• 패션비즈니스
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• 제14권2호
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• pp.14-26
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• 2010

This study aims to investigate how the woman's beauty makeup trend had been changed in 1960s by analyzing the characteristics of woman's make-up in that period. For this study, a lot of documents and papers related to the woman's make-up were collected and reviewed. In particular, to analyze the characteristics of woman's make up trend in 1960s, a lot of women's pictures and makeup-related articles from 143 volumes of woman's magazines such as Yeowon and Jubusaenghwal were collected. Among the 624 pictures, fifty two pictures which were good enough for studying the total face and makeup were used for this study. The period of this study ranges from 1960 through 1969 and the analysis is focused on skin expression, eyebrow, eye shadow, eye line, lipstick, and brusher and through the related articles, the intention and contents of make up. were delivered and found out. The results are as follows. In early 1960s, the woman's make up was characterized by the make up ranging from unnatural and gray skin expression to dense pink skin expression, giving natural and glossy tint onto the skin and in particular putting a bright accent on the eyelid, eye or lip. In the mid-1960s, the make up style expressed skin more naturally, giving more shading on the eyelid, nose and lip, thus having cubic make-up. In the late 1960s, the make up became more refined and harmonized by using colors according to the TPO (time, place and objective) and skin color. The study results show that the women in 1960s pursued the "cute and young looking image" and used the make up to express their images young and cute. In the mid 1960s, the minimalism which pursued the pure and simple make up appeared in US. That trend affected the make up style of Korean women and hence Korean women showed more natural make up style in the mid and late 1960s.

• 한국보육지원학회지
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• 제8권3호
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• pp.25-51
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• 2012

본 연구는 1960년대부터 1990년대까지 동아일보 신문에 게재된 아동 관련 광고를 분석하여 신문 광고에 나타난 아동에 대한 사회적 이미지를 고찰하였다. 연구결과는 다음과 같다. 1)신문광고에 나타난 아동 관련 광고의 수는 1960년대와 1970년대는 유사하다가 1980년대에 1.6배 정도 증가하고 1990년대에 들어서 비약적으로 증가하였다. 2) 제품 품목별 빈도에 있어서 1960년대부터 1980년대까지는 약품 광고가 가장 많았고 1990년대에는 학습지 광고가 가장 많았다. 3) 1960년대부터 1990년대까지 신문 광고 제품에 나타난 모델 유형은 아동, 특히 남아 모델이 가장 많았다. 4) 1960년대부터 1990년대까지 학습과 관련된 아동 관련 광고는 어린 연령부터의 조기교육의 필요성을 강조하고 있다.

• 복식문화연구
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• 제12권2호
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• pp.224-238
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• 2004

This paper analyzes the similarity of fashion in the 1920's and 1960's. Fashion is a reflection of Zeitgeist. The similarity of fashion appeared in the similar social ideal period. The fashion of the 1920's and 1960's have a lot of similarity in many respects. Androgyny was the new word. The woman cut her hair short, wore short skirt, and projected a self-confidence that was considered by many to be too masculine. The new fashions also appeared very youthful. The cult of eternal youth was born. The mature woman was no longer requested. Instead, in the face of changing lifestyles and extremely rapid technological development, taste ran in favor of a young, athletic, and mobile ideal. The new fashions do-emphasized curvaceous shapes through short dresses and short hair-both styles were supposed to express youthfulness. Characteristic of the times was the short loose dress: straight silhouette disguised feminine curves. The new dresses were invented for very young, slim, and wide-eyed women. The common Zeitgeist of the 1920's and 1960's represents the cult of youth and the adoption of innovative style, which emphasized decoration-cleared simplicity, functionality, practicality, activity, androgyny. Innovative short skirt, youth fashion, androgynous style, unisex style, tubular silhouette, short hair style, and eyeline-emphasized makeup were analyzed by the similarity of fashion in the 1920's and 1960's.

