• Title/Summary/Keyword: 홍보방식

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A Study on the Operation Method and Users' Perception of Traveling Exhibition in Public Libraries (공공도서관의 순회전시 운영 방식과 이용자 인식 연구)

  • Ji, Seon Hye;Lee, Jee Yeon
    • Journal of the Korean Society for information Management
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    • v.37 no.2
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    • pp.95-117
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    • 2020
  • Public libraries provide a variety of services for users to meet their intellectual and cultural needs. Thus, the proportion of exhibitions as one of the cultural programs offered by the libraries has been increasing. The purpose of this study is to find out the differences of operation method and promotion method of traveling exhibition hosted by public libraries and to verify the differences of users' perception according to the degree of use of the traveling exhibition. For this purpose, a research program, the traveling exhibition of the award-winning works: the Hangeul Hand Letters to the People in Books of the National Library for Children and Young Adults, was selected. A survey was conducted on a total of 385 users from five public libraries. As a result, there were significant differences in the use of traveling exhibition among library users, depending on the operation method of traveling exhibition of the public libraries. And, the 'promotional material' and 'library homepage' were proven to be a useful way to promote the traveling exhibition. Also, the overall use of library, the effect of traveling exhibition, and the evaluation of traveling exhibition of the users who actively used the traveling exhibition were higher than those of the users who passively used it. Based on the findings, methods to increase the use of the traveling exhibition were suggested.

A Study on the Application Flow of Virtual Reality in the Apartment Model House (아파트 모델하우스에서 시대별 가상현실 활용 흐름에 관한 연구)

  • Hwang, Byeong Yeon;Lee, Tae Hee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.585-590
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    • 2019
  • The purpose of this study is to summarize the changes in virtual reality utilization in model houses through the time-by-year example of model houses and to study the use and future development of virtual reality technologies in model houses. As a result of compiling and analyzing characteristics of virtual reality utilization flow in model houses of apartments, it is as follows. First, the market for apartment model houses using virtual reality was gradually expanded for the purpose of brand promotion by private construction companies. Second, technologies that utilize virtual reality in apartment sales are changing from virtual space construction to virtual content implementation. Third, it is changing from the existing method of face-to-face and method of accessing actual promotional media to the form of publicizing apartments using virtual reality. Through this research, it is estimated that it will be used as an information medium and a form of experience using physical environment and virtual reality in a physical model house for consumers looking for model houses. This study presents the future direction of the model house, and develops it as a post-sale maintenance / management system through ICT technology (3D scanning, 3D modeling, virtual content) Further research on the technology is expected to be needed.

고리 원전주변 주민들의 섭취량을 이용한 해양식품의 허용농도 설정

  • 이창민;이원근;이창우
    • Proceedings of the Korean Nuclear Society Conference
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    • 1998.05b
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    • pp.651-658
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    • 1998
  • 최근 원자력발전소주변 환경방사선에 대한 국민적 관심이 고조되고 있으나 환경중 방사능 축적에 대한 허용기준치가 정립되어 있지 않아 효과적인 대 국민 홍보에 한계가 있다. 따라서 원전 주변 주민의 생활습관을 파악하여 섭취량을 품종별로 분류하여, 조사, 분석함으로서 환경시료중 방사능 허용농도를 설정함으로서 원자력발전소 주변 환경방사능 농도를 설정된 허용농도와 비교하여 원전의 안전성에 대한 대 국민 이해 및 신뢰 회복에 이바지 하고자 한다. 또한 최대허용농도를 기준으로 삼던 기존의 방식이 퇴색하고 ALI[l]를 이용한 국내 실정에 맞는 식품 중 허용농도 설정의 필요성이 대두되고 있는 현 실정을 감안하여 ALI를 이용하여 식품 중 최대허용농도를 설정하고자 한다.

