• Title/Summary/Keyword: 혁신전략

Search Result 2,408, Processing Time 0.029 seconds

The study on the Diagnosis of SMEs Innovation Capability for the Value Innovation and Innovation Strategy -Focused on the Utilization of the VIQ(Value Innovation Quotient)- (중소기업의 가치혁신역량진단과 혁신전략 설정에 관한 연구 -가치혁신툴(VIQ)의 활용을 중심으로-)

  • Lee, Won-Il
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.16 no.3
    • /
    • pp.1824-1831
    • /
    • 2015
  • This study diagnosed the innovation capability of SMEs by utilizing the VIQ(Value Innovation Quotient) and deduced the innovation strategy. VIQ is the diagnosis tool for measuring the innovation capability of the SMEs focusing on the value innovation. SMEs can utilize this tool for diagnosis and deduce the innovation strategy. This study selected the high-growth venture company- K company and analyse it and deduced the innovation strategy. Innovation strategy can be as follows; Firstly, agile strategy formulation tool such as business intelligence and scenario planning should be adopted for the flexible business planning. Secondly, speedy decision making process should be made. Thirdly, open communication and empowerment process should be made. This paper can present the method of evaluating and diagnosis of value innovation capability of SMEs and innovation strategy formulation process.

The Effects of Innovator's DNA on the Innovative Strategy in SMEs (중소기업 경영자의 혁신DNA와 혁신전략에 관한 연구)

  • Kim, Seung Ho;Bae, Seung Hyun;Jun, In;Park, Jong Ho;Son, Kang Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
    • /
    • v.9 no.6
    • /
    • pp.199-212
    • /
    • 2014
  • Recently, there are increasing to the interest in the organizational innovation DNA as the innovation origin and these interest mainly were approached through the case analysis of global innovative companies. The purpose of study is to investigate the applicability under the CEO of SMEs settings as global companies' cases. The research focused on the impact of innovator's DNA on innovative strategy by the empirical study that analyzed from 110 firm's data in Daegu and Gyeongbuk region. The results of empirical study, innovator's DNA has positive effects on the overall innovative strategy, especially the effects of discovery DNA are stronger than operational DNA. Included to the discovery DNA effects, operational DNA bring about negative on the product differentiation, though it has positive on the market differentiation. In terms of components of innovator's DNA, the questioning and association have strong impacts on the overall innovative strategy, and analyzing has positive on market differentiation, but specific task implementation has negative on the product differentiation. The results suggest that the logic of global innovation case is possible to the SME's CEO and need to learning efforts to promote discovery DNA for successful innovation.

  • PDF

A Study on the Product Innovativeness Affecting SCM Value Chain (공급사슬관리(SCM)의 가치사슬에 영향을 미치는 제품 혁신성에 관한 연구)

  • 김정태;박은미;장주병
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2002.05a
    • /
    • pp.442-448
    • /
    • 2002
  • 오늘날의 경영환경은 불완전할 뿐만 아니라 경쟁이 심화되어 기업간 경쟁의 범위를 벗어나 공급사슬간의 경쟁으로 옮겨가고 있으며, 정보기술관리과 eBusiness가 급격히 발전하면서 공급사슬관리(SCM)를 최적화하기 위해서는 기업의 경쟁전략과 공급사슬전략 그리고 제품 특성을 반영하여 공급사슬이 설계되고 운영되어야 한다. 본 연구에서는 제품의 특성을 수요 측면을 중심으로 혁신적 제품과 기능적 제품으로 특징지을 수 있는 제품의 혁신성을 측정하고, 제품의 혁신성이 공급사슬 전략에 어떠한 영향을 미치는지 알아보기 위하여 각 공급사슬관리(SCM)의사결정영역에서의 공급사슬관리가 어느 정도 이루어지고 있는가를 살펴봄으로써 전략에서의 차이점을 규명하고자 하였다. 본 연구를 통해 제품의 혁신성이 공급사슬관리(SCM)의사결정영역에 미치는 영향을 검증함으로써, 기업들에게 자사 제품에 대한 전략적 분석 필요성의 개념적 근거를 제시하고자 한다. 또한 제품특성, 제품 전략, 공급사슬 전략, 기업경쟁전략의 연계적 개념을 제공하고 자사의 공급사슬의 효율성과 반응성을 진단할 수 있는 프레임워크를 제공하고자 한다.

