• Title/Summary/Keyword: 홍보자료

Search Result 722, Processing Time 0.031 seconds

An Empirical Study on the Importance of Sales Agency in Apartment Sale by AHP and Fuzzy Analysis (AHP 및 Fuzzy 분석을 통한 분양대행사의 분양성 결정요인 중요도 분석)

  • Park, Hyung Nam;Eum, Soo Won
    • Journal of Digital Contents Society
    • /
    • v.19 no.7
    • /
    • pp.1365-1372
    • /
    • 2018
  • The purpose of this study is to analyze the importance of the determinants of housing sales agency's role in the sale of apartment housing. For this purpose, a hierarchical decision model was constructed to understand the role and importance of the sales agency. The analytical variable items structured by the research model were set up through literature review, precedent research, and expert brainstorming. The questionnaire consisted of two comparisons for AHP analysis and the importance of absolute importance for fuzzy analysis. Afterwards, the work of correcting the importance was carried out. As a result of the analysis, it was found that the contractor prioritized the sale conditions and the sales agency had priority over the planning for the sale. As a result of analysis, planning of customer pre-sale counseling data, planning of client subscription and contract maximization plan, planning method of advertisement public media method were found to be the most important factors. The results of measurement of absolute importance(fuzzy) & relative importance(,AHP) showed similar tendency. Therefore, it can be seen that the timing of the model house operation is an important period in which the subscription rate depends on the role of the sales agency and the marketing strategy.

Gender-Specific Association between Average Volume of Alcohol Consumption, Binge Drinking, and Periodontitis among Korean Adults: The Korea National Health and Nutrition Examination Survey, 2013~2014 (한국 성인에서 성별에 따른 음주량 및 폭음과 치주염의 관련성: 2013~2014 국민건강영양조사)

  • Hyeong, Ju-Hee;Lee, Young-Hoon
    • Journal of dental hygiene science
    • /
    • v.16 no.5
    • /
    • pp.339-348
    • /
    • 2016
  • We investigated the gender-specific association between average volume of alcohol consumption, binge drinking, and periodontitis using representative nationwide data. In total, we included 3,549 men and 4,810 women, aged 19 years and older, who participated in the sixth Korea National Health and Nutrition Examination Survey performed in 2013~2014. According to the average volume of alcohol consumption, study participants were grouped as follows: mild drinkers (0.1~2.0 drinks/day in men and 0.1~1.0 drink/day in women), moderate drinkers (2.1~4.0 drinks/day in men and 1.1~2.0 drinks/day in women), and heavy drinkers (>4.0 drinks/day in men and >2.0 drinks/day in women). Additionally, binge drinking was categorized as never (no binge drinking), rarely (<1 time/month), occasionally (1 time/month), frequently (1 time/week), and always (almost every day/week). Periodontitis was defined as a community periodontal index equal to code 3 or greater. In men, after controlling for covariates, the association between average volume of alcohol consumption and periodontitis showed a J-shaped curve; the risk of periodontitis was significantly higher in moderate drinkers (odds ratio [OR], 1.25; 95% confidence interval [CI], 1.01~1.56) and heavy drinkers (OR, 1.39; 95% CI, 1.04~1.87) than in mild drinkers. In contrast, no significant association between average volume of alcohol consumption and periodontitis was observed in women. In a fully adjusted analysis, which used 'never binge drinking' as a reference, a significant dose-response relationship between binge drinking and periodontitis was observed only in men: rarely (OR, 1.64; 95% CI, 1.16~2.34), occasionally (OR, 1.51; 95% CI, 1.05~2.16), frequently (OR, 1.58; 95% CI, 1.07~2.33), and always (OR, 2.56; 95% CI, 1.56~4.22) (p for trend=0.005). In conclusion, unhealthy drinking patterns such as moderate or heavy alcohol consumption and binge drinking were significantly associated with periodontitis in men but not in women.

