• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.478-489
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• 2021

The mobile game industry is currently on the rise and is one of the major industries. Recently, advertisements among mobile games are aimed at branded content, unlike existing advertising content. In this study, we conduct a study on the advertisement effectiveness of the attributes of branded advertisements under a mobile game environment. Therefore, the impact of context congruity, perceived advertising intrusiveness and entertainment on advertising attitude, brand attitude and purchasing intention was verified through experimental research on Chinese mobile game users in the 10s and 20s. Analysis of the PLS structural equation model showed that context congruity and entertainment had a significant impact on advertising attitude, but did not have a significant impact on brand attitude. Perceived advertising intrusiveness has no significant impact on advertising attitude and brand attitude. Finally, advertising attitude had a significant influence on purchase intention through brand attitude. Through these findings, we discuss the effectiveness of mobile game branded advertisement and present effective brand advertising strategies.

• Knowledge Management Research
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• v.23 no.3
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• pp.285-311
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• 2022

In this study, based on the S-O-R framework, how individual's stimuli (i.e., video characteristics, YouTuber characteristics, real-time broadcasting characteristics of YouTube channel) form organisms (i.e., perceived usefulness, perceived pleasure, social presence), leading to viewers' responses (i.e., continuous watching intention, paid sponsorship intention) on real-time YouTube channels. For this purpose, a research model and hypotheses were constructed, and 369 questionnaire data collected from users of real-time broadcasting channel services on the YouTube platform were analyzed. Result findings confirmed that some video/YouTuber/real-time broadcasting characteristics significantly affect viewers' perceived usefulness/perceived pleasure/social presence, and further influence continuous watching/paid sponsorship intentions. Theoretical and practical implications of the findings are discussed in conclusion.

• The Journal of Society for e-Business Studies
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• v.11 no.3
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• pp.13-34
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• 2006

Mobile technology-supported services have become one of the inevitable parts of present people's lives and mobile business have been spreading remarkably fast. This study is to find out key parts for popularizing mobile banking services by clarifying mobile banking acceptance factors and to get some practical tips for service providers and users. The results show that innovation and functional risk are found to have a significant effect on the use intention. And social influence and institution-based trust factors are found to have a strong positive effect on use intention.

• 모자간호학회지
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• v.3 no.1
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• pp.25-37
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• 1993

The purpose of this study was to investigate the relation between perception of family environment and mental health of boy's high school students. In order to obtain the appropriate data, a questionnaire was administered to 240 boy's high school 2nd-grade students in Pohang city from March 19 to March 28, 1992. The instruments used for this study were Moos's Family Environment Scale Form R and Kim's Symptom Check List-90. The conclusions were as follows : The level of perception of family environment was lower than mean score. Cohesion, achievement orientation, independence, organization, expressiveness were percepted high but active-recreational orientation, intellectual-cultural orientation were percepted low. Mental health of most respondents was well. The scores of obsessive-compulsive reaction and interpersonal sensitivity were high, the scores of somatization and phobia were low. General characteristic variables significantly related to the level of perception about family environment were father's occupation and mother's education level. There were no significant differences between general characteristic variables and mental health. There were mostly negative correlations between perception of family environment and mental health. Cohesion, expressiveness, independence, intellectual-cultural orientation, active-recerational orientation, moral-religious emphasis, organization were negatively correlated but conflict, achivement orientation, control were positively correlated. Cohesion, expressiveness, conflict, achivement orientation, active-recretional orientation, organization, control were significantly related, but independence intellectual-cultural orientation, moral-religious emphasis were no significant correlation.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.2
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• pp.266-280
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• 2017

This study predicted consumer approach/avoidance behavior through consumer emotional experiences and examined the moderating effect of perceived surprises in the context of digital signage in store environments. A self-administered questionnaire consisted of consumer emotional experience (e.g., pleasure, arousal, and dominance), approach-avoidance behavior and perceived surprise by digital signage. A total of 278 usable responses were obtained from consumers who experienced digital signage at fashion retail stores. The findings support the Mehrabian-Russell model in the context of digital signage. Approach behavior was predicted by pleasure and arousal emotional experience, while avoidance behavior was predicted by dominance. The moderating effect of perceived surprise was also indicated in the effect of emotional experience on approach or avoidance behavior. In the high level of perceived surprise, pleasure and arousal had significant effects on approach behavior, whereas dominance had significant effect on avoidance behavior. This study discussed theoretical and managerial implications for creating emotional experiences and developing strategic store management by utilizing new digital technology within the fashion retail environments.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.386-399
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• 2022

The purpose of this study is to identify how education and activities of urban forest healing programs affect emotional rest (healing recovery environment awareness, restoration of attention, and leisure life satisfaction). To this end, 38 people were divided into experimental groups (forest healing program education and practice), and control groups (non-program participation). As a result of the study, in the case of the experimental group, emotional rest factors such as healing recovery environment perception, attention recovery, and satisfaction with leisure activities after the program were statistically significantly improved, and in the case of the control group, there was no change in emotional rest after the program. In addition, there were differences between groups in both pre and post regarding the difference in emotional rest between the participant groups, and the difference in emotional rest afterwards was much larger than the pre-difference. In conclusion, people who receive regular education on forest healing and have done actual forest healing activities experience higher emotional rest than those who do not. This suggests that continuous motivation and regular practice can raise awareness of the healing recovery environment, promote attention recovery, and have a positive effect on leisure life through appropriate programs rather than simply taking a walk.

