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Effect of Leisure & Recreation Liberal Art Lecture in the University on Leisure Attitude (대학·여가 레크리에이션 이론수업이 수강생의 여가태도에 미치는 영향)

  • Lee, Yeon-Ju
    • The Journal of the Korea Contents Association
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    • v.10 no.5
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    • pp.379-386
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    • 2010
  • The purpose of this study was to exam the effect of the leisure lecture on the class participants' leisure attitude. To achieve the purpose, a experiment method was performed. The167 subjects for this experiment were extracted from two leisure lectures of a university located in north Chungcheong province. With those subjects, a leisure lecture was operated for two hours in a week for fifteen weeks. To collect data, Ragheb & Beard[22]'s LAS(Leisure Attitude Scale) was used. The scale was used twice for the subjects. The first was tested at the beginning of first lecture and the second was at the last lecture. The collected data was analyzed with paired t-test by SPSS 12.0 program for Windows. The results proved that the leisure lecture affected on the subjects' all four sub-factors(cognitive, affective, intent, behavioral) of leisure attitude. Furthermore, the effect of the lecture was different by sex and grade.

A Study on Situational Crisis Communication Strategy according to Type of Crisis in Korea (위기 유형별 위기 대응 커뮤니케이션 전략 실태 연구 : 기업 사과문 분석을 중심으로)

  • Min, Jisun;Choi, Seong-Rak
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.471-482
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    • 2015
  • Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. However, there's a controversy over whether this theory is practically applicable in Korea. Therefore, this study analyzed statements of apology to see if companies in Korea are actually taking different response strategy according to the types of crisis. According to the result of analysis on 244 apology statements published in the newspapers from 2012 to spring of 2015, adaptive response strategy was mostly taken no matter what the crisis type was. In conclusion, there's a discrepancy in crisis response strategy between the theory suggested in SCCT and the current practices in Korea. This conclusion can contribute to devising an appropriate application of SCCT in Korea and to develop a more Korea relevant theory.

Understanding Acceptance of Fintech Service in Korea: Focused on Decomposed TPB into TAM (우리나라 소비자의 핀테크 수용 모형의 탐색: 기술수용모형의 분해계획행동이론을 중심으로)

  • Joo, Jihyuk
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.171-179
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    • 2017
  • This study explored an appropriate research model that could explain and predict the spread of fintech, a new financial services in Korea. We reviewed two theoretical frameworks, theory of planned behavior(TPB) and technology acceptance model(TAM), which are frequently cited to explain human behavior and new technology adoption, respectively. Then, we proposed a decomposed theory of planned behavior(DTPB) as a research model and examined the model through PLS path modeling. As a result, every path except PEOU-ATT path in TAM is significant, and the explanatory power toward behavioral intention(R2=0.573) is also significantly greater in the proposed model. Accordingly, the proposed DTPB is appropriate to explain the spread of fintech in Korea. Finally, suggestions for the following studies are discussed.

A Study on the Psychological Mechanism underlying the Influence of Media Exposure on Diet Intention : Focusing on Self-Objectification Theory (미디어 노출이 다이어트 의도에 영향을 미치는 심리적 기제에 관한 연구 : 자기대상화이론을 중심으로)

  • Kim, Yesolran;Lee, Mina
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.4
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    • pp.359-370
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    • 2020
  • This study tested the roles of public self-consciousness, body surveillance, body shame, and body dissatisfaction based on culture cultivation theory and self-objectification theory with the aim of revealing the psychological mechanisms underlying the influence of media exposure on diet intention. As a result of conducting a survey on 350 women in their twenties and performing structural equation modeling, this study found that media exposure causes public self-consciousness, which increases body surveillance and body shame, thereby increasing body dissatisfaction and thus increasing diet intention. In addition, public self-consciousness indirectly influenced body shame through body surveillance. Body surveillance was found to have an indirect effect on diet intention through body dissatisfaction, whereas body shame had a direct effect on diet intention. Based on the results, we presented theoretical and practical implications of this study and suggestions for future research.

