• 대한가정학회지
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• 제42권2호
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• pp.19-32
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• 2004

Not only consumers but also corporations need to use and develop sustainable consumption for environmental preservation these days. This research studied the level of environmental consciousness, knowledge of environmental problems and consumption behavior for environmentally sustainable home electrical goods. This study was conducted by survey method and the sample was 300 housewives aged 20-50 living in Seoul and urban areas in 2003. The consciousness for the environment and seriousness of theenvironmental problems were very high. Nevertheless, the level of consumption behavior for environmentally sustainable goods was lower than the consciousness. Of the total sample, 33% were aware of the ultrasonic-waves-sink, 73% of the non-detergent-wash machine, 50% of the vacuum-without-trash envelope, and only 17% of the micro-oven-zero air power. Over 50% of the sample wanted to buy these environmentally sustainable, home electrical goods, especially working housewives.

• 한국콘텐츠학회논문지
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• 제4권3호
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• pp.41-51
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• 2004

환경운동을 실천하고 생활하는 주체는 경제활동을 수행하는 모든 구성원들이다. (가족$.$기업$.$정부 등) 최근에 환경파괴의 영향을 최소화 할 수 있는 방안이 검토되면서 환경문제의 예방과 해결을 위한 일련의 노력으로서 교육적 접근, 특히, 환경교육의 강화가 제기되고 있다. 환경문제의 근원은 곧 인간이며 이의 개선과 예방은 매인의 인식과 행동변화를 통해서만 근본적으로 해결되어질 수 있다는 점등을 고려하면 교육을 통한 접근이 가장 효과적이라고 볼 수 있다. 어른들이 자녀들의 소비태도나 구매행동에 영향을 주고 있는 일반적 현상, 즉 사회화에 대한 연구는 많이 찾아 볼 수 있다. 그러나 교육을 받은 어린이들이 부모들의 소비태도나 행동에 영향을 주는 역사회화에 대한 연구는 흔치 않다. 본 연구에서는 최근 중요시되고 있는 환경문제와 관련하여 학교에서 환경교육을 받은 자녀를 둔 가정의 부모들이 어린이들로부터 얻은 환경관련 지식과 정보를 통해 그들의 소비태도 및 구매행동에 어느 정도 영향을 받고 있는지, 즉 역사회화가 이루어지고 있는지를 인식하는데 그 목적을 두고 있다. 이러한 목적을 달성하기 위해 환경교육을 받은 어린이를 둔 부모의 환경관련 광고에 대한 태돈 환경관련 제품가격에 대한 민감도, 환경관련 제품에 대한 선호도, 가족간의 대화 빈도, 환경 친화성 등을 조사하였다. 그리고 인구 통계적 특성과 환경교육시범학교와 비시범학교에 다니는 어린이들에 따라 어른들이 다른 소비 태도와 구매행동을 나타내는지 실증적 연구를 통해 확인해 보았다. 연구결과 학교에서 환경교육을 받은 어린이를 들 가정의 부모들은 자녀를 통해서 환경관련 정보를 많이 얻게 되고 환경친화적 행동을 하는 것으로 나타났다. 또한 기업이 제공하는 환경관련제품 광고에 대한 호의적인 태도 및 그 제품에 대한 선호도가 높게 나타났으며 가족 구성원간의 커뮤니케이션 빈도가 높았다. 반면, 환경관련제품에 대한 가격에 대해서는 환경교육을 받은 어린이를 둔 가정의 어른이나 그렇지 않은 어른 모두 덜 민감한 것으로 나타났다. 마지막으로 환경교육시범 학교의 자녀를 둔 부모와 비시범학교의 자녀를 둔 부모들 모두 정도의 차이는 있지만 그들의 자녀로부터 환경관련 정보를 많이 받고 있는 것으로 나타났다. 특히 환경교육시범학교의 자녀를 들 부모들은 환경관련문제에 대한 의식 및 환경관련 제품에 대한 구매행동의 변화가 두드러지게 나타났다.

• 한국환경과학회지
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• 제24권3호
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• pp.329-337
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• 2015

The purpose of this study was to observe the influence adolescents' environmental experience and environmental consciousness have on the pro-environmental consumption behavior. Also by examining the variable relation, the study scoped out the effectiveness of environmental experience. For the analysis, high school students in Korea were gathered from online and the correlation analysis, multiple regression analysis, and Baron and Kenny mediation analysis were conducted among a total of 521 surveys. The main findings are as follows: First, adolescents' environmental experience, environmental consciousness and pro-environmental consumption behavior showed a positive relationship. In other words, the more the experience, the more sense of responsibility adolescents had towards the environment and society, leading them to have pro-environmental consumption behavior. Second, environmental experience and environmental consciousness were proven to be essential factors that have influence on the adolescents' pro-environmental consumption behavior. Third, partial mediating effect of environmental consciousness was verified in accordance with the relationship between environmental experience and pro-environmental consumption behaviour. The findings suggest the importance of adolescents' environmental consciousness and improvement of pro-environmental consumption behavior by having students gain environmental experience.

• 한국의류산업학회지
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• 제8권6호
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• pp.639-646
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• 2006

The purpose of this study is to examine clothing benefits seeking and buying behavior depending on the level of environmental awareness. The results showed a significant relationship between the level of environmental awareness and the factors of demographic characteristics, such as age, marital status, educational status, and type of housing, occupation, and average household income. However, there was no significant difference between those by gender. In relationship between the level of environmental awareness and clothing benefits seeking behavior, there were significant differences between the following groups. such as social stability-oriented, brand-oriented, individuality-oriented, and comfort-oriented group. With regard to the relationship between environment-friendly consuming behavior and demographic characteristics, there were significant differences in all factors of the demographic characteristics. Buying behavior showed a significant relationship with all factors of demographic characteristics except type of housing. Using behavior matched a significant relationship with all factors of demographic characteristics. Disposition behavior demonstrated a significant relationship with all factors except marital status. In terms of the effect of clothing benefits sought on the environment-friendly consuming behavior, the results suggested a significant relationship of brand-oriented, individuality-oriented, comfort-oriented, and price-oriented factors. Buying behavior showed a significant relationship with brand-oriented, comfort-oriented, and price-oriented factors. Using behavior demonstrated a strongly significant relationship with comfort-oriented factor while disposition behavior suggested a strong relationship with price-oriented factor.