• Title/Summary/Keyword: 행위중심적 전략

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Strategy Typology in Turbulent Environment: Cases from the Korean Exporting Organizations (혼란한 환경 하에서의 전략 구분에 따른 전략적 선택과 성과: 한국 수출기업의 경우를 중심으로)

  • Yum, Ji-Hwan
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.5
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    • pp.1034-1042
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    • 2009
  • The study revisits Miles and Snow's strategy typology to investigate the performance relationship with the strategic behavior. Where the most strategy typology researches discern the typology by the respondent's survey such as choosing the best representative behavior for the organization, we developed the strategic typology by the organization's behavior such as marketing strategy, research and development strategy and members' attitudes to the quality. The financial crisis in Korea has reestablished organizational behavior. The study emphasized the changing attitudes of strategy. The results demonstrate that prospector organizations outperform other strategic behavior organizations.

Relationship in Teamwork, JobSatisfaction and Organizational Commitment according to the Type of Self-leadership: Deluxe Hotel' s Wine & Dining (셀프리더십의 유형에 따른 튐웍, 직무만족 및 조직몰입과의 관계에 관한 연구: 특급호텔 Wine & Dining 을 중심으로)

  • Kim, Yeon-Sun
    • The Journal of the Korea Contents Association
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    • v.9 no.7
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    • pp.352-360
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    • 2009
  • This study is to find out influences of self-leadership on team-work, job satisfaction and organizational commitment. To research and analyze, from October 1st to 25th in 2008, the questionary distributed 420 working employees in wine & dining five star hotel in Seoul, then used for data analysis 356. The results come up with; First, behavior-focused strategies and natural reward strategies positively had significant team-work, and also team-work highly had significant job satisfaction and organizational commitment. Second, there was not showed up any significant relationship between constructive thought pattern strategies and team-work. The implication of this study is that if hotels provided self-leadership training programs to employees working at wine & dining, those would have increase self-leadership, positively effect employee satisfaction and organizational commitment. Ultimately it will bring positive effect customer satisfaction as well.

마케팅전략으로서 Brand Identity에 관한 연구 - 화장품 포장디자인을 중심으로 -

  • 김지철
    • The monthly packaging world
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    • s.54
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    • pp.160-171
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    • 1997
  • 보호성, 편리성 등의 주로 원초적인 기능에 국한되어 발전해 온 종래의 포장이 근자에 와서는 각종 인쇄재와 인쇄술의 발전에 편승하여 괄목할만큼 향상된 미적 기능을 갖게 되었음은 주지의 사실이다. 그러나 마아케팅의 유력한 수단이 되고 있는 현대의 포장은 그 존속의 가치가 이러한 원초적이고도 미의식 중심의 기능으로만 편향되어서는 안되며, 품질과 가격 등의 제품 자체의 경쟁력에 못지 않은 고객의 구매행위에 보다 직접적이고도 결정적인 소구작용을 할 수 있도록 창

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Metaphor and Archives (상징아카이빙 대통령기록을 중심으로)

  • Lee, Young-Nam
    • The Korean Journal of Archival Studies
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    • no.38
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    • pp.125-187
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    • 2013
  • This essay would focus on a kinds of new archival strategy. The main frame has been the kinds of activities regulated by laws, or formal activities since 1999. In the case of presidential archives has no another frame. There had never kinds of presidential archives system until President Noh, if anything. It means that the frame has some important points. Although it is, we have to say about the limits of the frame. This essay show 'metaphor frame' for archival system. I think that we have to guess there are methodologies below the two frames. One is quantitative study methodology, and another is qualitative research methodology. The later focuses on the experiences for making narratives. We have to know that this methodology is out of fashioned in the field of history department and cultural anthropology department for the purpose of alternative studies. This essay says about 'archival field description' and 'narrative records' for the new records in archival field. I have to say about that we needs to discuss about kinds of new archival discours. And to conclude, we should manage the records in culture.