  • PDF

국토연구원 주최 '혁신도시 개발전략 국제 세미나'

  • Kim, So-Jin
    • 주택과사람들
    • /
    • s.195
    • /
    • pp.88-89
    • /
    • 2006
  • 지난 6월 중순 국토연구원 주최로 '혁신도시 개발전략 국제 세미나'가 개최됐다. 정부가 혁신도시 개발전략을 위한 외국의 성공 사례를 참고하고 아이디어를 공유하는 차원에서 개최된 이번 세미나는 정부 유관 기관과 학계, 업계에서 깊은 관심을 보였다. 미국, 스웨덴, 말레이시아의 혁신도시 개발 사례를 발표해 더욱 관심을 모았던 국제 세미나를 다녀왔다.

  • PDF

A study on the influence of Self-Leadership to Technology Innovation: Mediate Effect of Emotional Intelligence (셀프리더십이 기술혁신에 미치는 영향에 관한 연구 - 감성지능의 매개효과 -)

  • Lee, Sun-Kyu;Lee, Da-Jung;Bae, Jung-Mi;Lee, Seung-Woo
    • Journal of Digital Convergence
    • /
    • v.9 no.6
    • /
    • pp.277-293
    • /
    • 2011
  • This study aims to mediating effects of Emotional Intelligence on the relationships between Self-Leadership. Additionally, this study is to examine the impact of Self-leadership(behavior-focused strategies, natural reward strategies and constructive thought pattern strategies) to Technology Innovation. Hypotheses were tested by surveying 420 employees at Gumi Industrial Complex. The findings are as follows: First, all factors of Self-leadership had a significant positive effect on Technology Innovation. Second, four factors of Emotional Intelligence had a significant positive mediating effect on Technology Innovation except behavior- focused strategies of Self-Leadership. It is indicated a need for action in organization's self-leadership and it is also shown reliable criterion to effective organizational management of success in Technology Innovation.

A Case Study on Marketing Strategy of Parkland: Based on Business Innovation (파크랜드의 마케팅전략 사례연구: 경영혁신을 중심으로)

  • Jeon, Jung Ok;Cho, Bong Jin;Hong, Sung Tae
    • Asia Marketing Journal
    • /
    • v.7 no.3
    • /
    • pp.161-176
    • /
    • 2005
  • Ever since Parkland corporation went into domestic men's fashion market with his own brand 'Parkland' in 1988, the company accomplished enormous sales increase compared to competitors and attained steadfast positioning as a leading brand with competence. This case study deals with the parkland's systematic efforts mainly focused on integrated business innovation such as production, distribution, and management innovation, and shows Parkland's differentiated marketing strategy which leads to outstanding business performance. And, strategic implications to succeed in the long run are followed.

  • PDF

Water Industry Innovation for Climate Response (기후 대응 물 산업 혁신)

  • Lee, HwaRyeong;Kim, ShangMoon
    • Proceedings of the Korea Water Resources Association Conference
    • /
    • 2022.05a
    • /
    • pp.517-517
    • /
    • 2022
  • 세계는 기후 위기, Covid-19에 직면함에 따라 물 산업 분야 탄소감축에 대한 목소리가 높아지고 있다. GWI(Global Water Intelligence)에서는 2030 물 분야 탄소감축 목표를 달성하기 위하여 17억 8,500만 달러, 노후자산 교체를 위한 신규 인프라 건설에 40억5600만 달러의 비용이 들 것으로 추산하였다. 이에 본 연구는 국내 물산업의 탄소중립 목표 달성을 위한 물 기업 혁신 전략 마련에 앞서 '영국 물 산업 2050 혁신 전략' 사례를 고찰하였다. '영국 물 산업 2050 혁신 전략'은 물 산업의 변화를 자극하고 장기적으로 고객과 환경, 그리고 국제사회에 이바지하는 것을 목표하고 있다. 본 전략은 현재와 미래에 제공할 물 서비스에 영향을 미치는 주요 요인과 이해관계자의 요구(Needs)에 집중한다는 특징이 있다. 문제점에 대한 시스템적 관점을 취하면서, 물 부문이 더 넓은 사회적 요인(물, 식량, 에너지 등)에 대해 대응할 수 있는 역할을 제고하기 위함이다. 결과적으로, 산업 인프라 및 환경 관련 다양한 부문 간 협력에 의한 시너지 창출은 온실가스 배출 'Zero'(2050년) 목표 달성에 한발 다가설 것으로 기대되며, 에너지, 제조, 데이터 과학, 식량 안보, 생태 복원 등의 분야는 물 산업 간 연계성이 높아 물 분야 혁신의 기회로 작용할 것으로 예상된다. 본 연구는 물 산업 혁신 전략으로 첫째, 중장기적인 혁신을 제공할 수 있는 통합 혁신 센터를 설치하여 인적·물적 자원을 네트워크화하는 방안을 제시하였다. 둘째, 물 분야 데이터 개방을 통하여 일반, 학계, 중소기업, 스타트업 등과 공동성장 지원을 제시하였다. 셋째, 다양한 물 문제와 경영 의사결정에 환경성을 고려할 것을 제시하였다.

