• Proceedings of the Korea Technology Innovation Society Conference
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• 2006.11b
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• pp.355-368
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• 2006

본 연구는 1982년부터 2002년까지 우리나라 15개 산업부분의 패널자료를 이용하여 지식생산함수추정을 시도하였다. 해당 산업부문의 지식생산활동에서 서로 다른 산업부문간에 산호작용영향이 중요하다는 관점을 고려하여 Mark et al. (2005)이 제시한 DSUR(Dynamic Seemingly Unrelated Regression)추정량을 이용하여 관련된 지식생산함수의 모수를 추정하였다. 본 연구의 추정결과를 살펴보면, 우리나라 지식생산함수에서 연구원 규모가 지식생산에 기여하는 탄력성정도는 0.25이며, 기존 지식축적량이 기여하는 탄력성정도는 0.353으로 나타났다. 이러한 실증분석 결과는 우리나라의 경우에 기존 지식축적량이 새로운 지식생산에 기여하는 탄력성정도가 1보다 작음을 보여준다. 지식생산함수의 관하여 추정된 계수의 크기가 시사하는 바는 우리나라의 장기적 경제성장률은 제품 및 서비스생산함수에 관련된 탄력성과 인구성장증가율에 따라서 결정되기 때문에 정부의 직접적인 R&D정책개입보다는 지식관리 및 보급 그리고 공유체계정비라는 간접적 R&D정잭개입을 통하여 지속적인 경제성장전략을 추진해야한다는 주장을 뒷받침한다고 볼 수 있다.

• Journal of Global Scholars of Marketing Science
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• v.15 no.3
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• pp.211-231
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• 2005

It is important for marketers to understand both individual resistance and group resistance in order to successfully bring innovations into global markets. We suggest that consumers resist innovations as individuals and as members of a group and that they do this in different ways at different stages of decision-making. The individual resistance begins with forms of initial resistance, develops into emergent resistance and mature or belated resistance at the individual level. In addition, personal moral standards can influence decision making in relation to the adoption of innovations. Individual resistance is sometimes accompanied by or evolves into group resistance. We introduce a framework for thinking about consumer resistance to innovations that sees it as a consequence of social identity, which has functions for the individual, the group to which one belongs, and other individuals and groups. Consumers with membership in a certain group try to increase their self-esteem through the process of social comparison. The more consumers strongly identify with and bond with a certain group, the more in-group solidarity and out-group hostility will occur. Out-group hostility gives group members strong resistance toward products and services related to the out-group. Individual resistance and group resistance are threats to marketers and dampen performance. By considering the existence of resistance to innovations and seeking strategies to overcome it, marketers can transform these threat into new opportunities. A better understanding of consumer resistance can complement research on the adoption of innovations and help in the development of a universal model of consumer behavior.

• Management & Information Systems Review
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• v.37 no.2
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• pp.63-85
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• 2018

Electronic displays have developed as instruments that function as windows of information to satisfy the bidirectional needs of electronic device manufacturers and users. The cathode-ray tube (CRT) display once dominated the display industry. Now, the liquid crystal display (LCD) is dominant, and promising displays are competing to become the next-generation display. Displays reflect the characteristics of the information and communication technology (ICT) industries, such as technological changes, innovative features, and competitive dynamics, and have technologically evolved to dominate the industry and market through various ICT devices. This research utilizes a dominant design concept and examines the case of the flat-panel display industry to propose a comprehensive framework, which considers technological, organizational, and environmental characteristics, of the determinants influencing dominance in the technology-intensive ICT industry. The results show that a dominant design in the flat-panel display industry emerges from technological competition among several designs, based on technological characteristics and market acceptance, and dominates the industry and market by various environmental factors. Our results emphasize the difference between generic technologies and the speed of technological innovation and expand the understanding of the emergence of a dominant design. Furthermore, this paper suggests practical implications for establishing a competition strategy and strategic guidance for other ICT industries as well as the display industry.

