• Title/Summary/Keyword: 혁신 공연(革新 公演)

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A Study on Policy Model for Improving Market Performance of Korean Performing Arts in International Cultural Exchanges (국제문화교류에서 전통공연예술의 시장성과 제고를 위한 정책 모형 연구)

  • Goo, Moon-mo
    • Review of Culture and Economy
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    • v.20 no.3
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    • pp.61-85
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    • 2017
  • It is recognized universally that international cultural exchanges have the potential to weaken ethnic rivalries and conflicts and promote cultural diversity rather than commercial interests. However, there are often cases in which these exchanges are transformed into private businesses with a great success in markets due to changes in cultural consumption patterns. This research aims to analyze the performance of international cultural exchanges and to develop a policy model that can guide the overseas market performance for Korean traditional performing arts. This study analyzes domestic and foreign cases for comparison. The domestic case is drawn from the research report published by Korea Arts Management Service and the foreign case is Ireland's Riverdance. The results of this study indicate that the policy political model in which a traditional culture may be translated globally with innovative performing activities has the potential to raise market performance overseas.

An Analysis on the Core Competence Through the VRIO Model of CJ CGV (CJ CGV의 VRIO 모델을 통한 핵심역량분석)

  • Kim, En-A
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.3
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    • pp.333-342
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    • 2019
  • The purpose of this study is to compare and analyze the cases of the multiplex cinema industry of CJ CGV, Lotte Cinema and Megabox to study what CJ CGV's innovative core competence is from a management strategy perspective. Through this, the core competence strategies, Value, Rareness, Inimitability, and Organization(VRIO) were analyzed in order to derive from the major success factors based on the expansion process of Cultureplex. According to the analysis results, CJ CGV's differentiated value roots from Cultureplex, which CJ CGV priorities in creating movie theaters a cultural entertainment hub. The ability of CJ CGV in transforming the cinema into a cultural and living playground through technological innovation is it's cutting edge from its competitors under the rareness factor. A CJ CGV attains its inimitability by establishing social brand power as an inclusive social contribution. An organization of CJ CGV is a globalization worldwide. CJ CGV is to increase the brand value of cultural experience movie theaters and enhance customer satisfaction by expanding the use of existing movie theaters and pioneering with innovative development to theaters. As more to be sought out from this thesis, CJ CGV has steadily increased its competitive edge, raising its core competence of business value.

Study on the Cooperation of Merce Cunningham and Robert Rauschenberg (머스 커닝햄과 로버트 라우센버그의 협업 연구)

  • Park, Sung-Hye
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.105-115
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    • 2015
  • The inter-disciplinarity in arts is not confined to recent issues. It has been sought to exceed the boundaries of each genre for the novelty and vision different from before. Among those efforts, this thesis focuses on the collaboration of Merce Cunningham and Robert Rauschenberg who were leading artists in 1960s. Their collaborative works marked with innovative concepts ever in performing arts. They pursued new possibilities in both dance and painting through reformist experiments of chance operation, or improvisational encounters of the unexpected. After the end of their collaboration, they developed their own artistic creations such as Cunningham's shifting from theater to video dance executed in virtual space of computer and Rauschenberg's new "Combines" series. This study examines how the two artists practically embodied the concepts of chance, impermanence and formlessness, centering around their meaningful collaborations from 1954 to 1964.

Transformation of the Music Market brought about by Technology (테크놀로지가 가져온 음악 시장의 변혁)

  • kim, Joy
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.537-541
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    • 2022
  • As technology advances, various applications linked to the music industry are becoming popular through new media. There have been many changes in the music market. Beyond the existing music market, where music copyright and performance rights were the center of the music business, we are unifying and operating communication channels that connect artists and fans, such as investment products derived from music copyrights. The technology that connects the fandom with additional business digital content has transformed into global platforms such as HYBE Entertainment's and YG Entertainment's Weverse, as well as SM Entertainment's Bubble. In addition, various national support projects to build a 5G MEC (MobileEdge Computing) environment to quickly respond to the rapidly changing 5G industry ecosystem are supporting for the immersive content demonstration, immersive content testing, and technical analysis, we are laying the groundwork to efficiently respond to the ever-expanding metaverse content market. Technology is changing dramatically. Therefore, we would like to study to changes in the music market brought about by technology and suggest strategies for a new era in the music business.

