• Knowledge Management Research
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• v.23 no.3
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• pp.45-64
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• 2022

With the increasing use of social media, the occurrence of cyber crimes on social media has also increased. In this paper, we focus on online sexual harassment among various cyber crimes and discuss how social media users use social media to avoid online sexual harassment. Drawing on threat avoidance theory, the factors affecting avoidance motivation were identified. Avoidance motivation was measured based on the affordance of social media, and the influence of the degree of sexualization was tested to examine how environmental factors affect motivation behavior. The results indicated that the more users perceived sexualization on social media, the lower their motivation to avoid sexual harassment. Thus, it is important to create an atmosphere on social media where crime is minimized, and users are able to respond appropriately by continuously managing their accounts on these platforms.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.133-139
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• 2021

This research emphasized that the importance of Social Support and verify the effects of Social Support on Subjective Well-Being through Achievement Motivation. In addition, the mediating role of Achievement Motivation was clearly identified as a key variable that can lead to Subjective Well-Being. To achieve this purpose of research, an empirical analysis was conducted on Chinese students attending domestic universities. Through empirical analysis, it was found that Social Support improve Motivated Success and Motivated Avoid Failure. Furthermore, Motivated Success and Motivated Avoid Failure were found to increase the level of Subjective Well-Being. Furthermore, in the relationship between social support and subjective well-being, verification of individual mediating effects and multi-parameter effects of Motivated Success and Motivated Avoid Failure showed that only the motivation for success has a partial mediating effect. Finally, practical implications from this study were presented and future research directions were discussed.

• Journal of Venture Innovation
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• v.4 no.1
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• pp.67-86
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• 2021

The purpose of this study was to examine the effects of office workers' covert narcissism on organizational silence and identify the (Duel)mediation effects on fear of negative evaluation and the avoidance motivation. This study used a survey of 393 office workers to measure the covert narcissism, the organizational silence, the fear of negative evaluation and the avoidance motivation. The collected data were analyzed by IBM SPSS 23 and SPSS PROCESS macro in a Bootstrapping method. The result shows that the covert narcissism, the organizational silence, the fear of negative evaluation and the avoidance motivation have positive correlations. In addition, a simple regression analysis was used according to the research model and all of them showed adequate coefficient of determination between each variables. Next, the mediating model was verified by mediation of the fear of negative evaluation and the avoidance motivation. In the relationship between the covert narcissism and the organizational silence, the mediating effect of the fear of negative evaluation was not verified and the avoidance motive showed a partial mediating effect. Finally, in the relationship between the covert narcissism and the organizational silence, the fear of negative evaluation and the avoidance motivation were gradually mediated through the (Duel)mediation effects model, and the model was statistically significant. Through this study, The implications of this study were discussed, not only the limitations of the study but also the necessity of further research were discussed.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.253-260
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• 2012

This study were investigated to the factors affecting smart phone applications to avoid display ads. The results of this study are as follows. First, factor analysis, propensity for advertising intrusion was the result of a single factor. Also showed significant effect advertising intrusion ad avoidance tendency. Second, the smartphone motivation for the use of the results of factor analysis, seven factors were, Entertainment, information acquisition, learning/work use, multimedia use, ease of life, time leverage, respectively. Showed low levels of advertising avoidance learning/working synchronous usability and ease high motivation life. Finally a smart phone for involvement that there is no significant difference in advertising intrusion tendency appeared. High involvement group was obtaining information, entertainment, social relationships, and multimedia use, ease of living, time management motivation significantly higher than the low involvement group. The results of this study it is expected that the smartphone application smartphone users to reduce evasion of advertising practitioners to give answers to create display ads advertising.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.327-339
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• 2021

The ultimate aim of this study is to examine the effect of security policy characteristics (policy threat, policy effectiveness, policy compliance cost, policy compliance self-efficacy, social influence) on organizational information security policy compliance motivation based on TTAT (Technology Threat Avoidance Theory). We found the following results. First, the security policy threat has a significant positive effect on policy compliance motivation. Second, it was found that the policy effectiveness has a statistically significant effect on the compliance motivation. Third, the policy compliance cost has an influence on the policy compliance motivation. Fourth, the policy compliance self-efficacy does not have an effect on compliance motivation. Finally, social influence has a significant effect on compliance motivation.

• Science of Emotion and Sensibility
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• v.17 no.4
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• pp.29-40
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• 2014

The positive relationship between older driver's mobility and life satisfaction is well established(e. g., Collins, 2008). The present study showed that this relationship can be changed by older drivers' motivation, aspects of mobility, and affectivity. Specifically, this study examined whether aspects of mobility(amount of driving measured by travel distance and time: 'AD' or amount of driving for social activity: 'DSA') can be differed as a function of approach/avoidance motivation(measured by BIS/BAS scale, Carver et al., 1994) and positive/negative affect(PA/NA; measured by SPANAS, Diener et al., 2009) mediate the relationship between the aspects of mobility and life satisfaction(measured by SWLS, Diener et al., 1985). Self-reported scores of the variables of 132 older drivers(ages of over 65) were analyzed using correlation analysis and path analysis. The results can be summarized as followings. First, the older driver's BAS was found to be positively related to DSA, but BIS was negatively to AD. In particular, DSA positively mediated the relationship between BAS and PA. Second, PA, in turn, positively mediated the relationship between DSA and life satisfaction. The results can provide useful insights to understand the relationship between older driver's driving property, motivation, affectivity and life satisfaction.