• Economic and Environmental Geology
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• v.38 no.6 s.175
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• pp.643-656
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• 2005

The East Sea, a marginal sea or back-arc basin, consists of Japan Basin, Yamato Basin, and Ulleung Basin and is surrounded by the Pacific Plate and Philippine Sea Plate. Ulleung Basin locates in the southwestern part of the East Sea and shows the depth of 1,500 m in average and 2,500 m in maximum, connecting to the Japan Basin along 2,000 m contour. The slope of the seafloor is greater in the western side of the basin than in the southern and the eastern side. The crustal thickness of the Ulleung Basin from the OBS tends to get thicker toward the north and the west side and the sediment thickness of the Ulleung Basin is getting thicker toward the southeast side and reaches up to 12 km. The crustal type of the Ulleung Basin was variously suggested as like as a rifted continental crust, an extended continental crust, and an incipient oceanic trust. The origin of the crustal formation and the Ulleung Basin, however, is still controversial. Based on the bathymetry and gravtiy anomaly data for this study, the axis of the Ulleung Basin shows that the basin develops along the axis trending NW-SE direction and reveals a general symmetry of the bathymetry. And also the free-air gravity anomalies show a very similar pattern to the bathymetry of the basin. The sediment thickness is relatively thicker in the southeastern side of the basin than in the northwestern side. Although the crustal age of the Ulleung Basin is supposed to be younger than them of the Japan Basin and the Yamato Basin, the free-air gravity anomalies of the Ulleung Basin ranging -40 to 50 mGals are lower than the other basins, which suggests that the densities of crust and sediment of the Ulleng Basin are lower than the Japan Basin and the Yamato Basin.

• Economic and Environmental Geology
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• v.44 no.6
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• pp.493-502
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• 2011

We study the deep structure of Korean Peninsula by estimating Moho depth and crustal thickness from using land and oceanic topography and free-air gravity anomaly data. Based on Airy-Heiskanen isostatic hypothesis, the correlated components between the terrain gravity effects and free-air gravity anomalies by wavenumber correlation analysis(WCA) are extracted to estimate the gravity effects that will be resulted from isostatic compensation for the area. With the resulting compensated gravity estimates, Moho depth that is a subsurface between the crust and mantle is estimated by the inversion in an iterative method with the constraints of 20 seismic depth estimates by the receiver function analysis, to minimize the uncertainty of non-uniqueness. Consequently, the average of the resulting crustal thickness estimate of Korean Peninsula is 32.15 km and the standard deviation is 3.12 km. Moho depth of South Korea estimated from this study is compared with the ones from the previous studies, showing they are approximately consistent. And the aspects of Moho undulation from the respective study are in common deep along Taebaek Mountains and Sobaek Mountains and low depth in Gyeongsang Basin relatively. Also, it is discussed that the terrain decorrelated free-air gravity anomalies inferring from the intracrustal characteristics of the crust are compared to the heat flow distributions of South Korea. The low-frequency components of terrain decorrelated Free-air gravity anomalies are highly correlated with the heat flow data, especially in the area of Gyeongsang basin where high heat flow causes to decrease the density of the rocks in the lower crust resulting in lowering the Moho depth by compensation. This result confirms that the high heat sources in this area coming from the upper mantle by Kim et al. (2008).

• Journal of the Korean Institute of Landscape Architecture
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• v.19 no.1
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• pp.3-18
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• 1991

제안된 설계난 계획이 미래의 환경에 가져올 영향을 예측하고 분석 하는 도구로서 시뮬레이션 도구로서 시뮬레이션은 환경정책의 수립에 있어 서 중요한 역할을 한다. 오래 전부터 다양한 환경시뮬레이션 기법들이 고 안되어 널리 사용되어오고 있으며, 더욱 효과적인 방법을 개발하려는 노력 이 계속되고 있다. 본 논문에서는 이러한 환경시뮬레이션의 이용과 평가에 관련된 각종 이론들을 문헌조사를 통하여 개괄적으로 검토하였다. 본 연구 를 통하여 시뮬레이션이 환경설계 및 계획과정에 있어서 작업의 효율을 향 상시키는 필수적 역할을 수행하고 있음이 파악되며, 환경시뮬레이션의 보 다 적절한 사용을 위하여 각 시뮬레이션 기법의 기능 및 기술적 측면의 평 가와 인간지각적 측면의 평가, 그리고 시뮬레이션을 적용하려는 프로젝트 의 성격에 관한 면밀한 조사등이 요구된다. 아울러, 본 분야의 미래 연구를 위한 연구과제들이 제시된다.

• Electronics and Telecommunications Trends
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• v.28 no.1
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• pp.81-91
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• 2013

정보 시각화는 컴퓨팅 장치의 디스플레이 성능, 연산 능력, 대량의 데이터 관리 등의 기반 기술 확충으로 더욱 발전할 수 있었으며, 웹과 함께 등장한 인터랙티브 미디어, 소셜 미디어와 같은 비정형적 빅데이터를 주요 대상으로 다루면서 최근 이슈가 되고 있다. 이러한 정보 시각화 기술은 인간의 정보 지각 능력의 중추가 되는 시각을 중심으로 집중됨에 따라 보다 직관적이고 효율적인 정보 지각과 인지를 가능하게 했지만 다른 한편으로는 시각장애인들의 정보 접근성 문제를 야기 시키기도 했다. 이에 본고에서는 정보 시각화라는 큰 틀에서 다양한 시각화 방법과 함께 시각장애인을 위한 정보 접근성에 대해서 다루고자 한다. 정보 시각화의 정의와 분류 및 최근 컴퓨팅 환경의 변화에 대응한 가시화 방법론 등의 기술 동향에 대해 살펴보고 시각장애인을 위한 정보 표현 기술의 발전 동향을 함께 서술한다.