• Title/Summary/Keyword: 협력전략

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중소기업 마케팅의 돌파구: 전략적 제휴를 중심으로

  • 황일청
    • Asia Marketing Journal
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    • v.1 no.3
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    • pp.1-11
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    • 1999
  • 중소기업이 국가경쟁력을 강화하는데 크게 기여한다는 실증적 연구결과에 힘입어 이의 육성에 각국이 힘을 쏟고 있다. 그러나 중소기업 육성을 저해하는 장애요인 또한 만만치 않다. 그 중에서 마케팅활동을 효과적으로 전개하기 어려운 여러 장애요인이 특히 우리 나라에서 심하게 나타나고 있다. 이를 극복하기 위한 주요한 수단으로 마케팅부문에서 타기업과의 협력과 제휴가 거론되며, 이를 통하여 중소기업이 지닌 능력의 한계를 극복하고 경쟁력강화를 이룩하려 한다. 협력과 제휴에는 여러 형태가 있으며 수평적관계의 제휴는 물론 수직적관계에서 나아가 이업종(異業種)과의 제휴를 통하여 그 효과를 극대화 할 수 있다. 제휴와 협력은 이제 중소기업의 생존과 성장에 필수적 요인이며, 전략적 관점에서 제휴상대와 내용이 검토되어야 할 것이다. 그러나 제휴의 성공은 몇 가지 필요조건과 이에 부수된, 특히 우리나라에서 강조되어야 할, 조건들이 충족되어야 할 것이다. 이와 관련해서 북부 이테리 공업지역 중소기업들의 제휴실태와 그 성과에서 우리가 배울 것이 많다. 이태리의 경우가 그러하듯 중소기업간의 제휴와 협력을 촉진하기 위하여 정부가 담당할 역할이 있으며 지속적 지원이 요구된다.

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The Impact of CEO's strategic orientation on ventures' performance (창업기업 경영자의 전략적 지향성이 기업성과에 미치는 영향)

  • Kim, Jung-Yoon
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.908-911
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    • 2009
  • 본 연구의 목적은 중소 창업기업 최고 경영자(CEO)의 전략적 지향성이 회사 성과에 미치는 영향을 조사하는데 있다. 본 연구에서는 CEO의 3가지 다른 차원의 전략적 지향성(고객, 경쟁자, 기술지향)을 살펴보았다. 과거 전략지향성과 성과 간의 연구는 이들 간의 직접적인 관계를 분석하였다. 본 연구는 전략적 지향성이 어떠한 기업 활동에 영향을 미쳐 기업 성과로 이어지는지 중간 매개 변수에 대한 분석을 하고자 한다. 연구결과, CEO의 고객지향성 및 기술지향성은 신제품 개발 과정의 사전기획 역량과 기능 간 협력을 향상시키고, 종업원의 조직 몰입도를 향상시킨다. 반면, CEO의 경쟁자 지향성은 사전기획 역량과 기능 간 협력 향상에 기여하지 못할 뿐만 아니라, 오히려 종업원의 조직몰입에 부정적인 영향을 미치는 것으로 분석되었다.

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Development of Integrated Traffic Control of Dynamic Merge and Lane Change at Freeway Work Zones in a Connected and Automated Vehicle Environment (자율협력주행차 환경의 고속도로 공사구간 동적합류 및 차로변경 통합제어전략 개발)

  • Kim, Yongju;Ka, Dongju;Kim, Sunho;Lee, Chungwon
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.19 no.3
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    • pp.38-51
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    • 2020
  • A bottleneck and congestion occur when a freeway is closed due to maintenance and construction activities on the freeway. Although various traffic managements have been developed to improve the traffic efficiency at freeway work zones, such as merge control, there is a limit to those controls with human drivers. On the other hand, the wireless communication of connected and automated vehicles (CAVs) enables the operation of advanced traffic management. This study developed a traffic control strategy that integrates Dynamic Merge Control (DMC) and Lane Change Control (LCC) in a CAV environment. DMC operates as an either early or late merge based on the occupancy rate of upstream of the work zone. The LCC algorithm determines the number of vehicles that need to change their lane to balance the traffic volume on open lanes. The simulation results showed that integrated control improves the cumulative vehicle count, average speed upstream, and average network travel time.

The strategy of Co-opetition in accordancd with the rapid changes of the environments of global port competition (글로벌 항만경쟁 환경의 급변에 따른 코피티션(Co-opetition) 전략 활용 방안)

  • Yun, Hee-Sook
    • Journal of Korea Port Economic Association
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    • v.23 no.3
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    • pp.79-101
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    • 2007
  • The purpose of this study is to identify key factors of Co-opetition through examining the environmental and structural changes in the ports industry and suggest a few Co-opetition strategies for enhancing our ports capabilities in the long-term. In recent years, the trend toward market liberalization and globalization in ports industry has made rapid progress and it made the competition fiercer. To survive in this rapid changes, the ports have traditionally pursed a competitive strategy. However, an alternative strategy replacing the traditional strategy was introduced: namely, 'Co-opetition' a buzzword combining competition and co operation. Policy proposals this study suggests are the construction of a database regarding costs and benefits of ports for more effective analysis and improving the competitive power of a shipping company operating national flag carriers for achieving the purpose of Co-opetition and adoption of selection and concentration strategy for increasing the possibility of Co-opetition success.