The Current Situation of "Using a Smartphone while Doing Something Else" and Related Factors ("보행 시 스마트 폰 사용"의 현상과 관련 요인)

  • Tomomi, MIZUNO;Katsum, TOKUDA;CHO, Hong-joong
    • Journal of Digital Convergence
    • /
    • v.14 no.12
    • /
    • pp.561-569
    • /
    • 2016
  • Purpose : We will clarify the situation of using a smartphone and what kind of factors are currently related when people use a smartphone while doing something else in order to obtain basic information to educate people to prevent the use of smartphone while doing something else. Methods : We conducted an anonymous self-administered questionnaire survey with 885 people who commuted by train to six companies located in Tokyo, Chiba, and Osaka and 550 university students who commuted by train to five universities located in the same areas. The research period was from April to May of 2014. Results : 33% of the subjects used a feature phone and 73% of the subjects used a smartphone. 38% of them listened to music, using their smartphones or feature phones while walking. Binominal logistic regression analysis was done with dependent variables of using a smartphone while walking and independent variables of age, sex, and educational advertisement. The results showed that people in their 20s used a smartphone while walking 4.93 times more than people in their 30s(p <0.00). No significant difference was found in the relationship between sex and educational advertisement(poster, TV, or magazine) and using a smatphone while doing something else.

A Study on Estimating Tourism Elasticities using Autoregressive Distributed Lag(ARDL) model (ARDL 모형을 이용한 관광탄력성 추정에 대한 연구)

  • Lee, Kyung-Hee;Kim, Kyung-Soo
    • Management & Information Systems Review
    • /
    • v.36 no.2
    • /
    • pp.81-92
    • /
    • 2017
  • This study was to investigate the elasticity in tourism demand of Chinese tourists visiting Malaysia through ARDL models by using Chinese tourists arrivals, GDP, CPI, transportation costs and others. When China was implementing an open-door policy with foreign countries in the early 15th century, the movement of Chinese was very limited, and then communication between China and other countries was very weak. However, the Chinese government persistently and entirely implemented an open-door policy by participating in the World Trade Organization(WTO) in 2001. The Chinese government has opened the economy through foreign direct investment by providing various incentives for foreign investment. As a result, inbound and outbound Chinese movements increased in the early 21st century. China was one of the top five most visited tourist destinations in the world by 2016, and also Chinese tourists traveling abroad increased, so they made Malaysia a popular tourists destination because of increase sharply to around 1.41 million. This study examined the significance of major economic factors affecting the increase in Chinese tourists arriving in Malaysia. Other factors that induced their arrival included income, tourism prices, transportation costs and promotional activities. Short-run shocks from the Asian economic crisis and the outbreak of SARS were included to understand how tourism demand in Malaysia was affected. Finally this study found that the combination of the ARDL and the Error Correction Model were useful to statistically estimate the elasticities of tourism demand.

  • PDF

Prediction of Market Segment for Ptecticus tenebrifer Experience Programs in Accordance with Insect Experience Orientation (곤충체험 지향성에 따른 동애등에 체험 프로그램의 세분시장 예측)

  • Yang, Jong-Im;Hwang, Dae-Yong;Lee, Jung-Kyu
    • Korean journal of applied entomology
    • /
    • v.54 no.4
    • /
    • pp.409-417
    • /
    • 2015
  • This study aimed to summarize the characteristics of visitor experience for different market segments based on insect experience orientation in order to develop Ptecticus tenebrifer (Diptera: Stratiomyidae [Walker]) experience programs using local resources in the insect industrial market. A total of 325 effective samples were collected, and the attributes of insect experience orientation were connected to education, emotion, society, and ego. The survey respondents were students and parents of school-age children. Cluster analysis showed that the respondents were classified into two or three groups that were all found to be high in the prediction validity and discriminant analysis. Based on this result, the respondents were properly subdivided into three clusters for final analysis. Those three groups were: the passive group, the moderate group, and the active-orientation group. As a group aiming for various insect experiences, the active-orientation group consisted of parents whose children range in age from either 5 to 9 or from 10 to 14. This group was willing to spend 7 ~ 8,000 won on each experience program, and they preferred emotional experience programs. The passive and moderate orientation groups were most interested in having an educational experience. In order to increase people's interest in experience programs, education-oriented programs should be developed and promotional marketing should be reinforced. The results and implications of this study may be useful for the development of insect experience programs that can meet various visitor experience orientations as basic data that can contribute to the vitalization of the 6th industrialization plan for the insect industry.

