• Journal of Fashion Business
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• v.16 no.6
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• pp.160-173
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• 2012

This study is meaningful in that it builds the basic data necessary for developing skinny jeans for Korean women in their 20s based on the level of satisfaction with the apparel fit by body parts and brand choices gathered from studies on the skinny jeans consumption pattern among students in their 20s and on the results of the movement functionality and appearance sensory tests conducted on skinny jeans from six labels with the highest market share, popularity, and brand recognition, with the goal of developing skinny jeans for Korean women in their 20s.

• Journal of muscle and joint health
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• v.30 no.2
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• pp.138-146
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• 2023

Purpose: The purpose of this study was to examine knowledge, health beliefs and health promoting behavior about osteoporosis in working women in their 20s and 30s. Methods: A survey was conducted among working women in their 20s and 30s who visited the health promotion center of B Medical Center in B Metropolitan City. The data were collected from December 2021 to March 2022 using structured self-reported questionnaires. SPSS/WIN 25.0 program was used to analyze the data. Results: Factors influencing health promoting behavior about osteoporosis in women in their 20s and 30s were in the order of "good" subjective health status (β=.47, p<.001), "moderate" subjective health status (β=.36, p<.001) and knowledge (β=.18, p=.015). These factors explained 12.4% of health promoting behaviors about osteoporosis. Conclusion: The results indicate the need to develop and implement healthcare programs that can improve the health status and provide knowledge to improve health promoting behavior about osteoporosis in women in their 20s and 30s.

• Journal of the Korean Society of Costume
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• v.64 no.3
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• pp.62-76
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• 2014

The purpose of this study is to classify the facial images and analyze shape characteristics of Korean women in their 20s. Previous research and survey were used for the study, the surveys targeted 220 university students in their 20s. The subjects of the experiment were 20-24 year-old Korean women. SPSS 12.0 statistics program was used to analyze the results, and factor analysis, Cronbach's ${\alpha}$ reliability analysis, and multidimensional scaling(MDS) were executed. The results of the study are as follows: First, the facial image types of Korean women in their 20s were classified into 4 categories as 'Youthfulness', 'Classiness', 'Friendliness', and 'Activeness'. Second, the multi-dimensional scaling method was performed and two orthogonal dimensions for the facial image of the Korean women were suggested: strong - soft and classy-friendly. Third, by analyzing the basic statistics concerning the structural characteristics of facial image of Korean women, there were differences in structural characteristics that form the facial images. Especially, significant difference appeared in items related forehead, eyebrows, eyes and jaw.

• Journal of Fashion Business
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• v.19 no.1
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• pp.17-33
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• 2015

This study aimed to develop basic pants patterns reflecting somatotype characteristics of the women in their 20s. In order to develop basic pants patterns for women in their 20s, wearing tests were conducted. With the results of wearing tests, drafting methods were applied by using regression equation for the parts that were found to improper. For the parts where regression equation was not applicable, the results of wearing tests were applied. The results and the conclusion of development of basic pants patterns for women in their 20s were as follows. The waist height was applied for the regression equations of waist to hip length, crotch length, and knee length, and the hip circumference was applied for the regression equations of front leg opening. Also, back leg opening, front knee width and back knee width were calculated based on the front leg opening. For the waistline the ease of 2cm was added, and for the hipline the ease of 4cm was added. H/16 - 1cm was applied for the drafting of front crotch width, and H/8 was applied for the drafting of back crotch width. Pants patterns for women in their 20s on the methods mentioned above were tested for the $2^{nd}$ research wearing tests, and they received good ratings on the items and demonstrated that the developed pants patterns had excellent body fit.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.1
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• pp.1-12
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• 2006

The purpose of this study was to find out differences of women's professionalism and attractiveness according to the perceiver's level of interest on accessory, the object person's age, and accessory wearing. Subjects were 178 college women in Seoul. The evaluation of the accessory wearing was divided into five dimensions: professionalism, attractiveness, loveliness, femininity, and individuality. The look of accessory wearing had significant influences on the evaluation of professionalism and attractiveness. The women in their 40's wearing the scarf on a jacket were evaluatedhigh in professionalism, attractiveness, and femininity. The 40's wearing the cap with a T-shirt were evaluatedlow in professionalism and attractiveness. The women in their 20's wearing the cap with a T-shirt were evaluatedhigh in attractiveness and loveliness. Wearing of scarf enhanced professionalism, femininity, and individuality, wearing necklace enhanced femininity, and wearing cap enhanced loveliness of women. Perceiver's level of interest on accessory gave significant influences on perception of professionalism and attractiveness. The object person's age gave significant influences on loveliness, femininity, and individuality. Professionalism, attractiveness, loveliness, and femininity had interaction effects according to object person's age and accessories. When women in their 40's wore scarf or necklace, their professionalism was raised more than those in their 20's. Therefore accessory wearing was more effective to the women in their 40's than the 20's.

