• 유통과학연구
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• 제18권5호
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• pp.89-98
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• 2020

Purpose: The growth of online commerce is now becoming a major threat and a new opportunity for retailers. Existing offline retailers struggle to cope with new online retailers' threats by utilizing offline infrastructure. Besides, online retailers expand their online strengths to offline sales by opening their offline stores. Many retailers are paying close attention to the O2O business and the resulting changes. Thus, this research focuses on the O2O business model and process that retailers can adopt. Research design, data and methodology: Considering the features of products that retailers sell, this paper divides O2O business process with the following criteria: delivery lead-time and delivery area. And This research uses the business model canvas to define the features of O2O commerce business process. This paper also uses nine key elements in the business model canvas for analyzing the structure of O2O commerce business. Results: This paper suggests the delivery model of retailers respond to offline customer orders and summarizes the following results. (1) Considering characteristics such as logistics process, delivery area, and product type, we define the features of O2O business models: wide-area (warehouse) based O2O business model, regional area (store) based O2O business model and time-separated O2O business model. (2) This study checks the availability of the business model through the business cases of O2O business models. (3) This study also analyzes the O2O business model of domestic retail companies by the factors defined in the business model canvas. Conclusions: Retailers can adopt the O2O business process to fit their business requirements and strategy. The online retailers who deal with normal consumer products mainly have the wide-area based O2O business model. The wide-area based O2O business model can be suitable for retailers who manage inventory centrally. The time-separated O2O business model can be a good solution for fresh food retailers to operate the logistics process efficiently. And to shorten the delivery lead-time of fresh foods, the regional area based O2O business model can be fit to the retailer that utilizes its offline logistics or sales infrastructure. It may be much more important for retailers to share the inventory information with other branches and to change the role of offline stores.

• 한국IT서비스학회:학술대회논문집
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• 한국IT서비스학회 2006년도 추계학술대회
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• pp.170-176
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• 2006

B2B registries are information systems to registrate B2B related business information such as companies' profiles, business documents, business processes, services and to provide query facilities to find information about potential business partners. In this study, we focus on the design of the repository for B2B business processes. In this paper, a metadata ontology is designed to registrate B2B business processes. In practice, there are several competitive business process definition languages such as ebXML BPSS (Business Process Specification Schema), WSBPEL (Web Service Business Process Execution Language), BPMN (Business Process Modeling Notation), and so on. In order to registrate business processes based on different representation frameworks, the proposed metadata ontology consist of three layers, common metadata, language-specific metadata, and interrelationship metadata. To implement the proposed metadata ontology using ebXML registry, metadata mapping scheme to ebRIM (ebXML Registry Information Model) are also suggested.

• 벤처창업연구
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• 제18권6호
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• pp.159-172
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• 2023

본 연구는 B2B(business-to-business) 비즈니스모델혁신(business model innovation, BMI)이 B2C(business-to-consumer) 비즈니스모델혁신 대비 혁신성과에 미치는 상대적 효과를 실증적으로 검증하고자 한다. 연구는 비즈니스모델혁신의 세 가지 핵심 구성 요소인 1. 가치창출(value creation), 2. 가치제안(value proposition), 3. 가치획득(value capture)을 기반으로 각각의 요소가 혁신성과에 미치는 영향을 살펴본다. 본 연구는 실증분석을 위해 (재)한국청년기업가정신재단의 2022년 기업가정신 실태조사(기업편) 데이터베이스의 2,879개 기업을 활용하였다.'산업,''기업,''CEO,''기술'등의 다양한 범주에 따른 한국의 최신 창업 현황을 탐색적으로 분석하였다. 다중회귀분석을 통해'가치창출'이 B2B (vs. B2C) 기업의 혁신성과에 더 긍정적이고 유의한 영향을 미치는 것으로 나타났다. 반면, '가치제안'은 B2C (vs. B2B) 기업의 혁신성과에 더 긍정적이고 유의한 영향을 미치는 것으로 나타났다. 흥미롭게도, 가치획득'은 양쪽 기업 모두에서 유의미한 효과를 보이지 않았다. 추가로, 본 연구에서는 강건성 검정을 위해 SUR(seemingly unrelated regression) 분석을 활용하여 결과의 신뢰성을 강화했다. 이러한 연구 결과는 B2B-BMI(vs. B2C-BMI)의 상대적 효과에 대해 중요한 인사이트를 제공함으로써, 추후 중소기업 및 스타트업의 비즈니스모델혁신 및 전략 수립에 기여할 것으로 기대된다.

• 한국유통학회지:유통연구
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• 제6권1호
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• pp.22-35
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• 2001

The focus of Business Process Re-engineering (BPR) has been extended to inter-business process that cuts across independent companies. Combined with Supply Chain Management (SCM), inter-business process reengineering (IBPR) focuses on synchronization of business activities among trading partners to achieve performance improvements in inventory management and cycle time. This paper reviews the business process reengineering movement from the historical perspective and presents a case of inter-business process reengineering using the latest internet-based Business-to- Business (B2B) technology based on Collaborative Planning, Forecasting, and Replenishment (CPFR). The case demonstrates how CPFR technology reengineers the distribution process between Heineken USA and its distributors. As world's first implementor of web-based collaborative planning system, Heineken USA reduces cycle time from determining the customer need to delivery of the need by 50% and increases sales revenue by 10％. B2B commerce on the internet is predicted to grow from $90 billion in 1999 to $2.0 trillion in 2003. This paper provides the management with the bench-marking case on inter-business process reengineering using B2B e-commerce technology.

