• Title/Summary/Keyword: 혁신적인 제품전략

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A Study on the Influence of the Government's Innovation Promotion Policy on the Innovation Performance of the Service Industry (정부의 혁신 촉진 정책이 서비스 산업의 기술 혁신 성과에 미치는 영향에 관한 연구)

  • Woo, Jihwan;Kim, YoungJun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.2
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    • pp.469-482
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    • 2019
  • This paper analyzes the effects of government support systems, regulation, and innovation promotion policy on technological innovation performance of companies in the service industry using 4,000 Korean service industry companies. Multiple and hierarchical multiple regression analysis were used to analyze the correlation between the individual factors and process innovation and product innovation. Government support, regulation and technology innovation in the service industry were tested. In addition, government innovation promotion policy includes government support and regulation and the technological innovation performance of service firms. As a result, the government support system affects both the process innovation and the product innovation performance in the service industry, but affects only the process innovation performance in the case of regulation. Innovation promotion policy was found to regulate the relationship between government support systems and regulation and innovation performance of the service industry. Therefore, these findings provide strategic implications for the management of enterprises in relation to government support systems and innovation policy. It is necessary to reorganize regulations that are outdated to improve the effect of innovation policies on innovation performance.

An Analysis of Employment Effects of Non-Technological Innovations: Manufacturing vs. Service Firms (비기술적 혁신의 고용 효과 분석 : 제조업과 서비스업 비교)

  • Mun, Sung-Bae
    • Journal of Korea Technology Innovation Society
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    • v.22 no.3
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    • pp.283-306
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    • 2019
  • This study empirically analyzes the effects of non-technical innovation activities on employment growth. The study estimates the effects of organizational innovation and marketing innovation on employment growth using the data on manufacturing and service firms from the 2016 Korea Innovation Survey. The estimation results suggest that the detailed types of organizational innovation and marketing innovation have different effects on employment growth. In the case of organizational innovation, changes in business practices and changes in workplace organization do not have any significant impact on employment growth in both manufacturing and service firms. On the other hand, new external relationships have a positive employment effect in the manufacturing firms. Marketing innovations such as new methods in product placement and product promotion also have an effect of increasing employment in the manufacturing sector. However, the study finds that marketing innovation does not have any positive employment effect in the service firms.

An Economic Ripple Effect Analysis of Domestic Supercomputing Modeling and Simulation (슈퍼컴퓨팅 모델링 및 시뮬레이션의 산업연관분석 기반 경제적 파급효과 분석)

  • Kim, Myungil;Park, Sung-Uk;Kim, Jaesung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.11
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    • pp.340-347
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    • 2016
  • Since the 1970s, manufacturing has been one of the key driving forces that has led to Korea's economic growth. However, this growth rate has been reduced significantly since the 2000s, and shows that revenues and employment are steadily decreasing. In addition, while manufacturing investment in Korea has dropped sharply, the United States, Germany, Japan, and other major countries have increased investment in manufacturing. These countries have promoted manufacturing innovation strategies that include the convergence of information and communications technologies (ICT) and manufacturing. For manufacturing innovation, it is important for time and cost savings required for product development to be achieved by changes in the production process, especially product design. Modeling and simulation (M&S) is a process that replaces physical product design, mockup making, and testing, with virtual product creation (modeling) and engineering analysis (simulation). In this paper, we analyze the economic ripple effect of supercomputing M&S using an input-output model technique based on the input-output tables published by the Bank of Korea. When we set the M&S budget (about US$16 million for the last 10 years) of the Korea Institute of Science and Technology Information (KISTI) as input coefficients, the effect on production inducement, value-added inducement, and employment inducement was analyzed to be US$24 million, US$13.4 million, and 267, respectively.

