• Title/Summary/Keyword: 휴양객

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Visitors' Behavioral Characteristics and Application of Importance-Performance Analysis to Park Management and Use in the Chirisan National Park, Korea (지리산국립공원 이용객 행태 및 이용.관리에 대한 중요도-성취도 분석)

  • 유기준
    • Korean Journal of Environment and Ecology
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    • v.13 no.4
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    • pp.367-374
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    • 2000
  • 본 연구는 지리산국립공원의 동부지역을 찾은 이용객의 이용 행태의 분석 및 중요도-성취도 분석방법을 통해 관리와 이용관련 속성들에 대한 중요 정도와 실제만족도 분석을 목적으로 수행되었다 이를 위해 이용객 직접기입 방식의 설문조사가 현지에서 실시되었다 총 254명이 본 설문조사에 참여하였으며 응답자들의 사회경제적 특성 및 방문특성은 다른 국립공원 이용객조사에 나타난 결과와 유사한 경향을 보였다 대부분의 응답자들은 최근 대두되고 있는 환경문제에 대해 높은 관심을 보였으며 이와 더불어 이용보다는 보전이 우선하는 국립공원 관리정책에 더 큰 관심을 나타냈다 각 관리 및 이용관련 속성에 대한 중요 정도와 만족도 결과는 수질의 상태 자연식생의 보존상태 공원 내 쓰레기 문제, 야생동물의 보호상태에 특히 높은 중요도를 나타냈으며 휴양.관광 프로그램의 다양성 여부와 야생동물의 보호상태에 대하여 상대적으로 낮은 만족도를 나타낸 것으로 조사되었다.

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A study on demand forecasting for Jeju-bound tourists by travel purpose using seasonal ARIMA-Intervention model (계절형 ARIMA-Intervention 모형을 이용한 여행목적 별 제주 관광객 수 예측에 관한 연구)

  • Song, Junmo
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.3
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    • pp.725-732
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    • 2016
  • This study analyzes the number of Jeju-bound tourists according to travellers' purposes. We classify the travellers' purposes into three categories: "Rest and Sightseeing", "Leisure and Sport", and "Conference and Business". To see an impact of MERS outbreak occurred in May 2015 on the number of tourists, we fit seasonal ARIMA-Intervention model to the monthly arrivals data from January 2005 to March 2016. The estimation results show that the number of tourists for "Leisure and Sport" and "Conference and Business" were significantly affected by MERS outbreak whereas arrivals for "Rest and Sightseeing" were little influenced. Using the fitted models, we predict the number of Jeju-bound tourists.

The Impact of Natural Parks' Servicescapes on Perceived Value, Satisfaction, and Behavior Intention - Focus on Palgong Provincial Park - (자연공원의 서비스스케이프가 탐방객의 지각된 가치, 만족, 행동의도에 미치는 영향 - 팔공산도립공원을 중심으로 -)

  • Kim, Bomi;Lee, Juhee
    • The Journal of the Korean Institute of Forest Recreation
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    • v.22 no.4
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    • pp.83-94
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    • 2018
  • The present study applies the servicescape concept in the domain of Natural Parks to examine the impact of a natural park's servicescape on visitors' perceived value, overall satisfaction, and behavior intention. The study's findings suggest that the components of Natural Parks' servicescape can be evaluated based on three factors; including facilities, convenience, and comfort, accessibility to the park, and facilities inside the park, such as parking lots, bathrooms, and resting areas, in addition to other facilities. The results also revealed that if visitors had a favorable impression of the park facilities, they would have a favorable impression on the value of the intangible experiences, and general satisfaction and behavior intentions would be positive. Particularly, visitors perceive time in the course of a visit to be valuable, which in turn influences the comfort servicescape factor, which suggests the importance of continuous effort from Natural Park management to ensure a clean and pleasant environment. The present study is the first time the concept of servicescape has been applied in the domain of Natural Parks. Follow-up studies are required to improve the reliability and generalization of the research results.

