• Title/Summary/Keyword: 활용제휴

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A Study on Typology of Alliance Portfolio Strategy by Korean Manufacturer (한국제조기업의 국내외 제휴 포트폴리오 전략 유형에 관한 연구)

  • Choi, Won-Woong;Yu, Cheon;Jung, Hun-Joo
    • International Area Studies Review
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    • v.20 no.4
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    • pp.121-145
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    • 2016
  • The purpose of this study is to identify the strategy of alliance portfolio and to compare the firm's characteristics and internal capabilities of each strategy for the successful utilization of alliance. We conducted a cluster analysis and ANOVA on 477 samples, which have alliance experience among the manufacturers responding to the Business Survey by Statistical Office in both 2012 and 2013. As a result of the analysis, it was found that firms have alliance portfolio based on strategy such as exploration, exploitation, and ambidextrity. There are statistically significant differences in the number of patents, technology capability, marketing capability, and global capability among the alliance portfolio strategy type.

The Effects of Ambidextrous Alliance on Firm Performance (양손잡이 제휴(Ambidextrous Alliance)가 기업 성과에 미치는 영향)

  • Chung, Do-Bum;Kwak, Joo-Young
    • Journal of Technology Innovation
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    • v.20 no.1
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    • pp.17-43
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    • 2012
  • Alliance formation has been recognized as an important strategy for firms who seek to survive through acquisition of sustainable competitive advantages. Specifically in high-tech industries, firms may consider formation of strategic alliances in order to access valuable external knowledge. These firms tend to be situated in a dilemma that they should choose between exploration and exploitation, which are two types of strategic choices suggested by March (1991). Working out the dilemma has been extensively discussed in the area of strategy or organization learning. Recently, however, an increasing number of studies have stressed on a balance between exploration and exploitation. Regarded as 'ambidextrous organizations' (Lavie and Rosenkopf, 2006), these firms that simultaneously pursue exploration and exploitation have emerged in high-tech industries, and many studies have provided evidence of positive association between organizational ambidexterity and firm performance. In the strategic alliance research, accordingly, scholars began to pay attention to the balanced choice between exploration-and exploitation-oriented alliances. Given these backgrounds, this study examines the relationship between alliance ambidexterity and firm performance. While previous research approached alliance ambidexterity mainly from the number of alliances, our study suggests ambidexterity in terms of alliance portfolio and alliance partner. Our dataset consists of biotechnology or pharmaceutical firms in the United States, which spans time period between 1990 and 2005. We conduct panel data analysis. The results show the strong link between alliance ambidexterity and firm performance, highlighting the balance between exploration and exploitation when firms make strategic decisions.

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The Impacts of Exploration and Exploitation Alliance on the Firm Performance: Focused on Global Supply Chain Management of 'Galaxy Note' (탐색제휴와 활용제휴가 기업의 성과에 미치는 영향: '갤럭시 노트'의 글로벌공급망을 중심으로)

  • Son, In-Sung;Kim, Si-Hyun
    • Korea Trade Review
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    • v.42 no.5
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    • pp.113-136
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    • 2017
  • New product preannouncement through global supply chain management and international strategic alliances is a critical issue for firm's survive and gaining the competitive advantage in the global smart-phone market. To identify the impact of exploration alliance and exploitation alliance on the short-term's Firm Performance, respectively, This study implemented the event study and the cross sectional regression analysis, focusing on the case of Galaxy Note series. Research results identified that new technologies by exploration alliance and the existing technologies through exploitation alliance have a positive effect on the short-term's performance of vendors related. Furthermore, information for the new products showed higher the excess earning rate than information related to the existing technologies. This implies the firms that provides new technologies have a stronger innovative ability than the companies serving the existing technologies, recognizing as a positive signal in the market. Finally, this study implicates that new technologies by exploration alliance enhances innovative abilities from new product preannouncement, and is a critical variable that can determines whether to survive in the market.

