Browse > Article
http://dx.doi.org/10.5762/KAIS.2019.20.8.456

Consumer Characteristics Related with Choice of Eco-Friendly Functional Food  

Park, Myeong-Eun (Department of Business Administration, Chonbuk National University)
Nam, Jung-Mi (Functional Food Center, Chonbuk National University)
You, So-Ye (Department of Business Administration, Chonbuk National University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.20, no.8, 2019 , pp. 456-471 More about this Journal
Abstract
Consumers' growing interest in the environment has recently led them to recognize the importance of their dietary life and sustainable consumption. Thus, there is an increasing necessity to identify consumers' response on the relationship between the consumption of functional food and their interest in helping environment. This research was conducted to analyze consumers' behaviors as related to Spirulina, an eco-friendly functional food brand, by subdividing markets according to consumers' food lifestyle. The results showed that consumers were categorized into 3 types (high involvement in diet, pursuit of safety in diet, and pursuit of convenience in diet), and there was a significant difference in the consumption behaviors of the functional food according to the 3 types. Their positive attitude towards functional food and interest in the environment led to changes of their actual purchasing behavior by increased purchase of Spirulina. Also, consumers who displayed high environmental involvement showed a more favorable attitude towards functional food. Therefore, to expand the market of eco-friendly functional food, it is necessary to subdivide the market and target the consumers who are highly involved with protecting the environment, and to execute marketing strategies for eco-friendly products, in order to increase the consumers' awareness about eco-friendly functional food.
Keywords
Eco-Friendly Functional Food; Food-Related Lifestyle; Environmental Concern; Environmental Involvement; Consumer Characteristics;
Citations & Related Records
연도 인용수 순위
  • Reference
1 M. S. Kim, Y. S. Han, "Understanding online buying behavior by rational behavior theory and planned behavior theory", The Korean Journal of Social and Personality Psychology, Vol.15, No.3, pp.17-32, 2001.
2 M. F. Chen, "Consumer attitudes and purchase intentions in relation to organic foods in Taiwan: Moderating effects of food-related personality traits", Food Quality and Preference, Vol.18, No.7, pp.1008-1021, 2007. DOI: https://doi.org/10.1016/j.foodqual.2007.04.004   DOI
3 C. R. Newberry, B. R. Klemz, C. Boshoff, "Managerial Implications of Predicting Purchase Behavior from Purchase Intentions: A Retail Patronage Case Study", The Journal of Services Marketing, Vol.17, No.6, pp.609-620, 2003. DOI: https://doi.org/10.1108/08876040310495636   DOI
4 M. Conner, C. Abraham, "Conscientiousness and the theory of planned behavior: Toward a more complete model of the antecedents of intentions and behavior", Personality and Social Psychology Bulletin, Vol.27, pp.1547-1561, 2001. DOI: https://doi.org/10.1177/01461672012711014   DOI
5 R. E. Rhodes, K. S. Courneya, "Investigating multiple components of attitude, subjective norm, and perceived control: An examination of the theory of planned behaviour in the exercise domain", British Journal of Social Psychology, Vol.42, pp.129-146, 2003. DOI: https://doi.org/10.1348/014466603763276162   DOI
6 S. Bamberg, "Conscientiousness and the theory of planned behavior: Toward a more complete model of the antecedents of intentions and behavior", Journal of Environmental Psychology, Vol.23, No.1, pp.21-32, 2003. DOI: https://doi.org/10.1016/S0272-4944(02)00078-6   DOI
7 Y. H. Shin, H. Moon, S. E. Jung, K. Severt, "The effect of environmental values and attitudes on consumer willingness to pay more for organic menus: A value-attitude-behavior approach", Journal of Hospitality and Tourism Management, Vol.33, No.1, pp.113-121, 2017. DOI: https://doi.org/10.1016/j.jhtm.2017.10.010   DOI
8 R. B. Leary, R. J. Vann, J. D. Mittelstaedt, P. E. Murphy, J. F. Sherry Jr, "Modelling household conservation behaviour among ethnic consumers: The path from values to behaviours", Journal of Business Research, Vol.67, No.9, pp.1953-1958, 2014. DOI: https://doi.org/10.1016/j.jbusres.2013.11.004   DOI