Adaptive Strategy Game Engine Using Non-monotonic Reasoning and Inductive Machine Learning (비단조 추론과 귀납적 기계학습 기반 적응형 전략 게임 엔진)

  • Kim, Je-Min;Park, Young-Tack
    • The KIPS Transactions:PartB
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    • v.11B no.1
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    • pp.83-90
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    • 2004
  • Strategic games are missing special qualities of genre these days. Game engines neither reason about behaviors of computer objects nor have learning ability that can prepare countermeasure in variously command user's strategy. This paper suggests a strategic game engine that applies non-monotonic reasoning and inductive machine learning. The engine emphasizes three components -“user behavior monitor”to abstract user's objects behavior,“learning engine”to learn user's strategy,“behavior display handler”to reflect abstracted behavior of computer objects on game. Especially, this paper proposes two layered-structure to apply non-monotonic reasoning and inductive learning to make behaviors of computer objects that learns strategy behaviors of user objects exactly, and corresponds in user's objects. The engine decides actions and strategies of computer objects with created information through inductive learning. Main contribution of this paper is that computer objects command excellent strategies and reveal differentiation with behavior of existing computer objects to apply non-monotonic reasoning and inductive machine learning.

A Nexus Study on the SEA and the Meta-urban Planning (MUP) (광역도시계획과 전략환경평가 연계방안)

  • Jung, Jong-Gwan
    • Journal of Environmental Impact Assessment
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    • v.19 no.2
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    • pp.189-196
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    • 2010
  • 광역도시계획은 전략계획, 정책계획, 지침계획의 성격을 지니는 공간계획으로 청사진 계획으로 운용되어 온 기존의 광역개발계획 및 도시기본계획과 구분된다. 광역도시계획이 정하는 사항은 도시기본계획 및 관련 하위계획에서 기본적 취지를 검토하여 집행됨으로써 이들 계획에 대하여 지침 (guideline)적 성격을 가지나, 직접적으로 개별 개발행위나 토지이용행위를 구속하지는 않는다. 행정중심복합도시 광역도시계획에 대한 전략환경평가는 국토해양부 시행지침에서 제시한 절차를 준용하되, 계획수립 여건을 고려하여 평가계획 수립, 항목과 범위 설정(scoping), 환경성평가, 보고서 작성, 보고서 검토, 모니터링 및 사후평가의 6단계로 진행하였다. 전략환경평가 시 구체적인 항목과 범위, 평가방법 등은 계획의 범위와 성격, 내용 등에 대해 대안의 비교 검토가 가능하도록 4가지 사항을 중점적으로 고려하였다. 즉, 정책목표 달성방법의 환경 적 적정성, 대안의 설정, 자원과 에너지 이용의 효율성, 계획이 지구환경에 미치는 영향 등이다. 계획의 환경성 제고를 위해 설정한 항목은 인구, 토지이용계획, 교통계획, 녹지관리 등 4가지이며, 평가과정에서 반복 및 환류를 통하여 계획과 평가간의 연계성을 도모하였다. 이 과정에서 공간구조 변화는 행정중심복합도시를 정점으로 하고 주변 연결거점을 3개로 늘려 조정하였다.

Strategy of CSR Storytelling with the application of Greimas Actantial Model -focusing on Hyundai Motor Company's CSR website (그레마스 행위소 모델을 통해 본 기업의 CSR스토리텔링 전략-현대자동차 CSR홈페이지를 중심으로)

  • HONG, Sook-Yeong
    • Journal of Digital Convergence
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    • v.14 no.10
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    • pp.119-128
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    • 2016
  • This study is designed with an intention to understand CSR story strategies that the corporates use, focusing on analyzing the method of composition of Hyundai Motor Company's CSR website stories. When analyzing based on interactivity, ease of use, newest, and informativity, interactive dialogue feature was mostly lacking. It is not the most up-to-date data and lacks the newest. However, as sharing information feature was presented, information spread quickly. When applying Greimas' Actantial Model into the 'CSR News' that conveys the news about corporate philanthropic activities, it turned out that the CSR strategies were authenticity, consistency and flexibility. When doing CSR storytelling, a corporate should not only use pre-existing executives and staff members but should use new icons including civic organizations and the youth if possible, and perform its role as a supporter. At the same time, a corporate must build strategical storytelling to the new values and engage in systematic corporate philanthropic activities that meets the need of the time period.

