• Title/Summary/Keyword: 협력지향성

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Analysis of Influence Factors of Satisfaction by Marketing Strategic Based on the Type of Real Estate (부동산 유형별 마케팅 전략이 만족도에 미치는 영향요인 분석)

  • Kim, Gu-Hoi;Lee, Kil-Jae;Won, You-Ho
    • Journal of Cadastre & Land InformatiX
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    • v.44 no.1
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    • pp.195-212
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    • 2014
  • This study was performed in order to contributing the influence factors in the real estate marketing strategy which largely affects the success of a real estate sale and development projects. Articles have to be concluded with the Influence factors of Satisfaction based on the type of Real Estate through PLS Regression Analysis. Building data was conducted by the target population specializing in the real estate sale and development business. Classification of real estate business classified by the way of the residential and non-residential parted. In the case of Housing type in the analysis result, the main factors were made by calculating the each factor such as brand trust, Strengthening the alliance and partnership, Traffic environment, Relaxing the requirements for a Real estate sales, Business presentation, Unsold benefits and Relaxing the requirements for payment. Otherwise, In the case of non-residential in the analysis result, the factors such as Relaxing the requirements for payment, Customer Orientation, living environment, Unsold benefits, Strengthening the alliance and partnership and communication terms made an influence to satisfaction.

Governance Thoery as Ways of Applying a Policy for incorporating Media into Education in Digital Environment (디지털 환경에서의 미디어교육에 대한 거버넌스 이론의 활용에 대한 연구)

  • Shim, Young-Sub;Kim, Dong-Gyu
    • Korean journal of communication and information
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    • v.58
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    • pp.242-261
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    • 2012
  • This study was intended to analyze media in education policy from the governance perspective and suggested some orientations and innovative ideas to a new governance in media in Education. For these purposes, this study reviewed related literature about media in education and governance policy and drew a governance model of educational community as an analytic scheme to understand a governance approach to orientation-order-performance of Schmank. Thereafter, the study analyzed formulation and implementation processes of media in education policy, based on some criteria to operate the model, and also analyzed the policy governance in a comprehensive way. Based on the results, this study suggested recommendations to innovate current media in education governance as follows: (1) working towards an idea of operative cooperation through reforms (2) constructing a rational policy system to incorporate socio-political variables, and (3) activating cooperative governance to transform 'governing' into 'governance'.

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Investigating factors influencing Educational Performanceand mediating effects of learning presence of University Flipped Learning Classroom (대학 플립드러닝에서 수업성과에 영향을 미치는 요인과 학습실재감의 매개효과 규명)

  • Jeon, JeongA;Lee, Jeongmin;Bae, Yunju
    • Journal of Digital Convergence
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    • v.17 no.12
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    • pp.1-11
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    • 2019
  • The purpose of this study is to investigate factors influencing educational performance and mediating effects of learning presence in the university flipped learning classroom. For achieving this purpose, self-regulation, learning presence, and collaborative preference were selected as learner variables, and perceived academic achievement and learning engagement were selected as variables for educational performance. To investigate causal relationships among the variables, 39 university students who took 16 week course flipped-learning class participated self-reported survey. Collected data were analyzed by multiple regression and mediation analyses. The results were as follows: first, learning presence and self-regulation affected learning engagement, and moreover, the learning presence mediated between self-regulation and learning engagement. Second, only learning presence affected perceived academic achievement. Therefore, various strategies for effective flipped learning should be considered, and well-designed classroom activities that can promote learners self-regulation, learning presence, and learning engagement are needed to successful flipped learning.

Design of Antenna for Intelligent Detection Sensor (지능형 주차검지센서용 안테나 개발)

  • Choi, Yoon-Seon;Hong, Ji-Hun;Woo, Jong-Myung
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.19 no.2
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    • pp.104-109
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    • 2020
  • In this paper, we proposed a miniaturized folded inverted F antenna with ISM-band (center frequency : 447 MHz) for mounting in intelligent parking sensor. First, to mount the antenna in the intelligent parking sensor module (72 mm × 70 mm) with limited size, a folded inverted F antenna was designed at low frequency 447 MHz (wavelength λ : 670 mm) of the ISM-band. As a result, it resonates in the ISM band and obtains suitable characteristic with a -10 dB bandwidth of 13 MHz (2.9%). In addition, the H-plane pattern by the vertical and horizontal elements represents the omni-directional patterns from which the null point is removed, and the E-plane has directivity in a specific direction. Finally, it is suitable as and antenna for vehicle management in parking lots.

A Study on the Factors Influencing the Performance of NTVs in South-western Area (서남권 지역내 신기술기반벤처의 성과요인 분석 연구)

  • Suh, Sang-Hyuk
    • Journal of Korea Technology Innovation Society
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    • v.12 no.4
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    • pp.840-864
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    • 2009
  • At the time of so-called localization, the start-up and successful management of NTVs (New technology ventures) might be a key factor of regional economic development. The research investigated the factors influencing the performance of NTVs South-western Area. According to the research result, the capability of CEO and R&D cooperation, supply chain integratim, information searching activities, market orientation are the factors which have positive correlation with the performance of NTVs in a statistically significant way in this region.

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Study of Overseas Market Orientation and Bus mess Performance in 'Feel Korea' Industry (한류산업에 있어서 해외시장지향성과 사업성과에 관한 연구)

  • Chun Tae-Suk
    • Journal of the Korea Society of Computer and Information
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    • v.10 no.6 s.38
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    • pp.321-336
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    • 2005
  • The objective of this paper is to verify, based on the Jaworski & Kohli's previous study (1993) , relationships among top management factor, interdepartmental cooperation, intra-organizational Properties , marketing capability, environmental factor, and export Performance as factors for enhancement of export marketing as pursued by Korean media production enterprises which target overseas market centered on the 'Feel Korea' trend which is recently gaining popularity in Asian economies. This study based its theoretical framework on previous studies on market orientation. For day analysis, this study surveyed a total of 306 employees in 36 media & contents enterprises including KBS, MBC, SBS. etc. Of them, 106 subjects who were primarily engaged in marketing were utilized for final analysis. Based on the previous studies for each variables, a theoretical study model was developed. As a result, the study result was found to be consistent with the previous ones on market orientation by Jaworski & Kohli (1993).

