• Journal of Global Scholars of Marketing Science
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• v.20 no.2
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• pp.188-198
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• 2010

This study attempts to examine the influence that negative WOM (NWOM) has in an online context. It specifically focuses on the impact of the service failure description and the perceived intention of the communication provider on consumer evaluations of firm competence, attitude toward the firm, positive word of mouth and behavioral intentions. Studies of communication persuasiveness focus on "who says what; to whom; in which channel; with what effect (Chiu 2007)." In this research study, we examine electronic web posting, particularly focusing on two aspects of "what": the level of service failure communicated and perceived intention of the individual posting. It stands to reason electronic NWOM that appears to be trying to damage a product’s or firm's reputation will be viewed as more biased and will thus be considered as less credible. According to attribution theory, people search for the causes of events especially those that are negative and unexpected (Weiner 2006). Hennig-Thurau and Walsh (2003) state "since the reader has only limited knowledge and trust of the author of an online articulation the quality of the contribution could be expected to serve as a potent moderator of the articulation-behavior relationship. We therefore posit the following hypotheses: H1. Subjects exposed to electronic NWOM describing a high level of service failure will provide lower scores on measures of (a) firm competence, (b) attitude toward the firm, (c) positive word of mouth, and (d) behavioral intention than will subjects exposed to electronic NWOM describing a low level of service failure. H2. Subjects exposed to electronic NWOM with a warning intent will provide lower scores on measures of (a) firm competence, (b) attitude toward the firm, (c) positive word of mouth, and (d) behavioral intention than will subjects exposed to electronic NWOM with a vengeful intent. H3. Level of service failure in electronic NWOM will interact with the perceived intention of the electronic NWOM, such that there will be a decrease in mean response on measures of (a) firm competence, (b) attitude toward the firm, (c) positive word of mouth, and (d) behavioral intention from electronic NWOM with a warning intent to a vengeful intent. The main study involved a2 (service failure severity) x2 (NWOM with warning versus vengeful intent) factorial experiment. Stimuli were presented to subjects online using a mock online web posting. The scenario described a service failure associated with non-acceptance of a gift card in a brick-and-mortar retail establishment. A national sample was recruited through an online research firm. A total of 113 subjects participated in the study. A total of 104 surveys were analyzed. The scenario was perceived to be realistic with 92.3% giving the scenario a greater than average response. Manipulations were satisfactory. Measures were pre-tested and validated. Items were analyzed and found reliable and valid. MANOVA results found the multivariate interaction was not significant, allowing our interpretation to proceed to the main effects. Significant main effects were found for post intent and service failure severity. The post intent main effect was attributable to attitude toward the firm, positive word of mouth and behavioral intention. The service failure severity main effect was attributable to all four dependent variables: firm competence, attitude toward the firm, positive word of mouth and behavioral intention. Specifically, firm competence for electronic NWOM describing high severity of service failure was lower than electronic NWOM describing low severity of service failure. Attitude toward the firm for electronic NWOM describing high severity of service failure was lower than electronic NWOM describing low severity of service failure. Positive word of mouth for electronic NWOM describing high severity of service failure was lower than electronic NWOM describing low severity of service failure. Behavioral intention for electronic NWOM describing high severity of service failure was lower for electronic NWOM describing low severity of service failure. Therefore, H1a, H1b, H1c and H1d were all supported. In addition, attitude toward the firm for electronic NWOM with a warning intent was lower than electronic NWOM with a vengeful intent. Positive word of mouth for electronic NWOM with a warning intent was lower than electronic NWOM with a vengeful intent. Behavioral intention for electronic NWOM with a warning intent was lower than electronic NWOM with a vengeful intent. Thus, H2b, H2c and H2d were supported. However, H2a was not supported though results were in the hypothesized direction. Otherwise, there was no significant multivariate service failure severity by post intent interaction, nor was there a significant univariate service failure severity by post intent interaction for any of the three hypothesized variables. Thus, H3 was not supported for any of the four hypothesized variables. This study has research and managerial implications. The findings of this study support prior research that service failure severity impacts consumer perceptions, attitude, positive word of mouth and behavioral intentions (Weun et al. 2004). Of further relevance, this response is evidenced in the online context, suggesting the need for firms to engage in serious focused service recovery efforts. With respect to perceived intention of electronic NWOM, the findings support prior research suggesting reader's attributions of the intentions of a source influence the strength of its impact on perceptions, attitude, positive word of mouth and behavioral intentions. The implication for managers suggests while consumers do find online communications to be credible and influential, not all communications are weighted the same. A benefit of electronic WOM, even when it may be potentially damaging, is it can be monitored for potential problems and additionally offers the possibility of redress.

