds were analyzed using text mining techniques, sentiment analysis and regression analysis. Air pollution measurement and domestic pollutants appeared frequently previously, but "China" became the keyword in the 2010s along with political action, the effects on the health, AD/PR, and domestic pollutants. Korea JoongAng Daily, Hankyoreh and Kyunghyang Shinmun have had more focused on political regulations whereas most regional daily newspapers on emission sources and reduction measures at the regional level. The results of this study are expected to be used as a reference for understanding the trend of newspaper articles. Future work includes further analysis and discussion of fine particle pollution condition and news reports in the post-COVID era.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.1-10
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• 2013

Even though the importance of reading voters' share of mind increases in political campaign, there is no research which analyzes engagement in perspective of political campaign. Therefore, the purpose of this research is to calculate political engagement index which is qualitative indicator about political campaign's immersion in candidate in perspective of engagement and provide scientific data for political advertisement and publicity strategy. For this purpose, A and B candidates who ran for 18th president in December 19th, 2012 are selected for subjects of the research. The young people whose voter participations are low in this presidential election are selected as subjects for responding questionnaire and are surveyed. This research is qualitative evaluation which tires to supplement a limit of qualitative analysis of content by surpassing quantitative evaluation including advertisement, promotion, public opinion on politics, ratings, etc. Evaluation attribute is designed to distribute 8 PEI into 0~100 score. If PEI is more than 50, then the score indicates immersion above average. If PEI is lower than 50, then the score indicates immersion below average. The model of the research will contribute to development of methodological research of political campaign strategy. Also, in the future, this model can be used as micro-targeting in each political campaign's election strategy.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.309-318
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• 2018

We proposed a marketing plan for the performing arts venue using realistic contents(VR, AR, and MR). The venue is a place where the audience can experience the performance directly. The marketing plan of the performance venue is as follows. Firstly, it is a marketing strategy that utilizes an arrangement of venue seats. It is possible to predict for watching a performance at angle and sight in performance venue seats that audience want through VR. This allows the theatre seats to be experienced in advance with the VR contents inducing the reservation of the seats with a high sense of immersion. Secondly, it is a marketing using PR and AD of performing arts through MR in the space with a large transient population. It is possible to promote dynamic promotion utilizing the sense of the presence of performing arts compared with existing static promotion means. Thirdly, it is a marketing strategy that utilizes actor characters in performance. The audience could be interested in the performing arts in advance via a preview of the AR contents of the pamphlet. Fourthly, it is a way to communicate with customers directly by establishing a VR social network to manage venue members. This will help attract an audience to revitalize the theatre venue.

• Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
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• v.5
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• pp.183-202
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• 2002

