• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.537-553
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• 2015

Recently, some fashion retailers have initiated sustainable actions in the form of corporate social responsibility (CSR) activities to address consumers' social concerns. This study intends to combine the concept of CSR motivation attributions with brand extension literature in order to examine how consumers' trust of a parent brand affects their CSR motivation attributions and ultimately their attitudes towards parent-brand CSR activities and sustainable extension lines. A self-administered online survey was conducted using scenarios describing a fast fashion retailer introducing a sustainable line. Data from 303 female U.S. consumers, aged between 18 and 34 years, were used for the statistical analysis. Data analyses were conducted using SPSS 21.0 for descriptive analysis, exploratory factor analysis, and regression analysis. The results revealed that all hypotheses were supported. The findings show that consumers' trust of a parent brand has an indirect impact on positive attitudes towards the parent brand's CSR activities as well as the sustainable extension product line, mediating positive evaluations of the brand's social CSR motivations. In addition, this study suggests consumers' prior trust of the parent brand is a variable that affects consumers' evaluation of CSR motivation sincerity. Marketing suggestions and thoughts based on the findings of this study were provided.

• Korean Journal of Human Ecology
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• v.23 no.6
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• pp.1035-1048
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• 2014

The purpose of this research is to verify the effect of a 3-year-old's green growth education knowledge of environmental conservation and eco-friendly attitude. This study conducted a survey of 2 classes of 3-years-old children (totaling 45 children) located in Gyeonggi Province Shiheung. The experimental group consisted of 23 children while the comparison group was comprised of 22 children. Experimental treatment period was 5 primarily by the classroom teacher in the experimental group and 12 sessions going green growth program was compared to a group, the basic curriculum was operate as usual. The results of this research are summarized as follows. First, the result of the experimental group, which participated in green growth and did not participate in the control group, show that the early childhood of the experimental group has been improved about knowledge of environmental conservation and showed a statistically significant difference. Second, the result of the experimental group which participated in green growth show that the attitude of the experimental group improved an infant's environment-friendly conscience.

• The Journal of the Korea Contents Association
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• v.4 no.3
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• pp.41-51
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• 2004

The objectives of this study is to suggest marketing strategies directed of retroactive-socialized parents who have environmental-educated children at school. For this purpose, this study based on the consumer socialization agent such as family and demographic variables were studied. The scope of this study includes attitudes toward price and advertising, and interests related to environmental problems and environmental-products preference. As a result, The parents of environmental-educated children get much more environmental information and show favorable buying behaviors for environmental-products. Most of parents who get environmental information from children educated at school show favorable attitude towards the advertising and also show more preference to environmental-products and more frequent communication among family members. Parents who have environmental-educated children were insensitive to price, more consciousness about environmental problem and flexible to change in their buying behaviors. In conclusion, This study shows that behaviors of children had a significant influence on buying behavior of parents.

• Journal of Family Resource Management and Policy Review
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• v.14 no.4
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• pp.39-56
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• 2010

The purpose of this research was to analyze the relationship between environment-friendly housing behaviors and the influential variables among consumers by focusing on housing life. This research carried out a questionnaire survey with housewives living in Seoul and the Metropolitan area using a questionnaire that was composed based on previous research. The housewives' environment-friendly housing attitudes and their resource-saving knowledge level, along with environmental education-related variables, house ownership, and the housewives' employment appeared to be significant variables in explaining the generic environment-friendly housing behaviors found in this research. Three regression equations, classified into purchasing, utilization, and disposal behaviors, were employed. The empirical results were relatively similar to those for the generic environment-friendly housing behaviors; however, each model provided somewhat different results in some specific aspects. All the environmental education-related variables appeared to be significant in explaining environment-friendly housing utilization behaviors, and were similar to the results obtained from the generic environment-friendly housing behaviors. However, the variables were limited in explaining environment-friendly housing-related disposal behaviors. The convenience, recycling ease, and family-structure variables appeared to be significant influences on environment-friendly housing-related disposal behaviors. Most empirical results of this research were consistent with those of previous studies. However, the explanatory independent variables varied, depending on the types of each domain of environment-friendly housing behaviors studied.

• Proceedings of the KAIS Fall Conference
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• 2011.05a
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• pp.332-335
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• 2011

원적외선, 음이온 방출과 항균, 탈취, 난연등의 효과를 가지는 황토를 합성수지와 혼합하여 복합소재를 연구하여 환경 친화적인 특징과 원적외선, 음이온의 방출을 이룰 수 있는 복합소재 조성을 연구하였다. PP는 MI가 2~60이고, TPE로 Ethylene계을 사용하였으며, 황토와 PP의 혼련을 도와주기 위하여 MA-g-PP를 첨가하였고, 활제, 분산제 및 산화방지제를 첨가하여 compounding 하였다. 또한 황토의 종류에따라 적황토, 호황토, 홍토, 백토, 흑토등으로 구분되고, 각각의 황토 마다 다양한 종류의 입도를 가지고 있으며, 또한 환경 친화적이며 난연성을 부여하기 위하여 다양한 조성으로 compounding 하였다, 황토의 종류에 따른 복합재료의 물성으로부터 기계적 특성치, 원적외선 방사율, 난연성등을 확인하고, 친환경 난연 복합소재 기술을 연구하였다. 적황토의 경우 황토의 함량이 많을수록 인장강도는 작아지는 경향을 나타냈으며, 입도가 작을수록 인장강도가 커지는 경향을 나타냈다. 파단신율의 경우 적황토(#2000)에서 가장 양호하게 나타났으며, 굴곡강도, 충격강도의 경우 적황토(#5000)에서 MI 의 경우 적황토(#325)에서 양호하게 나타났다.