A Study on the Application of Physical Activity Planning Behavior Theory Model of Rehabilitation Center Participants (재활센터 이용자의 신체활동 계획행동이론모형 적용 연구)

  • Lee, Jong-Bok;Kim, Do-Jin
    • Journal of the Korea Convergence Society
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    • v.10 no.2
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    • pp.325-330
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    • 2019
  • The purpose of this study was to verify the physical activity planning behavior theory model of rehabilitation center users. For this purpose, a questionnaire survey was conducted for sports athletes who visited the sports rehabilitation hospital and rehabilitation center in the metropolitan area. A total of 203 questionnaires were used for the actual analysis. The collected data were analyzed using SPSS 18.0 and AMOS 18.0. In this way, we confirmed that intention has a significant direct effect on the behavior in the application of the physical activity planning theoretical model based on the social cognitive theory of rehabilitation center participants.

A Study on the Influencing Factors on Social Media Use Intensity and Fatigue, and the Moderating Effect of Process Incentive Expectations (소셜 미디어 사용 강도 및 피로감에 미치는 영향 요인과 성과기대의 조절 효과 연구)

  • Park, Kiho
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.215-227
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    • 2021
  • This study empirically studied the factors affecting the intensity of use of mobile social media and fatigue. Theories for the research framework were based on the theory of planned behavior, the theory of private information protection, the theory of flow, and the theory of process incentives. As a result of data analysis, it was found that self-efficacy, user habits, and flow experience positively influence the intensity of mobile social media use. This study assumed that personal information protection issues negatively affect the intensity of mobile social media use, but have little influence on the use intensity. The intensity of media use had a positive effect on media fatigue. In other words, when the intensity of using mobile social media increased, the feeling of fatigue increased. The expected process incentives variable did not show a moderating effect between media use intensity and social media fatigue. The findings will have implications for social media-related companies and organizations that want to use social media tools for business and public services.

A Study on the Behavior of Brine Lumps Caused by Dropping Brine (염수투하에 따른 염수괴 거동에 관한 연구)

  • ;K. Nakatsuji
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.3 no.1
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    • pp.21-28
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    • 1991
  • this paper, two-dimensional behaviors of the brine lumps moving along the inclined boundaries are investigated experimentally and theoretically. It was investigated these factors in the brine lumps which are behaviors. shape. length change. height change. and moving velocity change. The results were compared the above factors with thermal theory. The shape of the brine lumps is well apporximated by a half-ellipse. The shape of the brine lumps was similar with the slope thermal and the moving characteristics were found to reappear with the turbulent thermal theory.

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Time-Series Causality Analysis using VAR and Graph Theory: The Case of U.S. Soybean Markets (VAR와 그래프이론을 이용한 시계열의 인과성 분석 -미국 대두 가격 사례분석-)

  • Park, Hojeong;Yun, Won-Cheol
    • Environmental and Resource Economics Review
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    • v.12 no.4
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    • pp.687-708
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    • 2003
  • The purpose of this paper is to introduce time-series causality analysis by combining time-series technique with graph theory. Vector autoregressive (VAR) models can provide reasonable interpretation only when the contemporaneous variables stand in a well-defined causal order. We show that how graph theory can be applied to search for the causal structure In VAR analysis. Using Maryland crop cash prices and CBOT futures price data, we estimate a VAR model with directed acyclic graph analysis. This expands our understanding the degree of interconnectivity between the employed time-series variables.

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The TRIZ Theory and it′s Application (TRIB이론과 응용)

  • 이장용
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.2 no.2
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    • pp.25-31
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    • 2001
  • The TRIZ theory which was invented by Russian scientist Genrich Altshuller provides a systematic methodology for innovative engineering design in place of brainstorming. synectics, analogical thinking, which seeming1y high efficiency are still variations of the trials and errors method. TRIZ theory gives designer the ability to explore design solutions in fields other than his (her) own experience. Among several TRIZ theories, most widely used techniques in engineering field are contradiction theory. Su-Field analysis, physical phenomenon and effect and directed production evolution. which are described in this thesis and its application to conceptual design of high-speed train is performed as a case study of TRIZ theory.

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A Question on Theoretical Justification of Cataloging Outsourcing (편목업무 아웃소싱의 이론적 근거에 대한 의문)

  • Rho Jee-Hyun
    • Journal of Korean Library and Information Science Society
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    • v.37 no.2
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    • pp.231-253
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    • 2006
  • This study intends to make a comprehensive inquiry about the theoretical foundations of cataloging outsourcing. To the end, this study examined (1) backgrounds of cataloging outsourcing, 2) the pros and cons of cataloging outsourcing, (3) theoretical justification suggested by guardians of cataloging outsourcing, and (4) methodological limitations found in literatures on the subject. On the basis of it, finally suggested are methodologies for evaluating 'effectiveness' of cataloging outsourcing.

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