Study on Measuring the Value of Recreational Forests Using Contingent Valuation Method (조건부가치측정법을 이용한 자연휴양림 휴양가치 측정)

  • Kang, Kee-Rae
    • Journal of the Korean Institute of Landscape Architecture
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    • v.37 no.5
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    • pp.42-52
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    • 2009
  • Recreational forests are catching on as places for personal development through recreation, association with people, education about nature, mind relaxation and spiritual peace. However, the value and significance of recreational forests with various functions are easily overlooked. Whoever pays fees for admission to facilities are able to enjoy fresh air, a comfortable environment, and space for rest. It should be taken into consideration whether the fee which customers pay is appropriate for the value of nature they are enjoying. This study is involved in giving the right recognition to the value of recreation and environment by estimating economically the value of the environment in which visitors stay, and presenting the appropriate price. The most efficient way to achieve this goal is through an economic approach, which suggests following established research skills and yielding suitable and accurate amounts of money. The environmental value of a recreational forests is estimated through contingent valuation method(CVM), which is chosen among several methods to estimate public facilities because the value of recreational forests has strong characteristics as public facilities which are not traded in the market. The annual recreation value per person of surveyed recreational forests is Willingness To Pay(WTP) with a mean between about 16,000 won and 25,400 won. The recreation value of one recreational forest surveyed is annually between approximately 1.7 billions won and 2.7 billions won. The annual recreation value of 85 national and public recreational forests is presumed to be between about 140 billions won and 230 billions won. The presumed amount of money is the environment in which visitors can enjoy whenever they invest some money and time. Indeed, it is more than that; it provides visitors with a greater sense of satisfaction and the recognition of the preciousness of nature and the environment.

니스, 지중해의 바람과 파도로 '국제기업도시' 명성에 도전

  • Sin, Seon-Mi
    • 주택과사람들
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    • s.192
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    • pp.100-105
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    • 2006
  • '낭만' 하면 떠오르는 나라 프랑스에서도 손꼽히는 지중해 최대의 휴양 도시, 니스! 리비에라의 여왕이란 말이 있을 정도로 니스는 유럽인들이 최고로 선호하는 휴양지 중 하나다. 에메랄드빛 바다와 청명한 하늘, 한겨울에도 영상 10℃를 넘는 기온, 양호한 자연 환경, 아름다운 경치로 인해 니스에는 사시사철 관광객이 몰려든다.

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A Study on the Management Plan of Hongneung Forest Based on Visitor Monitoring (이용객 모니터링을 통한 홍릉숲 관리방안 연구)

  • Choi, Ga Young;Kim, Tongil
    • Journal of Korean Society of Forest Science
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    • v.104 no.3
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    • pp.443-453
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    • 2015
  • In 1922, Hongneung forest was established to support the study of Korean forestry. Nowadays the forest also plays a role as urban forest which provides a green space for local people. This paper proposes the better management plan of Hongneung forest based on visitor monitoring. On-site surveys with a structured questionnaire were carried out from August to November in 2014 and total 750 data were analyzed. The survey results are as follows: 1) Visitors were inclusive of all age groups and most of them lived nearby Hongneung forest, 2) Visitors used the forest mainly for recreational purposes and recognized the forest as 'Green space' rather than 'experimental forest', 3) Visitors had great satisfaction from the forest visit and raised the necessity of more environment education and promotion of the program. Based on the results, the following solutions have been suggested: 1) Environment education will help visitors to raise awareness on the importance of Hongneung forest which plays a role as both experimental and urban forest, 2) Systematic visitor monitoring can contribute to efficient visitor management and administration of the areas. In conclusion, it is necessary to establish a visitor management system that enable to achieve a harmonization between nature conservation and recreational demands as well as to improve management of natural resource and service.

A Study on Visitor Characteristics for Trail Program Development (숲길프로그램 개발을 위한 이용객 특성 분석에 관한 연구)

  • Son, Ji Won;Ha, Si Yeon;Kim, Jae Jun
    • Journal of Korean Society of Forest Science
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    • v.101 no.3
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    • pp.469-479
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    • 2012
  • Trail is a main infrastructure for various forest recreational activities. In this study, the recreational supply (trail) and demand (trail program according to visitor characteristics, preferred forest activities) were studied. Through the application of a multiple correspondence analysis and cross tabulation analysis, 3 trails (Bukhansan trail, Uljin trail, Jirisan trail) were identified. On this study, visitor demands for trail program participation, preferred forest recreational activities, program contents and program operations. Visitors expressed positive attitude toward trail program participating and showed characteristics with the differences. Young visitors preferred active experience program and middle aged visitors more liked health program such as forest therapy. On site program and self guided interpretation were preferred for program operation. In Bukhansan trail, continuous health program (1~2 hours) would be proper and it needs to adapt various nature activities in the Uljin trail. For the Jirisan trail, self guided program would be developed in many ways.

