• Journal of Digital Convergence
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• 제10권11호
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• pp.235-241
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• 2012

This paper takes the online automobile brand community in china as an example, importing 'interactivity', the concept of sociology, into online brand community study. It follows the logical way as 'How does interactivity embody among the online communities ${\rightarrow}$How about its deepening process? ${\rightarrow}$What the results of interactivity will be?', that is, 'formation of the relationship (Interaction) - deepening of the relationship (identification)-result of the relationship(brand loyalty)', makes systematic study through the method of combining theory and case analysis together, and puts forward the marketing strategic direction for online brand communities.

• Journal of Gifted/Talented Education
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• 제12권1호
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• pp.31-60
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• 2002

Several aspects seen to be related to the phenomenon of having few female Olympians. This study focused on the gender stereotypic parental belief in female child's talent area and lack of parental nurturing behavior on female children in math and science. Other aspects such as females dislike of competition, lack of network, dislike of extraordinary achievement are also included for discussion. The find out how girls and boys became Olympians, 23 male Olympians and 4 female Olympians and their parents were surveyed with questionnaire, on the parental belief, encouragement, and nurturing behaviors. Two Olympians and two non-Olympians were also interviewed to find out what made them to continue to participate in Olympiad or give up Olympiad.

• Journal of Korean Society of Forest Science
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• 제80권1호
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• pp.20-31
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• 1991

To improve the understanding and predicting power of littering behavior in natural recreation areas, a model was proposed based on the theory of reasoned action by Fishbein and Ajzen. Among the visitors of Kaeryongsan National Park in Korea, three hundred and ninety nine (399) groups were interviewed to obtain such data as beliefs about the behavioral consequences, attitudes, normative belief, socioeconomic status and etc. A significant but practically weak relationship was found between beliefs, normative belief and past behavior (R=0.3). Using Logit analysis, past behavior could be explained with relevant variables in an acceptable power ($R^2$=0.35). In the model, education, social group, occupation, age and visiting frequency were all negatively related to past behabavior. Beliefs and normative belief also behaved as expected by the theory. The study results show that the theory may be useful in predicting the undesirable behaviors in recreation areas and establishing management policy to control them. The cause of weak relationships between relevant variables were discussed and future research implications were also suggested.

• Journal of Agricultural Extension & Community Development
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• 제10권2호
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• pp.181-192
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• 2003

With emphasis on environmentally safe and sustainable and economically sound and oriented to consumer, this study intends to assess the consumer's cognition and attitudes for safe food distribution, to investigate the supplying system of the organic farm products, to survey the consumer and life cooperatives dealing with organic farm products, and to draw some implications toward environment- and consumer-oriented agriculture. Related literatures and available documents were reviewed to conceptualize the environmental-and consumer-oriented agriculture and consumer and life cooperatives, to grasp the nationwide status of such alternative agriculture and consumer cooperatives, and investigate the consumers' cognition and attitude. In order to investigate the consumers' needs for organic farm products and to grasp the active consumer and life cooperatives dealing with organic farm products, questionnaire method and non-structured interview were applied. The environment-and consumer-oriented agriculture refers hero to the farming system in which any farm food and other living products giving no harm to human and livestock health and catering the consumers' need. The consumer and life cooperatives is consumer's group buying and selling organic farm products organized in the cooperative system with which any consumer can be affiliated to buy organic farm products safely and reasonably.

• Journal of Digital Convergence
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• 제14권12호
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• pp.85-93
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• 2016

This study attempts to understand the Facebook advertising diffusion behavior in the situation of increasing consumer activeness. Especially, this study focuses on the influence of motives for using Facebook on Facebook advertising diffusion behavior. -Survey for 243 university students was executed after preliminary interview for extracting question items of motives for using Facebook.- This study finds that the experiencer of Facebook advertising diffusion behavior shows stronger motives for using Facebook than non-experiencer of Facebook advertising diffusion behavior. Logistic regression analysis was conducted to find out the impact of verified variables on Facebook advertising diffusion behavior. It was found that 'self-expression motive' influences on the all Facebook advertising diffusion behavior significantly. Based on the results, academic and practical implications are discussed.

