• Journal of Global Scholars of Marketing Science
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• v.8
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• pp.515-535
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• 2001

This paper begins with investigation of the race to unlock human DNA, and investigates the emergent areas of bio-technological innovations. This paper draws upon basic ideas from the research traditions of the diffusion of innovations in the competitive situations. To achieve the succesful diffusion of bio-technological innovations, following issues are suggested; clusters, alliances competence, core competence, consumer resistance, chasm phenomena, qualitative research, social network, and cross-culture. The better understanding of the diffusion of bio-tech innovations with empirical studies can complement research on the diffusion of bio-technological innovations and help in the development of a universal model for diffusion of high technological innovations.

• Korean Institute of Interior Design Journal
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• v.22 no.4
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• pp.167-177
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• 2013

The environmental considerations should be taken into full consideration in order to make the use of ground space as comfort and efficient as that of ground space. The visual environmental factors which provide visual informations in underground spaces where the environmental information can be acquired only by the surroundings expand their role as affordance for wayfinding. This study focuses on the visual performance evaluation of wayfinding factors on the subway transfer station platform and aisle as major space for movement in four subway transfe stations and analyzes the material, pattern, color, and lighting provided by the visual environment in underground space as directional marked label, regional differentiation and sign system. The results of this study comes are as follows. First, As to the directional marked label at the subway platform and transfer aisle, following patterns are colors, finishing materials and lighting for the sake of safety and convenience, And regional differentiation, following colors are patterns for the space division. Finally sign system which practically provides the most information, however, it is most insufficient to be a space-preception element. Second, According to the type of platform structures, such as an island platform and a separate platform, the main areas of and necessity for the space-perception elements may bring about changes. Third, these four stations that has been analyzed for this study, lighting, compared with color, finishing material and pattern, has been highly insufficient to be a perception element.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.432-440
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• 2016

The purpose of this study was to identify the mediating effect of job-seeking stress between parent attachment and internet addiction. A total of 202 college students participated in this study. The mediating effect was analyzed through SPSS Macro and bootstrapping analysis. As a result of analysis, first, parent attachment had a significant negative effect on the job-seeking stress and internet addiction. Second, job-seeking stress had significant mediating effect within the relationship of parent attachment and internet addiction. Third, job-seeking anxiety had significant mediating effect within the relationship of parent attachment and internet addiction. Therefore, if students perceive a sense of attachment from parents, decrease the chances of internet addiction. When college students job-seeking stress occurs, and if they don't feel attachment from their parents suggests that the higher the chances of internet addiction. In addition, this implication and suggestions for future research are provided.

• Korean Journal of Cognitive Science
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• v.25 no.1
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• pp.51-71
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• 2014

This paper presents an image enhancement method in real road traffic scenes. The images captured by the camera on the car cannot keep the color constancy as illumination or weather changes. In the real environment, these problems are more worse at back light conditions and at night that make more difficult to the applications of the vision-based intelligent vehicles. Using the existing image enhancement methods without considering the position and intensity of the light source and their geometric relations the image quality can even be deteriorated. Thus, this paper presents a fast and effective method for image enhancement resembling human cognitive system which consists of 1) image preprocessing, 2) color-contrast evaluation, 3) alpha blending of over/under estimated image and preprocessed image. An input image is first preprocessed by gamma correction, and then enhanced by an Automatic Color Enhancement(ACE) method. Finally, the preprocessed image and the ACE image are blended to improve image visibility. The proposed method shows drastically enhanced results visually, and improves the performance in traffic sign detection of the vision based intelligent vehicle applications.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.88-99
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• 2016

This study examined the factors influencing consumer's behavioral intention by one person start-ups in the food-service field, and also looked into the effects of service quality by start-ups and perceived relational benefits on behavioral intention. A questionnaire survey was conducted from March 1 to March 30 on 278 citizens of Gwangju Metropolitan City who used one person start-ups. Regarding research results, 3 variables, namely food quality, food value, and physical environment, were set upas e lower variables of service quality in one person start-ups, while 4 variables,psychological benefits, economic benefits, social benefits, and customer benefits, were established as relational benefits. In addition, regression analysis considering consumer's behavioral intention as dependant variable revealed all paths exhibiting a significant, positive(+) corelation.