9 A. Tukker, B. Jansen, "Environmental impacts of products: A detailed review of studies", Journal of Industrial Ecology, Vol.10, No.3, pp.159-182, 2006. DOI: https://doi.org/10.1162/jiec.2006.10.3.159   DOI
10 C. Tobler, V. H. Visschers, M. Siegrist, "Eating green. Consumers' willingness to adopt ecological food consumption behaviors", Appetite, Vol.57, No.3, pp.674-682, 2011. DOI: https://doi.org/10.1016/j.appet.2011.08.010   DOI
11 J. de Boer, H. Aiking, "Pursuing a low meat diet to improve both health and sustainability: how can we use the frames that shape our meals?", Ecological Economics, Vol.142, pp.238-248, 2017. DOI: https://doi.org/10.1016/j.ecolecon.2017.06.037   DOI
12 J. de Boer, J. J. Boersema, H. Aiking, "Consumers' motivational associations favoring free-range meat or less meat", Ecological Economics, Vol.68, No.3, pp.850-860, 2009. DOI: https://doi.org/10.1016/j.ecolecon.2008.07.001   DOI
13 P. Vlaeminck, T. Jiang, L. Vranken, "Food labeling and eco-friendly consumption: experimental evidence from a Belgian supermarket", Ecological Economics, Vol.108, pp.180-190, 2014. DOI: http://dx.doi.org/10.1016/j.ecolecon.2014.10.019   DOI
14 A. C. Hoek, P. A. Luning, A. Stafleu, C. de Graaf, "Food-related lifestyle and health attitudes of Dutch vegetarians, non-vegetarian consumers of meat substitutes, and meat consumers", Appetite, Vol.42, No.3, pp.265-272, 2004. DOI: http://doi.org/10.1016/j.appet.2003.12.003   DOI
15 R. B. Draaisma, R. H. Wijffels, P. E. Slegers, L. B. Brentner, A. Roy, M. J. Barbosa, "Food commodities from microalgae", Current Opinion in Biotechnology, Vol.24, No.2, pp.169-177, 2013. DOI: https://doi.org/10.1016/j.copbio.2012.09.012   DOI
16 M. Mostafa, "Gender differences in Egyptian consumers' green purchase behaviour: The effects of environmental knowledge, concern and attitude", International Journal of Consumer Studies, Vol.31, No.3, pp.220-229, 2007. DOI: https://doi.org/10.1111/j.1470-6431.2006.00523.x   DOI
17 A. C. Hoek, P. A. Luning, P. Weijzen, W. Engels, F. J. Kok, C. de Graaf, "Replacement of meat by meat substitutes. A survey on person-and product-related factors in consumer acceptance", Appetite, Vol.56, No.3, pp.662-673, 2011. DOI: https://doi.org/10.1016/j.appet.2011.02.001   DOI
18 I. Vermeir, W. Verbeke, "Sustainable food consumption among young adults in Belgium: Theory of planned behaviour and the role of confidence and values", Ecological Economics, Vol.64, No.3, pp.542-553, 2008. DOI: https://doi.org/10.1016/j.ecolecon.2007.03.007   DOI
19 R. Chan, L. Lau, "Antecedents of green purchases: A survey in China", Journal of Consumer Marketing, Vol.17, No.4, pp.338-357, 2000. DOI: https://doi.org/10.1108/07363760010335358   DOI
20 S. Buono, A. L. Langellotti, A. Martello, F. Rinna, V. Fogliano, "Functional ingredients from microalgae", Food Function, Vol.5, No.8, pp.1669-1685, 2014. DOI: https://doi.org/10.1039/C4FO00125G   DOI
21 W. E. Kilboume, G. Pickett, "How materialism affects environmental beliefs, concern, and environmentally responsible behavior", International Journal of Consumer Studies, Vol.61, No.9, pp.885-893, 2008. DOI: https://doi.org/10.1016/j.jbusres.2007.09.016   DOI
22 A. L. Alter, D. M. Oppenheimer, "Uniting the tribes of fluency to form a metacognitive nation", Personality and Social Psychology Review, Vol.13, No.3, pp.219-235, 2009. DOI: https://doi.org/10.1177/1088868309341564   DOI
23 M. Laroche, J. Bergeron, G. Barbaro-Forleo, "Targeting consumers who are willing to pay more for environmentally friendly products", Journal of Consumer Marketing, Vol.18, No.63, pp.503-520, 2001. DOI: https://doi.org/10.1108/EUM0000000006155   DOI
24 J. C. Bradley, T. M. Waliczek, J. M. Zajicek, "Relationship Between Environmental Knowledge and Environmental Attitude of High School Students", The Journal of Environmental Education, Vol.30, No.3, pp.17-21, 1999. DOI: https://doi.org/10.1080/00958969909601873   DOI
25 J. Ryan, R. Casidy, "The role of brand reputation in organic food consumption: A behavioral reasoning perspective", Journal of Retailing and Consumer Services, Vol.41, pp.239-247, 2018. DOI: https://doi.org/10.1016/j.jretconser.2018.01.002   DOI
