• Information Systems Review
• /
• v.23 no.4
• /
• pp.103-125
• /
• 2021

Mobility services are rapidly developing along with information and communication technology (ICT) innovation. Recently, the on-demand mobility platform market is growing, and an environment is provided in which users can call services more conveniently and check the connection status in real time using smartphones. This study investigates the current status of users' perceptions and experiences of car-hailing mobility services such as KAKAO Taxi and UT Taxi, and it analyzes the factors affecting the intention to continuously use the car-hailing service, focusing on environmental and instrumental benefits and trust in driver and platform. In particular, this study examines whether the significance of the relationship between influencing factors and continuous use intention could vary depending on the degree of innovativeness and ICT utilization. The results of this study showed that perceived benefits (environmental benefits and convenience and economic instrumental benefits) and trust in driver had significant effects on increasing trust in platform. It was analyzed that the higher the trust in platform, the higher the intention to continuously use the car-hailing service. Furthermore, the influence of perceived environmental benefits and economic benefits on the trust in platform was different depending on the degree of individual innovativeness, and the influence of convenience and economic benefits on the trust in platform varied depending on the degree of ICT utilization. Referring to the results of this study, mobility service providers can better understand the current status of users' perceptions and trust for car-hailing services, and implement service promotion strategies suitable for individual characteristics.

• Management & Information Systems Review
• /
• v.33 no.1
• /
• pp.263-278
• /
• 2014

The purpose of our research was to understand the effect of consumers' regulatory focus (i.e., promotion focused vs. prevention focused) on their evaluation of clothing store's VMD and store visiting intention. The results showed that the hedonic and utilitarian benefits of store VMD have significantly a positive impact on visiting intentions. In addition, the relationship between perceived hedonic benefits and store visiting intention was significantly different for PO and PE groups; hedonic benefits explained significantly more of the variance in store visiting intention for promotion-focused group than prevention-focused group. Conversely, utilitarian benefits explained significantly more of the variance in store visiting intention for PE than PO group. These results supported both hypotheses and showed that consumers with a promotion focus have stronger visiting intention toward the VMD with hedonic benefits compared with VMD with utilitarian benefits. Conversely, consumers with a prevention focus have stronger visiting intention toward the VMD with utilitarian benefits compared with VMD with hedonic benefits.

• Information Systems Review
• /
• v.21 no.1
• /
• pp.113-133
• /
• 2019

Gentrification, caused by residents who are being forced out due to the rise of rent with vitalization by an excessive increase of city tourists and Touristification, meaning of phenomenon of residents' migration caused by residential area turning into tourist attraction have recently pointed out as a global problem. In Korea, the phenomenon such as environmental pollution, the rise of land value and rent, and the weakening of community culture in Jeju island and Bukchon Hanok Village has appeared as well. This phenomenon has become a serious problem by hindering resident's quality of life. In this circumstance, Smart tourism city has been regarded as a solution of these problems. Hence, this study chose Busan city, which has been designated as a smart city since 2015, and examined the complex impacts of the economic benefits, social costs, environmental substantiality, cultural benefits, and technical effects derived from tourism development on the residents' deteriorated quality of life based on Fuzzy-set Qualitative Analysis (fsQCA). As a result, three patterns of the hindrance to residents' quality of life were derived. If social costs of tourism development are perceived to be large, the residents perceive deteriorated quality of life, even if they recognize essential benefits (technological and economic benefits) (Pattern #1) or secondary benefits (environmental and cultural benefits) (Pattern #2) of tourism development. In addition, some residents were found not to recognize any benefits of tourism development (Pattern #3).

• Culinary science and hospitality research
• /
• v.22 no.7
• /
• pp.88-99
• /
• 2016

This study examined the factors influencing consumer's behavioral intention by one person start-ups in the food-service field, and also looked into the effects of service quality by start-ups and perceived relational benefits on behavioral intention. A questionnaire survey was conducted from March 1 to March 30 on 278 citizens of Gwangju Metropolitan City who used one person start-ups. Regarding research results, 3 variables, namely food quality, food value, and physical environment, were set upas e lower variables of service quality in one person start-ups, while 4 variables,psychological benefits, economic benefits, social benefits, and customer benefits, were established as relational benefits. In addition, regression analysis considering consumer's behavioral intention as dependant variable revealed all paths exhibiting a significant, positive(+) corelation.

