• Title/Summary/Keyword: 향수

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Recent Fragrance Trends (최근의 향료 기술 동향)

  • Han Sang Kil;Rang Moon Jeong
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.30 no.4 s.48
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    • pp.555-559
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    • 2004
  • The fragrance, created by imagination and aesthetic sense of perfumer, is the essential part to make a hit of product in the 'Emotional consumption era' which producer has to more carefully treat even small parts of product. In this paper, I considered perfume trend and bottle design newly started at the beginning of the 21st century which people persue the peace of mind, and seek the natural fragrance trend and new tendency of aromatherapy technology.

Effect of Fragrance Sensibility Factors on Attitude toward and Buying Intention of Perfume Products - Focusing on Age and Purchase Level Group Comparisons - (향기 감성 요인에 향수 제품의 태도와 구매 의도에 미치는 영향 -연령과 구매 수준 집단별 비교를 중심으로-)

  • Yoh Eunah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.6
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    • pp.772-782
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    • 2005
  • The purpose of this study was to identify important factors influencing fragrance sensibility responses as well as to explore fragrance sensibility factors affecting attitude toward and buying intention of perfume products. For data collection, smelling experiments were conducted with seven groups of 34 female consumers who are aged from the 20's to 40's. Data were analyzed by ANOVA, t-test, factor analysis, and linear regression analysis. In results, five factors (pleasant, romantic, stimulating, modem, familiar factors) were generated from the factor analysis of 24 fragrance sensibility factors. These fragrance sensibility factors significantly affected both attitude toward and buying intention of perfume products. Pleasant, romantic and familiar factors were considered as important factors affecting attitude and buying intention while the stimulating factor affected only buying intention. Fragrance sensibility factors influencing attitude and buying intention of perfume products differed in terms of age and purchase level of consumers.

Exploratory Research on Perfume Consumption and Purchase Behaviors (향수제품 소비 및 구매행동에 관한 탐색적 연구)

  • Yoh Eunah
    • Journal of the Korean Home Economics Association
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    • v.42 no.9
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    • pp.177-193
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    • 2004
  • The purpose of this study was to explore consumer behavior of perfume products. Data were collected through 7 focus group interviews with 33 female consumers whose ages ranged between the 20's and 40's. According to analysis of groups divided by age and frequency of use, some group differences were found in information source, purchase place, consideration factors, fragrance preference, etc. The study results indicated that perfume consumption behaviors could be explained in part by the innovation adoption and communication theories. Especially, relative advantage, compatibility, observability, and trialability were important factors influencing consumers' adoption of new perfume. Also, many respondents used perfume as a tool to present their own image and identity, as well as to send messages regarding their mood and condition to others.

Implementation of perfume recommendation service using web crawling and image color extraction artificial intelligence (웹 크롤링과 이미지 색상 추출 인공지능을 이용한 향수 추천 서비스 구현)

  • Yu-jin Kim;Ye-lim Lee;Sung-Yoon Jung;Yu-jin Jo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.05a
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    • pp.758-759
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    • 2023
  • 이 논문에서는 웹 크롤링과 인공지능의 색상 추출 기능을 사용하여 사용자에게 맞는 향수를 추천해주는 서비스를 구현한다. 웹 사이트 제작에 용이한 Java 와 웹 크롤링과 인공지능 구현에 용이한 Python 을 기반으로 구현하였다.

우리 사업장 탐방 - 이스타항공, 고객만족을 향한 아름다운 비상

  • Kim, Eun-Seop
    • 건강소식
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    • v.34 no.4
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    • pp.40-41
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    • 2010
  • 이스타항공의 대표 슬로건은 '짜릿한 가격으로 추억을 파는 국민항공사'다 거품을 뺀 가격의 향수를 자극하는 서비스로 무장, 취항 1년 만에 고객들이 자발적으로 찾는 항공사로 거듭난 이스타항공의 다음 목표는, 동북아 최고의 LCC(Low Cost Carrier)다.

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이제는 한낱 향수로만 남아있는 활판인쇄의 현주소

  • Lee, Seong-Su
    • The Korean Publising Journal, Monthly
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    • s.113
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    • pp.21-21
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    • 1992
  • 활판인쇄가 사라지고 있다. 전산사식방법이 도입되면서 급속도로 빨라진 이러한 현상은 이제 활판인쇄의 앞날을 '절망'으로 몰아놓고 있는 형편이다. 이제 9개업체만이 남아 명맥을 유지하고 있으나, 몇년 후에는 활판인쇄기계가 박물관의 한켠을 차지할지도 모를 일이다.

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박정희, 그 광기와 야만의 역사를 넘어서

  • Jo, Hyeon-Yeon
    • The Korean Publising Journal, Monthly
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    • s.234
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    • pp.12-12
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    • 1998
  • 절망의 시대에 희망의 부활은 절실하다. 그러나 그것이 역사적 부정성의 상징인 박정희를 구국의 영웅으로 미화하는 차원으로 나타내거나 그 시대에 대한 맹목적 향수로 소생하는 것이어서는 결코 안될 것이다.

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