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이동통신 서비스 기업의 기업특성이 전략적 제휴형태에 미치는 영향

  • Sin, Jung-Gyeong;Park, Sang-Hyeok;Yu, Jae-Hun
    • 한국디지털정책학회:학술대회논문집
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    • 2005.06a
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    • pp.309-323
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    • 2005
  • 전략적 제휴를 통한 기업의 성과향상은 기업의 새로운 전략으로 많이 활용되고 있으며, 관련 연구도 이에 주로 초점을 맞추고 있다. 하지만 기업의 특성이 어떠한 제휴형태를 맺게 하는 가에 대한 심도 깊은 논의는 아직 미흡한 상황이다. 본 연구에서는 전략적 제휴 현상이 두드러지게 나타나고 있는 이동통신 서비스 산업을 대상으로 산업의 진입순서에 따라 어떠한 전략적 제휴 형태를 보이는 가에 대해 분석하고자 한다.

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Global Network in IT Industry (IT산업에서의 글로벌 네트워크)

  • Park, Jun-Yong
    • 한국IT서비스학회:학술대회논문집
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    • 2002.11a
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    • pp.66-73
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    • 2002
  • 근래를 전략적 제휴의 시대라고 일컫듯이 전략적 제휴 건수는 매년 30%씩 급속한 증가세를 보이고 있다. 특히, IT산업에서는 디지털화 과정 상 불가피하게 나타나는 네트워킹을 최대한 확대하고 활용하기 위해서 전략적 제휴 및 인수합병이 성행하고 있다. 이에, 본 논문에서는 국내외 유수 IT기업간 최근 전략적 제휴 및 인수 사례들을 수집 ${\cdot}$ 분석하여 글로벌 네트워크 현황을 파악함과 동시에 제휴목적을 여덟 가지로 구분하였다. 나아가서, 제휴목적에 따라 기업의 전략적 태도를 군림형, 모험형, 보완형의 세 가지로 유형화 하였다.

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The Effect of CEO Experiential Attributes and Slack Resource on the Selection of Strategic Alliance Type (벤처기업 최고 경영자 경험 특성과 여유자원이 전략적 제휴 유형 선택에 미치는 영향)

  • Han, Sangyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.1
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    • pp.45-61
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    • 2022
  • Despite of the consensus on the critical role of CEO and slack resources for strategic decision making, how they affect in the selection of strategic alliance type is limited. This study investigated the effect of CEO's experiential attributes and the venture firms' slack resource on the selection of strategic alliance type. To this end, this study used multi-variate logistic regression analysis with 1,813 Korean venture firms. The findings indicated that higher education level and large firm experience of CEO positively contributed to form an explorative alliance. And these two experiential attributes has negative effects on the probability of exploitative alliance formation. On the other hand, the entrepreneurial experience has no effect on the selection of strategic alliance type. This study also investigated the effect of slack resource - available slack, recoverable slack, and potential slack-. The more venture firms have available and potential slack, the higher probability of pursuing an explorative alliance. In addition, recoverable slack of venture firms has negative effect only on the selection of explorative alliance. The results of this study are expected to contribute the literatures of strategic management and venture firms by illustrating which CEO and firm-level factors affect the selection of strategic alliance type. This study also extends recent effort to better understand the selection of strategic alliance type with upper echelons theory and slack resource. And this study suggests implications that can increase the probability of successful decision making by venture firms in selection of strategic alliance type.

A Study on the Determinant of On-line Selling Alliance Performance in Consumer‘s Perspective - The Influence of Attitude toward the Selling Alliance Between Shopping mall and Portal Site - (소비자 관점에서 본 온라인 판매 제휴 성과의 결정 요인에 관한 연구 -포털과 인터넷 쇼핑몰간의 판매 제휴에서 태도의 영향-)

  • Koh, In-Kon;Hong, Sung-Jun
    • Journal of Distribution Research
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    • v.10 no.3
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    • pp.15-36
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    • 2005
  • This study is concerned with selling alliance in the internet shopping services, which is generally used by portal sites in recent and that is a typical form of strategic alliance. This study tried to find the relationship between. consumer's attitude and alliance performance. The authors investigated them in the field. then searched the reasons and determinants of selling alliance performance. As a result of field investigation, the authors found that the traffic of the portal site was not proportionated to the sales of internet shopping mall and this was not consistent with general expectation, With the analysis of it, the authors found that attitudes to the sites (brands) allianced in On-line and recognition of fitting between them had influenced positively on the attitude and purchase intention to alliance services. Moreover, unlike the attitude to the portal sites, the attitude to the internet shopping mall had positively influenced directly on the purchase intention. The other hand. from the view of influence power on the attitude to the allianced shopping service, the recognition of fitting between the sites was the factor which had the least effect of all factors. Compared with Off-line, this is interesting aspect of On-line. So in the On-line selling alliance, be careful of consideration for not only prior attitudes to the partners(portal and shopping mall) but also the fitness between them and make it in the mind that the attitude to shopping mall has greater influence upon the purchase intention than that to portal site.