• 주택과사람들
• /
• s.194
• /
• pp.56-61
• /
• 2006

광대한 국토에 펼쳐진 대자연을 만끽할 수 있는 나라, 호주, 풍부한 자연의 환경의 혜택을 누릴 수 있는 호주는 생활 환경이 쾌적하고 여러 나라 사람들이 모여 사는 세계적인 도시다. 사회복지제도도 잘돼 있어 국내 이민자들의 관심을 모으는 호주 부동산 시장에 대해 살펴보았다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.6 s.165
• /
• pp.974-984
• /
• 2007

The purpose of this study was to find differences in evaluation criteria and to find differences in preferred images based on benefits segmented groups of jeans products consumers. Male and female Korean university students participated in the study. Quota sampling method was used to collect the data based on gender and a residential area of the respondents. Data from 492 questionnaires were used in the analysis. Factor analysis, Cronbach's alpha coefficient, cluster analysis, one-way ANOVA, and post-hoc test were conducted. As a result, respondents who seek multi-benefits considered aesthetic criteria(e.g., color, style, design, fit) and quality performance criteria(e.g., durability, ease of care, contractibility, flexibility) more importantly when evaluating and purchasing jeans products. Respondents who seek brand name considered extrinsic criteria(e.g., brand reputation, status symbol, country of origin, fashionability) more importantly than respondents who seek economic efciency. Respondents who seek multi-benefits such as attractiveness, fashion, individuality, and utility tend to prefer all the images: individual image, active image, sexual image, sophisticated image, and simple image when wearing jeans products. Respondents who seek fashion are likely to prefer individual image, and respondents who seek brand name more prefer both individual image and polished image. Mean while, respondents who seek economical efficiency less prefer sexual image and polished image.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2006.08a
• /
• pp.155-173
• /
• 2006

본 연구는 기업의 이윤에 직접적인 영향을 미치는 거래비중을 결정하는 데 있어, 고객가치가 갖는 영향력 및 고객가치 향상을 위해 해당 기업이 갖춰야 할 요건이 무엇인가를 규명하고 있다. 대부분의 기업 간 관계가 복수의 형태를 취하고 있는 현실에 비해, 가치의 선행요소를 규명하는 데 있어서 기존의 연구들은 주로 이원적인 관계에 국한된 연구를 수행함으로써, 실제 유통경로가 처한 상황을 충분히 설명하지 못한다는 한계가 있어왔다. 본 연구에서는 기업의 가치창출 활동이 경쟁우위와 관련되어 있다는 전략이론의 관점을 바탕으로 가치의 선행요소를 규명하고 있다. 연구 결과 가치의 구성요소인 관계혜택과 거래비용은 기업의 거래비중을 결정하는데 결정적인 역할을 하는 것으로 나타났으며, 특히 관계혜택이 거래비용에 비해 상대적으로 더 큰 영향력을 갖는 것으로 밝혀졌다. 가치의 선행요소에 있어서는 기업이 가진 자원에 초점을 맞춘 Resource-based view를 기반으로 한 변수들에 비해, 다른 기업과의 관계에 주목한 Relational view에 관련된 변수들이 고객가치 창출에 더 큰 영향력을 갖고 있음을 알 수 있었다. 추가적으로 행해진 환경의 불확실성의 조절효과를 규명 결과, 환경의 불확실성은 주로 Relational view를 기반으로 하는 관계적 특성에 영향을 미치는 것으로 나타났다.

• Culinary science and hospitality research
• /
• v.15 no.1
• /
• pp.271-286
• /
• 2009

This study explored the influence of service elements of specialty coffee houses on customers' emotion and loyalty. Physical surroundings, employees' service and price benefits were suggested as the service elements of specialty coffee shops. The results show that physical surroundings and price benefits had significant influence on positive emotion and loyalty while employees' service had no influence on them. Two emotional reponses(positive emotion, negative emotion) had significant influence on customers' loyalty. The result is important in that price benefits had a higher impact on positive emotion and loyalty than physical surroundings. This represents the customers' attitude to the late economic issues.

• Culinary science and hospitality research
• /
• v.5 no.2
• /
• pp.303-323
• /
• 1999

컴퓨터의 발전에 따라 식당운영 기법도 많은 영향을 받았다. 오늘날 이러한 많은 변화 중에서 여러 가지의 긍정적인 혜택을 찾아볼 수 있는데 그 중에는 영양분석, 회계, 구매등의 영역에서 여러 가지 발전이 그것이라 할 수 있다. 그러나 모든 컴퓨터 시스템(POS)이 동일한 기능과 잠재성을 가지고 혜택을 주는 것은 아니며 POS 시스템의 구조를 이해하고 발전가능성을 예견하는 것은 매우 중요한 사안이다. 최근의 컴퓨터 환경은 무척 빨리 발전하고 있는데 식당의 운영자에게 중요한 점은 올바른 POS 시스템을 구입하는 것이다. 우리는 이 연구를 통해서 식당의 POS 시스템에 관하여 이해를 하고 향후의 발전 방향을 예측할 수 있을 것이다.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.2
• /
• pp.339-348
• /
• 2023

Uncertainty in the employment market from the COVID-19 created incomplete employment. As a result, job seekers were required to have overqualifications than job requirements. In previous studies, overqualified workers by incomplete employment were not satisfied with their jobs. A representative result is the intention to change jobs. However, within COVID-19, the perceived overqualification of workers will appear differently. This is because in a rapidly increased employment competition environment due to COVID-19, it will appear as loyalty to maintain a stable job. As a result of this study, work experience was the greatest benefit and high risk for office workers. In addition, both the benefits and risks of overqualification affected loyalty. Unlike the negative impact as in previous studies, workers tried to remain stable at work in an unstable employment environment caused by COVID-19.