• 복식
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• 제51권2호
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• pp.121-133
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• 2001

The study is designed to classify consumer groups based on their clothing shopping orientation and to examine the relationship among clothing shopping orientation, satisfaction to the shop-master, and factors of the shop-master's nature to understand clothing shopping orientation of women from 18 to 35. The final analysis was performed with 447 (consumers) ailed 336 (shop-masters) pieces of questionnaire. The data was analysed with SAS statistics package. The results of this study are as follows : 1. Clothing shopping orientation were composed of four dimensions : recreational shopping orientation, convenience/economic shopping orientation, store/brand loyalty shopping orientation, and shopping confidence. 2. In the satisfaction to the shop-master, the consumer was not satisfied by the appearance, product-presentation, and consumer-management of the shop-master but kindness, trust, and product-explanation by the shop-master. The shop-master guessed that consumers were completely satisfied. 3. The consumer had an influence on product-understanding, response, and consumer-understanding of the shop-master, and the shop-master guessed that consumers had an influence on every thing of shop-master. 4. The more consumers were store/brand loyal, the more they were satisfied with tole shop-master, and had an influence on the factors of the shop-master's nature. But consumers were confident on the shopping, were not shown to be significantly different in the satisfaction of the shop-master and the factors of the shop-master's nature.

• 대한가정학회지
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• 제45권1호
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• pp.51-61
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• 2007

The purpose of this study was to examine if multi-shop's store image affects store loyalty and brand switching. Two hundred fifty females and males who have purchased fashion products in multi-shop participated in this survey. For data analysis, descriptive statistics, factor analysis, Pearson's correlation and regression analysis were used for this study. The results were as followed. First, respondents' the most favorite multi-shop was MUE, followed by Boon the shop and ABC mart. Second, store image was classified into four factors such as store atmosphere, service of store, store recognition and product variety. Store loyalty was classified into five factors such as emotional relationship, pursue of novelty, trust about salesperson, satisfaction about service, and active loyalty. Third, result revealed that 'product variety' and 'store atmosphere', 'store recognition', 'service of store' accounted for 39.6% of the explained varience in store loyalty, and 'store recognition' accounted for 4% of the explained varience in brand switching behavior, while 'trust about salesperson', 'pursue of novelty' accounted for 5% of the explained varience in brand switching behavior. Based on these results, multi-shop's fashion marketing strategy would be suggested.

• 한국안광학회지
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• 제20권4호
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• pp.425-435
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• 2015

목적: 본 연구는 현재 사용 중인 안경원 상호를 분석하고, 그 중 소비자에게 선호도가 높은 상호를 알아보고자 하였다. 방법: 전국 351개의 안경원 상호를 추출하여 빈도분석을 하였으며, 서울, 경기 지역의 20~30대 296명을 대상으로 안경원 상호 선호도에 관한 설문조사를 실시하여 통계분석을 하였다. 결과: 안경원 상호는 영문상호(54.4%)를 더 많이 사용하였고, 2음절(30.5%)과 3음절(32.5%)을 많이 사용한 것으로 조사되었으며, 4음절 이상의 경우 "아이(26.0%)"와 "안경(24.3%)"이 상호에 많이 포함되어 있었다. 상호의 인지도(선호도) 조사에서는 한글상호(63.0%)인 경우와 1음절(34.5%), 5음절(20.9%)이 가장 높은 것으로 나타났다. 결론: 안경원 상호는 한글을 사용하고 1~3음절 또는 안경관련 전공용어가 포함된 상호를 사용하는 것이 고객의 선호도를 높일 수 있다.

• 한국농촌건축학회논문집
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• 제10권4호
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• pp.33-40
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• 2008

This paper aims to clarify the spatial form and functional transition of Korean traditional shop house in Maehwa marketplace, Uljin. The general form of Korean traditional shop house of Maehwa marketplace was the timbered house of the tin roof built in the 1960s. As the scale of a building being comparatively small-scale, building area is $60m^2$ and the yard was mainly made behind the building. When the spatial form of Korean traditional shop house is considered, the composition of 4 by 2 is most. And in the front of a building, the shop is located, and when the back of a building prepares a residence, integration of a sales function and a habitation function is seen. The shop of Korean traditional shop house is converted into living space by change of the function, and the position is the middle of a front of building. This is considered as what inherited the Korean lifestyle. And the last, Although it is not different from the appearance of the shop house of other areas, since there are few grades of the change in comparison, the extension situation of Korean traditional shop house is recognized as an example important for future research.

• 한국CDE학회논문집
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• 제10권4호
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• pp.237-243
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• 2005

To increase the productivity and efficiency of an enterprise, all relevant product information should be provided to shop floor workers timely and in a unified form because shop floor workers are final consumers of most accumulated information generated from various departments of an enterprise. But, most existing enterprise information systems have an emphasis upon providing design/manufacturing information to office workers. Proposed in this study is the development of integrated design/manufacturing information system focused on providing cohesive information required to shop floor activities. For developing integrated information system, the functional requirements at the shop floor are identified and analyzed. Based on the extracted functional requirements, object-oriented system design and implementation is conducted. By using this system, shop floor workers can use all relevant information required to their daily operation in a integrated and unified form.

