• Proceedings of the Korean DIstribution Association Conference
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• 1999.11a
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• pp.229-246
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• 1999

구매환경이 포함하고 있는 상황적 요인은 소비자들의 의사결정 과정에 상당한 영향력을 행사할 수 있음에도 불구하고 그간 이루어진 연구들은 의사결정이 발생되는 특정 시점이나 장소를 고려하지 못한 것이 일반적이다. 그러나 현실적으로 이러한 상황적 요인은 소비자의 구매행위에 커다란 영향을 미치게 된다. Belk(1975)는 상황적 영향력(situational influence)이란 현재의 행위에 명백하고 구체적인 효과를 미치는 특정 시점(time) 및 장소(place)와 관계되는 요인이라고 정의하고 있다. (중략)

• Journal of the Korean Society of Clothing and Textiles
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• v.39 no.4
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• pp.613-624
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• 2015

This study examined: 1) the effect of store density on perceived crowding 2) the difference of perceived price benefit of sale by store density 3) the effect of perceived price benefit and store density on perceived crowding and 4) the effect of perceived crowding and price benefit on shopping behaviors. Store density and perceived crowding were categorized into social and spatial dimensions. Data were collected with 6 (high, medium, and low social and spatial densities) * 2 (sale and no-sale) between-subjects experimental designs. A total of 395 responses were analyzed. The results revealed that social density affected social crowding, but spatial density had no effect on perceived crowding. Price benefit of sale was not different by store density. The sale itself did not affect perceived crowding. Under the social density situation, perceived price benefit reduced spatial crowding and social crowding showed a positive effect on purchase behavior while spatial crowding had a negative effect. However, the most important effect on purchase behavior was price benefit. The study implies that social density (not spatial density) is important for consumer behavior and retail strategies.

• Proceedings of the Culinary Society of Korean Academy Conference
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• 2006.08a
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• pp.115-134
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• 2006

This study was conducted during a period from July 4 to 30 to investigate the effect of restaurant environment upon customer's satisfaction and crowdedness awareness. Total 800sets of questionnaire were distributed among major food service corporations. They were 16 restaurants from McDonald, Burger King, Popeyes, KFC, Rits Carlton, Intercontinental, The Westin Chosun, Hilton, Merriot, Outback Steak House, Bennigans, VIPS, Pizza Hut Pul-hyanggi(Scent of grass), Nolboo Co.,, and Our Story, and received 50 see each to hand out to their customers. Out of total 800 sets of questionnaires, 592 sets (74.25% were retrieved and underwent a Multiple Regression Analysis. We found the following results from the study. First among each variable of restaurant environment that had a significant effect on the crowding, 'pTast service' and 'responsiveness to customer complaints' sooted a regression coefficient value 0.381 and 0.325 respectively. Second, among each restaurant environment factor that had a significant effect on crowding, 'quality of facility' sooted the highest regression coefficient value 0.423 with a standard error score 0.1074, fellowed by 'status of waiting', 'overall ambience' and 'service quality' in ascending order. Third, in the analysis of the effect of each environmental factor upon the satisfaction rate, 'status of waiting' showed the highest regression coefficient value 0.3821 with a standard error score 0.4565, followed by 'cleanliness', 'service quality' and 'conveniency', in ascending order.

• Korean Journal of Environment and Ecology
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• v.30 no.3
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• pp.423-433
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• 2016

This study compared the effect of different types of sounds(no sounds, sounds of nature, music, and sounds of children playing) on profile of mood states(POMS) in a healing forest. Data were collected from 231 respondents selected from among visitors to the 'Healing Field' in 'Jangseong Chukryongsan Pyeonbaek Healing Forest' in October, 2012. Each respondent was exposed to one type of sound. The results showed that there were differences in POMS among the different sound treatment groups. Sounds of children playing showed negative effects on POMS. Unexpectedly, however, sounds of nature and musical sounds had no effects on POMS. These tendencies were consistently found not only for total mood disturbance score (TMDS) but also for POMS by factors (i. e. tension, anger, vigor, fatigue, confusion, depression). Perceived crowding level was positively correlated with TMDS(r=0.568) and POMS by factors (range: r=0.331 - 0.571). This paper discusses the research results and suggests several managerial implications.

• Korean Journal of Environment and Ecology
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• v.34 no.5
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• pp.454-465
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• 2020

This study measured the present number of encounters and established the evaluation criterion for the allowable number of encounters in the Seoseokdae summit area (SSA) of Mudeungsan National Park to examine managerial conditions of the number of visitors to the Seoseokdae trail section (STS). Data were obtained from a questionnaire survey of 263 visitors to STS selected through convenient sampling during June 2019. The average number of encounters in SSA was 18.7. Most of the respondents (95.4%) encountered fewer than 30 other visitors. The average maximum number of simultaneous users (AMNSU, measured at 15-minute intervals) in SSA was 13.4 persons (range: 3~31 persons). The AMNSU by the hour was the highest with 21.0 persons at 13-14, followed by 19.8 persons at 11-12, 15.5 persons at 14-15, 15.3 persons at 12-13, 12.3 persons at 10-11, and 10.8 persons at 8-9. Acceptable encounter number (AEN) developed by long-question format (LQF) was 59.2 persons, and that by short-question format (SQF) was 55.1 persons. AEN of the respondents who preferred "near-nature experience" at 27.5 persons was fewer than those who preferred "resort/tourism area like experience" at 46.6 persons. The present number of encounters and AMNUS (range: 3~31 persons) in SSA were fewer than AENs derived from LQF (59.2 persons) and SQF (55.1 persons). Eighty-three percent of the respondents preferred "near-nature experience," while only 10.5% of the respondents preferred "resort/tourism area like experience." 78.4% of the respondents did not perceive that SSA was crowded. The absolute majority of the respondents (92.3%) answered higher personal AEN than the perceived encounter numbers (PEN). The gaps between the personal AEN and the PEN were negatively correlated with perceived crowding.