• Journal of the Korea Convergence Society
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• v.11 no.7
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• pp.193-206
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• 2020

Despite recent changes in life style, the content called bookstore has steadily stood by our side, changing its shape. In this environment, This manuscript is a quantitatively empirical study that individual innovation affects a combined bookstore's service design factors and the user's intention to word of mouth. Researchers believed that individual innovation would affect a combined bookstore's service design factors. It was also assumed that there would be considerable causality between the combined bookstore's service design factors deduced through prior study. Furthermore, the assumption that these parameters would affect internal variables, perceived ease of use, perceived usefulness and satisfaction, word of mouth intentions was presented, and verified using An Integrated Model of Extended Technology Acceptance Model and Post Acceptance Model. Researchers expect that this research will contribute significantly in that it is a developer's approach to the combined bookstore that are seen as major tenants in large retail facilities.

• Journal of Digital Convergence
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• v.18 no.5
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• pp.465-471
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• 2020

This paper aims to maximize the exhibition effect and to emphasize the efficiency of sample information transfer by using the surrealism dephase network technique and beam projection mapping by aesthetically approaching the arrangement of the existing exhibition specimens in the science museum using natural history contents. It presents the limitations of the existing analog natural history sample information transmission in digital form to give viewers interesting and fun and suggests the direction of using digital diorama for sample exhibition.

• Journal of Information Technology and Architecture
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• v.10 no.2
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• pp.181-195
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• 2013

This study is to investigate into the factors that influence the use of a military logistics information system in Korean army. We developed the research model based on DTPB (Decomposed Theory of Planned Behavior) because the DTBP is an appropriate model in a mandatary using environment through the study of previous technology-acceptance models. A questionnaire survey was conducted with Korean army solders and civilian components who use the army logistics information system and 266 valid questionnaires are recovered. The collected data were analyzed by SPSS and AMOS. The results show that perceived usefulness and ease of use did not affect the attitude of the use intention. The influence of colleagues and upper class officers was all satisfactory and computer self-efficiency affected perceived control of behavior. The results of this study will contribute to the further use of the military logistics information system and future development strategy.

• Journal of Distribution Science
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• v.7 no.2
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• pp.45-61
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• 2009

The aims of this paper is to examine the key factor of customer satisfaction in the medical service. Especially service waiting is a significant component of the customer's overall satisfaction with the service process. For this purpose, this study proposed 6 hypotheses as follow : H1 : Waiting cost, affect on perceived service waiting, will be different between patient customer group and health care group. H2 : Controllability of the cause, affect on perceived service waiting, will be different between patient customer group and health care group. H3 : Controllability of the cause affect on perceived service waiting, will be different between patient customer group and health care group. H4 : Waiting environment, affect on perceived service waiting, will be different between patient customer group and health care group. H5 : Transaction importance, affect on perceived service waiting, will be different between patient customer group and health care group. H1 : Waiting cost, Controllability of the cause, Controllability of the cause, Waiting environment, Transaction importance, customer satisfaction will affect on service waiting significantly This study find that 1) Waiting cost and Transaction importance are significant variables to influence customer satisfaction between patient group and health care group. 2) customer satisfaction is very important variables to minimize perceived service waiting.

• The Journal of the Korea Contents Association
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• v.13 no.2
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• pp.198-210
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• 2013

This study investigates the detrimental effect of watching sexual content in three-dimensional (3D) moving pictures. An increasing amount of investment is put especially in 3D adult content to boost their 3D media industries. It is crucial that the effect of sexual contents on viewers be identified. In this experiment, a between-subject design was employed to analyze various effect of sexual content on participants whether they viewed the same stimuli in 3D or in 2D. In particular, the presence scaling was used to evaluate how real the video clip is. In addition, the permissiveness toward sexual behaviors and the level of sexual arousal were measured to examine the different effect of sexual content by dividing two separate groups in 2D and 3D condition. The result shows that those who watched a 3D video clip perceived higher sense of presence compared to those who watched a 2D video clip. Furthermore, subjects in 3D condition reported lower scores of permissive attitude toward sexual behaviors. This confirms that 3D display delivers more visual experience and has an impact on people in terms of perceiving sexual contents and changing their attitudes towards sexual behaviors.