• 패션비즈니스
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• 제12권3호
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• pp.167-174
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• 2008

The purpose of this study was to categorize customers types in accordance with current shop masters' perception of difficult customers and to identify their responding techniques and know-hows in dealing with those customers in detail, a qualitative study is carried out by conducting thorough interviews with the shop masters. The interview contained questions on occupational hold-ups of shop masters, types of hard-to-handle customers, techniques in handling difficult customers, their know-hows in customer managements and what they perceived as the qualities of a shop master. T The results were as follows: 1) Customers who are perceived as difficult by shop masters are categorized into six types, making unreasonable demands, pointing out product defects, disregarding salespersons, making no purchase after testing products, having no personality and having no response. 2) Responding techniques for difficult customers were categorized into three types, 'active response', 'standby' and 'polite refusal'. 3)The result from the question on know-hows of shop masters in customer management can be divided into 4 groups, providing special treatment or information, building one-to-one relationship with the customer, suggesting garments in accordance with the customer's taste and providing friendly customer service. 4) For the question on perceived qualities as a shop master, individual quality, customer management capacity, work experience and occupational knowledge were answered.

• 복식
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• 제54권4호
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• pp.15-26
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• 2004

The study was done to provide domestic fashion multi-shops with basic Information about the distribution and the promotion strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only. Data were collected from Interview with a buyer or a staff of marketing department of Domestic Fashion Multi-shop dealt with Imported Product only. The results were as follows： For the distribution strategies, these fashion multi-shops as chosen were all placed in department stores. Their distribution channels were diverse like road shop, shop in department store and shop under direct management of department store. In case of shop in department store, it was common that the shop paid a definite commission to the department store. But S shop was managed directly by a department store as an advanced buying system that department store bought and sold goods and held themselves responsible for overstock. For the promotion strategies, these fashion multi-shops didn't make a definite budget for advertising and publicity contrary to other one-brands. But they attached importance to visual merchandising (VMD) because they had to harmonized the concept of a shop with various brands. Also they concentrated on seasonal fashion show, management of their customers and personal sales.

• 한국소성가공학회:학술대회논문집
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• 한국소성가공학회 1999년도 제3회 압연심포지엄 논문집 압연기술의 미래개척 (Exploitation of Future Rolling Technologies)
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• pp.208-216
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• 1999

Nowadays coustomer's needs for high surface quality steel sheet has greatly increased, so it is necessary to pay more attention to the roll grinding, texturing and handling. POSCO can acquire high surface quality roll and high productivity through World-first fully automated Roll Shop system which had been constructed '94.10.1∼'97.8.28 at Kwangyang Works. Roll Shop Automation System consists of Level-I, II, III control system and 23 automated machines. After the completion of the construction, the system started smoothy and keeps its operation with high productivity as expected. The installation of this system gave an epoch-making man power saving. This paper introduce its main facilities and operation.

• 조명전기설비학회논문지
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• 제29권4호
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• pp.37-46
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• 2015

Lighting in a fashion shop has an effect on customers, highlights the products on the shelf, and has become more important. Even though lighting has a significant effect on customers, the studies on fashion shop lighting have primarily focused on how to create lighting which can influence customers' purchase behavior, and their awareness and expectation. On the contrary, it's been hard to find a study on a quantified fashion shop lighting plan considering customer confidence. In a current fashion shop lighting plan, display lighting is planned indiscreetly. Therefore, this study conducted an investigation of the light environment of the current fashion shop and museum exhibits lighting. Through such processes, the possibility of applying fashion store display lighting environments was investigated. Finally, for the assessment of museum exhibitions lighting applying fashion store display lighting environments, a subjective evaluation method using light simulation was proposed.

• 복식
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• 제48권
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• pp.183-196
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• 1999

The purpose of the Present research is to investigate the effect of fashion lifestyle on babies' clothing shopping attitude of housewives. In this study shopping attitude includes criteria for shop selection prefered types of shop and prefered shop atmosphere. Subjects are 447 housewives residing in Seoul Bundang Illsan and Pungchon and having child under 4 years old Data was analyzed by factor analysis cluster analysis analysis of variance and chi-square. The results of the study are as follows: 1. Housewives can be classified into four groups according to their fashion lifestyle the group of planned buying conservative/practical group the group of self-actualization/individuality and the high involved and care for shopping group. 2. Fashion lifestyle is different according to their age. The high involved and care for shopping group have the lager proportion in twenties than thirties. The conservative/practical group have a larger proportion in thirties. 3. The factors of shop selection which serve as criteria for shop the quality of service encironment anround shop quality of goods convenience to care about babies fashionable goods location of the shop and price of goods. The group of self actualization/personality prefers shops carrying fashionable and unique style of babies clothing and showing prestige. The conservative/practical group prefers shops carrying good quality clothing and having variety in size and design. The high involved and careful shopping group prefers shops having wide space as well as carrying fashionable goods. 4. Among the types of babies clothing shops. department stroe is the most preferred Low-price brand shop is followed by traditional open market. The conservative/practical group and the group of planned shopping use department strores national bran shops street shops and import shops more often than other groups. 5. The result of the study indicates there are considerable differences in housewives attitudes of babies clothing shopping acording to their own fashion lifestyle. Therefore the retailer of babies clothing should decide their marketing policy on the basis of the understanding and analysis of costomer's fashion lifestyle. And they have to reflect their costomer's shopping attitudes on their marketing policy to improve the satisfaction of both consumer and retailer as well.