• Journal of Korean Society of Transportation
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• v.23 no.6 s.84
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• pp.71-80
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• 2005

With rapid development Telematics industry, the concern of dynamic road pricing system is increasing. In this study, the change of traffic flows according to traffic information and variation of congestion road prices related to the dynamic road pricing was analyzed. In this study, three facts were unfolded. First, high delay penalty and low delay penalty drivers are shown different reaction for the different congestion road prices. Second, the higher congestion road prices the more drivers convert their route from toll road to non toll road. Third, high penalty drivers are converting to toll road than low delay penalty drivers under same congestion road prices. This study has reached the conclusion that dynamic congestion pricing has a high possibility for traffic management.

• Journal of Korean Society of Forest Science
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• v.88 no.2
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• pp.133-141
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• 1999

The purposes of this study were to evaluate the present management policy of recreation forest under competitive environment with similar types of recreation areas like national parks and to suggest the effective management strategies, using a multidimensional scaling technique. Data were collected from 1200 residents of Seoul, Pusan, Taegu, Kwangju, and Taejon sampled by two stage cluster sampling method. There were some different perceptions between Seoul residents and the others, but most of the respondents perceived recreation forests as uncrowded natural areas with reasonable use fees. The results suggested the need for developing effective marketing strategies to have distinguishing images from national parks that have competitive.

• Korean Business Review
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• v.16
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• pp.61-76
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• 2003

In proportion as increasing priority of sports service industries, the necessity and importance of service marketing has raising. Because of such point, this study investigates on the relationship of physical evidence and performance in using commercial sport centers. A study model and several hypotheses were developed regarding the relationships. To test the model and the hypotheses empirically, we distributed 350 copies of survey and collected 283 copies. 278 copies appear valid for our empirical study, except 5 copies that are considered inappropriate for our purpose. The results and implications are as follows. First, Service physical evidence had a positive effects on overall perceived quality and satisfaction. second, Results indicate that overall perceived quality and satisfaction playa significant role in the relationship between physical evidence and customer loyalty.

• Culinary science and hospitality research
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• v.12 no.4 s.31
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• pp.63-79
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• 2006

This study was conducted to investigate the effect of restaurant environment upon customers' satisfaction and crowdedness awareness from July 4 to 30. Total 800 sets of questionnaire were distributed among major foodservice corporations including 16 restaurants from McDonald, Burger King, Popeyes, KFC, Ritz Carlton, Intercontinental, The Westin Chosun, Hilton, Merriot, Outback Steak House, Bennigans, VIPS, Pizza Hut, Pul-hyanggi(Scent of grass), Nolboo Co., and Our Story. They received 50 sets each to hand out to their customers. Out of total 800 sets of questionnaires, 592 sets (74.25%) were retrieved and underwent the Multiple Regression Analysis. We found the following results from the study. First, among each variable of restaurant environment that had a significant effect on crowdedness, "fast service" and "responsiveness to customer complaints" scored a regression coefficient value 0.381 and 0.325 respectively. Second, among each restaurant environment factor that had a significant effect on crowdedness, "quality of facilities" scored the highest regression coefficient value 0.423 with a standard error score 0.1074, followed by "condition of waiting", "overall ambience" and "service quality" in ascending order. Third, in the analysis of the effect of each environmental factor upon the satisfaction rate, "condition of waiting" showed the highest regression coefficient value 0.3821 with a standard error score 0.4565, followed by "cleanliness", "service quality" and "convenience', in ascending order.

• Journal of the Korean Institute of Landscape Architecture
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• v.20 no.3
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• pp.93-102
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• 1992

This study was carried out to estimate the recreation carrying capacity of lawn areas in parks. Recreation carrying capacity in this study is composed of two parts, ecological carrying capacity. This part deals with the psychological carrying capacity, based on the perception of crowding level and recreation satisfaction of users. The survey was conducted at the lawn areas of Doturag World and Seorabul Plaza in Bomun Resort Complex in Kyungju. The major results are as follows: 1. As the result of regression of regression analysis between use density of lawn area and level of perceived crowding, the capacity was estimated as 60.0㎡ man. 2. As the result of regression analysis between use density of lawn areas and total recreation satisfaction, the capacity was estimated as 48.5㎡/man. 3. As the result of regression analysis between use density of lawn areas and satisfaction to use density, the capacity was estimated as 63.2㎡/man. 4. As a conclusion, the psychological carrying capacity was estimated as 60.0㎡/man. And this value is based on user's perception of crowding and recreation satisfaction level for each use densities.