Study on Operating Strategy for Recreation Forests through Comparing the Level of User Satisfaction according to Clusters (군집별 만족도 비교를 통한 자연휴양림의 효율적 운영 방안 연구)

  • Gang, Kee-Rae;Lee, Kee-Cheol
    • Journal of the Korean Institute of Landscape Architecture
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    • v.38 no.1
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    • pp.39-48
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    • 2010
  • Recreation forests are in the spotlight as the place for personality development, mind and body comfort, companionship, and environment education in forests and valleys. Visitors to recreation forests have been on the increase along with booming in recreation forest building since 1988. Recreation forests are being categorized according to some features such as regional and environmental condition. Recreation forests, however, have not met the expectations of some visitors who want to take a rest with calmness due to the influence of the 5-day-work-week system, increasing interest in rest, leisure, and well-being, and users converge during weekends, summer, and the tourist season. In order to improve visitors' satisfaction efficiently, this study surveyed the level of satisfaction in each cluster based on the precedent study which had classified 85 national or public recreation forests in Korea into clusters. Questionnaires were distributed properly to each cluster and, of the 1,132 questionnaires collected, 1,015 were valid and used for analysis. Reliability of questionnaires and statistical validity of the model were verified. As a result, there are meaningful differences in the ranking of independent variables which affect the level of satisfaction according to clusters. Variables in rest and fatigue recovery have the strongest influence on the level of satisfaction in the clusters of potential factor, internal activation factor, and mixed potential capacity factor. In the use performance and visiting condition factor cluster, appropriateness of visit cost is most influential and, in the education cluster, connectivity with tourist attractions around it is most affective. These results can provide priority in services and maintenance of recreation forests for improving the level of satisfaction and differentiate the distribution of resources according to clusters.

Development of Contents Platform for Bus Tour Service based on the bus stop (버스관광 서비스 제공을 위한 버스정류소 기반 콘텐츠 플랫폼 개발)

  • Kim, Min-Kyo;Kim, Sang-Hoon
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1091-1096
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    • 2018
  • The purpose of this paper is to provide a convenient platform for bus users and a platform to provide tourist services suitable for bus tourism as integrated services. Recently, the number of FIT tourists for recreational purposes using public transportation is increasing as the bus use environment is improved. Accordingly, we need a tourist platform that meets the needs of tourists. In particular, a bus information providing algorithm is implemented using a bus information public API to more conveniently use the bus information providing system, and a user use behavior data collection module and a data mining module To develop a contents platform based on a bus stop for bus tourism services to FIT tourists using public transportation.

A Study on Factors Affecting Purpose of Tour and Shopping Motivation of Korea Visit Chinese Tourists (Focused on Duty Free Shopper) (한국방문 중국인들의 여행형태와 쇼핑행동에 미치는 영향분석)

  • Im, So-Jeong;Jeong, Gwang-Jin
    • 한국항공운항학회:학술대회논문집
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    • 2016.05a
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    • pp.255-258
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    • 2016
  • 본 연구에서는 최근 국내 면세점에서의 중요도가 급성장하고 있는 한국방문 중국인 면세점 구매객들을 대상으로 여행형태와 쇼핑행동에 미치는 영향을 분석하였으며, 다음과 같이 중요한 세 가지 의미있는 구매특성을 분석할 수 있었다. 첫째, 인구통계학적인 측면에서는 한국방문 중국인 관광객 면세점 이용행태에 관한 결과이다. 여행목적에 있어서는 휴양/관광이 72.9%로 절반이상을 차지하였다. 또한 전체 응답자의 약 40%가 3시간 이상의 쇼핑 시간을, 1시간 이상 2시간미만은 30%, 그리고 2시간 이상 3시간미만은 약 24%, 그리고 1시간미만은 전체 응답자의 약 6%가 쇼핑을 즐겼다. 특이한 점은 시간에 따른 쇼핑 지출액이 다르다는 것이다. 둘째, 한국 방문 후 면세점을 이용하는 중국인 관광객에게 상품의 브랜드(Quality of the brand)와 종류(Kinds of brand)에 따라 중국인들의 면세점내 구매의도 활성화가 더욱 진행됨을 확인할 수 있었다. 셋째, 한국을 방문하여 면세점을 이용하는 중국인 관광객들은 면세품 쇼핑 시 매장판매 직원 전문성에 대한 서비스 만족도가 증가할수록 충성도가 이에 비례하여 상승함을 파악할 수 있었다. 이와 같은 분석 결과에도 있듯이 면세점 쇼핑 활성화를 위해 가격 및 제품 경쟁력을 확보하고 고급브랜드를 공격적으로 유치하여 판매직원들의 전문성을 증대시키는 노력이 매우 중요한 마케팅 전략의 핵심인 것으로 나타났다.

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