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상생(相生) 라운지 - LG디스플레이 상설모델

  • LG디스플레이 홍보팀
    • Venture DIGEST
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    • s.130
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    • pp.34-35
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    • 2009
  • LG디스플레이의 생산기술 전문가와 협력사의 기술자들이 태스크포스팀을 만들고 LG디스플레이의 생산기술 노하우를 협력사의 생산라인에 적용한다. 단편적 지원이 아닌 제품을 잘 생산하는 기술을 전수해서 협력사가 생산성과 품질, 원가경쟁력을 갖추도록 한다. 이들 협력사들이 최고의 경쟁력을 갖추면 그것이 곧 LG디스플레이의 경쟁력이다. LG디스플레이가 2007년부터 시작한 "고기 잘 잡는 법" 방식의 협력사 상생 모델 실험이 성과를 나타내면서 협력사의 수익성 향상, LG디스플레이의 시장경쟁력 강화로 이어져 성공적인 '동반성장' 상생 모델로 평가 받고 있다.

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A Study on the Improvement of Services and Promotion Based on User Perception Analysis of the National Knowledge Information System (NKIS) (국가정책연구포털(NKIS)에 대한 이용자 인식 분석 기반 서비스 개선 및 홍보의 개선 방향 연구)

  • Noh, Younghee;Chang, Inho;Kang, Ji Hei;Wang, Dongho
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.32 no.4
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    • pp.25-46
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    • 2021
  • This study was conducted as a basic study to derive improvement measures for NKIS. A survey was conducted on NKIS users and the user's perception of NKIS was analyzed to derive improvement measures for NKIS. The directions for improvement presented based on the research results are as follows. First, it is necessary to survey the demand for users by occupational group and age and to establish clear targets for NKIS main users. Second, efforts to spread policy information and services are needed. Third, it is necessary to improve and revitalize the public relations method through the introduction of new media while maintaining the direction for public relations. This study presents NKIS user inconveniences and modifications through the NKIS user survey. Through this, it will increase users' NKIS utilization and contribute to the expansion of new users. In addition, it seems that it can be used as basic data when user perception surveys are conducted on similar information portals in the future. In future research, an in-depth investigation should be conducted to identify actual users of NKIS, and customized promotional measures should be established for users who actually utilize policy information to realize NKIS goals.

A Development of Management System for Publication and Operation of Clinical Contents Model's Outcomes (임상콘텐츠모형 산출물 홍보와 운영을 위한 관리시스템 개발)

  • Yun, Ji-Hyun;Ahn, Sun-Ju;Lee, Bo-Hye;So, Hye-Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.9
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    • pp.3398-3405
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    • 2010
  • In this paper we developed a CCM Manager which is a management system to support efficient development, publication and promotion of Clinical Contents Model(CCM)'s outcomes. We derived the functions of manager and user from the analysis of work process from development of CCM to management and publication, designed the database based on CCM architecture, and developed web-based system for each user to easily access and search the contents. CCM Manager supports to share the results between model developers well, distribute and promote the outcomes of model type to general users without manager's manual packaging and publishing it. This paper shows superiority compared with other clinical information model management system in aspects of providing multiple search functions, visual model browsing methods and management functions. The proposed CCM Manager is currently used in process of CCM development, and the analysis of its efficiency with the results will be made in the future.

An Analysis of the Intention of purchase and word of mouth to Tourism Monuments in Busan Using Storytelling Convergence Technique (스토리텔링 융합기법 마케팅을 적용한 부산 관광기념품에 대한 구매 의도 및 구전 의도 분석)

  • Lan, Ming;Jang, Chung-Gun
    • Journal of the Korea Convergence Society
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    • v.11 no.6
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    • pp.127-135
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    • 2020
  • Busan is a world-class tourist city representing Korea, and more professional storytelling is needed in the development and promotion of products. The purpose of this study is to convey the image of Busan using storytelling techniques to foreigners, and then examine the correlation between the intention of purchase and oral intention of the related tourist souvenirs. A survey of 162 foreigners was conducted. The results showed that storytelling exposure and visiting experience on tourist sites and the design of tourist products have a certain correlation between the intention of purchase and oral intentions. Attractive souvenir design, visiting experience in the region and storytelling in the area involved are expected to contribute positively to the revisit of foreign tourists and the attraction of potential tourists. This study is meaningful in that it provides a new direction for promoting Busan tourism products, and in the future, the district will conduct additional verification for tourism cities other than Busan to verify the research hypothesis extensively.

