• Journal of Digital Convergence
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• v.14 no.11
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• pp.81-90
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• 2016

In the civil market, companies launch new products when the acquired innovations are ready, but in defense, customer requests the innovation applied weapon systems. The technology adoption cycle model takes unusual form of market like inverse chasm takes technology inversely. This thesis describes an inverse chasm from the perspective of technology adoption cycle, equipped product model, and technical progress S-curve. As a way to overcome the inverse chasm, considering factors like a self-investment demo model, customer needs, and the temporary chasm expanding phenomenon are derived. And order-effective relationship analysis and chasm marketing strategy are suggested. Especially securing the core technologies and possibility for equipped product by developing self-investment demo model are identified as a good marketing strategy of chasm. This analysis and strategy suggest the policy implications for preemptive advantage of market positioning in the procurement process of defense, discontinuous innovation technology applied on.

• The Journal of Information Technology
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• v.5 no.3
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• pp.157-168
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• 2002

This study examined the present condition of convention of convention in Korea and the establishment of strategies for the convention marketing. It is defined as establishing a direction of decision-making for the achievement of efficiency in the convention activities and consists of the following steps; firstly, to set up a target market through the analysis of the convention market and the itemization of the market, and then to draw up a budget and adopt a strategy of convention marketing. Based on this plan of convention marketing, I think the 7P strategy variables such as product, price, passage, and promotion, as well as the participant, physical proof, and process of service assembling should be fixed to attain the target market, for the convention industry is a field of service industry.

• Journal of the Korea Society of Computer and Information
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• v.8 no.4
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• pp.176-185
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• 2003

The SCM is on the effective treatment solution that has process schedule, material supplying, inventory management for perfect product these days. The SCM is innovative process activity to attain effective whole. It depends on the structure of approach because supplying network is consist of organization, budgeting, responsibility and authority. The major objective of the thesis was to propose the integration model and structure method technique of the SCM. Thus, to implement strategy model, firstly, it is determined repairs and non-effectiveness of supplying network. secondly, to set up future vision and goal, it is considered success factor of supplying net. thirdly, no gaps introduce between present and future of supplying net fourthly as above-mentioned consequence, Alternative is to set up integration and implementing model according to enterprise administration strategy .

• The Journal of Information Technology
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• v.5 no.3
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• pp.121-136
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• 2002

The Understanding of Third-Party Logistics and Logistics Outsourcing are receiving increased attention as means of becoming competitive in globally challenging environment This paper presents a in-depth analysis for third-party logistics and its implications for korea logistics companies.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.170-185
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• 2019

This study is intended to look into the structural relationship between SCM activity, process innovation and quality performance in small and medium sized enterprisers(SMEs). To achieve this, a survey was empirically carried out to 354 SCM operating officers and managers who perform the SCM activities in small and medium sized manufacturing firms. The results are summarized as follows. Overall, the SCM activity and process innovation had a significant effect on the quality performance, having a structural relationship with the quality performance in SEMs. This implies that the strategic alliance of the SCM activities and competence concentration based on technology development in SEMs can organize the unity through organizational members' information sharing. In other words, when the information integration supports the compatibility and reliability of shared information system by raising technological competence through this, the process innovation can lead to non-financial cost reduction, product quality, delivery compliance and inventory cost reduction as quality performance of the structured process, management and distribution.

• Journal of Technology Innovation
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• v.28 no.4
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• pp.63-93
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• 2020

We suggest a new way of specifying the co-evolution of product and process technologies, and integrating it into one of the well-received technology intelligence tools - a technology radar. Cross impact analysis enables us to identify the core technologies of product-process co-evolution. Combining expert judgment with its results, we can clarify the technological co-evolution trajectory with mainstream as well as emerging core technologies. Reflecting these in the assessment process of a technology radar, we could improve reliance of the technology assessment process and technology portfolio. From the academic perspective, our research provides a point where the co-evolution theory encouners technology intelligence methods. Practically, strategic capability of future-preparedness and strategic management could improve by adopting our method based on our example of co-evolution of semiconductor product and process technologies.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.735-746
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• 2017

기업의 이윤창출은 보유 제품 기반의 사업으로부터 거둬들이는 미래 수익을 기반으로 예측되기도 하는데, 과거 발생한 매출실적에 기여한 요인은 일반적으로 인적자산, 시장자산, 기술자산으로 구분된다. 이 중에서 특허, 디자인과 같은 기술자산이 일정 비중을 차지하는 반면에, 고가의 소비재(예. 고급시계, 핸드백, 남성/여성 정장, 승용차 등)에서는 브랜드 자산이 매출창출에 상당한 역할을 한 경우를 종종 접하게 된다. 그렇다면, 새롭게 시장에 출시된 경쟁제품의 사업화에서 브랜드가 차지하는 비중은 얼마인지 어떻게 결정할 것인가? 브랜드 이전 라이센싱, 투자의 의사결정, 브랜드전략 등 다양한 목적을 위해 브랜드 자산의 경제적 가치를 객관적을 판단하는 것은 매우 의미있는 일이라 하겠다. 그러나 현재 시점에서 브랜드 자산의 가치평가 방법에 대한 표준화된 가이드라인이 없는 실정이다. 이에 본 연구는 기업 브랜드자산의 가치평가를 위한 사업가치 산출방식을 수익접근법 기반으로 개발하고, 실제 브랜드 보유 기업의 과거 2~3년간 매출실적과 제안된 평가모형에 적용한 결과를 비교 분석해본다. 또한, 브랜드자산의 가치평가에서 브랜드 인지도와 브랜드 충성도가 어떻게 반영되는지를 살펴보기로 한다. 향후 연구에서는 브랜드자산의 가치평가 모형을 실제 시범사례에 적용할 때 발생하는 한계점을 극복하기 위한 개선방안을 고도화 연구로 수행하기로 한다.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.949-957
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• 2009

The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

• Journal of Digital Convergence
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• v.9 no.6
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• pp.267-276
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• 2011

The purpose of this study was to explore the effect of the interactive message expression and consumer characteristic insert IPTV advertising. The results of this study were follow: Firstly, Attention and attitude of interactive message advertising appeared than general TV advertising so that it was high. Second, In case of interactive message advertising, It appeared efficiently than the advertising without the advertisement detail information which is putting the good detail information. Third, In interactive message expression of IPTV advertising, Floating expression strategy appeared efficiently most. Lastly, Adoption of consumer characteristic was revealed that we had an influence on the knowledge level and the information search intention about IPTV. We present theoretical basis which to present interactive message to IPTV supplier is efficient, and the plan which floating expression can make the click intention of the advertising.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.711-715
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• 2006

세계화의 급속한 진전으로 과학기술에 관한 정보교류가 가속화되면서 신속하고 유용한 과학기술정보의 획득은 개인, 기업 그리고 국가의 생존은 물론이고 미래 발전전략 수립의 필수적 요소가 되고 있다. 특히, 기술력 중심의 국내 혁신형 중소기업에게는 해외 선진국의 기술개발 동향 제품 및 시장규모 등에 대한 산업정보 등의 신속, 정확한 파악이 더욱 중요하다. 우리나라의 미래성장의 동력원인 혁신형 중소기업에서 필요로 하는 정선된 고급 지식정보와 정책 및 연구개발에 아이디어를 제공하고, 선진 과학기술 트렌드를 미리 알려줄 수 있는 KISTI의 글로벌동향브리핑(GTB : Global Trends Briefing) 정보의 구축현황과 향후 발전방향에 대해서 고찰하였다.