• International Area Studies Review
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• v.13 no.2
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• pp.145-167
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• 2009

This study aims to examine attitudes of Korean workers towards foreign workers and predictors of their attitudes. The data for this study come from a survey conducted among 500 Korean workers employed at the companies which also hire foreign workers in Gyeonggi and Incheon areas. The findings reveal that a little more than half of Korean workers agree to give foreign workers the same labor rights as Korean workers and to allow them to bring their family members into Korea while a little less than half of them do not agree to grant residentship or citizenship to foreign workers. Attitudes towards foreign workers tend to be favorable with increase in perception of multiculturalism, period of working experience with foreign workers and education, and with decrease in feeling of threat from foreign workers.

• Journal of the Korea Convergence Society
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• v.13 no.4
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• pp.487-497
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• 2022

The purpose of this study is to explore the impact of cultural capital on individuals and society, and to demonstrate the causal relationship between cultural capital and viewing loyalty. Existing studies conducted from a cultural sociological point of view have mainly linked cultural capital to social inequality issues, so the role of cultural capital in personal life and social life has not received attention. To fill this literary gap, this study explored the role of cultural capital centering on the art field. A structural equation model was used to test the research hypotheses, and data were collected for college (graduate) students from three universities in Seoul. As a result of the study, it was found that artistic cultural capital had a significant effect on self-image in the field of personal life. In addition, it was found that artistic cultural capital had a positive effect on tolerant attitudes in the field of social life. Finally, it was found that viewing loyalty, which refers to favorable attitudes and behaviors toward visiting art museums, was significantly affected by artistic cultural capital. The results of this study have academic and practical implications in terms of exploring the practical role of cultural capital.

• 한국디지털정책학회:학술대회논문집
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• 2007.06a
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• pp.249-255
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• 2007

본 연구의 목적은사용자 태도와 정보시스템 관리수준이 어떻게 조합되었을 때 정보시스템 성과에 영향을 주는가는 알아보기 위한 것이다. 시스템 관리변수로는 정보시스템의 평가기준관리와 프로젝트관리로 정의하였다. 정보시스템을 평가하기 위하여 시스템개발과 운영과정에서 개발자들이 중요하다고 생각하는 효과성, 생산성, 사용자 친숙성, 생산성 등 25개 항목을 조사하였고, 프로젝트 관리활동은 규모, 노력 기간, 결점등이 조사되었다. 연구목적을 달성하기 위하여 실증연구가 이루어졌다. 연구 결과는 보면, 사용자의 태도가 호의적이면 시스템 성과가 높은 것으로 나타났다. 그리고 비호의적인 집단에서도 평가기준관리와 프로젝트관리를 철저히 하면 성과가 높아지는 것으로 나타났다.

• Korean journal of communication and information
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• v.48
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• pp.280-305
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• 2009

By conceptualizing UCC users' active behavior, this study newly presents two key concepts, 'self-expression' and 'artistic activity' of UCC users. Then, this study suggests a research framework to analyze text, image, and video UCC adoption processes by integrating those concepts with already-built UCC research tradition. Using the framework, we found that individuals who has a hard time expressing themselves in reality are likely to have a favorable attitude toward UCC, and the stronger the faith about the justice of self-expression and its freedom, the more the favorable attitude toward UCC. Furthermore, we confirmed that individuals who are very interested in artistic activity, and individuals who has high self-efficacy to their artistic talent are likely to participates more in UCC production. The role of other factors such as perceived enjoyment, the perception of critical mass of UCC adoption, and subjective norm also were discussed with limitations of this study.

• The Journal of the Korea Contents Association
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• v.16 no.9
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• pp.362-375
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• 2016

The purpose of this study is to find influencing factors on attitude toward marriage of undergraduate with institutional care background. Intimate romantic relationship is one of developmental tasks of emerging adulthood. And attitude towards marriage is connected with intimate, romantic relationship. This study has focus on attitude towards marriage out of marriage issues. The method of this study is the survey on 214 undergraduates who have lived in institution for children over two years. The results of the findings are as follows. First, they are favorably inclined towards marriage. Second, gender, financial conditions, ego-identity exercise a significant effect on attitude towards marriage. Subcategory of ego-identity that affects attitude towards marriage the most is self-receptiveness. Implication and limitation of this study are discussed finally.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.243-246
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• 2010

In this research, the object is to analysis the impact of the four dimensions of Marketing Mix, product, price, place and promotion on store attitude. At the same time as mediating factors of relationship between Marketing Mix and customer attitude, experience factors, such as sense experience, feel experience and think experience are also analyzed. The results show that the promotion has a significant effect on sense experience, and place also has a significant effect on sense experience, feel experience and think experience. Another important result is, experience factors, such as sense experience, feel experience and think experience have significant effect on store attitude.

• Journal of Digital Contents Society
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• v.15 no.1
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• pp.61-68
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• 2014

In the past, to stimulate customers' rationality were used as a marketing methods but the storytelling marketing is appealing to consumers by showing product or brand value. Storytelling marketing attracts clients favorable attitude. In this research, I tried to figure out how emotional storytelling and humor advertising affects to brand attitude a quality of products according to advertising types, brand image, trust, interest, message, advertising model, intension of purchase and recommendation requisite to impact on brand attitude. As a result emotional storytelling was more effective than the humor advertising method when forming the brand attitude and brand image. Also, among the types of advertisement, emotional storytelling tended to bring a significant difference between men and women. Emotional storytelling advertisement are increasing and being competitive. Therefore, we need notable advertisement. It is a significant research to understand how advertising type affects to consumers.