A Study on Non-Contact Vocal Instruction (비대면 가창 수업 방법 고찰)

  • Lim, Ji-Hyun;Min, Kyung-Won
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.1
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    • pp.27-38
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    • 2021
  • Non-Contact society has arrived due to social distinctions by COVID 19 pandemic. The arrival of the era of non-contact is having a profound impact on educational activities as well as on our social and economic lives. In response to the pandemic situation universities and all other educational institutions have implemented non-contact online classes. In particular arts physical educations and other practical classes are experiencing many difficulties due to the limited environment caused by social distancing from COVID 19 pandemic. Vocal classes are undergoing a transition mainly from 1:1 individual face-to-face lessons or group teaching methods to the non-contact era of online teaching or lesson methods. It is necessary to look at the direction of non-face-to-face practical classes in preparation for accelerated educational innovation. Edu-tech, which innovates technology in the wake of the age of non-contact after COVID 19 pandemic is expected to begin in earnest at school sites in Korea which have remained in the traditional way of education. The purpose of this study is to effectively non-contact vocal instructional methods by cogitating the current state of higher practical education and vocal classes in Korea. In addition, This study conducted two components of satisfied instructions such as 'Priorlearning of monitoring of recorded singing', and 'Immediate analyzing of various vocal contents and supplementary lessons of music theory' with a research on the peos and cons of non-face-to-face vocal class. Over a period of time, The effective non-contact of vocal instructional methods is in need to supplement non-face-to-face vocal class problems and further research and system construction with non-face-to-face vocal class's pros and cons to construct high-quality lecture contents is warranted.

Utilizing an Office Building of Public Institution for Activating the Communities of Innovation City - Focused on the Facility Type and Scale (혁신도시 지역커뮤니티 활성화를 위한 공공기관 사옥 활용방안 - 도입시설 유형 및 규모산정을 중심으로)

  • Jeong, Yeun-Woo;Lee, Sang-Jun
    • Land and Housing Review
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    • v.1 no.1
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    • pp.91-102
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    • 2010
  • The purpose of this study is to prepare the introduction of the community facilities in public corporation buildings as the effort to community activation in the innovation city. The type and development condition of community facilities, and the cases of the private and public corporation buildings are studied. Moreover, the type and scale of facilities which can be established in the public corporation building that will move to the innovation city. The result can be summarized as follows; First, the community facilities can be classified into leisure, public administration, culture, athletics, and welfare, and the facilities are suggested at each hierarchy of living area. Secondly, the result of the case study shows that the public corporation establishes and operates various facilities include welfare, culture, and athletic facilities while the private part usually installs the cultural one. Thirdly, cultural(library, museum, performing place), athletic(soccer field, tennis court, swimming pool), welfare(day nursery, children's library) facilities are selected as the applicable ones to the public corporation building which is going to move to the innovation city. And finally, the basic unit of each facility is derived based on the investigation of legal standard, present condition, and literature reviews, etc., and applied to estimate the scale of the community facility in the public corporation building.

A Study on the Intention to Use of Augmented Reality-based Educational Content (증강현실 기반 교육콘텐츠 이용의도에 관한 연구)

  • Cho, Hang-Min;Kim, Chan-Won
    • Journal of Digital Convergence
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    • v.20 no.4
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    • pp.541-551
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    • 2022
  • The purpose of this study is to propose implications that can be effectively applied to the educational field by exploring the intention to use of augmented reality-based educational contents for college students. To this end, a survey was conducted with college students, and confirmatory factor analysis, correlation analysis, reliability analysis, and path analysis were performed using the SPSS 21.0 program and the AMOS 21.0 program. The results of the study were presented as follows. First, individual innovativeness influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, social influence influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Third, perceived enjoyment influenced positively on perceived usefulness. Fourth, perceived ease of use influenced positively on perceived usefulness and perceived enjoyment. Fifth, except for perceived ease of use, perceived usefulness and perceived enjoyment influenced positively on intention to use.