• Journal of Gifted/Talented Education
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• v.18 no.2
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• pp.343-363
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• 2008

The purpose of this study was to analyze the relationship creativity and motivation. The subjects were 297 gifted students, selected in the examination for entrance to the Science Education Institute for the Gifted located Jeonbuk. To compare the gifted students' creativity and motivation with the normal students', this study used the standardized test, the Creativity Inventory for Students(by Choi & Lee, 2004) and Multi-Dimensional Learning Strategy Test(by Park, 2006). The major results of this study were as follows; First, The gifted students group was high group in the creativity, and especially the gifted girls were significantly higher than the gifted boys. Second, learning motivation of the gifted students were high or than the normal students and the gifted students were inclined to cope actively to challenge situation rather than avoid. Third, The Creativity showed the positive relationship with learning motivation, the negative relationship with avoid motivation, and moderate relationship with competitive motivation. This result suggested that it is very important to encourage gifted students to the intrinsic motivation rather than extrinsic motivation like competition or achievement in education.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.185-205
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• 2017

The purpose of this research is to examine the relationship between the adult attachment of married employees, their job motivation and marital relationship. For this purpose, a questionnaire survey was carried out with 370 married employees in the Chungnam area as the target from Sep. 10 to Oct. 14, 2016. The collected data was analyzed using SPSS 23.0 using descriptive statistical analysis, the independent sample T-test, ANOVA analysis, Pearson correlation, and structural equation analysis. First, significant differences were revealed in the level of attachment avoidance, satisfaction with the marriage relationship, and job motivation according to the age group, in the level of attachment avoidance and satisfaction with the marriage relationship according to the education level, in the level of attachment avoidance and satisfaction with the marriage relationship according to the marriage period, in job motivation according to the position, in satisfaction with the marriage relationship according to the average household income, and in satisfaction with the marriage relationship according to the work shift pattern. Second, although a significant negative correlation appeared between attachment anxiety and attachment avoidance, a significant positive correlation was found between attachment avoidance and job motivation. Also, although a significant negative correlation appeared between attachment avoidance and marital relationship, a significant positive correlation was found between job motivation and marital relationship. Third, to examine the mediating effect of satisfaction with the marital relationship on the relationship between adult attachment and job motivation, a structural equation analysis was carried out. As a result, the indirect effect of attachment anxiety on job motivation turned out to be significant and its complete mediating effect was confirmed. This suggests that when developing programs to improve job motivation within the workplace or consultative interventions for the enhancement of marital relationships, the above characteristics of individuals should be taken into consideration.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.677-687
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• 2018

The purpose of this study is to investigate the causes of pre-roll ads played before watching online video contents, and to investigate the using motives by dividing them into broadcasting contents clips and web original contents. The results show that broadcast contents clips have higher use of entertainment/habitual use and social interaction, and that the use time of web content is higher when entertainment/convenience and selective use motivation are higher. Second, perceived invasion has the greatest effect on ad avoidance in broadcasting contents clip, and positive attitude toward advertisement is a significant factor in web contents. Content factors such as content preference and engagement did not affect the avoidance of pre-roll ad.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.208-210
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• 2012

일반적으로 비동기식 센서 네트워크 MAC 프로토콜들은 별도의 충돌회피 알고리즘을 사용하지 않기 때문에 동기식 MAC 프로토콜에 비해 충돌에 의한 성능 저하가 크게 나타난다. 본 논문에서는 충돌에 따른 비동기식 MAC 프로토콜의 성능 저하 문제를 최소화하기 위해 수신 노드가 충돌을 야기한 송신 노드들의 전송 순서를 제어하여 추가적인 충돌을 제거할 수 있는 비동기식 MAC 프로토콜용 충돌해결 알고리즘을 소개한다. 충돌을 감지한 수신 노드는 충돌을 일으킨 송신 노드들에 대한 정보를 수집하고 이를 이용하여 충돌이 발생하지 않는 전송 순서를 각 송신 노드에게 지정한다. 송신 노드들은 지정된 순서에 따라 독점적인 채널 사용 권한을 얻으며 이를 통해 송신 노드간의 충돌을 회피할 수 있다. 실험에 대한 분석에 따르면 본 논문에서 제안하는 충돌해결 알고리즘은 반복적인 충돌을 방지하여 그로 인해 낭비되는 시간과 대역폭을 줄이고 이를 통해 각 노드당 평균 데이터 처리량을 약 18.6% 증가시킬 수 있다.