• Asia Marketing Journal
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• 제14권3호
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• pp.7-26
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• 2012

The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for growth. In our examination of the E-mart case, we could clearly see E-mart's competence and spirit that allowed it to turn crises into advantageous opportunities. E-mart attracted the customers who wanted value-oriented consumption by its positioning as the "Lowest price discount store", when consumer sentiment was frozen under the economic crisis. Furthermore, when a large-scale foreign discount store like Walmart entered the Korea market, E-mart built its core competencies as the 'Korean style discount store'. These ingenious positioning and efforts resulted in E-mart taking over their archrival, Walmart, and forced the global Goliath to exit the Korean market. The case of E-mart's effective crisis management teaches many important lessons and a few core lessons that apply to many companies. One such lesson is the importance of positioning which enabled E-mart to turn crises into opportunities. Granted, the strategy of positioning as the 'Korean style discount store', or 'Lowest price discount store' was possible due to overall support with cost reduction, development and management of their own system, an apprentice educate system, etc. based on an excellent selection of location of the store and efficient distribution systems. Still, the positioning strategy of E-mart was truly ground breaking in distancing itself from its competitors. The lessons from E-mart will help those companies currently in a stagnant situation or a crisis to turn their obstacles into great success.

• 한국자원식물학회지
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• 제13권1호
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• pp.11-17
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• 2000

우리 나라의 남부지방에서 고품질의 참당귀를 생산하고자 비가림하우스를 이용하여 차광재배로 하고현상을 방지한 후 멀칭재배을 실시하여 시험을 실시한 결과는 다음과 같다. 1. 멀칭 종류별 토양의 습도와 지온은 무멀칭보다 멀칭재배에서 높았고, 특히 멀칭 중에서도 P. E.(polyethylene) 멀칭이 가장 높았다. 2 잡초의 발생은 멀칭 종류별 검정 P. E. 멀칭재배에서 가장 적게 발생되었고, 투명 P E.멀칭재배에서는 많이 발생 되었다. 3. 생육은 P E. 멀칭재배가 짚멀칭이나 무멀칭보다 엽수가 많고 엽장이 커서 양호하였다. 4. 추대는 2∼5% 정도가 발생되었으며, P. E. 멀칭재배에서 약간 많이 발생되는 경향이었다. 5. 수량은 P E. 멀칭재배가 토양의 물리성이 좋아서 근수가 많고, 근장과 묘두직경이 커서 뿌리 생장이 양호하여 증수되었다. 한편, 검정 P E. 멀칭재배는 잡초 발생의 억제 효과가 뚜렷하여 P E. 멀칭재배시 노동력이 부족할 경우 적극 권장할 만한 멀칭재료로 생각되어진다.

• 한국산학기술학회논문지
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• 제17권12호
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• pp.708-715
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• 2016

매크로-펨토셀이 중첩된 환경에서 멀티미디어 서비스의 QoE를 보장하는 것은 5G 이동통신을 위한 중요한 문제이다. 이동 단말기가 이동 시 서비스 연속성을 지원하기 위해서는 종단 간 협상 정보에 근거하여 사용자의 QoE를 보장할 수 있는 운영 구조가 필요하다. 또한 멀티미디어 서비스의 연속성은 지연에 영향 받기 때문에 QoE 요구 사항을 효과적으로 유지하기 위한 자원 관리 방법이 필요하다. 본 연구에서는 서로 다른 특성을 갖는 멀티미디어 서비스의 QoE를 지원하기 위하여 4 부류의 자원 관리 방법을 제안한다. 이를 위하여 QoE 구조가 제안되고 QoE를 지원하기 위하여 전용으로 자원을 운용하는 방법을 제안한다. 제안된 방법을 통하여 음성, 영상, 데이터 서비스 등 자원할당 요구 사항이 서로 다른 멀티미디어 서비스의 QoE을 지원할 수 있다. Outage 확률과 데이터 처리율을 성능척도로 하여 수행된 시뮬레이션을 수행하고 결과를 분석한다. Outage 확률과 데이터 처리량을 성능척도로 하여 수행된 시뮬레이션 결과에 의하면 제안된 방안이 기존 방안에 비하여 더 우수한 성능을 가짐이 확인된다.

