Browse > Article
http://dx.doi.org/10.5855/ENERGY.2017.26.3.001

A Study on Scores of Evaluation Indicators to Energy Saving PR Activities  

Lim, Ki Choo (Korea Energy Economics Institute)
Publication Information
Journal of Energy Engineering / v.26, no.3, 2017 , pp. 1-10 More about this Journal
Abstract
Among the four indicators that made up the evaluation indicators, the indicator on PR content scored the highest at 75.8 (3.79 out of a 5-point scale) followed by 74.4 (3.72) for PR media outlet, 69.6 (3.48) for PR impact, and 65.4 (3.27) for PR agency. The evaluation indicator or weighted average value of these indicators was 71.6 (3.58 out of a 5-point scale).In future research agendas, the development and analysis of quantitative evaluation indices that include changes in electricity consumption or auto fuel consumption is needed.
Keywords
energy conservation; PR activities; scores of evaluation indicator;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Kwon, H. S., 2012, Energy efficiency businesses in-depth assessment, KEEI
2 Nho, Y. W., 2012, Development evaluation indicators and evaluation studies of Seoul Metropolitan Office of Education
3 KEEI, Park, C. S., 2013, Energy-saving activities and surveys, internal data
4 KEA, 2012.12, in 2012 to promote energy-saving effect of Investigation Report
5 KEA, 2013.1, power demand PR management business report
6 Energy Citizenship Coalition website (www.enet.or.kr)
7 Energy Citizenship Coalition, 2012 business results report(general), 2013
8 Energy Citizenship Coalition, collective introduction in 2013
9 Won, T. Y., Jung, S. W., 2007, SPSS 12K statistical research and analysis, Hannarae
10 Lee, H. S., Lim, J. H., 2009, SPSS 16.0's manual, Beomunsa
11 Lim, K. C., 2016, "EStudy on Development of Evaluation Indicators to Energy Saving PR Activities," Energy Engineering, Vo. 25, Issue 4
12 Saving portal website(www.powersave.or.kr)
13 Ministry of Knowledge Economy, 2013, Ministry of Knowledge Economy 2012 White Paper
14 Koresan Statistical Office website(http://kosis.kr)
15 100W reduce website(www.100w.or.kr)
16 Cronbach L. J., 1951, "Coefficient alpha and the internal structure of tests," Psychometrika, Vol. 16, No. 3, pp. 297-334   DOI
17 Lasswell, H. D., 1948, The structure and function of communication in society, In L. Bryson(Ed.), The communica tion of ideas, New York: Harper & Co., 33-51
18 Likert, R., 1932, "A Technique for the Measurement of Attitudes," Archives of Psychology, 140, pp. 1-55
19 Welch, B. L., 1947, "The generalization of Student's problem when several different population variances are involved," Biometrika, Vol. 34, No.1-2, pp. 28-35
20 Wikipedia, Cronbach's alpha(http://en.wikipedia.org/wiki/Cronbach% 27s_alpha/)