Relationship among Emotional Labor, Emotional Leadership and Burnout in Emergency Room Nurses - Comparison of employee-focused emotional labor and job-focused emotional labor - (응급실 간호사의 감정노동과 감성리더십, 소진의 관계 -직원중심 감정노동과 직무중심 감정노동 비교-)

  • Eo, Yong-Sook;Kim, Myo-Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.18 no.9
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    • pp.136-145
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    • 2017
  • This study aimed to identify the relationship among employee-focused and job-focused emotional labor, emotional leadership, and burnout among emergency room nurses. Data were collected from 168 emergency nurses working at general hospitals in one metropolitan city and analyzed by descriptive statistics, t-test, ANOVA, and Pearson's correlation coefficient using the SPSS/WIN program. According to the results, the mean scores of the employee-focused emotional labor scale were 3.51 points for superficial acting and 3.26 for deep acting. The mean score of the job-focused scale was 3.73 for frequency of emotional surface, 3.36 for duration of interpersonal interactions, and 3.46 for variety of emotional expressions. The mean score of the emotional leadership scale was 3.57, and the mean scores of the burnout were 4.59 for emotional exhaustion, 4.13 for depersonalization, and 3.60 for diminished personal accomplishment. Job-focused emotional labor scores were higher than employee-focused scores. Superficial acting and frequency of interactions in emotional labor were the most frequently performed by emergency nurses. Employee-focused and job-focused emotional labor showed a significantly partial correlation with emotional leadership and burnout. Based on the results, future research needs to develop effective strategies for managing emotional labor and burnout of nurses working in emergency rooms.

Relation of Self Leadership and Empowerment and Organization Innovation Action in Private Security Guard (민간경비원의 셀프리더십과 임파워먼트 및 조직혁신행동의 관계)

  • Kim, Kyong-Sik;Kim, Chan-Sun
    • The Journal of the Korea Contents Association
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    • v.12 no.11
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    • pp.377-387
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    • 2012
  • The purpose of this study is to investigate the relationship between self leadership and empowerment and organization innovation action in private security guard. This study established private security guards who is being located in Seoul, 2011 and work in the private security company by population. Using purposive sampling method, 293 samples were drawn and were used for the final analysis. Using SPSSWIN 18.0, frequency analysis, factor analysis, reliability analysis, multiple regression analysis and path analysis were performed. Cronbach's ${\alpha}$ value which shows the reliability of the questionnaire came out to be over .831. The conclusion is following. First, private security guard's self leadership affects to empowerment. That is, influence and semanticity are enlarged as action center strategy, natural compensation strategy is attained well. Also, capacity, self decision power is enlarged as constructive thinking strategy, natural compensation strategy is attained well. Second, private security guard's self leadership affects to organization innovation action. In other words, innovation action is increased as action center strategy is attained well. Also, organization's innovation result is enlarged as constructive thinking strategy, action center strategy, natural compensation strategy are attained well. Third, private security guard's empowerment affects on organization innovation action. That is, innovation action, innovation result appears high in case of influence, semanticity is enlarged. Fourth, private security guard's self leadership exerts direction indirect effect in empowerment and organization innovation action. Thus, empowerment is an important variable that mediate self leadership and organization innovation action.

A Study on the Effect of Self Leadership on Goal Commitment : The Mediating Effects of Self-Efficacy (셀프 리더십이 목표몰입에 미치는 영향에 관한 연구 : 자기 효능감의 매개효과 검증)

  • Heo, Kap-Soo;Byun, Sang-Woo
    • Management & Information Systems Review
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    • v.31 no.1
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    • pp.23-44
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    • 2012
  • This study is about self-leadership, which is leadership that we exercise over ourselves. In this study, I analyzed the effects of self-leadership on students' focusing on their goal commitments and self-efficacy's role as link between self-leadership and students' focusing on their goal commitments. In order to accomplish research purposes, I conducted a survey of 300 University students in Busan and carry out empirical study of 276 University students. As a result of analysis, I draw conclusions as follows. First, Hypothesis1 is adopted because the research results show that self-leadership has positive effects on students' focusing their goal commitments. Second, Hypothesis2 is adopted because the research results show that self-leadership has positive effects on students' self-efficacy. Third, Hypothesis3 is adopted because the research results show that self-efficacy has positive effects on student's focusing on their goal commitments. Forth, I conducted Mediating regression to see if self-efficacy plays a mediator role between self-leadership and student's focusing on their commitments. And the results show that behavior-focused strategies, constructive thought pattern strategies and natural reward strategies have perfect mediating effects. This study shows the importance of building self-leadership for young generations to be effective leaders of themselves.

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