State of Parent Education and of Child Education at Home Related to Infant/Preschooler Abuse Prevention (영유아 학대예방 관련 부모교육 및 가정에서의 자녀교육 실태)

  • Sung, Young Hwa;Lee, Suk Ja
    • Korean Journal of Child Education & Care
    • /
    • v.18 no.1
    • /
    • pp.125-146
    • /
    • 2018
  • The purpose of this study was to examine the state of parent education experienced by parents and the state of child education at home relation to infant/preschooler abuse prevention. The subjects in this study were 302 selected parents who resided in I city and whose children were in infancy or early childhood. A survey was conducted, and frequency analysis or chi-square test was carried out after their answer sheets were gathered. The findings of the study were as follows: As for the state of parent education, the parents who received education related to infant/ preschooler abuse prevention accounted for 12.6 percent, and the parents who were taught about all the four types of abuse outnumbered the others who weren't. The parents received that education at institutions for early childhood education by experts in child abuse and early childhood education, and they replied they were satisfied with that education. As for the state of child education, the parents who replied they provided abuse prevention education for their children at home accounted for 25.2 percent, and they answered they taught about physical abuse and how to cope with abuse. They responded they started to conduct this education in their homes when their children were in infancy, and they did it frequently in daily life mainly through conversations. They told it's difficult for them to offer this education at home due to a shortage of abuse-related materials. And whether they offered that education for their children or not at home was significantly different according to whether they received parent education or not. Given the findings of the study, the necessity of the development of manuals for abuse prevention education that can easily be used at home without any modifications was suggested, and education on neglect and the revitalization of publicity are required as well.

Relationship between Scaling Behaviors and Knowledge and Oral Health Belief of Workers in Certain Region (일부 지역 근로자의 스켈링 행태와 지식 및 구강건강신념과의 관련성)

  • Kim, Young-Sun;Yoon, Young-Ju;Go, Eun-Jeong
    • Journal of dental hygiene science
    • /
    • v.10 no.5
    • /
    • pp.329-334
    • /
    • 2010
  • This study was performed to identify the relationship between scaling behaviors and knowledge about scaling and oral health belief of worker, and to provide baseline data for developing industry oral health policy. The survey had conducted self-administered questionnaires by 326 workers in Gyeongsan and Yeongcheon areas in Gyeongbuk province. Their scaling behaviors, knowledge and oral health belief were measured. The results were as follow; The average score of knowledge about scaling was 6.44. The average oral health belief was 2.72. In detail, 'usefulness' was 3.24 as the highest and 'seriousness' was 2.25 as the lowest. The periodic scaling and scaling cycle were associated with 'seriousness' and 'barrier' as positive correlation(p<.05, .01). On the other hand, they were associated with knowledge and 'usefulness' as negative correlation(p<.01). Meanwhile, scaling motive showed positive correlation with 'cue of action'(p<.01), showed negative correlation with knowledge(p<.01). In the correlation between knowledge about scaling and oral health belief, knowledge showed negative correlation with 'barrier'(p<.01) and showed positive correlation with 'usefulness'(p<.01). Finally, we need to advertise and manage the importance of scaling politically and makes people do the voluntary scaling in six-month intervals in order to keep the periodontal health of worker.