• Korean small business review
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• v.41 no.3
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• pp.49-75
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• 2019

Market instability offers opportunities as well as the need for careful innovation strategies and learning for a company's survival. Companies that find new opportunities decide to carry out innovation and decide on the size of their investments by considering their position in the market they are aiming for and the intensity of competition. This study was conducted to check whether obstacles to innovation face by SMEs in the manufacturing sector vary depending on the stage of corporate growth and to identify the impact of the government support system on the decision-making process on the performance of innovation. According to the analysis, there were differences in obstacles to innovation depending on the stage of corporate growth. It was found that more innovative SMEs are, more obstacles they face, and to overcome such obstacles, they try to access government support systems more. In addition, the use of a government support system eliminated obstacles to innovation, and the positive and significant effects of investing in innovation were identified. This study is meaningful in that it explicitly approached these hypotheses by applying a multistage model to the process of innovation carried out by SMEs in the manufacturing sector.

• International Commerce and Information Review
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• v.16 no.5
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• pp.151-178
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• 2014

The objective of the present case study is to analysis how effectively Hilti, which is a former family firm owned and managed by a family in Liechtenstein as a tiny european country, a land sandwiched between Switzerland and Austria, has made a global market success. Liechtenstein has $160km^2$ land and about 36,000 residents. Despite its small size of country, however, Hilti Corporation doesn't view its location as a liability in its business strategy. Hilti is a global leading provider of professional power tools in building, mining, civil engineering etc. Also, Hilti is a firm with a clear vision to become the leading industry partner for construction professionals and building installations through customer focus, high quality equipment, and tools and systems specially designed for specific jobs. This study considered Hilti as a good case, which verifies that born-conditions, endogenous factors according to Michael Porters diamond model does not decisive role more for international competitiveness of firms. Lessons from Hilti are that in order to obtain and sustain the global competitiveness of small and medium-sized firms in Korean manufacturing sector under high production cost, they have to do actively innovative. Also they can give to customers newer and higher customer-values than competitors in abroad give. The case summarizes that the strategy of Hilti for the global market success is comprised of several factors: Technological and organizational innovation, and a clear customer-value oriented business strategy and its implementation. Innovation and its integration into marketing for the customers value creation is central to Hilti's Success. The present case study is expected to provide insights and implication for many firms in Korea that are seeking to secure global presence and market success.

• Journal of Technology Innovation
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• v.26 no.4
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• pp.1-28
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• 2018

With the growing number of emerging carmakers, automotive parts manufacturers have to penetrate into emerging markets. They can provide large existing carmakers with fully customized parts because of economies scale, but cannot do this for small emerging carmakers due to their small and highly volatile volume order. Once the order by an emerging carmaker is placed, a part manufacturer is exposed to high risks both of decrease in profit margin and high opportunity cost. The platform-based mass customization can be a solution for cost reduction, but the risks of volatility in volume hard to manage. Tackling this issue, we presents a method of optimizing the product portfolio to maximize profits while managing volatility of volume order by emerging carmakers at an affordable level. It is the first robust product portfolio method to keep the scaled deviation of profits at a fixed level under volume order uncertainty. Also, the effect of on the platform-based mass customization on cost is considered. This model can be a building block of conservative market penetration as well as product development strategy while minimizing the financial risks. We conducted an empirical study of a part manufacturer targeting on eighteen automobile manufacturers in North America, Europe and Asia with it powered lift gate.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.436-446
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• 2018

The purpose of this study is to examine the priorities of innovation activities, business performance, and maximization factors of SMEs. Support programs for each government department are operated by various industries. Various supports, including subsidies, grants, marketing, planning, and education, are provided to each company. Therefore, this study aims to analyze and identify the priorities of innovation activities that have a positive effect on business performance. The efficacy of the proposed model and the psychometric properties of structure were analyzed using the analytic hierarchy process (AHP). The hierarchical structure of corporate innovation activities are composed of 'R&D' and 'government support', and 'Inside R&D, Outsourcing R &D, Consortium R&D'. As a result of analyzing companies that received more than one type of R&D government support, it can be seen that 'government support' (72.1%) is more important than 'research and development' (27.8%). In addition, this study found key sub-factors loadings including Assistant Support (30.1%), Tax Support (22.7%), Funding Support (18.8%), Inside R&D (10.8%), Outsourcing R&D (10.3%), and Consortium R&D (7.2%). Analysis results suggest that the priorities of detailed innovation activities of R&D and government support affect product innovation and process innovation, which in turn, influence business performance and maximization of SMEs. This implies that SMEs who want to participate in the government support project will be helpful in setting the direction of innovation activities. This study also suggests the importance of strategic priorities among the decision elements for CEOs.