• 한국인터넷방송통신학회논문지
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• 제15권5호
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• pp.125-131
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• 2015

RCS-e(Rich Communication Service-e) 서비스를 활성화시키기 위해서는 스마트폰용 RCS-e 앱 뿐만 아니라 다양한 방법으로 RCS-e 서비스를 이용할 수 있어야 한다. 표준화 기구에서는 그 방안으로 API(Application Program Interface)를 제시하고 있으나 기능 요구사항만 정의했을 뿐 구현을 위한 구체적인 방안까지는 제시하지 못하고 있는 실정이다. 본 논문은 웹 인터페이스를 사용하여 RCS-e서비스를 이용할 수 있도록 해 주는 오픈 API 프레임 워크를 제안한다. 이를 이용하면 RCS-e 서비스와 연동하는 웹 어플리케이션의 개발을 쉽고 빠르게 할 수 있다. 이를 위해 오픈 API 프레임워크 시스템 구성도를 설계하였고, 각 노드들이 RCS-e 세션 수립을 위해 어떻게 메시지를 주고 받아야 하는지 정의하였다. 그리고 오픈 API 프레임워크와 기존 RCS 인프라와의 프로토콜 변환을 어떻게 해야 하는지 정의하고 예시를 들었다. 또한 성능 평가를 통해 오픈 API 프레임워크 도입 시 기존 네트워크 인프라의 성능에 영향을 미치지 않는다는 것을 증명하였다.

• 미생물학회지
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• 제49권2호
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• pp.126-130
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• 2013

원유시료에서 분리한 장알균속 세균 245균주의 항생제 내성에 관여하는 다중약물 유출 펌프 유전자 분포도와 항생제 내성 패턴을 연구하였다. 그 결과 245 장알균속 균주의 ampicillin에 대한 내성률은 44.1%, erythromycin에 대한 내성률은 79.2%, tetracycline에 대한 내성률은 76.3%, chloramphenicol에 대한 내성률은 36.3%였으며 vancomycin과 ciprofloxacin에 대해서는 모두 감수성임을 알 수 있었다. 내성 관련 유전자 중 MFS타입의 eme(A)는 82.1%의 장알균에 분포하였으며, ABC 타입의 유전자인 efr(A)는 72.7%, efr(B)는 77.1%, lsa는 71.8%의 장알균에 분포하였다. 특히 이러한 유전자의 기원 세균인 Enterococcus faecalis의 경우 eme(A)는 92.5%, efr(A)는 87.4%, efr(B)는 88.4%, lsa는 88.4%의 분포도를 나타내었다. 한편 동일한 장알균속이지만 종이 다른 장알균에서 eme(A)는 E. faecium 4균주, E. avium 7균주, E. durans 4균주 및 E. raffinosus 2균주에 분포하고 있었다. efr(A)는 E. faecium 2균주와 E. durans 2균주에 분포하였으며, efr(B)는 E. faecium 4균주, E. avium 5균주 및 E. durans 4균주에 분포하였다. 본 연구는 우리나라 원유시료에서 분리한 장알균속의 여러 종의 세균에서 동일한 다중약물 유출 펌프(multidrug efflux pump)의 분포에 대한 첫 번째 보고라 사료되며 E. faecalis 이외의 장알균속에서 이러한 유전자의 분포는 서로 다른 종간의 유전자의 수평적인 이동의 가능성을 시사한다.

• Industrial Engineering and Management Systems
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• 제9권2호
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• pp.97-106
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• 2010

Can eBay.com's fee structure coordinate the channel? It's a critical strategic problem in e-commerce operations and an interesting research hypothesis as well. eBay's fees include three parts: monthly subscription fee, insertion fee, and final value fee (i.e., a revenue sharing portion), which represent a generic form of revenue sharing fee structure between the retailer and the vendor in a supply chain. This research deals with such a channel consisting of a price-setting vendor who sells products through eBay's marketplace exclusively to the end customers. The up- and down-stream channel relationship is consignment-based revenue sharing. We use a game-theoretic approach with assumption of the retailer (i.e., eBay.com) being a Stackelberg-leader and the vendor being a follower. The Stackelberg-leader decides on the terms of revenue sharing contract (i.e., fee structure), and the follower (vendor) decides on how many units to sell and the items' selling price. This study formulates several profit-maximization models by considering the effects of the retail price on the demand function. Under such settings, we show that eBay's fee structure can improve the channel efficiency; yet it cannot coordinate the channel optimally.

• Journal of Microbiology and Biotechnology
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• 제25권12호
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• pp.2125-2134
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• 2015