• 복식
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• 제62권7호
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• pp.67-78
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• 2012

This study considered and analyzed the influence of changed clothing silhouettes on the textile patterns by investigating the changes of geometry patterns in response to the changes of western women's apparel silhouette in the 1960s. The period scope of research was limited to the 1960s, and the research object was set as the geometry patterns seen in the designer's high-fashion. The researcher investigated the clothing silhouette and the textile patterns in 1960s by reviewing the literature about domestic and foreign books, research papers, domestic and foreign fashion magazines, information on the Internet. For the western women's apparel in 1960s, some active, simple styles were popular under the social atmosphere when more women actively entered the society. Influenced by popular art trends at that time, the silhouette was expressed in the geometry pattern among many textile patterns. The geometry pattern either appeared as a regularly overall repeating geometry pattern and the regularly partial repeating geometry pattern. The regularly overall repeating geometry pattern arranged the straight lines in the same interval. But the regularly partial repeating geometry pattern was arranged without order to emphasize the motif in some parts of clothing or to give some ornament effect, or was arranged asymmetrically.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.1-11
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• 2004

The purpose of this study was to analyze the hair style trend in the respect of fashion trend in 1960s. The study also attempted if there were significant influences to current hair designers and hair styles as beehive, mods hair, short cut. geometric cut, wigs, natural hair, unisex hair. This study is a descriptive study, involving the collection of picture data and examine the art of the 1960's. Because 1960's is a revolutionary decade in the way of living and fashion trend. This study also adopted review of literature and analysis of magazines. 1960's was a period of major street fashion as Mods, Jackie Look, Miniskirt, Pop Art, Op Art Look, Space Look, Hippie Look, Unisex Look. The results of this study can be summarized as follows: 1) A review of literature had shown that little or no studies for an in depth analysis of 1960's fashion trend and hair design. 2) During the sixties, the trend of fashion and hair style were remarkable change in the way of living. 3) There were strong influences hair styles of 1960's until today.

• 한국농촌건축학회논문집
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• 제16권1호
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• pp.63-70
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• 2014

This study is aimed to represent the streetscape in 1960s' focused on Seong-An street of Cheong-ju through the existing business types and buildings, literature, photo details, and interview of the longest-term householders. Results of this study are as follows : Firstly, the types of 1st-floor shops were diverse with general merchandise, apparel, medical, bank, restaurant, and etc in 1960s'. The present shops of them are 'Dong-kwang lasa', 'Jung-geum dang', 'Cheong-ju pharmacy' including the existing 'the Korea development', 'Korea first', and 'Woori' bank. Secondly, the streetscape around post office looks just as it did in the old 1960s'. In the other section the present typical buildings are 'Namseon pharmacy ', 'Kukje department', 'Samyang shop', 'Daeyang shop', 'Park shop', and etc. These old 3-4story buildings are reinforced concrete in contrasted with the former wooden and masonry in structure, and converted in use and appearance. Thirdly, the streetscape of Seong-An is ultimately represented by presuming the other buildings and equipments through aerial and street photograph in the old 1960s'.

• 복식문화연구
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• 제4권2호
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• pp.247-263
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• 1996

This study focuses on a comparative study of 1960s'retro look mode in terms of the past and present in order to find out in detail how it in the past is readjusted after it was appeared in the present. For such a study, in the first place the contents of the dress and its ornament of a retro-look fashion was refined through some literature, and then, some works of the dress and its ornament of a retro-look fashion was refinded through some literature, and then, some works of eh dress and its ornament revived in 1960's mode were analysed, based on some fashion magazines at home and abroad like Bazaar, Fashion etc News in 1990s. After 1960s'retro-look mode which reappeared in 1990s was researched in terms of silhouette, detail, texture, color, and pattern, differences between those tow periods of 1960s and 1990s and their causes are summarized as follows: 1. In the aspect of silhouette, it appears that the silhouette in 1960s is that of somewhat stiff, charming image in which Body is excluded and the silhouette in 1990s is that of an soft, feminie image in which Body is emphasized. It was understood that the cause of such a delicate difference comes from the influences of the change in aesthetic senses or awareness, naturalism and neo-feminism. 2. In the aspect of detail, it appears that the detail in 1990s is of an attempt to express in diverse images, compared to that in 1960s, and new images are created new image in 1990s by means of presenting entirely ill-matched images. The major cause of that is because of Antistandard fashion. 3. In the aspect of textures, it appears that a great feature is that the texture in 1990s is of that introduced, being changed in natural and high-class looks, compared to that of 1960s. It was reviewed that the major cause of this is because of a result from the influence of naturalism and the technical growth in various fields which has brought the development of dress material. 4. In the aspect of color, it appears that the color in 1990s is of an image of primary color which is far more sensual and feminie than that of 1960s. It was studied that the major cause of ti comes from the influence of neo-feminism, etc. 5. In the aspect of pattern, it appears that the pattern in 1990s is of that of symbolism, transposition, and the ecletic feature of various modes which appear more deeply than that of 1960s. It was studied that the major cause of such changes is because of a trend of postmodernism which has brought the change of the spiritual structure different from that in the age of modernism. In conclusion, it was understood that the retro-look fashion is of an expression technic of dress and its ornament in that o dress in the pst is simply imitate, but new reconstitution is done by using the elements in the past. at the same time, ti was clarified that even though the elements in the past are revived as they were, dress and its ornament is governed by the social and cultural environments of he day, and with this proof it can be said that the fashion in each age is of a reflection of social phenomena of that age.

