• Journal of Korean Society of Archives and Records Management
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• v.24 no.3
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• pp.85-104
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• 2024

While there have been ongoing discussions and attempts to utilize archives for marketing purposes in various organizations, including businesses, there has been a lack of clarity regarding what should be archived and what should be considered as marketing targets within an organization's history. Consequently, historical marketing has often been past-oriented, with results varying significantly based on the capabilities of those in charge. To introduce and effectively utilize archives in organizational settings, it is crucial to demonstrate that archives can positively impact organizational performance. The Heritage Archives is a utilization plan that offers an approach to digitizing and preserving the valuable heritage and assets of a business, explaining them to various stakeholders through records, serving as a foundation for building trust in the business, and linking them to marketing, branding, and other applications. This study focuses on fundamental concepts for constructing and utilizing heritage archives by defining and interpreting key concepts such as the affordance of records, organizational heritage, and heritage assets. To this end, the study incorporates Geoffrey Yeo's affordance and John M.T. Balmer's concept of heritage. In addition, it compares definitions of assets in KS Q ISO 55000:2021, KS X ISO 15489-1:2016, and KS X ISO 30300:2020. Through the study's findings, insights can be obtained for organizations seeking to implement heritage archives and leverage them for marketing, branding, and related purposes.

• Korea Petroleum Association Journal
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• no.3 s.193
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• pp.74-75
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• 1997

이 자료는 1997년 1월 10일 미국 헤리티지 재단 (Heritage Foundation) 과 The Wall Street Journal지가 공동으로 발간한 『The 1997 Index of Economic Freedom』의 주요내용을 요약ㆍ정리한 것임. <편집자 주>

• Korean Architects
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• s.506
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• pp.20-25
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• 2011

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.4
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• pp.630-647
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• 2021

As generations Y and Z gain influence, luxury fashion brands are interacting with younger digital consumers through fashion film, seeking to offer them a differentiated brand experience. Using a literature review addressing characteristics of fashion films as a communication medium and luxury fashion brands' heritage in the digital era, this study examines how brands express their heritage through fashion film, categorizing those expressions in terms of implicit meaning. The case study analyzed films from Louis Vuitton, Chanel, Dior, and Burberry uploaded to YouTube between 2018 and 2020. First, to retain their status as luxury, brands emphasize historical legitimacy. Specifically, they highlight their iconic historical image, their succession of creative directors, valuable historic locations, and diversity of consumer's brand experiences. Second, by stressing craftsmanship, integrating contemporary art and local culture, and utilizing a museum aura, they use brand heritage to acquire luxury status. Third, they attempt to mythify the founders by creating the persona of the fashion designer and the artist. The results show that the heritage depicted in fashion films is a key way in which luxury fashion brands resolve the tension between accessibility and exclusivity that they encounter and to get consumers emotionally engaged with brands.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1257-1264
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• 2009

In regard to media contents of digital heritage reconstruction, they are actively produced in museums, art galleries and special exhibitions. However, there is no concrete guideline for the productions and the pipelines are not systematic either. This makes the process ineffective regarding time and cost. Media contents production of digital heritage reconstruction might seem similar to film or documentary production, but it is important to construct its specific pipeline based on its specific purpose. The digital Heritage group in research center for culture technology of KAIST produced media contents which digitally reconstructed various heritages such as Persepolis, Iranian remains, with National museum of Korea, Sukgulam, and Hue, an ancient city in Vietnam, with Cultural heritage administration of Korea. From these experiences and case studies, this paper will present a pipeline model for efficient production.