A study on the Development of Ubiquitous Performance (유비쿼터스 퍼포먼스의 발전과정에 대한 고찰)

  • Cho, Hyun-Il
    • Journal of Digital Contents Society
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    • v.11 no.2
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    • pp.123-127
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    • 2010
  • Innovation in technology has changed the form and meaning of performance work and its appreciation in its long history. Applied to performance art, the concept of digital media and ubiquitous also created new implications in aesthetics and technology. As a matter of fact, new elements of ubiquitous performance- new relationship between creators and the audience and the extension of the notion of 'audience'- are not newly introduced. These elements have been tried throughout hundreds years of performance history and is far more developed thanks to digital communication. In this study, we will discuss how these elements have been developed from the earlier text-based ubiquitous performance to 3D virtual world and contributed to the construction of the virtual culture.

Creating Cultural Consumer Value in Corporate Culture Marketing. -Focused on Cultural Space 'SpigenHall' and Opera , Apple Steve Jobs' 10th Anniversary Memorial Study- (기업 문화마케팅의 문화소비자 가치 창출 -융복합문화공간 '슈피겐홀'과 오페라 <스티브 잡스의 혁명>을 중심으로, 애플 스티브 잡스의 10주년 추모 연구-)

  • Oh, Se Jong
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.111-116
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    • 2020
  • This is a case study of corporate culture marketing to commemorate the 10th anniversary of the death of Steve Jobs on October 5, 2021. Corporate culture marketing seeks to derive cultural consumer values through Steve Jobs' fandom, and to increase corporate brand image and achieve profits. According to Big Data, Steve Jobs' brand image was derived from 'Innovation', 'First', 'Creativity', 'Change', and 'Design'. So, the relationship between Spigen convergence culture space 'SpigenHall', which is highly related to Steve Jobs' brand image, and the opera , which is made of the material of former Apple CEO Steve Jobs, is analyzed with big data and culture. We investigated the opinions of content experts. SpigenKorea and the digital opera are designed to provide Steve Jobs' story of joy and sorrow, offer VIP members' premium services, press publicity is 'the first in Korea', GangNam's suitable for famous celebrity performance venues and cultural and artistic venues 'SpigenHall', the revenue of the performance ticket was selected as a donation. This study is suitable for researching the life story of male CEOs and planning a cultural city. The limitations of the study need to analyze various works by genre and attempt to analyze consumer values according to the industry.

The Implications of the Chinese Cultural Industry in the Stage of an IP Acrobatic Stage Drama 'Mongjiryeo' (IP곡예 무대극 '몽지려(梦之旅)'를 통해 본 중국문화산업의 함의)

  • Jiao, Shan;Fang, Xiu-Qing
    • Journal of Korea Entertainment Industry Association
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    • v.14 no.8
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    • pp.35-48
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    • 2020
  • This study aims to find out the implications of the Chinese cultural industry by analyzing the successful factors of the IP acrobatic stage drama "Mongjiryeo," which was well received through internal and external performances by creating acrobatics repres enting traditional Chinese culture as a stage play that conforms to the trend of modern society. Th e findings are as follows. First, China's cultural industry grew and developed quantitatively and qualitatively based on the government's active promotion policy and the huge domestic market. Second, through challenges and changes to traditional culture such as acrobatics and costumes, creative standard presentation and practical experience were attempted as modern stage plays. Third, Oriental humanities ideas and emotions were introduced amid the reform and innovative changes of traditional culture. The results of this study will enable various free interpretation and expansion from a humanities perspective. And it could be used as a reference material for the study of the creation of new culture utilizing the analysis and approach of the traditional Chinese cultural archetype.