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A cooperative virtual MIMO system for moving networks (이동 네트워크를 위한 협력 가상 MIMO 시스템)

  • Kim, Jung-Hyun;Kim, Il-Hwan;You, Cheol-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.36 no.3C
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    • pp.127-132
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    • 2011
  • In this paper, we propose a cooperative communication scheme for high transmission efficiency and coverage extension under multipath fading environment of moving networks. The proposed scheme uses a Space-Time Block Code (STBC) for improvement of receiving performance by using virtual Multiple-Input Multiple-Output(MIMO) transmit diversity. It can also achieve faster transmission time than a conventional scheme by using virtual MIMO configurations. Simulation results have shown that the proposed scheme provides SNR improvement and has faster transmission time compared to the conventional scheme, since it can utilize the good properties of spatial diversity and coding gain by using virtual MIMO configuration. In this paper, we propose simulations of UWB communication system to show validity by using the MATLAB.

Development of Stakeholder Analysis Framework for Collaborative Tourism development (협력적 관광개발을 위한 이해집단 분석틀 개발에 관한 연구)

  • Shin, Yong-Seok
    • Journal of the Korean Geographical Society
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    • v.44 no.5
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    • pp.647-660
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    • 2009
  • Although tourism has been quite popular as development strategy, the outcomes may vary dependent upon managing stakeholders involved. Thus, stakeholder management has been the subject of growing research interests recently. Collaboration theory was suggested as an alternative to this question; however, collaboration theory may provide potential benefits, it lacks in consideration into stakeholder power relations. The purpose of this paper is two foleded. One is to examine critically collaboration theory in the context of tourism development, and address the necessity of stakeholder analysis framework, and the other is to provide the framework. This paper argues that careful analysis of stakeholders from diverse perspectives should be done in advance, and presents stakeholder analysis framework which consists of six analysis indicators: interest, perspective, power base(resource), involvement, influence, and legitimacy. The framework consists of three stages: (1) identifying stakeholder, (2) assessing stakeholder, and (3) establishing strategies. It is argued that the framework in this paper can be useful to analyze stakeholders and to set up strategy for more collaborative tourism development.

Study of the Determinants of R&D Cooperation : Empirical Evidence from Korean Manufacturing SMEs (기술협력 유형 결정요인에 관한 실증연구: 중소제조기업을 중심으로)

  • Kim, Hyung-Soo;Yang, Dong-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.11
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    • pp.6587-6598
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    • 2014
  • This study tested the hypothesis from the previous research issues and empirically investigated the determinants of cooperative strategy for technological innovation, using the multinomial logit model. The meaningful conclusions from this study are as follows. First, the characteristics of the company and product are not the significant determinants for cooperative strategy for technological innovation. Second, formal R&D organization characteristics are significant factors in determining the type of cooperative strategy for technological innovation. Third, the support of government is a significant determinant and if a company receives more government support, it is likely to accept public type cooperation. Fourth, the characteristics of industry are significant determinants and if a company belongs to a higher technology industry, it is likely to accept vertical type cooperation with private enterprises. This study analyzed the hypotheses raised in a variety of studies empirically. This paper presents the basis of various studies concerning technological cooperation strategies.

An Evaluation Study for APEC International Cooperation Projects : Focusing on the Perception of Participants (APEC 국제교육협력사업에 대한 성과평가 연구: 국제교육활동 참여자들의 인식을 중심으로)

  • Jang, Deok-Ho;Cha, Jungchan;Lee, Jeong-youn;Paik, Sunhee
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.9-19
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    • 2019
  • This study conducted the international evaluation of the APEC educational cooperation projects initiated by the Korean government and drew out strategies and tasks for their sustainable implementation. To this end, eight projects implemented by the Institute of APEC Collaborative Education were selected for the evaluation which examined participants' awareness of and the degree of participation in the eight projects as well as contribution to the intended outcomes of the projects. An online survey was conducted to participants of the eight projects and 283 experts and participants from 18 economies responded. The descriptive analysis found that the participants of ALCoB Cooperation Project reported the most positive perception of the awareness while the participants of the ALCoB Internet Volunteers showed the lowest degree of participation in and contribution to the intended outcomes of the project. Based on the results, several suggestions for further progress in Korea's APEC educational cooperation were made.