On the Six-sigma Approach in Dependability Management System IEC60300 (신뢰성경영시스템에서의 식스시그마 접근법)

  • Kim, Jong-Gurl;Kim, In-Hee;Kim, Hyung-Man
    • Proceedings of the Safety Management and Science Conference
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    • 2010.11a
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    • pp.639-649
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    • 2010
  • 신뢰성 기술은 제품이 고장 없이 일정기간 사용할 수 있게 하는 기술로 시장점유율과 고객만족을 높이는 효과적이고 전략적인 필수 요소이다. 검사시점의 적합성에 대한 평가가 아닌 제품 및 시스템의 설계에서부터 폐기까지의 제품수명주기에 대한 신뢰성 평가를 다루는 제품의 신뢰성인증과 신뢰성경영시스템 인증 확보가 시급한 과제이다. 이를 위한 제품 수명의 평균과 분산을 효과적으로 관리할 수 있는 신뢰성 식스시그마 기술개발과 확보가 중요 현안과제이다. 정규분포를 가정한 대부분의 품질경영시스템에서의 식스시그마 접근법은 비정규 분포를 따르는 신뢰성특성과 실험계획기법 등을 고려해야 하는 신뢰성 식스시그마에서의 적용의 한계가 많다. 본 연구에서는 품질혁신 방법론인 식스시그마 기법을 토대로 신뢰성경영시스템에서 맞는 식스시그마 구축의 방향성을 제시하고자 한다.

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A study on the moderating effect of technology commercialization capability when technological innovation affects corporate performance (기술혁신이 기업 성과에 영향을 미칠 때 기술사업화역량의 조절효과에 관한 연구)

  • Wang-Jae Shin;Choong-Hyong Lee
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.24 no.5
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    • pp.147-157
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    • 2024
  • This study empirically analyzed the impact of technological innovation on corporate performance and the moderating effect of technology commercialization capability in this relationship. The purpose was to identify the impact of technological innovation activities, divided into process innovation and product innovation, on financial and non-financial performance, and to clarify the role of technology commercialization capability. An online survey was conducted with 300 companies from April to May 2024, and the results were analyzed using SPSS 29.0 and Process macro. The results showed that technological innovation had a positive effect on both non-financial and financial performance of the company. In addition, it was confirmed that the higher the technology commercialization capability, the stronger the impact of technological innovation on non-financial performance. However, technology commercialization capability did not significantly moderate the relationship between technological innovation and financial performance. This study empirically demonstrated the importance of technology commercialization capability in the relationship between technological innovation and corporate performance, and is expected to provide useful implications for establishing corporate technology innovation strategies and developing policies in the future.

A Study of Multimedia Contents to Activate the e-Business for small business in Kyong-nam (경남지역 중소기업의 전자상거래 활성화를 위한 멀티미디어 컨텐츠 연구)

  • 박수진
    • Proceedings of the Korea Multimedia Society Conference
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    • 2003.05b
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    • pp.807-810
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    • 2003
  • 국가 경제의 근간을 중소기업에서 찾는 우리나라의 산업정책은 지속적으로 중소기업의 발전을 위해 많은 지원과 투자를 계속해오고 있다. 최근에는 제품 경쟁력 제고를 위한 디자인 및 첨단 기술 혁신 분야에 있어서 더욱 박차를 가하고 있다. 그러나 공신력 있는 설문 보고들에 의하면 지방의 중소기업이 이러한 정부의 정책에 실질적인 도움을 얻지는 못하고 있는 것으로 나타났다. 이에 경남지역 기계제조 관련 중소기업을 중심으로 전자상거래의 활성화를 위한 멀티미디어 컨텐츠 요구를 조사하고 실제 프로젝트 진행을 통해 적용사례를 도출해 봄으로써 효율적인 멀티미디어 컨텐츠 전략을 제안해 보고자 한다.

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Promotion Strategies for Daegu-Kyungbuk Mobile Cluster: Searching for Alternative Regional Innovation Governance (대구.경북 모바일 클러스터 육성전략: 지역혁신 거버넌스의 대안 모색)

  • Lee, Jeong-Hyop;Kim, Hyung-Joo
    • Journal of the Economic Geographical Society of Korea
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    • v.12 no.4
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    • pp.477-493
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    • 2009
  • This research aims to examine Korean regional innovation governance, find structural problems, and explore alternative strategies of regional innovation governance. Especially the alternative governance was searched through the case study of Daegu-Kyungbuk mobile cluster, of which formulation Samsung is the anchor institution. Regional innovation governance in this research is defined as a policy system to link knowledge generation & diffusion subsystem and knowledge application & exploitation subsystem, and institutional conditions to steer the system. "Social Capital Assessment Tool (SOCAT)" of the World Bank was utilized for the appreciation of cluster governance. The regional innovation governance of Daegu-Kyungbuk mobile cluster is characterized as production networks dominated by one-to-one relationship between Samsung and hardware/software developers, decentralized R&D networks and policy networks with multiple hubs. Major policy agents have not developed networks with local companies, and rare are interactions between the policy agents. Local companies, especially software developers, responded they have had experiences to cooperate for local problem solving and shared their community goal, however, the degree of trust in major local project leaders is not high. Local hardware/software developers with core technologies need to be cooperative to develop similar technologies or products in Daegu-Kyungbuk mobile cluster. Regional administrative actors, such as the City of Daegu and Kyungsangbuk-do, and diverse innovation-related institutes should build cooperative environment where diverse project-based cooperation units are incessantly created, taken apart, and recreated.