• The Research Journal of the Costume Culture
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• v.12 no.5
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• pp.792-804
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• 2004

Sportism is continuously expressed in every season in a different theme and established as a Mega-Trend of the early 21 th century fashion. This study was conducted to research the social and cultural sources of the sportism expressed in the early 21th century fashion. This study focused on hybrid as one of the post-modem phenomena. By analysing social and cultural sources of the sportism, three aspects were found; first, many different fashion trends are coincides in post-modem society, which is possible and accelerated by hybrid each other. Second, the complicated and competitive society urge the people to review the past and the originality. Third, youth-oriented and individualistic lifestyle was brought by the development of the technology and economic surplus. Hybrid of the TPO was analysed which made the sportism mega-trend. 'Formal wear was mixed with casual wear, casual wear with active sportswear, hi-fashion with street fashion, and hi-fashion influenced formal and casual wear again'. The sportism prevalent in 21th century fashion can be explained by this system of hybrid. Results of the analysis in this study can be categorized into four aesthetic values based on hybrid of the styles, which are glamorous sportism, romantic sportism, minimal sportism, and heritage sportism.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.2
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• pp.189-208
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• 2016

This research aims to discuss the impact of on regional development as a place brand and glocal heritage. Based on understanding of the changes and influences of local heritages in the globalization era as a key component of place branding, this study explores how is used to develop a place branding strategy for Lijiang. The research methods are both a literature review and a field research related to Lijiang and its culture. Also, the resources from news, internet, and YouTube are used to analyze the impact of . The performance has been attracting tourists from both Chineses and foreigners and contributed to increase the economic profits of local tourism industry as one of the representative identities of Lijiang. Also, in the process of preservation and recreation of cultural heritages of Lijiang such as , the participation of local residents and on-going interactions between the residents and global tourists highly influence on a transition from place marketing to place branding. By applying local cultural heritages to place branding strategies, the regional values of Lijiang strengthen its place identity from a place of preserving a minority's heritage to that of flourishing cultural exchanges and hybridization from the world.

• Journal of Internet of Things and Convergence
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• v.9 no.1
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• pp.89-95
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• 2023

In January 2007, the Remains Excavation and Investigation Team of the Ministry of National Defense was established, and full-scale excavation of remains was promoted. Currently, the scope of the excavation is being expanded to Baekma Hill within the DMZ, where fierce battles were fought during the Korean War. Now, many remains and remains are being excavated in Baekma hill. Most are in damaged condition. Therefore, in this study, the original form of the excavated remains was restored using 3D scanning and 3D modeling. This digital restoration method can be an alternative to compensate for the disadvantages of the manual method. Currently, various digital restorations using 3D technology are active in the field of cultural heritage. Digitally restored materials can be used as basic data for digital heritage. Based on this, various contents related to excavation of remains and patriots and veterans can be developed. Furthermore, if digital human restoration is made based on the excavated remains, it will be possible to reproduce the appearance of the dead.

• The Journal of the Korea Contents Association
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• v.18 no.3
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• pp.41-51
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• 2018

This research discusses the necessity for change in the domestic digital cultural heritage education. In following, this research analyzes definition and categories of digital cultural heritage education alongside with several case studies of global institutions and their characteristics. Throughout the analysis, this research suggests a direction of domestic digital cultural heriage which has limitations. Currently domestic use of digital cultural heritage education is currently limited to applying digital technology. Analysing literature review and case studies, this research found that digital cultural heritage education can make learners be mature in perspective of historical thinking and digital literacy simultaneously. In other words, digital cultural heritage education should not aim at pursuing education via digital platform simply, but rather fundamental cultural heritage education based on understanding of digital technology and future trend of education such as informal learning. Throughout the analysis of current cases and suggestion for future direction, the research aims at being a fundamental study of digital cultural heritage.

• Korean Journal of Heritage: History & Science
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• v.57 no.1
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• pp.6-19
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• 2024

The Korean Archaeological Dictionary, which represents Korean archaeological knowledge information, contains refined and high-quality information written by expert collective intelligence. This is a characteristic that clearly distinguishes it from overseas archaeological data archives, and can be called differentiated infrastructure data. However, it has not played a role as an information service or knowledge information platform reflecting the latest digital technology. As a way to maximize these strengths and compensate for weaknesses, it was proposed to develop and operate a GIS-based knowledge and information platform for Korean archaeology. To realize this, it is necessary to develop a title management system centered on repositories and metadata that can collect and store various information, link open linked data design and related systems, develop a search function that can analyze and visualize data in response to the big data era, and establish a WebGIS-based information service system. This will be a platform to continuously manage, supplement, and update Korean archaeological knowledge information, build a ubiquitous environment where anyone can use information anytime, anywhere, and create various types of business models.