A Study on Comparative Analysis and Activation Plan of Library Week (도서관주간의 비교 분석 및 활성화 방안에 관한 연구)

  • Sim, Hyojung;Noh, Younghee
    • Journal of the Korean Society for Library and Information Science
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    • v.56 no.2
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    • pp.157-177
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    • 2022
  • This study, in relation to the decision to designate April 12 as the Library Day and the week from that day as the Library Week starting in 2023 in accordance with the amendment of the Libraries Act, suggests ways how the Library Week could be activation plan based on the analysis of the meaning and history of the Library Week which started in 1964 and cases of the use of library week at home and abroad. The uses of library week at home and abroad were analyzed and based on the implications drawn, suggestions for promoting the Library Week, were made in terms of three aspects - efficient methods for using the Library Week, changes in programs, diversification of promotional strategies. This paper suggests in order to promote the Library Week, various ways of running events, online and offline platforms, honorary ambassadors, unique commemorative events, national campaigns, archiving and all-year-round promotional channels and system are needed. This study could be used as a reference for promoting the Library Day and Library Week that will start in 2023.

국립과천과학관 천체투영관에서의 천문학교육

  • Lee, Gang-Hwan;Ha, Sang-Hyeon
    • The Bulletin of The Korean Astronomical Society
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    • v.35 no.2
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    • pp.86.1-86.1
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    • 2010
  • 국립과천과학관 천체투영관은 연간 약 20만 명의 관람객이 방문하고 있어 일반 대중들에게 천문학을 쉽고 재미있게 접하게 하고 홍보할 수 있는 좋은 시설이다. 과거의 천체투영관에서의 천문학 교육은 별자리나 좌표계 설명이 대부분이었지만 디지털 천체투영장치의 보급과 함께 천문학의 다양한 분야를 소개하는 영상물들이 제작되어 여러 가지 방식의 천문학 교육이 가능하게 되었다. 하지만 국내에는 많은 수의 천체투영관이 있으며 그 수가 점점 증가하고 있음에도 불구하고 그에 걸맞는 수준의 콘텐츠가 개발되고 있지는 못하는 실정이다. 본 연구에서는 해외에서는 어떤 방식으로 어떤 종류의 영상물들이 제작되고 있는지와 천문올림피아드 실습교육 등 국립과천과학관 천체투영관에서 이루어지고 있는 천문학 교육 내용들을 소개하고, 천체투영관 운영 경험을 바탕으로 우리나라에서는 천문올림피아드 실습교육을 포함한 다양한 천문학 실습교육에 활용되고 있 어떤 종류의 콘텐츠가 개발되는 것이 필요할 것인지 제시해보고자 한다.

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A Study on the Game Marketing Strategy Using Internet Broadcasting (인터넷 방송을 이용한 게임 마케팅 전략에 관한 연구)

  • Han, Kyung-Hun;Kim, Woo-Young;Park, Ji-Hoon;Park, Hyun-Sik;In, Ha-Rang;Kim, Hyo-Nam
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2017.07a
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    • pp.66-68
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    • 2017
  • 본 논문에서는 한화 109조 원을 돌파하는 전 세계 게임 시장에서 매출의 중요성에 대해 제시한다. 게임을 홍보할 수 있는 수단인 인터넷 방송과 게임 구매를 결합시킨 ESD 방식에 대한 조사 내용 및 분석한 결과도 제시한다. 이전에 존재하지 않았던 구매방식으로 사용자가 더욱 편리한 방법으로 게임을 구매하여 게임의 판매 수익을 증대시키고 인터넷 방송과 스트리머의 효율성을 높여 게임 개발사, 유통사, 스트리머, 사용자 모두 상부상조하여 부가가치까지 얻을 수 있는 방법도 함께 제시한다.

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