• 패션비즈니스
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• 제25권3호
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• pp.36-50
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• 2021

In the COVID-19 era, globally, companies in the fashion industry are pursuing new convergence methods through digital technology. Conventional fashion shows have become difficult to run exclusively, instead, the shows are run through a combination of offline and digital arrangements. This paper examines the trends of seven digital fashion show weeks in London, Paris, Milan, New York, Seoul, Shanghai, and Tokyo, and presents strategies applicable in Korea's Seoul Digital Fashion Week. We focused on the digital technology used in the digital fashion weeks fashion brands, and the characteristics of the host cities. The study conducted a literature review and case study through corporate and research report data, and the Fashion Week website. Based on the study results, changes in fashion industry calendars like 'See now, Buy now', seasonless, and unified collections for men and women, expansion of D2C system, the rise of short-form contents, and the expansion to the virtual world space and physical limitations can be cited as changed trends. The study provides insight into the incorporation of the Korean Wave and K-Pop singers, industrial structure change, and the establishment of B2B system in the Seoul digital fashion week. The shift to the digital runway is not only an alternative method to cope with the COVID-19 era but also a new "new normal". Fashion shows are no longer fixed and planned in free spaces. As a venue displaying the creator's personality, digital fashion week is expected advance in the future.

• 복식문화연구
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• 제14권1호
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• pp.40-47
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• 2006

Three-dimensional body scanners were used for years in the clothing manufacturing fields. The 3D body surface provide essential data to draft patterns for mass customization, virtual fit model, and computerized patternmaking systems. This research proposed the methods of drafting patterns for men's jacket by using three dimensional body scan data. Eight male subjects were scanned, the surface data was flattened. The differentials of the flattened body surface and the jacket draft were measured, and analyzed the regressions. To verify the fit of the patterns, the jacket was constructed by the regression formulae and tested by experts. The fit of the jacket were significantly improved rather than a ready-made suit especially the shoulder areas. This means that the methods that we proposed were good to improve the fit of the garments and could be used effectively to implement mass customization strategies in the apparel retail industry.

• 한국의상디자인학회지
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• 제23권4호
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• pp.149-166
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• 2021

This study tried to suggest a drafting method to draft tight fit torso patterns suitable for adult males with a sway back somatotype and a bend forward somatotype by setting and distributing the ease through the completion of the somatic surface pattern using the 3D body surface segment method. It was intended to be presented as a drafting method. As for the research method, the suitability of the somatic surface patterns and the tight fit torso patterns were confirmed by the evaluation of virtual wear, and the patterns were modified and supplemented. The research results are as follows. In the first evaluation of the tight fit torso patterns, the average, for 55 evaluation items, was 3.92 points for the sway back somatotype and 3.89 points for the bend forward somatotype. In the second evaluation, the bend forward somatotype was 4.51 points and the sway back somatotype was 4.62 points. The chest circumference ease amount for the bend forward somatotype and the sway back somatotype are 6.5% (6.8 cm) and 7% (6.8 cm) of the chest circumference, respectively, and the distribution of the front and back ease is the same at 4:6 (2.72 cm:4.08 cm). The waist circumference ease amount is 6.5% (5.8cm) and 6.5% (5.6 cm) of the waist circumference dimensions, and the distribution of the front and backease are 5:5 (1.45 cm: 1.45 cm) and 4:6 (2.24 cm: 3.36 cm), respectively. The completed tight fit torso patterns were converted into institutional formulas and presented as a drafting method.

• 패션비즈니스
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• 제25권3호
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• pp.144-158
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• 2021

The purpose of this study is to develop a bodice block suitable for women in their 20s with turtle neck syndrome. The problem of turtle neck syndrome body type was derived through the evaluation of bodice blocks. First, the length of the front bodice was longer and the length of the back bodice was shorter. Second, the front neck point, back neck point, and the shoulder line were not in place. Third, the side neck was pushed up. Fourth, the length of armhole was long and it floated. Fifth, the front hem was attached to the body and the back hem was away from the body. A finally developed pattern was designed by developing four test patterns to solve the problem that appeared in a selected bodice pattern, and a t-test was conducted to determine the difference in the appearance evaluation by virtual clothing between the two patterns, bodice block and the development pattern. According to the result, the fit was not good from the side body because the position of the side neck point was not in a place due to the characteristics of the body shape of turtle neck syndrome, but the problems of the anterior neck position, the position of the back neck point, the shoulder line position, and the armhole shape were improved in the developed pattern.

• 한국콘텐츠학회논문지
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• 제22권5호
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• pp.261-275
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• 2022

K-Pop과 K-Fashion이 전 세계의 주목을 받고 있는 현 시점에서, 한류와 연계하여 한복 분야의 좀 더 다양한 아이템을 현대적으로 재해석한 패션상품을 개발해 한류문화와 한류패션을 활성화시킬 필요가 있겠다. 이에 본 연구는 K-Pop의 원형이라 할 수 있는 궁중연희에서 연행된 궁중정재를 주제로 한류연계 패션상품을 개발하여, 문화와 패션 영역을 융합하고 확장해 보고자 하였다. 이를 위해 궁중정재복식의 원형과 현대에 연행되고 있는 궁중정재의 복식을 분석하여, 기존의 일상적인 한복과 차별화되는 무산향·연화대·처용무·춘대옥촉·춘앵전복식을 선정하였다. 이 5가지 복식의 특징적 요소가 반영된 한류연계 패션상품을 디자인했고, 3D 가상 착의 프로그램인 클로(CLO)를 활용하여 실루엣과 사이즈를 점검한 후 총 5착장의 상품을 개발하였다. 이에 본 연구를 통해 첫째, 디자인적인 측면에서 한국적인 디자인의 대중화, 둘째, 산업적인 측면에서 한류콘텐츠 영역의 확대, 셋째, 국제적인 측면에서 K-Fashion의 세계화 등의 효과를 기대해 볼 수 있을 것이다.