26 H. J. Park, Y. J. Lee, H. K. Ryu, M. H. Kim, H. W. Chung, W. Y. Kim, "A randomized double-blind, placebo-controlled study to establish the effects of spirulina in elderly koreans", Annals of Nutrition & Metabolism, Vol.52, No.4, pp.322-328, 2008. DOI: https://doi.org/10.1159/000151486   DOI
27 Real Food, "The era of value consumption: Sustainability as a major key word in the food industry", http://www.realfoods.co.kr/view.php?ud=20180529000889 (accessed May. 29, 2018)
28 I. Moons, C. Barbarossa, P. de Pelsmacker, "The determinants of the adoption intention of eco-friendly functional food in different market segments", Ecological Economics, Vol.151, pp.151-161, 2018. DOI: https://doi.org/10.1016/j.ecolecon.2018.05.012   DOI
29 K. G. Grunert, T. Perrea, Y. Zhou, G. Huang, B. T. Sorensen, A. Krystallis, "Is food-related lifestyle(FRL) able to reveal food consumption patterns in non-Western cultural environments? Its adaptation and application in urban China", Appetite, Vol.56, pp.357-367, 2011. DOI: https://doi.org/10.1016/j.appet.2010.12.020   DOI
30 A. H. Yerman, J. A. Vermeersch, "Food choice associated with children's food habits", Journal American Dietic Association, Vol.11, No.2, pp.72-76, 1979. DOI: https://doi.org/10.1016/S0022-3182(79)80088-6
31 B. Goetzke, A. Spiller, "Health-improving lifestyles of organic and functional food consumers", British Food Journal, Vol.116, No.3, pp.510-526, 2014. DOI: https://doi.org/10.1108/BFJ-03-2012-0073   DOI
32 H. Sohn, T. J. Lee, "Tourists' impulse buying behavior at duty-free shops: The moderating effects of time pressure and shopping involvement", Journal of Travel & Tourism Marketing, Vol.34, No.3, pp.341-356, 2017. DOI: https://doi.org/10.1080/10548408.2016.1170650   DOI
33 D. S. Levine, M. J. Strube, "Environmental Attitudes, Knowledge, Intentions and Behaviors Among College Students", The Journal of Social Psychology, Vol.152, No.3, pp.308-326, 2012. DOI: https://doi.org/10.1080/00224545.2011.604363   DOI
34 H. Cho, "Brand name fluency and perceptions of water purity and taste", Food Quality and Preference, Vol.71, pp.21-24, 2019. DOI: https://doi.org/10.1016/j.foodqual.2018.05.002   DOI
35 K. G. Grunert, K. Brunso, S. Bisp, "Food-related lifestyle. Development of a cross-culturally valid instrument for market surveillance", MAPP Working Paper, Vol.12, No.10, pp.1-38, 1993.
36 R. E. Petty, J. T. Cacioppo, "Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses", Journal of Personality and Social Psychology, Vol.37, No.10, pp.1915-1926, 1979. DOI: http://dx.doi.org/10.1037/0022-3514.37.10.1915   DOI
37 B. Hu, H. Yu, "Segmentation by craft selection criteria and shopping involvement", Tourism Management, Vol.28, No.4, pp.1079-1092, 1979. DOI: https://doi.org/10.1016/j.tourman.2006.07.006   DOI
38 S. A. Jin, "Modality effects in second life: The mediating role of social presence and the moderating role of product involvement", Cyber Psychology & Behavior, Vol.12, No.6, pp.717-721, 2009. DOI: https://doi.org/10.1089/cpb.2008.0273   DOI
39 J. Braverman, "Testimonials versus informational persuasive messages: The moderating effect of delivery mode and personal involvement", Communication Research, Vol.35, No.5, pp.666-694, 2008. DOI: https://doi.org/10.1177/0093650208321785   DOI
40 L. Lin, C. Chen, "The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: An empirical study of insurance and catering services in Taiwan", Journal of Consumer Marketing, Vol.23, No.5, pp.248-265, 2006. DOI: https://doi.org/10.1108/07363760610681655   DOI
41 A. Wycherley, M. McCarthy, C. Cowan, "Speciality food orientation of food-related lifestyle(FRL) segments in Great Britain", Food quality and preference, Vol.19, No.5, pp.498-510, 2008. DOI: https://doi.org/10.1016/j.foodqual.2008.02.006   DOI
42 Z. Szakaly, V. Szente, G. Kover, Z. Polereczki, O. Szigeti, "The influence of lifestyle on health behavior and preference for functional foods", Appetite, Vol.58, No.1, pp.406-413, 2012. DOI: https://doi.org/10.1016/j.appet.2011.11.003   DOI
43 M. Henchion, M. McCarthy, V. C. Resconi, D. Troy, "Meat consumption: Trends and quality matters", Meat Science, Vol.98, No.3, pp.561-568, 2014. DOI: https://doi.org/10.1016/j.meatsci.2014.06.007   DOI
44 K. Brunso, K. G. Grunert, T. A. Fjord, "Consumer's food choice and quality perception", MAPP working paper, The Aarhus school of Business. 2002.