• 대한건축학회연합논문집
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• 제21권6호
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• pp.31-40
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• 2019

This study aims to establish Nammun-ro 2ga in Cheongju city in the 1960s as three-dimensional digital information data for the restoration of urban archetypes. For this purpose, referring to the existing restoration map and model of Cheongju urban area in the 1960s, and the results of this study are as follows. Firstly, the buildings that can be generally classified are prepared through the modeling of parametric families. Secondly, the untypical models(combined and broken roofs, atypical and large scale buildings) of them are simply performed through solid modeling. And then, these simplified models are simulated through a sky view, a walking sight, and information analysis. Through this study, it will be possible to visualize and regenerate the low and dense area of Cheongju city in the 1960s.

• 한국식생활문화학회지
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• 제26권6호
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• pp.562-573
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• 2011

The purpose of this paper was to research the history of Korean restaurants in Manhattan, NY in the 1960's-1970's. These Korean restaurants were the pioneers in the globalization of Korean food. It is assumed that 'Mi Cin' was the first Korean restaurant in Manhattan and opened on March $1^{st}$, 1960. In the 1960's, it is estimated that there were four Korean restaurants in Manhattan. In the 1970's, the number of Korean restaurants increased to more than 18, and their main menu items were divided into three types: Korean fusion menu such as 'Lunch Special' for American customers, beef barbecue menu for American and Korean customers, and Korean traditional menu for increasing Korean immigrants.

• 대중서사연구
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• 제26권3호
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• pp.9-44
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• 2020

이 글에서는 '수필의 시대'로 평가되는 1960년대를 돌아보며 '수필'을 둘러싼 담론적 길항과 철학자의 글쓰기가 확장시켜낸 수필의 장르적 특성에 대해 조망하고자 하였다. 1960년대에 김형석, 안병욱, 김태길은 연세대, 숭실대, 서울대 철학 교수이자 다량의 수필집을 내는 작가로 활동했다. 그럼에도 이들에 대한 연구는 거의 이루어지지 않았다. 그 이유는 일차적으로 수필 자체를 저평가하는 문학사 내부의 편견과 수필의 장르적 특성을 '문학적인 것'으로 한정하고자 하는 관행이 연동한 결과이다. 1960년대 수필이 풍미하게 된 것은 전쟁과 4.19를 거치며 개인의 경험과 사유를 객관화하고자 하는 민주주의적 요구가 근간에 깔려 있다. 철학자의 언어는 시민교양과 국민도덕이 부재하던 당대 독자들에게 1인칭 글쓰기의 다양한 감각으로 수용되었다. 김형석은 역사적 체험에 근거한 위로와 극복의 서사로, 안병욱은 민족주의에 근거한 자기 수양과 소명의 논리로, 그리고 김태길은 소시민의 삶을 객관화하는 성찰과 유머로 1950-60년대 공론장의 결락을 메웠다. 다만, 철학자의 수필이 당대의 공적 담론과 연동하지 못하면서 1970년대 시민교양을 촉발, 매개하는 데까지 나아가지 못했다. 그럼에도 1960년대 수필이 역사적으로 부상하는 지점에서 드러나 '수필' 장르의 특성과 이와 연동하며 풍미한 철학자의 언어가 지닌 문화사의 공과에 대해 생각해보고자 했다.