• Journal of the Korea Convergence Society
• /
• v.13 no.5
• /
• pp.463-471
• /
• 2022

Purposes of this study were to identify the factors associated with behavioral Intention to social distancing (BItSD) in a loss versus gain advertising context. This study is a secondary analysis of data surveyed after randomly allocating one of the loss and gain message framing advertisements for the prevention of coronavirus disease-2019 (COVID-19) infection to 379 adults aged 19 and over living in Korea in early March 2021. Attitude toward advertisement (𝛽=.03, p<.001), involvement in COVID-19 (𝛽=.14, p=.006) and emotional stigma (𝛽=-0.17, p<.001) were associated with BItSD, and the explanatory power of these variables was 19% (Adjusted R²=.19). Therefore, when health care professionals communicate with the public, they should develop the strategies to increase public people's involvement in the information and to induce positive advertising attitudes, and provide the effective messages to prevent stigma by accurate information.

• KLA journal
• /
• v.47 no.1 s.368
• /
• pp.24-45
• /
• 2006

지난 연말의‘도서관계 10대뉴스’에서 보았듯이 2005년에는 도서관법 전면개정 추진, 도서관에 개인정보인권 보호조치 권고, 저작권법 개정, 사서교사 임용, 주40시간 근무제, 독서문화 확산 등 여러가지 큼직한 일들이 있었다. 2006년도에는 그 어느 해보다 많은 변화가 예상된다. 특히 세계도서관인들의 축제인 <2006서울세계도서관정보대회>가 서울에서 열린다. 세계에 한국의 도서관문화와 사서들의 활동을 알릴 수 있는 좋은 기회가 될 수 있도록 도서관인 모두의 적극적인 관심과 홍보, 참여가 매우 중요하다. 이외에도 도서관법, 저작권법, 학교도서관진흥법 등 도서관 관련법의 제도 정비, 여전히 풀어야할 과제로 남아있는 공공도서관 민간위탁 등이 주요 이슈로 부각 될 전망이다. 프랑스의 석학 자크 아탈리는“변화를 받아들일 줄 모르면 그 존재가 사라진다.”“변화를 수용할 줄 알아야 살아남을 수 있다.”고 강조한바 있다. 변화는 21세기를 살아가는 우리들에게 매우 중요한 메시지를 남긴다. 그“변화”의 중심에 도서관계가 자리잡아 사회 속에 더 큰 부분으로 자리 매김 할 수 있는 한 해가 되기를 바란다. ■ 편집자 주

• Cartoon and Animation Studies
• /
• s.48
• /
• pp.249-269
• /
• 2017

Promotion and marketing, which are essential to lower the investment risk and maximize commercial profit in the video game market. Game developers and publishers set up public relations strategies to encourage potential consumers' needs. Considering characteristics of video game, the trailer, which is the animated image advertisement material, could occupy a key position in its promotion and marketing plan. Cinematic spectacles and attractive narratives are essential ingredients for game trailers, which are usually produced in 3D animation. Dead Island is an open world first person shooters (FPS) game released in 2011. When launched, it grabbed a great attention with a trailer, awarded the Golden Lion Prize for the best internet film at the Cannes Lions International Festival of Creativity. The game was a commercial success and several spin-offs were producted. In 2014, its publisher, Deep Silver showed the official trailer of Dead Island 2 at Electronic Entertainment Expo, the world's largest game show. Dead Island 2 was scheduled to be released in 2016, but has been now delayed until 2018. This study compares and analyzes two trailers of Dead Island 1 and Dead Island 2. We examine the narrative structure of the trailer for the sequel promotion of a successful game. The differences between the two could be useful for building a promotion strategy of other game series.

• Journal of the Korea Convergence Society
• /
• v.12 no.12
• /
• pp.467-477
• /
• 2021

Purposes of this study were to identify the relationship among involvement in COVID-19 (IiC), attitude toward advertisement (AtA), and behavioral Intention to social distancing (BItSD), and to investigate the mediating effect of AtA in a loss versus gain advertising context. The participants were 379 adults who have been consecutively living in Korea since January 2020. The participants were randomly assigned to one of two advertisements using an online survey system. We found that IiC affects BItSD since Korean adults recognize the risks and seriousness of COVID-19 infection or transmission through IiC. Induced positive attitudes or emotions through involvement in the COVID-19 preventive behaviors including social distancing and vaccination are helpful to increase the BItSD. Thus, health care and information providers should give an accurate message, which induces a positive attitude, to recognize that our world is a risk of the COVID-19.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.26 no.2
• /
• pp.475-487
• /
• 2016