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A Study on the development of teaching and learning materials for character education in middle school (수학수업에서 인성 함양을 위한 중학교 교수·학습 자료 개발 연구)

  • Shin, Joon Kook;Boo, Deok Hoon;Suh, Bo Euk
    • Communications of Mathematical Education
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    • v.29 no.2
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    • pp.255-279
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    • 2015
  • Educating for character was emphasized in 2009 reformed Korea national mathematics curriculum. Thus, in this study we basically conducted to realize the character education. This study aimed to develop the teaching and learning materials for character education in middle school. For the purpose of this study, the following study was carried out. First, we investigated the concept of character education. Second, based on this, we extracted the three factor(altruism, rationality, course orientation) for character education in mathematics teaching and learning. Third, we developed five teaching and learning models for character education. The five kinds of models are 'Respect model', 'Self-directed model', 'Cooperation-centered model', 'Self-interest model, 'Story sympathy model'. Finally, We have developed a teaching and learning materials in accordance with the models. And, we applied to the classroom and confirmed its effectiveness.

A Study on the Job Aptitudity of Fashion Salesperson (패션 판매원의 직무적합성에 관한 연구)

  • Chung, Ihn-Hee;Park, Kyung-Ok;Lee, Mi-Jeom;Min, Kyung-Sun;Kang, Jin-Koo
    • Journal of Distribution Research
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    • v.10 no.2
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    • pp.73-97
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    • 2005
  • The importance of emotional factors like as product aesthetics, branding strategies and service quality is increasing in today's marketplace. At the point of fashion product purchases, emotional factor is mainly related to personal selling. Rasearches related to job aptitudity of fashion salesperson are necessary as their role becoming more serious. This study was designed (1) to determine factors of job aptitudity of fashion salesperson; and (2) to examine relations between job aptitudity of fashion salesperson and other variables: demographics, job statistics, fashion involvement fashion innovativeness, ongoing information searching and job satisfaction. As a result, job aptitudty of fashion salesperson was determined into six dimensions by factor analysis: product knowledge, professionalism, involvement to the present profession, marketing cooperator, customer orientation and self management. Marketing cooperator and product knowledge was relatively !ow compared to other aptitudity factors. This finding suggests that the special education programs including textile/fashion product knowledge and value of field information for fashion salesperson is needed to enhance the integrated fashion marketing. The job aptitudity of salesperson was correlated with fashion involvement, fashion innovativeness, ongoing information searching, and job satisfaction. The job aptitudity-related scales which showed significant relation to job aptitudity in this study could be used as the index to examine the job aptitudity of potential employees of fashion retail company.

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A Review on E-Governance Research Trend and Analysis - An Empirical Analysis of Academic Papers in Korea - (e-거버넌스 연구의 경향 분석: 국내 학술논문을 중심으로)

  • Yu, Jae-mi;Oh, Cheol H.
    • Informatization Policy
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    • v.22 no.4
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    • pp.3-21
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    • 2015
  • Since the 1990s, the notion of governance has been introduced as an alternative way of understanding the new trend of public administration. Then, it was followed by the emergence of the concept, e-governance (electronic governance) with the development of information and communication technologies. E-governance means an approach to understanding how to manage state affairs. It emphasizes the notion of governance where various actors (government-market-civil society, etc.) adjust and cooperate through mutual collaborative network, not a unilateral decision-making form of government, in order to solve common problems. It also carries the notion of 'electronic' in the sense that it operates on the basis of utilizing information and communication technology (ICT). This study systematically attempts to analyze research trends and methodologies of e-governance in major Korean journals and proceedings in the field of public administration and policy studies over the last 15 years. Some of the findings are worth noting: first, e-governance studies in Korea are in large measure concentrated on the government-centered perspective. Also, past studies tend to focus on problem-solving by suggesting policy alternatives. Past studies, thus, seem to pay relatively less attention to explanation of the phenomena through rigorous analysis. Under the circumstances, this review is expected to shed light on some of conceptual or methodological issues related e-governance studies, thus, to provide significant implications for future research of e-governance.

The Effects of CRM Commitment and Organizational Culture on CRM Performance (CRM 몰입과 조직문화가 CRM 성과에 미치는 영향)

  • Park, Tae Hoon;Lim, Young Kyun
    • Asia Marketing Journal
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    • v.10 no.2
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    • pp.31-69
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    • 2008
  • The purpose of this study is to identify the organizational characteristics that enhance CRM performances of a company. Based on a review of diverse definitions of CRM performance, this study examines the relationships among CRM performance measures and organizational characteristics. A questionnaire survey of 123 CRM managers of Korean companies was conducted to test the proposed research model, and a series of structural equation modeling identified the strong effects of organizational characteristics on CRM performance. It was found that top management commitment to CRM and a firm's strategic readiness lead to high levels of CRM investment, which, in turn, enhance directly task-related performance and indirectly customer-related performance. This study also confirmed that customer orientation is significantly related to task-related CRM performance and that the variables of CRM commitment and organizational culture may enhance customerrelated performance indirectly through their effects on the task-related performance. However, organizational members' resistance to change was found to have no effects on CRM performance. Overall our research broadly supports the role of organizational characteristics revealed in the CRM literature.

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