Customers' Convergent Recognition and Satisfaction about Cosmeceuticals (코스메슈티컬 화장품에 대한 소비자들의 복합적 인식 및 만족도)

  • Park, Su-Ha;Kwon, Hye-Jin
    • Journal of Digital Convergence
    • /
    • v.15 no.2
    • /
    • pp.459-464
    • /
    • 2017
  • This study aims to provide basic materials for marketing strategies of cosmeceuticals by investigating customers' recognition and satisfaction about cosmeceuticals targeting 161 adult men and women in their 20s to 50s and living in Seoul, Korea and then analyzing what should be improved for customers. According to the survey, many customers prefer cosmeceuticals due to the professionalism recognized by hospitals, the recommendation by doctors and the scientific image, though the recognition about cosmeceuticals is low among customers in their 40s or older because they are unfamiliar with the term. The survey also shows that the satisfaction about cosmeceuticals is very high in that 94.41% out of 49.85% total users said they were willing to repurchase them, while 72.22% out of 50.15% total nonusers said they wanted to purchase them. The greater knowledge about skin, the higher the interest in cosmetics and the aesthetic practice rate. When it comes to comparing cosmeceutical users and nonusers in choosing cosmetic products, the greater knowledge about skin, more nonusers consider brand recognition (r=.222, p<.05) and cosmetic ingredient (r=.245, p<.005); and more users convenience (r=.162, p<.05). Now that total customers' awareness of cosmeceuticals remains low yet, therefore, it is considered necessary to steadily promote them, enhance repurchase factors, and come up with strategies differentiated from ordinary cosmetics.

A study on sustainability improvement of tuberculosis control projects supported by ODA (공적개발원조(ODA)로 지원되는 결핵관리사업의 지속가능 방안 연구)

  • Park, SunHwa
    • Journal of Digital Convergence
    • /
    • v.15 no.7
    • /
    • pp.139-146
    • /
    • 2017
  • This study was an attempt to review of tuberculosis control projects supported by(Official Development Assistance: ODA) and to describe the meaning of the influencing factors. Also, the study aims to determine the exit strategies of donor countries to sustain these projects. The research was conducted reviewing of tuberculosis-related reports and documents, and understood the tuberculosis control projects in Philippines. There were 14 people who participated, and explored the sustainability limits using in-depth interviewing and observation method. Data from interviews and participant observations were analyzed to the phenomenological method by Colaizzi(1978). A total 4 categories were grouped on the final. The finding shows factors that affect the sustainability of these tuberculosis control projects within Philippines supported by ODA have been divided and explained as follow; "limit of workforce", "limit of finance", "limit of facility and equipment", "limit of participation". To sustain these projects, the following alternative plans have been exemplified; "strengthening professionalism", "strengthening education and public relations", "activated strategy for community involvement", "matching funds for financing". Furthermore, the study of integrated tuberculosis control projects will be needed.

A potential user' Need of Utilization and Development Direction of Day Care Center (노인주간보호시설에 대한 잠재이용자의 이용욕구 및 발전방향)

  • Jeong, Ji-Na
    • Journal of Digital Convergence
    • /
    • v.18 no.4
    • /
    • pp.479-487
    • /
    • 2020
  • The purpose of this study is to identify a potential user's need for use and operational of the elderly day care center and to identify the problems and suggest development directions. The data collection was conducted on 320 ordinary people living in J-do through a questionnaire, and sought to understand the operational status of in-depth interview institutions for the heads and employees of six center. As a result of the analysis, a potential user's ware not aware of the functions and specific roles of day care center, the cost of facilities was covered by the government, and that facilities and the environment were important factors when using the center. In-depth interviews show that the current policy or system is far from reality and does not fit the status or role of the workers and the operational status of the agency, requiring the re-establishment of the on-site system. Based on the research results, the development direction of day care facilities requires active promotion and strengthening of family support for improving and enhancing awareness of day care facilities to citizens at the national level. Second, the quality of nursing services should be enhanced through improvements in facilities and the environment that reflect users' needs. Third, The government should improve the quality of nursing services by improving the poor employment conditions and treatment of workers to fit the reality.