• Management & Information Systems Review
• /
• v.34 no.4
• /
• pp.121-139
• /
• 2015

This study examine the overlapping concepts among the brand performance variables such as brand trust, consumer-brand relationship, and brand loyalty in study one after divided consumer-brand relationship into 4 different variables, brand congruity, interdependence, brand nostalgia, brand love. Contrary to expectation, conclusion of factor analysis shows that there exist 4 factors based on eigenvalue. The variables such as brand experience, consumer-relationship, and brand love are divided into several variables and verified the validity of these concepts. We can easily witness this kind of situation because researchers use different scales on same variables Second study suggest brand love is concept that harder to accomplish than brand loyalty. Because the several fit indices of first model that indicate the simple relationships among brand trust, consumer-brand relationship, and brand loyalty are very low to accept, this study propose 4 different models. Conclusion shows that model 3b(love is placed last) is most acceptable thing. And this means love brands like people might be hardest thing to achieve.

• The Korean Journal of Applied Statistics
• /
• v.31 no.3
• /
• pp.315-328
• /
• 2018

In this paper, we examine the methodology to predict consumer preferences using several groups of attributes of products and application to real data. In the food industry, studies are in progress to investigate the relationship between product attributes and consumer preferences; consequently, various methodologies are proposed. Among these methodologies, we consider multiple factor analysis (MFA). The result of the MFA enable the division of consumers into four clusters with similar liking and the defining of preference characteristics for each cluster. Also, using the results of multiple factor analysis, we find the partial least squares path model to predict consumer preferences through the characteristics of the product and the characteristics evaluated by consumers. We can understand the relationship between the cluster of consumers and the preferred/undesirable characteristics of products through the partial least squares path model applied to two clusters with different liking. When multiple factor analysis is used in the partial least squares path model, it is possible to investigate relationships between products and consumers by analyzing product characteristics and consumer preferences simultaneously. The results can be applied to product developments and sales which makes this methodology important and useful.

• Journal of Legislation Research
• /
• no.44
• /
• pp.539-569
• /
• 2013

Article 1 of the Korea Copyright Act stipulates that the purpose of this Act is to protect the rights of authors and the rights neighboring on them and to promote fair use of works in order to contribute to the improvement and development of culture. Hence, the improvement and development of culture is the final goal of the Copyright Act and should be the essential standard of the interpretation and application of the law. However, most of Korean copyright scholars do not explain the meaning of it and they even assume that protection of the copyright and promotion of fair use themselves are deemed as it. The meaning of the improvement and development of culture should be derived from the Constitution and there is a principle of the nation of culture as one of the basic constitutional principles. Pursuant to the principle of the nation of culture, the improvement and development of culture means maximization of the right of enjoyment from culture by the building of the ecology for the sustainable production and consumption of the works. This should be not only the legislative purpose of the Copyright Act but also the goal of culture policy.

• Review of Culture and Economy
• /
• v.20 no.3
• /
• pp.87-114
• /
• 2017

The Supply side of performance arts has been pretty much developed since the establishment of ARCO. The development level of the demand side, however, was much lower than that of supply side. This unbalance make it difficult to achieve the goal and to complete the mission of ARCO's assistant to the performance arts. Unlike the existing research for solving this problem, this study suggests the positioning strategy of a new value of performance arts for solving this problem. This positioning is, instead of meeting the experiential and symbolic needs, targeting the functional needs to solve the life problems to be faced with aging, for example, the problems from education, human relationship and health. The new positioning will make the demand for the performance arts belong to the top priority group in the expenditure list of consumers because the perceived concept of performance arts will be changed from the "Wants" consumption to "Should be" consumption like a expenditure of private education for children and that of health problems. Therefore, this new positioning is surely expected that the development of new demand from the new position is pretty much higher than that of present positioning. This study also suggests practical strategies, PR and cross functional management system for the implementation of this new positioning.