• Korean Institute of Interior Design Journal
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• no.34
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• pp.157-164
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• 2002

Online business these days prone to approach their costumers with improved module and various interface via Internet. This is more than just an act of providing enhancement, but a mean of finding out the customer's demand by enlarging their selection. This, however, is related to the bits per second of supplemental service network.For example, supplemental services that were not possible in the 56K modem era are now possible due to the information super highway network. To grope for new means of approaching, the best way will be by developing media that will collect customer's demands. Until now, customer's demands were evaluated by miniatures of apartment building, model houses or rendered images produced by 3D graphic softwares and pictures. Analyses were not available until evaluation were produced.Nowadays, utilizing the advanced Internet interface tools and various new media, customers are sought before the construction thus various studies to full fill the customer's demands are in process. This study is on development of a virtual module utilizing activated web environment. Analysis modules repeating the changes in customers are expected to deliver us a new trend.

• Journal of Korean Society for Geospatial Information Science
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• v.10 no.4 s.22
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• pp.31-39
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• 2002

In this paper, we propose Media CIS system architecture which provides geographical information of geo-features in video sequences by using 3D geographical database and GPS-related data resulted from 4S-Van. We introduce a novel interoperable geographical data service concept, so-called, Virtual World Mapping (VWA) that can map 3D graphic world with real-world video to provide geographical information. Our proposed method can easily retrieve geographical information and attributes to reconstruct 3D virtual space according to certain frame in video sequences. Our proposed system architecture also has an advantage that can provide geographical information service with video stream without any image processing procedures. In addition to, describing the details of our components, we present a Media GIS web service system by using GeoVideo Server, which performs VWM technique.

• Journal of Korea Spatial Information System Society
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• v.11 no.4
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• pp.28-32
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• 2009

For the ubiquitous web environment internet, as an one of the R&D projects by Korean Land Spatialization Group, the project for platform technologies was initiated to provide customized land information and geospatial service. The platform technologies can be categorized for streaming, mashup and geosearch. More specifically, the 2D/3D hybrid streaming engine, mashup engine for u-GIS service and next generation search engine for land information have been developed. In this context, the patent analyses are required to propose the strategies for efficient development and use of these technologies. This study searches the related patents in Korea, US and EU, analyzes the trend of them for customized spatial information technologies, and finally proposes proper strategies.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.2
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• pp.90-97
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• 2020

Recently, with the growth of mixed reality industrial infrastructure, relevant convergence research has been proposed. For real-time mixed reality services such as remote video conferencing, the research on real-time acquisition-process-transfer methods is required. This paper aims to implement an AR remote rendering method of volumetric 3D video data. We have proposed and implemented two modules; one, the parsing module of the volumetric 3D video to a game engine, and two, the server rendering module. The result of the experiment showed that the volumetric 3D video sequence data of about 15 MB was compressed by 6-7%. The remote module was streamed at 27 fps at a 1200 by 1200 resolution. The results of this paper are expected to be applied to an AR cloud service.

• Journal of Korea Technology Innovation Society
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• v.16 no.3
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• pp.784-808
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• 2013

The importance of the creation, diffusion and utilization of the knowledge and information has been magnified at the 21st century of knowledge and information society. If the utilization level of the web site of the national-level R&D information system is enhanced, the duplication of the researches as well as overlapped R&D investment could be greatly reduced. In this regards, this study aims to identify the factors which affect customer value and intention of continued usage for the national science & technology information services (NTIS & NDSL). The empirical research results show that information service quality have a significant influence on the continuous usage intention of science & technology information service. Customer value, as well, influence the continued usage intention as a mediating variable. In addition, the situational factors of information use by itself shows a significant effect on customer value, but it does not moderating the relationship between information service quality and customer value. After a description of research result, we discussed implications and limit of the study as well as future study direction.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.04a
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• pp.985-988
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• 2015