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Impact of Fashion Brand Personality on Brand Preference and Purchase Intention - Comparison among Formal, Casual, Sports Brands - (패션브랜드개성이 브랜드 선호도 및 구매의도에 미치는 영향 연구 - 정장, 캐주얼, 스포츠 브랜드의 비교 -)

  • Ko, Eun-Ju;Yun, Sun-Young
    • Journal of Global Scholars of Marketing Science
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    • v.14
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    • pp.59-80
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    • 2004
  • As industrial development standardizes the quality of products, people are increasingly attracted by a certain brand with intangible value. Consumers, surrounded by a variety of brand in a market, want to have relationships with specific brands reflected by their personality. Especially in fashion, brand personality is more important since products are highly involved in terms of personal emotion. The purpose of the study is to identify the dimension of overall fashion brand personality, to specify the 'Dimension of Fashion Brand Personality' according to fashion product categories (i.e., formal wear, casual wear, sports wear), and to investigate the effect of each dimension of fashion brand personality on brand preference and purchase intention. The results were as follows: Firstly, based on Aaker(1997)'s 'Big five factors' and selection fashion brand personality factors from our pretest, the fashion brand personality factors were verified as 'Fashionable/ Innovative', 'Sincere', 'Universal! Stable', 'Professional'. Secondly, according to fashion product categories, brand personality was defined as below. Brand personality for formal wear included 'Innovative/ Active', 'Stable', 'Professional', and 'Universal'. Brand personality for casual wear included 'Fashionable/ Innovative', 'Active', 'Sincere', and 'Stable'. Brand personality for sports wear included 'Innovative', 'Social', 'and 'Sincere'. Finally, overall fashion brand personality factors (' Sincere', 'Universal! Stable', 'Professional') influenced on brand preference and purchase intention. In formal wear, 'Professional' influenced on brand preference and purchase intention. In casual wear, 'Active' influenced on brand preference, but 'Fashionable' and 'Sincere' influenced on purchase intention. In sports wear, 'Sincere' influenced on brand preference and 'Innovative' influenced on purchase intention.

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A Study on the Effects of Entrepreneurship and Innovation Activities of Venture Enterprises on the Increase Firms' Revenue (벤처기업의 기업가정신과 혁신활동이 기업 매출 신장에 미치는 영향에 관한 연구)

  • kim, In-Sue;Yoo, Kyeong-Sik;Kim, Yoon-Dong
    • Journal of the Korea Convergence Society
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    • v.8 no.12
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    • pp.329-341
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    • 2017
  • In order to analyze how the entrepreneurship affects the commercialization performance in relation to R&D input factors, technological innovation and technology in the course of technology commercialization process. Korean manufacturing venture companies has been surveyed. The structural equation model showed technology commercialization mechanism driven by entrepreneurship. Innovativeness is one of the most important factors in the success of venture firms. Technology commercialization was dependent on innovation rather than the input of research and development resources. Technological innovation shows mediating effects in the influence of entrepreneurship on commercialization performance, but technology capability has relatively small effect. Commercialization process of new product development and product improvement was different. The government needs to actively support R&D strategies and commercialization infrastructure in order to promote innovation, assist R&D workforce and enhance product commercialization in venture companies.

A Study on the New Paradigm of Logistics Strategy in Korea (물류관리 신패러다임 활용전략과 개선과제)

  • Cho, Sung-Je
    • The Journal of Information Technology
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    • v.7 no.4
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    • pp.31-45
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    • 2004
  • The Understanding of The New Paradigm of Logistics Management is very important competitive factors. Especially, Logistics Outsourcing are receiving increased attention as means of becomming competitive in globally challenging environment. So, This paper presents a in-depth analysis for New logistics management recently and suggest that third-party logistics and its implications for korea logistics strategy is most effectively new logistics management.

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