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A Study on the Alliance Partner Selection Criteria and Performance in Korean Venture Companies (벤처기업의 기술제휴 파트너 선정기준 및 성과에 관한 연구)

  • Kim, Hwan-Jin
    • Journal of Korea Technology Innovation Society
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    • v.17 no.3
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    • pp.540-562
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    • 2014
  • Although the impact of technological partner selection on the success of technological alliance is critical, little attention has been paid to the area of technological alliance partner selection criteria and the relationship between partner selection criteria and success factors of alliance. This study bridges this gap by understanding previous studies of general alliance partner selection criteria such as marketing, international, logistics and production alliances. I drew technological alliance partner selection criteria using AHP method with 12 experts who are currently in charge of technological alliance activities at Korean Venture Companies. This study found 4 criteria such as 'task-related', 'partner-related', 'learning-related', 'risk-related' criteria with 14 items and the relative importance of technological alliance partner selection showed as follows: 'risk-related', 'learning-related', 'partner-related', 'task-related' criteria. In order to test the relationship between technological partner selection criteria and performance, I used 215 survey data of Korean Venture Companies. The results showed that 'partner-related' and 'task-related' criteria had strong positive impacts on the success of technological alliance. Further, I put 4 moderating variables into the study model in order to see their moderating effects. However, no moderating variable showed significant effects. In conclusion section, I discussed the findings and implications of this study and directions for future studies.

Strategic Alliances Influence on Innovation Performance: The Moderating Role of Human Capital (전략적 제휴가 혁신 성과에 미치는 영향: 인적자본(Human Capital)의 조절역할)

  • Lim, Euncheon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.3
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    • pp.39-46
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    • 2019
  • Research has shown that alliances with external partners are valuable to foster internal R & D efforts. However, it is not well known how to take advantage of the potential benefits of strategic alliances to create innovative outcomes. This study examines the value of strategic alliances and analyzes the role of human capital in the impact of strategic alliances on innovation performance. This study focuses on whether the absorptive capacity of human capital affects firm innovation through interaction with strategic alliances. In the analysis using 2,205 Korean venture firm data, strategic alliances have a positive effect on innovation performance. However, the moderating role of human capital in the relationship between strategic alliances and innovation performance shows a significant negative impact. This implies that the ability to internalize knowledge and information acquired from external partners into the firm is important. This study provides valuable insights for managers who want to enhance the effectiveness of strategic alliances by considering the interaction of strategic alliances and human capital.

An Empirical Study on Effects of Global Alliance Networks' Motives on Firm's Capabilities, Partner's Capabilities, Operating Structures, and Performances of Korean Companies (글로벌 제휴네트워크 추진 동기가 기업 역량, 파트너 역량, 운영구조, 제휴 성과에 미치는 영향에 관한 실증연구)

  • Jeong, Jong-Sik
    • International Commerce and Information Review
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    • v.14 no.2
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    • pp.249-269
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    • 2012
  • The focus of our work is to identify and understand the drivers of alliance performance so that businesses can maximize their chances of a successful alliance-an area that has received little attention in empirical modeling. Although both conceptual and applied research on alliances has increased, an empirically tested comprehensive theoretical model that explains alliance performance has yet to be developed. Using five salient perspective, namely market power theory, transaction cost theory, the resource-based view, institutional theory, real option theory, this paper attempts to provide a theoretical rationale linking motives of global alliance networks on firm's capabilities, partner's capabilities, operating structures, and performances of Korean companies. The key contribution of this study is that it paints a picture of what matters in driving alliance performance. Our work shows the complex nature of driving performance and the interplay of firm's capabilities, partner's capabilities, and operating structures for understanding alliance performances. This study has given us a small but significant step forward towards understanding the intricacies of alliance performance. We are now better able to understand the respective roles played by various alliance factors and derive insights that lead to improved alliance performance.

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