• International Area Studies Review
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• v.22 no.1
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• pp.161-187
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• 2018

The purpose of this study is to examine the effect of Vietnamese consumers' perception of Korean Wave brand on consumer attitude toward Korean products and purchase intention. Based on the existing research, the authors tried to consider two sub-concepts of globalness and localness in perceived Korean Wave brands. In addition, as surveyed in Vietnam research institutes and previous researches, Korean cosmetics were selected as representative Korean products in view of the fact that Korean cosmetics best reflect Korea and Korean Wave. To test hypotheses, the on-line survey was conducted to the Vietnamese consumers and total of 212 questionnaires were returned as valid sample. Research findings suggest that the globalness and localness of Korean Wave brand that Vietnamese consumers perceive have a positive effect on attitude toward Korean products. In addition, the favorable attitude toward these products has a positive effect on the intention to purchase the Korean products.

• Journal of Distribution Research
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• v.12 no.4
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• pp.79-108
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• 2007

In this study, we measured customers' perception of organization citizenship behaviors of employees which are known as the important factor for improving performance of companies, and examined the path relationship among related variables such as service quality, customer satisfaction, trust, and positive word of mouth. Although there have been many studies of OCB in the marketing field, the majority of these studies measured employee's OCB from the organization's perspective. This study has extended the prior studies by measuring employee's OCB from the customer's perspective. Customers of beauty salons and public houses were researched such that OCB may be applied to more various customer contact situations. The result is as follows. First, employees's OCB had a direct effect on perceived service quality and trust, and had an indirect effect on customer satisfaction. It means that customers evaluate the service quality of employees and trust frontline employees when they observed employees helping other organizational members, orientated customer facilitation beyond the regulated role and showed positive attitudes for their organization. As a result, customers feel more satisfied. Secondly, OCB had an indirect effect on positive word of mouth through mediation of service quality, satisfaction, and trust. Finally, consumer facilitation had the largest effect on consumer attitude among three dimensions of OCB-consumer facilitation, organization involvement, and sportsmanship. We understood the relationship between frontline employee's OCB and customer attitudes, and the necessity of multidimensional approach in measuring employee's OCB from the customer's perspective.

• Journal of Distribution Research
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• v.4 no.3
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• pp.33-46
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• 2000

본 연구는, 그 동안 간과되어 왔던 의류 상품의 판촉에 초점을 맞추어, 판촉의 여러 방법 별 소비자들의 반응 정도를 알아보고, 그 반응 경향이 소비자의 인구통계적 특성, 판촉에 대한 태도, 의복 쇼핑 성향, 기타 의복 구매 행동과 연관성을 가지는지를 규명함을 목적으로 한다. 수도권 거주 여성 444명을 대상으로 수집한 자료를 이용해 분석이 이루어졌다. 실증적 연구를 통해 다음과 같은 결과를 얻었다. 첫째, 판촉의 각 방법에 대한 소비자들의 반응 정도는 가격 할인이 가장 높았고 그 다음은 디스플레이, 쿠폰, 사은품, 백화점 패션쇼, 경품의 순서로 나타났다. 가격 할인, 디스플레이, 사은품, 쿠폰, 백화점 패션쇼 등 5가지 판촉 방법에 대한 소비자 반응 정도를 기준으로 군집분석한 결과 판촉에 대한 반응 유형에 있어 차이를 보이는 5개 집단을 규명할 수 있었다. 각 집단의 인구통계적 특성들 중에서는 소비자 자신의 학력과 자녀의 연령만이 집단간에 유의한 차이를 보였으며, 각 집단의 판촉 태도는 집단 간에 유의한 차이를 보였다. 둘째, 각 집단은 의복 쇼핑 성향 및 의복 구매 관련 정보원 이용에서 차이를 보였다. 결론에서는, 실증적 연구의 결과 판촉에 대한 소비자 반응 유형별로 인구통계적 특성, 판촉 태도, 의복 쇼핑 성향, 기타 의복 구매 행동에 차이가 있음을 알 수 있었으므로 의류 상품의 판촉 전략 수립시 표적 집단의 특성에 따라 판촉 방법 선택이나 판촉 정보 전달 경로 등을 조절하는 것이 필요함을 제언하였다. 예를 들어, 신중/경제적 쇼핑 성향을 가지며 판촉에 대한 태도가 호의적인 소비자들에 대해서는 다양한 정보 전달 경로를 통해 가격 할인이나 쿠폰을 제공하는 것이 좋은 판촉 방법이 될 것이며, 쾌락/유행 지향적이고 상표/품질을 중시하는 소비자들에 대해서는 잡지, 인적 정보, 카탈로그 등을 정보 전달 경로로 하여 디스플레이나 패션쇼를 통해 판매 촉진을 할 수 있을 것이다.0.10 $h^{-1}$과 0.09$h^{-1}$h-1이었고, 반감기는 각각 6.93 및 7.70시간으로 측정되었다. 각각의 농도에서 12시간 및 8시간 이후에는 g당 0.19$\mu\textrm{g}$ 및 0.18$\mu\textrm{g}$이하로 떨어짐을 알 수 있었다. Phosphamidon과 profenofos의 급성어독성은 profenofos가 높았고, BCF profenofos가 phosphamidon보다 약 100배 정도 높게 나타났으며, 배설속도는 phosphamidon이 profenofos보다 약 2배 정도 빨랐다.