IrrE is a highly conserved global regulator in the Deinococcus genus and contributes to survival from high doses of UV radiation, ionizing radiation, and desiccation. Drad-IrrE and Dgob-IrrE from Deinococcus radiodurans and Deinococcus gobiensis I-0 each share 66% sequence identity. However, Dgob-IrrE showed a stronger protection phenotype against UV radiation than Drad-IrrE in the D. radiodurans irrE-deletion mutant (ΔirrE), which may be due to amino acid residues differences around the DNA-binding HTH domain. Site-directed mutagenesis was used to generate a Drad-IrrE A184S single mutant, which has been characterized and compared with the ΔirrE mutant complemented strain with Drad-irrE, designated ΔirrE-E. The effects of the A184S mutation following UV radiation and mitomycin C (MMC) shock were determined. The A184S mutant displayed significantly increased resistance to UV radiation and MMC shock. The corresponding A184 site in Dgob-IrrE was inversely mutated, generating the S131A mutant, which exhibited a loss of resistance against UV radiation, MMC shock, and desiccation. qPCR analysis revealed that critical genes in the DNA repair system, such as recA, pprA, uvrA, and ddrB, were remarkably induced after UV radiation and MMC shock in the ΔirrE-IE and A184S mutants. These data suggested that A184S improves the ability against UV radiation and MMC shock, providing new insights into the modification of IrrE. We speculated that the serine residue may determine the efficiency of DNA binding, leading to the increased expression of IrrE-dependent genes important for protection against DNA damage.

• 한국IT서비스학회지
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• 제14권4호
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• pp.237-256
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• 2015

The purpose of this study is to develop the eTextbook and to explore the usability of the eTextbook for accelerating mobile learning in university. This study was primarily based on needs analysis of students, and eTextbook was created based on digital publishing through Adobe DPS. The major design principles of the eTextbook based on previous studies were as follow. First, eTextbook should deliver learning contents in a simple and systematic way. Second, eTextbook should induce student's flows by providing segmented learning contents and various learning resources. Third, eTextbook should expand information accessibility by providing a wide variety of multimedia functions. The development principles of eTextbook have been developed based on cognitive psychology. Location and function of the link or icon used for eTextbook have been developed on the basis of the principles of cognitive psychology. The main development principles were Coherence, Signaling, Redundancy, Segmentation, Multimedia principle, and so on. In order to examine usability of the developed eTextbook, experts' and learners' reactions were evaluated. The primary responses of learners are that the eTextbook increased the learning accessibility and provided various multimedia factors, and thus increased the learning flows in the class.

• 유통과학연구
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• 제20권11호
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• pp.61-69
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• 2022

Purpose: Technological developments make the business competition even tighter. Digitalization makes it easier for business people in their efforts to encourage the formation of consumer buying behavior because of the availability of effective and efficient means of delivering information to be used to make purchasing decisions. The purpose of this study was to determine the effect of E-Wom and Website Attractiveness on E-Trust and Purchase Decision of online sales on Instagram with innovation acting as a moderating variable. Research design, data and methodology: This research sample is 170 Instagram users who have made online purchases from the local fashion brand. This research is quantitative explanative with data collection using questionnaires and analysis techniques using the Structural Equation Modeling (SEM) approach using AMOS. Results: The results showed that E-wom had a significant positive effect on Purchase decisions. Web Attractiveness has no significant effect on Purchase Decision. Ewom has a significant positive effect on E-trust. Web Attractiveness has a significant positive effect on E-trust. E-Trust has no significant effect on purchase decisions. Conclusions: Innovation can moderate the effect of E-trust on Purchase decisions. Purchase Decisions can be influenced by E-wom and E-trust, but not Web Attractiveness.

• 한국전기전자재료학회논문지
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• 제15권5호
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• pp.435-440
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• 2002

In this study, we have investigated photo-induced changes of optical energy gap( $E_{OP)}$ and photoluminescence (PL) in amorphous ($\alpha$-) S $e_{100-x}$G $e_{x}$ (x=5, 25 and 33) thin films prepared by conventional thermal evaporation method. In the $\alpha$-S $e_{100-x}$G $e_{x}$ thin film, the $E_{OP}$ is obtained by a linear extrapolation of the ($\alpha$hν)$^{\frac{1}{2}}$ versus hν plot to the energy axis using the optical absorption coefficient ($\alpha$) calculated from the extinction coefficient k measured in the wavelength range of 290~900nm. Although the values of $\Delta$ $E_{OP}$ are very different, all films exhibit photo-induced photo-darkening (PD) effect that is a red shift of $E_{OP}$ . In particular, $\Delta$ $E_{OP}$ in $\alpha$-S $e_{75}$ G $e_{25}$ thin film exhibits the largest value (i, e., $\Delta$ $E^{OP}$ ~40meV for $\alpha$-S $e_{95}$ G $e_{5}$ , $\Delta$ $E_{OP}$ ~200meV for $\alpha$-S $e_{75}$ G $e_{25}$ , $\Delta$ $E_{OP}$ ~130meV for $\alpha$-S $e_{67}$ G $e_{33}$ ). PL spectra in $\alpha$-SeGe by hν$_{HeCd}$ have no-Stokes shift (SS) and show a tendency dependent on both composition and illumination time. We explain the energy-induced phenomena such as the PD and thermal bleaching, the native charged-defect generation and the no-SS PL, etc..the PD and thermal bleaching, the native charged-defect generation and the no-SS PL, etc..tc..