• Journal of the Korean BIBLIA Society for library and Information Science
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• 제25권2호
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• pp.77-95
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• 2014

The purpose of this study is to analyze ego state types of teacher librarians by using egogram of the Transactional Analysis. It is the ideal ego state types for teachers that NP (Nurturing Parent), A (Adult) and FC (Free Child) are much higher than CP (Critical Parent) and AC (Adapted Child). But the teacher librarians are under higher CP and AC rather than A and FC. It means that the teacher librarians consider their values and belief as right things. Also it seams that they have not a conciliatory attitude but a hardened attitude that emphasize rules and standards. These ego state may be obstacle to their instructors role under the constructivist learning environment highlighting self directed learning of students. So, in the training course for the teacher librarians, informational and educational service course and development programs of education contents and instructional materials should be reinforced in order to strengthen their teaching competence and partnerships.

• Journal of Korean Elementary Science Education
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• 제27권3호
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• pp.273-286
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• 2008

The purpose of this study was to develop an instrument for assessing the attitude and the knowledge level of elementary school in-service and pre-service teachers' on the modem environmental issues, and to implement it. The results of this study could be summarized as following. First, the instrument for attitude was developed as a Likert-type scale, it was constituted of 30 items through the item-chosen processes to improve the validity and reliability. The Cronbach's Alpha coefficient of the attitude instrument was .899. Second, The instrument for knowledge was developed as a multiple-choice form with 와 distracts, and the final version was constituted of 35 items. The average discrimination, difficulty, and Cronbach's Alpha coefficient of the items were .367, .629, .899, respectively. Third, in-service elementary teachers have been thinking about the modern environmental problems more seriously than pre-service teachers. However, in-service teachers 'knowledge level was lower than pre-service teachers'. Fourth, women have been thinking about the modern environmental problems more seriously than men. However, there was no difference significantly between men and women on knowledge level. Fifth, This process of developing the instrument could be provided as a model for future research which will try to develop instruments for assessing attitude or knowledge of any new areas with constructs.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 한국정보통신학회 2013년도 추계학술대회
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• pp.535-537
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• 2013

Recently, the quality of the incident of school violence is getting worse and the frequency of its occurrence is gradually increasing. One of the biggest reasons that violence in schools does not reduce is because the attitude that they mean to hide damage from the violence, thus the improvement of such conditions enables school violence to decrease in the short-term effect. This study designed an intelligent reporting platform to prevent additional violence and victim's suicide, by related agencies and parents reporting the circumstance of school violence real-time, as both victims and attackers register real-time troubles anonymously, at any time, anywhere, then are provided 1:1 counseling and customized services, and all contents of the counseling are accumulated in the intelligent reporting platform.

• Journal of The Korean Association of Information Education
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• 제13권2호
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• pp.183-192
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• 2009

Reading discussion system based on a Web is a new teaching method which employs a Web as a space for discussion. It enables learners to exchange their opinions to enhance understanding and expand thinking. It is highly required to promote attitude of respecting other's opinions, reasonable thinking, and ability to express thinking in discussion learning based on a Web for interaction. In this study, I developed a reading discussion system, applying the Wiki program, for learners' interaction and tested its usefulness. Through this, it will be possible not to have existing vertical discussion which makes replies on a Web board but to have multidimensional discussion.

• Journal of Digital Convergence
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• 제9권4호
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• pp.281-289
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• 2011

This paper provides the emerging flow of new communication technology using ubiquitous learning (u-Learning). In the intelligent Ubiquitous environment, humans and devices with computing abilities become interoperable. u-Learning will lead students to open their minds to the world and motivate self-learning, which may lead them to learn and communicate more efficiently, and save time, cost and energy. Through case research, regarding education, learning attitude, custom and, personal relations, one must solve the fundamental issues of misuse and outflow problems regarding personal information that will be widely collected in detail than the present condition, and in order for this not to happen, further support of the law and system, plus ethical perspectives must be considered in order to progress.