• Title/Summary/Keyword: 4P Strategy

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Educational UCC Development and Knowledge Creation Strategy in Web 2.0 (Web2.0환경의 교육적 UCC 개발과 지식창출방안에 관한 연구)

  • JUNG, Ju-Young;Ahn, Young-Sik
    • Journal of Fisheries and Marine Sciences Education
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    • v.21 no.4
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    • pp.543-555
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    • 2009
  • The characteristic of Web 2.0 is openness, participation, share, cooperation and creation. The purpose of this article was to identify learner based knowledge creation strategy through UCC in Web 2.0, to develop UCC by university students and to make systematic UCC process. This article suggested knowledge creation strategy with UCC learning Community of Practice(CoP). UCC was developed by 25 students who registered e-learning in "P" university and conducted interview with students and experts to analyze the contents which related with research questions. Systematic process for developing educational UCC was consisted of sectors such as idea creation, design, development, implementation and evaluation. Main developing process steps were as follows: making subject$\rightarrow$seeking information$\rightarrow$selecting data$\rightarrow$designing contents$\rightarrow$making story board$\rightarrow$planning of filming$\rightarrow$filming$\rightarrow$digitalizing$\rightarrow$editing$\rightarrow$reviewing final product$\rightarrow$implementing$\rightarrow$evaluating. For learner based knowledge creation through UCC, educational institutions have to provide platform for learners' need, and learners create diverse ideas with UCC CoP. This article suggested knowledge creation strategy with sharing collective intelligence through process of UCC design, development, implement and evaluation.

P2P사이트의 개선방향: Open4U사례

  • 서용무;류재원
    • Proceedings of the Korea Database Society Conference
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    • 2001.11a
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    • pp.506-514
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    • 2001
  • 일반 전자상거래: 소비자와 판매자 간의 물리적, 심리적 거리. 대규모 전자상거래 업체만이 생존. 상품 가격비교가 어려움. 수동적인 판매방식 (중략)

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NCS using the predictive strategy (예측기법을 이용한 NCS)

  • Kim, Jin-Hwan
    • The Transactions of the Korean Institute of Electrical Engineers P
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    • v.51 no.4
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    • pp.206-210
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    • 2002
  • The transmission delays in the networked control systems affect the performance and stability. For covering the delays, this paper proposes NCS including the predictive strategy. The proposed method shows that the two cases such as stable and unstable system are well behaved.

A Strategy on the Effective Operation of Marketing Information Systems through a Global Benchmarking (글로벌벤치마킹을 통한 마케팅정보시스템의 효과적인 활용 전략)

  • Oh, Jae-In
    • Asia pacific journal of information systems
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    • v.8 no.2
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    • pp.161-172
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    • 1998
  • Marketing information systems become a competitive weapon that supports firms in making decisions on the operation of marketing-related activities. However, little research regarding the operating strategy of marketing information systems has been conducted in Korea. Considering that this issue has been studied in the United States, this paper conducted a global benchmarking on the operating strategy of marketing information systems between Korean and the United States firms. The result of this global benchmarking suggests recommendations on supports from three management levels, the mix of 4P, the management of marketing, data from environment, and information sources.

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A Study on Marketing Strategy through Comparison of Fashion Industry Development Process Between Korea and Japan (한국·일본의 패션산업 발전과정 비교를 통한 마케팅 전략 연구)

  • Lee, Ho-Jeong
    • Fashion & Textile Research Journal
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    • v.5 no.4
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    • pp.351-362
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    • 2003
  • To study marketing strategy changes caused by Korea fashion industry development process, the fashion marketing strategy changes of Japan, considered as the most similar one of Korea, was compared. At each period, p! roper cost efficiency strategies, product differentiation strategies, and market segment strategies has been selected and applied. The fashion industry foundation period namely practical usage clothing period of Korea follows 10 years after one of Japan. 90's highly sensitive fashion period namely fashion industry growth period follows 5 years after one of Japan. As entering to fashion industry maturity period with global competition, the time difference falls to less than 5 years. With hosting of 2002's World-Cup, Korea's global competitiveness has increased, and it appears to be possible of being fashion market leader in East Asia and Japan's rival on an equal footing.