최근 다양한 ICT기술의 발전으로 인간의 사회, 문화, 교육 등의 많은 분야에 변화가 일어나고 있으며, 많은 기술들이 인간 삶의 영역에 적지 않은 영향을 미치고 있다. 그 중에서도 인터넷 웹 표준 기술의 발전은 e-book 시장과 교육용 콘텐츠의 변화가 많을 것으로 예측하고 있다. 따라서 본 논문에서는 N-Screen 지원과 반응형 웹 기술 지원을 위한 3차원 상호작용기반의 e-book 콘텐츠 저작도구 플랫폼 설계를 연구하였으며, 6가지 영역의 상호작용 콘텐츠 개발이 웹 표준에 의해 저작될 수 있는 저작도구 모형을 연구 개발 하였다. 본 논문에서 제안한 e-book의 저작 형태는 웹 표준 기술 HTML5와 ePub3.0 표준을 기반으로 제작할 수 있도록 콘텐츠 플랫폼을 설계 하였으며, 사용자와의 상호작용, 시뮬레이션 등의 기능을 쉽고 빠르게 제작할 수 있는 사용자 인터페이스를 연구 적용하였다. 향후 본 연구의 결과로 전자책 산업 발전과 교육 분야의 활용 향상을 기대하고 있으며, 지식의 체계를 좀 더 다양하게 제공 할 수 있는 e-book 콘텐츠 연구의 원천이 되기를 기대한다.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.249-255
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• 2015

Recent, there is increasing interest in AR(Augmented Reality). And various AR application programs using the latest Augmented Reality technology have been developed. In particular, researches about hair style simulator have been conducted for a long time. It can experience real-time a variety of hair styles to fit the taste of the customer. And some company has conducted the hair style simulator services. However, the most service products are the 2D hair style simulator did not apply the AR technology. Even though 3D hair style simulator has applied AR technology, a function of the NUI was lack. Therefore, in this paper have developed the 3D hair style simulator based on the core technology of AR like NUI as well as EHCI. 10 people was experienced the 3D hair style simulator. Finally, in this paper verifies the effectiveness of the 3D hair style simulator.

• Journal of Korean Society for Geospatial Information Science
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• v.17 no.4
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• pp.45-51
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• 2009

Different countries around the world, using their traditional culture as a background, are promoting new changes and reformation in development and publicity method of cultural contents to promote national interests and to increase their competitiveness. Also, as the citizen's standard of living and quality of living goes up, various demands for the enjoyment of traditional culture goes up accordingly as well. As the cultural assets environment become more complicated and diverse, there is a need for systematic management and preservation plan. Keeping these viewpoints in mind, the geo-spatial information provision service using the web provides various forms of services such as satellite imagery, terrain, and 3D viewing, enabling the user to gain concrete spatial information on specific areas. The geo-spatial information using 3D modeling is done only in limited spaces because of construction expenses or difficulties in management and maintenance. In this thesis, I would like to propose Effective method for the GoogleEarth Uploading through simplification of 3D object for the publicity of traditional buildings and Cultural Resources and Tourist Attractions.

• Journal of Technology Innovation
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• v.20 no.2
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• pp.109-134
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• 2012

In this era of globalization and fierce competition, R&D is an essential part of corporate development strategy. Accordingly, much effort has been devoted to identify and verify best practices for successful R&D and to improve R&D processes. Nevertheless, there is still lack of a comprehensive framework for assessing the quality of R&D process, which can be used as a step-by-step guide for process improvement. Therefore, this study purposes to develop a framework for assessing R&D process based on the concept of CMMI, which is a process improvement approach that defines the essential elements of effective processes. In particular, we suggest three types of R&D process-new product development, new service creation and new technology creation-and then develop a customized framework for them. For this purpose, we firstly investigated the characteristics of R&D activities for each type of process and identify its base practices from an extensive literature review. Then, the CMMI approach was adopted and modified to suit the R&D process. Finally, an illustrative example was provided to demonstrate the assessment process and a prototype web-based assessment system was suggested. Research findings will help understand the characteristics of different types of R&D process and provide a customized guidelines for R&D process assessment and improvement.