Recently, various risks of smartphone hacking are emerging. Smishing crime techniques become more cunning and its damage has been increasing, thereby requiring effective ways of preventing and coping with smishing. Especially, it is emphasized the need for smartphone users' security awareness and training besides technological approach. This study investigates the effective method for providing news messages in order to improve the perception of risk from smishing. This research empirically examines that the degree of optimistic bias on risk perception can vary depending on news frame, topic type, and involvement regarding smishing. Based on the findings, it identifies the factors influencing risk perception and verifies effective ways of promoting individual security awareness on smishing. The results of this study provide implications that assist in educating, campaigning and promoting information security awareness for smart device users.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.7
• /
• pp.65-73
• /
• 2020

Viral video advertising is being used in the advertising and film industry for pre-promotion of certain products or pre-release films which has a lot of effect on investment. An analysis of viral video recognition is needed to predict future development directions. In response, the study conducted a survey on viral videos, focusing on college students in their 20s, who are the most exposed to advertisements and movies. Through this, the survey was conducted on recognition of viral videos, memorable viral videos, satisfaction level, message propagation method, positiveness of viral videos, expected future development, and desired viral video type. The survey showed that viral video recognition was 16.7% and the most memorable viral video; the "Let it Go" viral video from the movie "Frozen" was 69.1 %, according to the survey. The satisfaction level was not high at 31.2 %, and 73.5% of people sent messages to others after watching viral videos, which was very high. Negative opinions on viral videos were low at 13.7 %. 64.5% of the surveyors said the future of the viral videos would "develop" and 6.7% said would "not develop."

• The Journal of The Korea Institute of Intelligent Transport Systems
• /
• v.11 no.4
• /
• pp.34-50
• /
• 2012

This study set out to define a communication environment between an ITS center and field device required to be introduced in the nation in order to guarantee the interoperability, compatibility, and global competitiveness of communication between them in the nation. It also aimed to establish technical and policy plans for its introduction, develop an emulator for information exchange, and apply VMS by way of showing an example, thus testing its validity. First, a standard environment for information exchange between an ITS center and field device required to be introduced in the nation was defined as a dual protocol between DATEX and SNMP. The study also proposed a message definition system including meta-attribution definition and OID introduction. The study then suggested technical and policy plans for its introduction including securing enough feasibility with feedback through a model project of standard introduction, offering education and promotions for the standard in advance, providing methods to introduce and systematically manage OID, developing a hardware standard proper for the information exchange standard, and setting up an integrated management system to introduce a dual protocol.

• Journal of the Korea Convergence Society
• /
• v.12 no.7
• /
• pp.153-158
• /
• 2021

The objective of this research was to examine how cultural values expressed in the contents of government and public institutions advertising, based on individualism-collectivism. This study investigated the extent to which government and public institutions print advertisements in Korea and U.S. Study 1 examined the extent to which government and public institutions print advertisements in Korea and U.S. use its intrinsic cultural values. Study 2 carried out experiment to study cultural differences in relative reaction of collectivistic and individualistic government and public institutions print advertising appeals in two countries. Findings of this study showed that cultural background plays role in the usage of government and public institutions print advertising messages and persuasive communication processes. Global marketers and advertisers realize the significance of the cultural similarities and differences that occur in diverse cultures.

• The Journal of the Korea Contents Association
• /
• v.21 no.1
• /
• pp.66-74
• /
• 2021

As femvertising has raised a great deal of attentions in Korea and abroad, femvertising which focuses on women's equality and empowerment has also brought much pubic attentions. Despite of much attentions, research on femvertising has been scarce. Thus, this study is designed to examine antecedents and consequences of attitude toward femvertising. For antecedents, this study proposes perceived congruence and perceived authenticity; as consequences, it proposes attitude toward brand, purchase intention, and e-word-of-mouth intention. A total of 278 college students participated in the study in return for course credits. Study results suggest that both perceived congruence and perceived authenticity are positively related to attitude toward advertising. In sum, when consumers perceive that femvertising messages are congruent with the company's brand image and the ad messages are authentic, positive attitude toward ads is likely to increase. Findings also suggest that attitude toward femvertising is positively related to attitude toward brand, purchase intention, and e-word-of-mouth-intention. In the last section of this paper, we discuss theoretical and practical implications..

• The Journal of the Korea Contents Association
• /
• v.22 no.4
• /
• pp.273-283
• /
• 2022

This study focused on the psychological characteristics of viewers watching the video, the effect of the variables of the viewer's self-control and impulsiveness level on the purchase intention was examined. In addition, the relationship between viewers' psychological characteristics and product types was also examined, reflecting that the factors that viewers consider in the purchase decision-making process may vary depending on the product type. As a result of conducting a survey of a total of 214 people, it was confirmed that the group with a low level of self-control or high impulsiveness had a higher purchase intention after watching YouTube videos on specific products than the group without. In addition, it was confirmed that the effect was same when utilitarian product purchase situation is given.