Household food insecurity and coping strategies in a poor rural community in Malaysia

  • Shariff, Zalilah Mohd.;Khor, Geok Lin
    • Nutrition Research and Practice
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    • v.2 no.1
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    • pp.26-34
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    • 2008
  • This cross-sectional study assessed household food insecurity among low-income rural communities and examined its association with demographic and socioeconomic factors as well as coping strategies to minimize food insecurity. Demographic, socioeconomic, expenditure and coping strategy data were collected from 200 women of poor households in a rural community in Malaysia. Households were categorized as either food secure (n=84) or food insecure (n=116) using the Radimer/Cornell Hunger and Food Insecurity instrument. T-test, Chi-square and logistic regression were utilized for comparison of factors between food secure and food insecure households and determination of factors associated with household food insecurity, respectively. More of the food insecure households were living below the poverty line, had a larger household size, more children and school-going children and mothers as housewives. As food insecure households had more school-going children, reducing expenditures on the children's education is an important strategy to reduce household expenditures. Borrowing money to buy foods, receiving foods from family members, relatives and neighbors and reducing the number of meals seemed to cushion the food insecure households from experiencing food insufficiency. Most of the food insecure households adopted the strategy on cooking whatever is available at home for their meals. The logistic regression model indicates that food insecure households were likely to have more children (OR=1.71; p<0.05) and non-working mothers (OR=6.15; p<0.05), did not own any land (OR=3.18; p<0.05) and adopted the strategy of food preparation based on whatever is available at their homes (OR=4.33; p<0.05). However, mothers who reported to borrow money to purchase food (OR=O.84; p<0.05) and households with higher incomes of fathers (OR=O.99; p<0.05) were more likely to be food secure. Understanding the factors that contribute to household food insecurity is imperative so that effective strategies could be developed and implemented.

Commercialization Strategy Based on Analysis of Domestic Consumers' Preference and Awareness on South and North Korean Regional Cuisine - Research on Consumers in Seoul and Gyeonggi Province - (남북한 향토음식에 관한 기호도 및 인지도 분석을 통한 향토음식 상품화 전략 - 서울·경기지역 소비자를 대상으로 -)

  • Paik, Eun-Jin;Hong, Wan-Soo
    • Korean journal of food and cookery science
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    • v.32 no.6
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    • pp.734-744
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    • 2016
  • Purpose: This study investigated the preference and awareness of consumers residing in the capital area with respect to South and North Korean regional cuisine to provide baseline data for developing effective commercialization strategies. Methods: This survey was conducted among adults over the age of 19 years who were residing in Seoul and Gyeonggi province area, and data analysis was performed using SPSS WIN 18.0. Results: Analysis of the survey participants' preference for South and North Korean regional cuisine showed that Hwanghae province had the highest preference by $4.35{\pm}1.72$ points, whereas Gangwon province had the lowest preference by $3.75{\pm}0.66$ points. Factorial analysis on general characteristics of Korean regional cuisine resulted in 2 factors - 'locality' and 'health'. Cluster analysis showed that participants could be sorted into two clusters by their awareness of Korean regional cuisine - 'the lower cognitive group' and 'the higher cognitive group'. Cluster analysis on the tourism commercialization strategy for Korean regional cuisines showed that 'the higher cognitive group' had significantly higher awareness regarding the following 3 items: 'merchandising strategy', 'popularization strategy' and 'marketing strategy' (p<0.001). Cluster analysis of the world commercialization strategy showed that 'the higher cognitive group' had significantly higher awareness regarding all items of the 'R&D support strategy' and 'Food culture promotion strategy' categories than the 'the lower cognitive group' (p<0.01). Conclusion: Popularization strategies such as value perception based on the well-being concept, and standardization of recipes; merchandising strategies based on storytelling; and food and culture promotional strategies such as Korean cooking classes and food tasting events, were rated as effective commercialization strategies to increase the popularity of Korean regional cuisine.