• Journal of the Korean Institute of Traditional Landscape Architecture
• /
• v.29 no.3
• /
• pp.78-84
• /
• 2011

This study investigated the user's attitude to the supdari(a traditional wooden bridge) itself and the supdari project, and evaluated the quality of user's satisfaction of the bridge in Jeonju-River by importance-performance analysis(IPA). User's evaluation was achieved through questionnaire survey, and total 267 pieces of subjects were used for the analysis. The supdari users didn't realize the supdari construction was performed as a governance project, and didn't consider the supdari as one of landmarks of Jeonju-River. But local people thought that the supdari is one of the traditional and cultural facilities to reminds their hometown's landscapes and the supdari project can make the community network vitalize. Through the IPA, attributes with relative dissatisfaction were 'landscape facilities like small squares and rest area', 'safety facilities like handrails and guardrails' and width of the supdari. To make the supdari as a traditional landmark in Jeonju-River, an open space based on the tradition and ecological education has to be constructed near the bridge. And in the supdari design, especially handrails system and the bridge width has to be improved to enhance the user's safety.

• Journal of Korea Entertainment Industry Association
• /
• v.14 no.2
• /
• pp.15-26
• /
• 2020

Many companies are increasing the use of characters to enhance brand image and brand value. The use of characters in the certain industry is active, however, the research on characters in academia is insufficient. The purpose of this study is to investigate how characteristics of characters affect on consumer's brand attitude and to suggest the guideline companies to concern on brand characters, in especial on designing or licensing them. The results showed that all characteristics of character positively influenced on brand attitude. Among nine characteristics of the character, trust was the most impact and nostalgia was the least impact on brand attitude, respectively. Perceived quality was mediated on in relations between the brand character and brand attitude. In indirect effect, familiarity was the most impact on brand attitude. In sum, we suggested that trust and familiarity of the character are the most weighted characteristics on brand character design strategy.

• Journal of Digital Convergence
• /
• v.12 no.9
• /
• pp.433-443
• /
• 2014

The purpose of this research is to study characteristics of Korean adults in the cultural consumption in the first decade of the early 21st century based on . The whole course of the cultural consumption of Korean adult from 2000 to 2010 has been steadily on the upswing. For Korean adults, the first decade of the early 21st century is the time when mass culture had been generalized in their cultural consumption, regardless of any generations. Besides, the twenties have been proved to be the core generation of the cultural consumption in Korean society.

• Journal of the Korean Society for information Management
• /
• v.29 no.3
• /
• pp.7-29
• /
• 2012

In this study, we analyzed the effects of how Human resource management affects the knowledge sharing that facilitates organizational performance. Human resource management has received very little attention in the study of knowledge management. However, main drivers of knowledge activities are individual members of an organization and thus knowledge management strategies should be discussed in relation with human resource management. The results show that human resource management was significantly positively related to knowledge sharing, and the relationship between human resource management and organizational performance was partially mediated by knowledge sharing. Lessons and implications of this study for management leadership are presented.

• Archives of design research
• /
• v.11 no.2
• /
• pp.251-262
• /
• 1998

This study is about the special quality which has craft-kitsch as a typical objects in modern mass consumption society. Today, kitsch is one of the most general object for understanding of our lifestyle. Accordingly, there is close correlation between craft objects and kitsch. But, discussions on the relation between craft and kitsch have not dealt quite satisfied up to the present. This paper draws up as a basic study on craft-kitsch. The purpose of this study was to examine the relation of kitsch and craft in modern society. The result of the study were summarized as follows: kitsch-characteristics in craft production 1. style of compromise 2. a false presentation kitsch-characteristics in craft reception 1. nostalgia in the past 2. ostentation and distinction 3. cultural enjoyment as self-consolation 4. self-satisfaction as possession

• Journal of the Korean Society of Clothing and Textiles
• /
• v.31 no.9_10
• /
• pp.1373-1383
• /
• 2007

The purpose of this study is to find out the dimensions of kidult fashion emotion and identify the influence of socio-psychological characteristics(nostalgic orientation, change inclination, and self-esteem) on kidult fashion emotion. 'Kidult', composite of kid and adult is indicating a group of people who feel nostalgic for and feel attachment to the products that they have been used in their childhood. A questionnaire was prepared in the survey and a total of 474 women in their twenties and thirties who had purchased the kidult fashion products were selected. The research findings are as follows: 1. Kidult fashion emotion can be classified as 5 factors: pursuits of fashion emotion, seeking girlish image emotion, preference for character emotion, seeking fun emotion, and past oriented emotion. 2. Socio-psychological variable that affected kidult fashion emotion is turned out change inclination. 3. The higher the seeking girlish image and pursuit of fashion emotion tendencies, the more they purchase the kidult fashion products. Based on these results, kidult fashion emotions are not the attachment to the past but positive expression of self and individuality.