• Korea journal of population studies
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• v.33 no.2
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• pp.137-163
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• 2010

This study examines how individual, familial, and social factors are associated with persistent very low fertility in Busan Metropolitan City and contemplates family-friendly environments and social strategies for fertility increase. Fertility decline in Busan Metropolitan City recorded the lowest birth rate nationwide recent years among metropolitan cities and provinces in Korea. Birthrates are low partly because of multiple factors such as high age at childbearing and at marriage, decline in marriage, high divorce rate, the phenomena of marriage avoidance among unmarried women, traditional gender role attitude of men, low domestic work participation of husbands among dual career couples, low marital satisfaction and family life satisfaction, abortion, and more broader attiributes such as family policy, availability of childcare, education expenses, and family-friendlyness of a society. In addition, women of dual career couples in Busan strained from domestic work overload under traditional norms of gender role, and marital satisfaction recorded below average nationwide along with espeacially low marital satisfaction of wives compared to that of husbands. Major aspects of implications and considerations for higher birth rate and family friendly policy in Busan are discussed.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.4
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• pp.686-696
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• 2010

This study analyzes how the eco-friendly attitude and benefits pursued in clothing influence the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The survey was conducted from June $1^{st}$ to $20^{th}$ in 2009, and 303 responses were used in the data analysis. A frequency analysis, factor analysis, reliability analysis, and multiple regression analysis were conducted for the statistical analysis. The results show that the eco-friendly attitude is classified by environmental concern, awareness of environmental consumption, and participation in the environmental movement. The benefits pursued in clothing are classified by fashion pursuit, brand pursuit, functional pursuit, personality pursuit, and economical pursuit. The awareness of the environmental consumption factor in the eco-friendly attitude influences the purchase satisfaction of eco-friendly consumers for infants and children's underwear. The fashion, brand, functional, and personality benefits pursued in clothing effect the purchase satisfaction of eco-friendly consumers for infants and children's underwear.

• Journal of the Korea Society of Computer and Information
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• v.28 no.2
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• pp.27-38
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• 2023

The purpose of this study is to shed light on the relationship between perceived value(PV), attitude toward the exhibition(ATYCSE), and behavioral intention toward the exhibition(BITYCSE) through literature review and quantitative research, focusing on <Yumi's Cells Special Exhibition (2020)> as an Instagrammable exhibition. The exhibition has strong entertainment experience quality, and taking pictures has a positive correlation with the satisfaction as well as the immersion, while sharing the viewing experience on Instagram does not influence on the ATYCSE in terms of the PV. Satisfaction also has meaningful correlations with the immersion and the detail factors of BITYCSE. In particular, it can be confirmed that the storytelling factor occupied a superiority over the exhibit factors or the exhibition environment of the Instagram-friendly exhibition, and through this, the importance of storytelling was confirmed. This research unveils implications for the influence of the interactivity and participatory features of the Instagrammable exhibition on the ATYCSE as a potential factor of PV, and the importance of storytelling in Instagrammable exhibitions.

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2007.05a
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• pp.453-456
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• 2007

가금류의 도축 부산물로 대량 배출되고 있는 우모는 주로 생물학적으로 난분해성 단백질인 케라틴으로 구성되어 있다. 따라서 물리화학적 처리에 의하여 우모를 처리하고 있으나 이 방법은 환경오염을 유발한다. 따라서 본 연구에서는 환경친화적 우모 분해 공정을 개발하고, 우모 분해산물의 식물 성장을 위한 비료로서의 가치를 평가하기 위하여 퇴비화 볏짚에서 케라틴 분해효소 생성능이 우수한 균주인 RS7을 분리하였다. RS7의 생화학적 특성과 16S rDNA의 염기 서열을 분석하여 동정한 결과, Bacillus pumilus RS7로 동정되었다. B. pumilus RS7은 $30^{\circ}C$에서 배양 5일 만에 우모를 완전히 분해할 수 있었다. 본 균주에 의한 우모 분해산물은 Helianthus sannuus L.의 생장율, 잎 수 증가량, 개화율, 건조 생체량에 있어 대조군과 화학적 우모 분해산물보다 우수하였다. Bacillus pumilus RS7에 의한 우모 분해산물은 식물 성장 촉진을 위한 미생물기원 비료로써의 역할을 수행할 수 있었으며, 이에 따라 양계산업에서 배출되는 우모 폐기물이 환경에 주는 악영향을 감소시킬 수 있을 것으로 예측된다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.8
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• pp.456-471
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• 2019

Consumers' growing interest in the environment has recently led them to recognize the importance of their dietary life and sustainable consumption. Thus, there is an increasing necessity to identify consumers' response on the relationship between the consumption of functional food and their interest in helping environment. This research was conducted to analyze consumers' behaviors as related to Spirulina, an eco-friendly functional food brand, by subdividing markets according to consumers' food lifestyle. The results showed that consumers were categorized into 3 types (high involvement in diet, pursuit of safety in diet, and pursuit of convenience in diet), and there was a significant difference in the consumption behaviors of the functional food according to the 3 types. Their positive attitude towards functional food and interest in the environment led to changes of their actual purchasing behavior by increased purchase of Spirulina. Also, consumers who displayed high environmental involvement showed a more favorable attitude towards functional food. Therefore, to expand the market of eco-friendly functional food, it is necessary to subdivide the market and target the consumers who are highly involved with protecting the environment, and to execute marketing strategies for eco-friendly products, in order to increase the consumers' awareness about eco-friendly functional food.