Die vorliegende Arbeit verfolgt zwei Ziele: zum einen sollen die Entwicklungen in der modernen zweisprachigen Lexikographie mit Ausgangssprache Deutsch skizzenhaft vorgestellt und einige Forschungsdefizite benannt werden, zum anderen sollen die Ergebnisse und Methoden der neueren Lexikographie anhand von Beispielartikeln der drei $einschl\"{a}gigen$ deutsch-koreanischen $Gro{\ss}w\"{o}rterblicher$ kontrastiert und diskutiert werden. Zuerst wird eine Typologie der zweisprachigen $W\"{o}rterb\"{u}cher$ erstellt, derzufolge es jeweils 2 aktive und 2 passive Worterblicher pro Sprachenpaar gibt. Das Aktiv-Passiv­Prinzip gilt als ein grundlegender Ausgangspunkt $f\"{u}r$ die zweisprachige Lexikographie. Eine Erweiterung der Unterscheidungskriterien scheint nicht $zweckm\"{a}{\ss}ig$ und angesichts praktischer Schwierigkeiten auch kaum realisierbar. $Pl\"{a}diert\;wird\;f\"{u}r\;eine\;st\"{a}rkere\;Ber\"{u}cksichtigung$ der Benutzungssituationen, zu denen z.B. der Grad der Sprachbeherr­schung der jeweiligen Benutzergruppe, die $m\"{o}glichen\;Benutzungsanl\"{a}sse$, der Kenntnisstand $bez\"{u}glich$ der Benutzerhinweise sowie die technische Geschicklichkeit bei der $W\"{o}rterbuch-benutzung\;etc.\;zu\;z\"{a}hlen$ sind. In makrostruktueller Hinsicht werden die Selektion und die Anordnung der Lemmata diskutiert. Bei der Lemmaauswahl $w\"{a}re\;es\;w\"{u}nschenswert$, auf der Grundlage eines Lemmavergleiches der verschiedensten Quellenworterbucher ein datenbasiertes Korpus zu erstellen. Dazu $k\"{o}nnten$ folgende Materialien ausgewertet werden: (1) einsprachige allgemeine (ad spezielle) $W\"{o}rterb\"{u}cher$ (z.B. Deutsch/Koreanisch), (2) zweisprachige allgemeine (od spezielle) Worterblicher (z.B. Deutsch-Koreanisch, Deutsch-Englisch) etc. Die $blo{\ss}e\;\"{U}bersetzung$ lediglich eines einzigen $Quellenw\"{o}rterbuches\;k\"{o}nnte$ dagegen zu $unerw\"{u}nschten\;Einseitigkeiten\;f\"{u}hren$. Was die Anordnung der Lemmata in zweisprachigen $W\"{o}rterb\"{u}chern$ betrifft, $k\"{o}nnen$ dieselben drei makrostrukturellen Typen unterschieden werden, wie in einsprachigen $W\"{o}rterb\"{u}chern$: (1) glattalphabetisch, (2) nischenalphabetisch, (3) nestalphabetisch. Unter den zu untersuchenden $W\"{o}rterb\"{u}chern$ weisen das EDK und das HDK die nischenalpha­betische Makrostruktur auf, das MDK ist dagegen nestalphabetisch angeordnet. Je nachdem, wie die Polysemiestruktur und die Mehr-Wort-Einheit kombinieren, werden die drei Arten der Mikrostruktur unterschieden: (1) die integrierte Mikrostruktur, (2) die nichtintegrierte Mikrostruktur, (3) die partiell integrierte Mikrostruktur. $W\"{a}hrend$ das EDK und das HDKeine integrierte Mikrostruktur besitzen, weist das HDK eine partiell integrierte Mikrostruktur auf. Die Artikelgestaltung durch die nichtintegrierte Mikrostruktur, die $h\"{a}ufig$ in der zweisprachigen Lexikographie angewandt wird und entsprechende Vorteile besitzt, sallte $k\"{u}nftig\;als\;Gestaltungsm\"{o}glichkeit\;st\"{a}rker$in Betracht gezogen werden. In Bezug auf die Organisation der Mikrostruktur werden vier Bauteile, das sind Lemma-, $\"{A}quivalent-$, Diskriminator- und Beispielangaben untersucht. Die $\"{U}bersetzungs\"{a}quivalente$ werden je nach dem lexikalisch-semantischen Abdeckungsgrad mit dem Lemma in drei Typen eingeteilt: (1) $Voll\"{a}quivalent,\;(2)\;Teil\"{a}quivalent,\;(3)\;Null\"{a}quivalent$. In der Mehrheit kommen die Teil- oder $Null\"{a}quivalente$ vor, weil die ausgangssprachlichen Lemmata und die zielsprachlichen $\"{A}quivalente$ in sich Polysemiestruktur aufweisen. $Informationsm\"{a}ngel$ auszugleichen ist die Funktion des Diskriminators, in dem Glosse, Markierungen und metasprachliche $Erl\"{a}uterungen$ zusammenwirken. $Verbesserungsw\"{u}rdig\;sind\;die\;g\"{a}ngigen$ deutsch-koreanischen $W\"{o}rterb\"{u}cher$ var allem im Hinblick auf die stilistischen Markierungen; die Inkongruenz des Stils zwischen den beiden verschiedenen Sprachen wird bislang zu wenig $ber\"{u}cksichtigt$ und sagar in ein und demselben $W\"{o}rterbuch$ nicht konsequent dargestellt. Trotz der relativen $Geringsch\"{a}tzung$ von Beispielangaben in der $europ\"{a}ischen$ zweisprachigen passiven Lexikographie sallte diesen in deutsch-koreanischen $W\"{o}rterb\"{u}chern$ mehr Aufmerksamkeit gewidrnet werden. Sie sind dem koreanischen Benutzer eine wichtige Hilfe, indem sie die $\"{A}quivalentenangaben\;implizite\;erg\"{a}nzen$ und Informationen $\"{u}ber$ die syntaktisch-semantische und pragmatische Kontextrestriktion bieten. $Dar\"{u}berhinaus$ stellen sie selbst interessante kulturelle, geistige und landeskundliche etc. Informationen dar. Was den Artikelaufbau betrifft, wird das Van Dale-Modell diskutiert, d.h. das kategoriell-semantisch-alphabetische Prinzip, das trotz mancher Kritikpunkte viele interessante Anregungen $f\"{u}r$ die zweisprachige Lexikographie Deutsch-Koreanisch bietet, wo z.B. noch nicht die $Pr\"{a}positionen$ in der Beispielangabe durch typographische Hervorhebung $pr\"{a}sentiert$ worden sind. Aus $Platzgr\"{u}nden$ sind hier nur wenige Beispielartikel mit substantivischen Lemmata $angef\"{u}hrt$ und analysiert worden. Um die $h\"{o}here$ Generalisierbarkeit zu erreichen, brauchen die Untersuchungs- materialien mindestens einen bestimmten Umfang. Derartige empirische Forschungen $k\"{o}nnen$ als Impulse dazu beitragen, $k\"{u}nftige\;W\"{o}rterb\"{u}cher$ im Sinne einer $Ber\"{u}cksichtigung$ neuerer lexikographischer Erkenntnisse verbessern zu helfen.