• 한국벤처창업학회:학술대회논문집
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• 2019.11a
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• pp.33-37
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• 2019

공공기술을 활용한 스케일업(Scale-up)이 기업의 새로운 성장 전략으로 주목받고 있다. 스케일업의 사전적 의미는 '규모 확대'다. 기술, 제품, 서비스, 경영 등 기업의 외형과 내실이 크게 개선되거나 그에 상응하는 성과 창출의 뜻이 담겨있다. 기업가치 10억 달러($1 billion) 이상, 설립된 지 10년 이하로 통칭되는 유니콘(Unicorn) 기업의 등장이 스케일업에 대한 관심으로 옮겨 붙은 양상이다. 스케일업은 이러한 차원에서 고성장 기업을 통칭하는 말로 쓰인다. 국가별로 차이는 있지만 직원 수 10명 이상, 최근 3년간 매출이나 연평균 고용 성장률이 20% 이상인 기업을 스케일업으로 정의한다. 문제는 미국과 같은 선진기업 환경에서는 핵심 기술이나 신성장 동력 확보차원에서 다양한 기업인수합병(M&A)이 추진되거나 오픈 이노베이션(Open Innovation, 개방형 혁신) 방식의 기업간 기술협력이 활발히 일어나고 있지만 우리나라는 상대적으로 그러하지 못하다는데 있다. 결과적으로 국내 기업 환경과 사회적 분위기를 감안해 공공연구기관으로부터 기술을 이전받거나 연구개발특구진흥재단이 추진하는 연구소기업 제도를 활용한 스케일업의 중요성이 커지고 있다. 4차산업 시대를 맞아 기업간 합종연횡이 더욱 빈번하고 일어나고 기술간 융복합이 가속화되는 지금의 상황에 비춰볼 때 공공기술을 활용한 연구소기업들의 다양한 스케일업 사례는 우리에게 많은 시사점을 안겨준다. 기업성장을 위한 새로운 전략적 도구로 활용될 소지가 충분하다고 판단된다.

• Archives of design research
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• v.13 no.1
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• pp.167-178
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• 2000

Today's world has been changing form post-industrial society to information society, and criteria of human value, also, has been changing from physical to intellectual and sensible. Based on this trend, intellectual and sensible value of a product is becoming more important in comsumer's market than physical value. The environment of product design has been rapidly changing. Users and consumers pursuit sensible satisfaction through their lives based on images of products. As the environment in which a product is used has been more important, companies have placed more emphasis on consumers and users, and are trying to satisfy their consumers by developing products with emphasis on their design, as well as to develop human technology. In ever-changing environment, a question is if sensible design can be developed in product design. Companies could upgrade their competitive power and brand image only if they could develope designs which could satisfy consumers through sensible design approach with a base on systematic research on h~man sensibility. In this context, the purpose of this study was to: investigate consumer's evaluations on and preferences for formative images of products according to the types of human sensibility. This research study placed emphasis on quantitative analysis of consumers' emotional needs to find out consumer's evaluations on and preferences for formative images of products. The researcher reviewed related literature on human sensibility and design, as well as G-Kansei and product design. Data were collected through a questionnaire and analyzed through a statistical program, and highly effective design strategy was investigated through analysis of data and interpretation of the results.

• Journal of Korea Technology Innovation Society
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• v.12 no.2
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• pp.430-456
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• 2009

The industrial Technology Development Program enables the recipient to set up technology infrastructure and to facilitate technology diffusion. In return, government charges royalties to the program recipient. However, the current royalty system is not effective form. This study analyzes the various aspects of royalty collection methods applied to the Industrial Technology Development Program and recommends the following: a) to establish a royalty collection system with appropriate charges for both fixed royalties and running royalties, dependent upon type of technology development b) to seek a method to setup different collection periods for industrial categories in consideration of product life cycle c) to review on ownership of intangible property. In addition, in order to manage the entire royalty process effectively, prompt establishment is needed in order for a responsible evaluation institute to create task forces to evaluate technology value, to transfer technology, to support technology commercialization, to collect and manage royalty and expand and report result.