• Journal of Fashion Business
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• v.7 no.3
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• pp.24-35
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• 2003

This study is intended to figure out marketing strategies of women clothing brands which are remarkably preferred and recognized among Chinese women in their twenties by analyzing and comparing the features of products between Chinese fashion brands and Korean brands. This study result is follow as: 1. As the result of women fashion brands in China, it became certain that the differentiation policy of each brand and the strategy of development design reflected the needs of Chinese consumers in 20s were preferred in Chinese fashion market. 2. As the result of comparing and analysing the strategy of Korean brands' clothing product entered China market, some of them reflected well Chinese women' inclination who are in their twenties. Therefore with the proper positioning and the strategy of actual place, those Korean brands are prominently preferred. However others can not be the leading brands because of supplying inharmonious basic-style product with the preference of Chinese women in 20s.

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.811-825
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• 2012

The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.4
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• pp.599-614
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• 2017

With the increasing media representation of aging as negative and abnormal, anti-aging products and discourses are spreading to younger generations. This paper analyzes the anti-aging discourse in a fashion magazine targeted towards women in their 20s. It quantitatively analyzes the historical development of the antiaging industry and discourses from 1994 to 2014 in the magazine "$C{\acute{e}}ci$". It also analyzes the patterns of signification associated with aging in the magazine through the use of critical discourse analysis. This paper identifies five major discourses -"segmentation of the definitions of youthful appearance", "scientific and medical discourse", "self-care discourse", "prevention of aging", and "social values of youthful appearances". The paper finds that the construction of anti-aging discourses towards women in their 20s is heavily influenced by the close link between the anti-aging industry and the fashion media. It also confirms the ideology of self-development though a rigorous appearance-management that is strongly imposed on Korean women and subsequently reproduced in an anti-aging discourse towards women in their 20s.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.697-701
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• 2006

The physical traits and the body fat rate of women in 20s~30s in China and Korea, which are very adjacent to each other but different, were compared and examined. By this research, the physical type of women in both countries were examined, and the result was as follows. As Chinese women in 20s~30s got older their weight become heavier. In the case of circumference items, the significance was acknowledged in all the items except items of chest circumference, hip circumference and stature. On the other hand, as Korean women in 20s~30 got older their stature decreased, but their weight got heavier. In the case of circumference items, the significant was acknowledged in all the items except items of thigh circumference, calf circumference and minimum leg circumference. In addition, the value of anthropometry of Chinese and Korean women had some difference. Especially item chest circumference and hip circumference were higher in Korean women, and these body sizes were related with the obesity. Also, it was revealed that Korean women were exposed to obesity more than Chinese women. In the case of both Chinese and Korean women, the index of obesity belonged to the range of normality, but the body fat rate and BMI Index of Korean women were a little higher than in Chinese women.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.342-352
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• 2016

This study examined the fashion culture of 20-30s working women through clothing norm relationships in the workplace. A literature research was conducted along with qualitative research, in-depth interviews in order to understand the domestic working environment and fashion culture such as lifestyle and consumer culture characteristics of 20-30s working women. The results were: First, it showed that the increased number of members having various inclinations caused subcultures through an increase of women's economic activities and transition to a knowledge-information society in domestic work places that changed into a business casual that recognized employees' autonomy and diversity. Second, in the working place, clothing norms coexist as stipulated by statutes, company rules, and official documents as well as others implied by experiences of sanction against members. Workplace closing norms are classified into norms of exposure that draw attention to clothes and casual clothes. Third, it showed that factors pressuring clothing norms are classified as external pressures and by spontaneous self-censorship that cause conflict and confusion with working women's fashion according to the degree of pressure. Two kinds of pressure by others (or types of departments and members) were observed.