  • PDF

A Case Study on the Technology and Innovation Management Process in Smartphone Industry (스마트폰 산업에서의 기술혁신관리 프로세스 사례 연구)

  • Park, Sehyoung;Kim, Byung-Keun
    • Journal of Korea Technology Innovation Society
    • /
    • v.21 no.1
    • /
    • pp.92-129
    • /
    • 2018
  • In general, a technology and innovation strategy has been established first. Then, the technology and innovation activities are conducted accordingly. The literature on the technology management process points out that the technology and innovation activities exist in some sequences, nonlinear or linear pattern. However, it is also argued that a certain technology and innovation activity can be occurred or disappeared at certain timing. In this paper, it has been analyzed and clarified how the technology and innovation activities are performed and working together with the technology and innovation strategies in certain context especially when the handset market moves from feature phone to smartphone during a last decade. Empirical results show that the starting point of the technology and innovation activity changes according to the technology and innovation strategies. And, technology innovation activities exhibit multi-layer architecture types. It is confirmed that technology and innovation activities follow a specific pattern. However, if there are some changes in the technology and innovation strategy due to the external environment change, some technology and innovation activities can be skipped because the priority of the technology and innovation activities would be changed. If the firm which has the strategy type of 'innovators' fails to adapt to the fast changing external environment and has the inadequate technology and innovation activities, it is required to change the technology and innovation strategy. It will have a huge impact on the firm's survival.

The moderating effects of organizational culture on the relationship among open information innovation, strategic alliance and export performance of SMEs (중소 수출기업의 개방형 정보 혁신, 전략적 제휴, 수출성과의 관계에서 조직문화의 조절효과)

  • Cho, Yeon-Sung;Khoe, Kyung-Il
    • Journal of Convergence for Information Technology
    • /
    • v.8 no.2
    • /
    • pp.219-225
    • /
    • 2018
  • The objectives of this study is to analyze the impact of open information innovation which consisted of external technology acquisition and external technology exploitation on export performance by integrating with strategic alliance factors. This study empirically analyzed six hypotheses in 201 sample using the PLS (Partial Least Square) of the structural equation model to verify the moderating effects of organizational culture on the relationship among open information innovation, strategic alliance and export performance. As a result, external technology acquisition dose not affect strategic alliances. On the other hand, external technology exploitation has a positive impact on strategic alliances. Strategic alliances also have a positive impact on export performance. As a result of the moderating effect analysis, the interaction between organizational culture and external technology acquisition has positively influenced strategic alliances. In addition, the moderating effect of organizational culture and external technology exploitation has a significant effect on strategic alliances. However, moderating effect of organizational culture and strategic alliance dose not affect export performance. This study has a contribution to the analysis of the moderating effects of organizational culture. In the future, integrated analysis of open information innovation and external factors is needed.

New Business Success using Strategic Innovation Strategy: Marine Engine Business and HEMAPT System of the Hyundai Heavy Industries Co. (신규사업성공과 전략적 기술혁신전략: 현대중공업의 엔진사업진출과 HEMAPT시스템 개발)

  • Kim, Wha Young
    • Journal of Service Research and Studies
    • /
    • v.6 no.2
    • /
    • pp.23-35
    • /
    • 2016
  • Firms should seek greater profits and corporate growth through new businesses. New businesses contribute realizing creative economy that creates good jobs, and expanding the company by securing new markets and creating new profits and growth. However, new business is risky management decision-making to have a high failure rate because it involves the adaptation of new business environment and the burden of new investments, including the uncertainty of success in business. Therefore, innovation strategies play important roles for the new business entry, using product innovation, process innovation, business model innovation, disruptive innovation, and strategic innovation, etc. and company will get huge economic results by pushing them into successful business. It is essential that innovation strategy and IT development strategy along with business strategy of a firm are linked, and their strategic alignment is considered to be a critical success factor for new business success. Hyundai Heavy Industries(HHI) pursued marine engine business for the development of precision machinery industry and shipbuilding industry of Korea, and the company recognized the importance of new business strategy, innovation strategy, and IT strategy inter-linked, and pushed strategic alignment boldly. As a result, HHI won the competition in European and Japanese engine manufacturers and climbed into the world's largest engine manufacturer. This study suggests investigating and analyzing a case that HHI succeeded in marine engine business expansion using strategic innovation strategy as a way of the introduction of CNC machine tools and the development of HEMAPT system.