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Joo, Il-Yeob
- Korean Security Journal
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- no.59
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- pp.109-132
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- 2019
The purpose of this study is to analysis the change of composition and terminology of the official public relation(PR) brochures of the Presidential Security Service of Korea. For this purpose, the qualitative study was conducted on the official PR brochures of the Presidential Security Service. The results of this study are as follows. First, the compositions of the official PR brochures of the Presidential Security Service have been gradually changing from the Presidential Security Service to the public. Second, the terminologies of the official PR brochures of the Presidential Security Service have been gradually increasing the using public friendly terms in the middle of the using rigid terms because of the nature of the Presidential Security Service. Therefore, the Presidential Security Service should fulfill the public's rights to know through active PR efforts in the future and concentrate the capabilities in securing the legitimacy of presidential security service while leading the academic development of security service. In addition, it is necessary to consider ways to renew specific concrete grounds for organization, functions, and employees through legal and institutional improvements to secure the professionalism of the Presidential Security Service, and to extend the scope of work to the field of national security management and coordination.
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Yun, Chang-Suck
- Cartoon and Animation Studies
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- s.13
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- pp.29-44
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- 2008
This treatise is to study what kind of information marketing efforts each local autonomous entity makes to satisfy the inhabitants' right to know, followed by the abolition of Government Information Agency. Therefore I collected the efficient policy information methods and the data informing publicly policies by utilizing cartoons in each local autonomous entity. I intend to do the research focused on the information activity of local autonomous entities to secure the favor and trust by persuading the Information object of the policies based upon these data.
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Lim, Ki Choo
- Journal of Energy Engineering
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- v.26 no.3
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- pp.1-10
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- 2017
Among the four indicators that made up the evaluation indicators, the indicator on PR content scored the highest at 75.8 (3.79 out of a 5-point scale) followed by 74.4 (3.72) for PR media outlet, 69.6 (3.48) for PR impact, and 65.4 (3.27) for PR agency. The evaluation indicator or weighted average value of these indicators was 71.6 (3.58 out of a 5-point scale).In future research agendas, the development and analysis of quantitative evaluation indices that include changes in electricity consumption or auto fuel consumption is needed.
https://doi.org/10.5855/ENERGY.2017.26.3.001 인용 PDF KSCI

한국육가공협회
- the MEAT Journal
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- s.36 summer
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- pp.12-19
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- 2009
이 자료는 육가공품 안전성에 대한 소비자인식 제고 및 올바른 정보 제공차원으로 우리회에서 제작된 "아질산염! 걱정 마세요!" 홍보동영상 시나리오 입니다. 동 홍보영상은 우리회 홈페이지에서 시청가능하며 원본파일이 필요하실 경우 웹하드(http://www.webhard.co.kr, ID : kmia1 / PASSWORD : 1234)에서 다운로드가 가능하오니 홍보용으로 널리 사용하시기 바랍니다.
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