The Effects of Cognitive Emotion Regulation Strategies on the Professional Quality of Life in Hospital Nurses (병원간호사의 인지적 정서조절전략이 전문직 삶의 질에 미치는 영향)

  • Baik, Dain;Kim, Oksoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.10
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    • pp.212-221
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    • 2020
  • This study examined the cognitive emotion regulation strategies and professional quality of life to identify factors affecting the professional quality of life in hospital nurses. The participants were 176 staff nurses working at a university hospital in Seoul. Data were collected using a structured online questionnaire from March 3 to 16, 2020. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression analysis using SPSS 25.0. The cognitive emotion regulation strategies of hospital nurses were identified as factors affecting the professional quality of life. Adaptive cognitive emotion regulation strategy (β=.501, p<.001) had significant effects on the participants' compassion satisfaction, and the explanatory power was 24.8%. The variables affecting burnout were adaptive cognitive emotion regulation strategy (β=-.435, p<.001), maladaptive cognitive emotion regulation strategy (β=.427, p<.001), and educational level (β=.188, p=.046), and the explanatory power was 36.8%. In addition, the maladaptive cognitive emotion regulation strategy (β=.502, p<.001) had significant effects on secondary traumatic stress of the participants, and the explanatory power was 24.4%. Based on this, it is necessary to develop programs to improve the professional quality of life of hospital nurses, focusing on acquiring adaptive cognitive emotion regulation strategies and using less maladaptive strategies.

Primary Caregivers' Self-Efficacy and Stress Coping Strategy According to Home Care Nurses' Communication Styles (가정전문간호사의 의사소통 유형에 따른 주돌봄자의 자기효능감과 스트레스 대처방식)

  • Kim, Myo Sun;Jun, Eun-Young
    • Journal of Korean Academic Society of Home Health Care Nursing
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    • v.26 no.2
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    • pp.219-229
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    • 2019
  • Purpose: This study aimed to investigate the difference between primary caregivers' self-efficacy and coping strategy according to the communication styles of home care nurses. Methods: Data were collected from 123 primary caregivers of patients who were registered at a home care nursing center in D city and who had been receiving home care for more than 3 months from January 1 to February 27, 2018. The questionnaire included items on communication style, self-efficacy, and stress coping strategy. The data were analyzed using descriptive statistics, t-test, and ANOVA. Results: Regarding primary caregivers' self-efficacy in terms of communication style, the caregivers showed higher efficacy in providing informative and friendly communication (F=14.07, p=.001). Regarding home care nurses' communication style and the stress coping strategy of the primary caregivers, the informative-friendly communication style was adopted the most for the problem-solving coping strategy (F=7.17, p=.001). Regarding the social support-seeking coping, home care nurses' friendly communication style was the most adopted (F=4.40, p=.014). Conclusion: This study suggests that home care nurses will plan to provide informative and friendly communication-oriented nursing care, and to improve self-efficacy and positively influence the coping method by using the communication styles appropriate to the state of the primary caregiver.

Development and Effects of Positive Psychology Promoting Program for Undergraduate Nursing Students (간호대학생을 위한 긍정심리 증진 프로그램 개발 및 효과성 연구)

  • Seo, Young Sook;Jeong, Chu Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.7
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    • pp.90-99
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    • 2020
  • The effects of positive psychology promoting programs for undergraduate nursing students were evaluated. The study was designed using a nonequivalent control group pretest-posttest design; data were collected between June 22 and September 4, 2019. The participants were 37 nursing students, who were assigned to an experimental group (n=18) and a control group (n=19) at two colleges in D and P city. The positive psychology-promoting program was provided for six weeks (12 sessions, 100~120 min.). The data were analyzed using descriptive analysis, t-test, 𝑥2 test, repeated measure ANOVA, and paired t-test with the SPSS/WIN 21.0 program. After receiving the positive psychology-promoting program, a difference in optimism (F=16.74, p<.001), psychological well-being (F=14.69, p<.001), and stress-coping strategy (problem solving; F=4.35, p=.015, social support; F=3.87, p=.028) was observed between the experimental and control groups. The results indicate that the positive psychology-promoting program was effective in increasing optimism, psychological well-being, and stress coping strategy in undergraduate nursing students. These findings will contribute to the development of a program to improve the mental health of undergraduate nursing students.