• 경영정보학연구
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• 제2권2호
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• pp.193-199
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• 2000

• 한국전자거래학회지
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• 제7권3호
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• pp.75-91
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• 2002

As B2B (Business to business) develops swiftly, at home as well as in other advanced countries, plans for activating Electronic business are made and proceeded in a national viewpoint. However, it is essential task for the construction, advancement and activation of B2B framework to make an efficient search for differently built -up data from B2C and thus to look for optimal business partner suitable for his/her own business. For this, in the last Aug. of 2001, government has also referred to ebXML, the exchange model for electronic business data based on XML, as a suggestion for B2B framework. The purpose of this study is to develop search system for efficient choice of business partner and this will play an important role for data processing and competitiveness strengthening of small and medium enterprises. Meanwhile, this system is built up by using systemic characteristics registered in ebXML Registry/Repository and ‘question-expanding’ searching ways based on the particulars of business profiles for both objectiveness and maximum efficiency of search result.

• Asian Journal of Business Environment
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• 제2권2호
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• pp.5-11
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• 2012

Purpose - This research examined the relationship between business orientation and business goals and satisfaction of Korean-American business owners. Research design/data/methodology - Entrepreneurial Orientation (EO) and Small Business Orientation (SBO) were the theoretical constructs underlying this research. The responses from 200 Korean-American business owners who participated in the 2005 National Minority Business Owner Surveys were used for data analysis. Results - Noneconomic business goal was positively related to business owners' SBO tendency, and those with a SBO tendency had the higher business satisfaction than those with EO. Conclusions - The findings suggest that policy makers should develop business assistance programs that correspond with owners' business orientation.

• 한국전자거래학회지
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• 제12권2호
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• pp.195-217
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• 2007

B2B 등록저장소는 효율적인 기업간 전자거래의 지원을 위해서 거래 기업 또는 잠재적 거래 기업들이 거래 관계를 맺는데 필요한 정보들을 등록하고 검색할 수 있는 공간을 제공한다. 비즈니스 프로세스는 B2B 등록저장소의 주요한 콘텐츠 중에 하나인데, 비즈니스 프로세스가 가지는 복잡성과 동적인 특성으로 인해서 표현의 복잡성이 높다. 또한 현재 ebXML BPSS, WSBPEL, BPMN 등 다양한 표현 방식들이 경쟁하고 있다. 본 논문에서는 B2B 등록저장소에 다양한 표현 방식으로 표현된 비즈니스 프로세스 정의를 체계적으로 등록하기 위한 메타데이터 스키마를 제시한다. 제시된 메타데이터 스키마는 다양한 형식으로 표현된 비즈니스 프로세스 정의를 등록할 수 있도록 확장성을 가지며, 재활용의 수준을 전체 비즈니스 프로세스 수준에서 비즈니스 프로세스의 구성요소 수준으로 확대하도록 설계되었다. 제시된 메타데이터 스키마의 유용성을 확인하기 위하여, 대표적인 XML 기반의 비즈니스 프로세스 정의 언어인 ebXML BPSS과 WSBPEL로 표현된 비즈니스 프로세스의 메타데이터 추출을 예시적으로 설명한다.

• 한국전자거래학회지
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• 제8권1호
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• pp.15-33
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• 2003

A business process is classified into two processes; the private process which is implemented within an enterprise and the public process which is implemented between enterprises. The public process commonly used for B2B e-business is defined as a collaborative business process. To date, the collaborative business process has been studied in various aspects. We have categorized the research trends into two viewpoints, i.e., EAI(Enterprise Application Integration) and B2Bi (business to business Integration). In this paper, research trends in inter-organizational workflow are analyzed from the EAI point of view, and research trends in message-based business process and transactions from the B2Bi point of view.

• 한국전자거래학회지
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• 제9권2호
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• pp.183-201
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• 2004

기업간 협업을 실현하기 위해서는 기업간 프로세스 상호연계 (B2Bi)와 기업 애플리케이션 통합(EAI)이 함께 고려되어야 한다. 이미 많은 영역에서 이에 대한 연구와 개발이 이루어지고 있지만, 두 시스템이 각기 개별적인 플랫폼과 환경하에서 설계되고 운영됨으로써 이 둘을 다시 통합해야 하는 문제가 발생하고 있다. 본 연구에서는 기업간 협업을 위해, B2Bi 환경의 변화에 유연하게 대응하면서도 B2Bi와 EAI 시스템을 단일의 통합 구조로 구현한 비즈니스 통합 플랫폼을 제공하고자 한다. 본 연구의 통합 플랫폼에서는 협업 프로세스가 비즈니스 통합의 주요 기술로 인식되고 있는 웹서비스(Web Services)를 이용하여 진행될 수 있도록 하였다. 특히, 다양한 비즈니스 통합 표준들이 수용될 수 있도록 이들 표준들을 비교 분석하여 기본적 인 실행 요소들을 정의하였으며, 이를 처리할 수 있으면서도 향후 확장성을 가지는 프로세스 엔진을 개발하였다. 또한 이러한 비즈니스 통합 플랫폼의 검증을 위하여 웹수주 시스템을 구현하였다. 본 연구의 결과는 기업간 협업을 위한 비즈니스 통합의 수준을 높이는데 기여할 수 있을 것이다.