• 한국의상디자인학회지
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• 제21권3호
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• pp.13-24
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• 2019

Adolescence is a transitional stage of physical development which occurs during the period from puberty to adulthood. Going through this period, various parts of an adolescent's body grow at different rates, leading to different body shapes and proportions when compared to adults. Therefore, this study aimed to investigate the body sizes and shapes of junior high school boys from ages 13-15 based on body measurement items that are used as the basis for school uniform designs including jackets, shirts, and pants. For this, the study sought the basic data needed to develop body shapes and school uniform patterns for junior high school boys using the data from the 6th Size Korea Survey (2010). Specifically, it provided basic data for the development of school uniform patterns that fit well through the classification of bodies into particular types. After extracting body shape componen a cluster analysis using ANOVA was performed. According to the factor analysis conducted to determine body shape components, 5 factors were obtained as follows: Factor 1: bulk and horizontal size, Factor 2: body height and length, Factor 3: shoulder shape and length, Factor 4: characteristics of horizontal size, Factor 5: shape of the upper body with a variance of 82.62%. To classify junior high school boys' body shape was determined using various characteristics, and a cluster analysis was performed with the variables obtained by the factor analysis. For this, body shapes were classified into 3 different types: Type 1 accounted for 33.4%, with a total of 463 subjects. This type was a tall, long body individual with the smallest bulk and size. Type 2 accounted for 22.7%, with a total of 315 subjects. This type was large in bulk and horizontal size, but the lowest in height and length. Type 3 accounted for 43.9%, with a total of 610 subjects. This type was close to average in terms of horizontal size, length, and height. To develop well-fitting school uniforms for junior high school students, there should be further studies on changes in body shape and their associated causes. The study results will be available as basic data for comparing branded school uniform patterns for junior high school boys and developing school uniform patterns based on body shape, using 3D virtual clothing simulations.

• 한국의상디자인학회지
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• 제22권3호
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• pp.99-110
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• 2020

In terms of junior high school girls' growth patterns during early adolescence, are unlike childhood when relatively balanced growth patterns are found and high school years in which the normal adult body type is nearly reached, growth patterns displayed are imbalanced and rapid. In fact, diverse size changes by body part growth occur significantly different from individual to individual. Therefore, it has been hard for junior high school students to select their proper size when buying school uniforms. This study attempted to acquire basic data needed to address adolescent body shapes and school uniform patterns for junior high school girls, using the data from the 7th Size Korea Survey (2015). Specifically, it provides basic data for the development of school uniform patterns through the classification of their body into particular types, After extracting body shape components and a cluster analysis using ANOVA. According to a factor analysis conducted to determine body shape components, six factors were obtained: Factor 1: bulk and horizontal size, Factor 2: body height and length, Factor 3: shoulder shape and length, Factor 4: shape of upper body, Factor 5: lower drop, Factor 6: upper drop with a variance of 81.46%. To classify junior high school girls' body shape and determine their characteristics, a cluster analysis was performed with the variables obtained using factor analysis. Body shape was classified into three different types: Type 1 accounted for 30.7%. This was a short, slender body with the smallest bulk, size, and upper drop. Type 2 accounted for 24.9%. This was the largest in bulk and horizontal size and highest and length as well. Type 3 accounted for 44.5%. This type was close to average in terms of horizontal size, length and height, and high drop values. To develop school uniforms with great accuracy and body fit for junior high school students, there should be further studies on changes in body shape and their causes. The study results can serve as basic data for comparing branded school uniform patterns for junior high school girls and developing school uniform patterns based on body shape, using 3D virtual clothing simulations.

• 마케팅과학연구
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• 제17권3호
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• pp.61-81
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• 2007

현재 한국시장의 광고에는 외국인 모델과 외국어를 사용하는 것이 일반적이다. 그러나 그 효과에 대한 검증은 거의 이루어지지 않고 있다. 기존의 연구에 의하면 마케팅 커뮤니케이션과 소비자의 문화적 가치가 일치하게 될 때 커뮤니케이션의 효과가 높아진다고 한다. 즉, 광고에의 외국문화 사용은 기존 연구에서 주장하고 있는 바와는 반대의 현상인 것이다. 그러나 인터넷 등 글로벌 매체에 의해 글로벌 문화가 출현함에 따라 마케팅 커뮤니케이션과 소비자의 문화적 가치가 일치하는 것이 가장 바람직한 커뮤니케이션 방법이라 볼 수는 없다. 이에 본 연구는 외국인 모델을 사용하는 광고에 있어서 모델의 매력도와 외국어 사용이 소비자의 광고와 제품에 대한 태도, 구매의도 등에 어떤 영향을 미치는가를 살펴보고 효과적인 광고 커뮤니케이션에 대한 제언을 하고자 했다. 연구결과, 광고에 사용된 언어와 광고의 시각적 단서인 모델 매력도는 광고의 효과에 상호작용 효과를 나타내는 것이 밝혀졌다. 광고에 사용된 모델 매력도가 높은 경우, 제품에 대한 태도, 구매의도가 사용된 언어에 대해 유의한 차이를 보이지 않았다. 광고에 사용된 모델의 매력도가 낮은 경우에는 영어를 사용한 경우가 제품에 대한 태도, 구매의도가 높았다. 즉, 외국인 모델을 광고에 사용할 경우, 그 모델의 매력도의 높고 낮음에 따라 광고에 사용되는 언어를 선택함으로써 광고의 효과를 조절할 수 있다는 실무적 시사점을 제공한다.