45 N. Jekria, S. Daud, "Environmental concern and recycling behaviour", Procedia Economics and Finance, Vol.35, pp.667-673, 2016. DOI: https://doi.org/10.1016/S2212-5671(16)00082-4   DOI
46 S. G. Lee, I. H. Kwon, J. S. Lee, "Do environmentally conscious consumers really purchase environment-friendly products?", Journal of Korean Society of Consumer Studies, Vol.24, No.4, pp.47-72, 2013. DOI:https://doi.org/10.1016/j.copbio.2012.09.012
47 M. Noh, H. Ahn, S. Jang, "The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: An empirical study of insurance and catering services in Taiwan", Korean Journal of Business Administration, Vol.23, No.1, pp.361-383, 2010.
48 J. K. Lyas, P. J. Shaw, M. V. Vugt, "Kerbside recycling in the London borough of havering: Progress and priorities", Resour Conserv Recy, Vol.45, No.1, pp.1-17, 2005. DOI:https://doi.org/10.1016/j.resconrec.2004.12.001   DOI
49 S. W. Yoon, Y. J. Yang, J. O. Jeon, J. K. Noh, "Effects environmental knowledge on environmentally conscious consumer behavior", Journal of Marketing Management Research, Vol.11, No.3, pp.131-147, 2006.
50 S. Segev, "Modelling household conservation behaviour among ethnic consumers: The path from values to behaviours", International Journal of Consumer Studies, Vol.39, No.3, pp.193-202, 2015. DOI: https://doi.org/10.1111/ijcs.12167   DOI
51 C. Calvo-Porral, A. Ruiz-Vega, J. Levy-Mangin, "Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry", European Research on Management and Business Economics, Vol.24, No.3, pp.130-136, 2018. DOI: https://doi.org/10.1016/j.iedeen.2018.06.001   DOI
52 R. Bell, D. W. Marshall, "The construct of food involvement in behavioral research: scale development and validation", Appetite, Vol.40, No.3, pp.235-244, 2003. DOI: https://doi.org/10.1016/S0195-6663(03)00009-6   DOI
53 J. Wang, J. Bao, C. Wang, L. Wu, "The impact of different emotional appeals on the purchase intention for green products: The moderating effects of green involvement and Confucian cultures", Sustainable Cities and Society, Vol.34, pp.32-42, 2017. DOI: https://doi.org/10.1016/j.scs.2017.06.001   DOI
54 K. G. Grunert, "Future trends and consumer lifestyles with regard to meat consumption", Meat Science, Vol.74, No.1, pp.149-160, 2006. DOI: https://doi.org/10.1016/j.meatsci.2006.04.016   DOI
55 J. C. Nunnally, Psychometric theory(2nd ed.), pp. 224-264, New York: McGraw-Hill,USA, 1978.
56 B. R. Bae, Structural equation modeling with amos 19-principles and practice-, Chung Ram, 2017.
57 P. M. Homer, S-G. Yoon, "Message Framing and the Interrelationships among Ad-Based Feelings, Affect, and Cognition", Journal of Advertising, Vol.21, No.1, pp.19-33, 1992. DOI: https://doi.org/10.1080/00913367.1992.10673357   DOI
58 I. Ajzen, "The Theory of Planned Behavior", Organizational Behavior and Human Decision Processes, Vol.50, No.2, pp.179-211, 1991. DOI: https://doi.org/10.1016/0749-5978(91)90020-T   DOI